Martech

FEBRUARY 20, 2024

This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research. For instance, if your business is selling a payroll product or service, it helps to determine the possible age range, common interests and professional challenges for a human resources director who is likely on the buying team.

Marketing AI 131

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 131

Marketing Insider Group

JANUARY 3, 2023

You can become a knowledgeable resource when you provide valuable and engaging content, like eBooks, whitepapers, and informative blogs. Did you know that providing high-value, educational content is one of the best ways to improve your Google ranking ? Google knows the value of relevant content, and so do your customers.

Marketing Strategy 342

Marketing Strategy Marketing & Strategy B2B Marketing Customer Satisfaction 342

Tiecas

FEBRUARY 5, 2024

Here are some of the biggest hurdles we encounter and how industrial marketing can assist us in achieving our goals: Limited Resources : One of the most significant challenges for small to mid-sized manufacturing companies is limited resources, including budget, manpower, and time.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Marketing Insider Group

MARCH 2, 2023

The big companies have nearly unlimited resources, so they can afford to experiment with every micro-trend that comes to light. The key: start creating more gated content like ebooks and whitepapers, and consider offering courses or exclusive clubs for your consumers to join. The easiest next step? Create more gated content.

Design 223

Design Trends Paid Search Agency Lead Scoring 223

Optinmonster

FEBRUARY 15, 2024

Here’s how they work… You create a lead magnet, usually a piece of digital, downloadable content, such as a free PDF checklist, report, eBook, whitepaper, video, etc. Resource Library If you’re like most businesses, your marketing resources are scattered everywhere. But trying to build your own Resource Library is a pain!

Small Business Marketing 96

Small Business Marketing Leads Lead Marketing Qualified Leads 96

Thinkers360

MARCH 31, 2024

What are some other resources available to learn more? To access resources from our members, simply Sign Up for Thinkers360 and visit our Content menu. We amplify your content for free!

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Zoominfo

MAY 3, 2022

This will allow sales operations to save time and resources by reusing Salesforce Territory Models to auto-populate territory rules and assigned users at scale. We spell out the recipe for building a high performing GTM database in this whitepaper. And sales engagement and automation runs well when it’s powered by solid data.

Zoominfo 130

Zoominfo Marketing Analytics Tools Enterprise Management Lead Ranking 130

The Lead Agency

MARCH 17, 2024

Valuable resources like a whitepaper or an eBook are always a winner. Our Top Tip: Add lead magnet assets, like eBooks and whitepapers, into your content strategy. Trial which resources work best and consider changing which you use based on the page the form is on.

High Quality Lead 62

High Quality Lead Lead Generation Lead Scoring Lead Ranking 62

Thinkers360

APRIL 20, 2024

What are some other resources available to learn more about Retail? To access resources on Retail from our members, simply Sign Up for Thinkers360 and visit our Content menu. Ken Ip Score: 31.42 42 David Food Board International Contact David Food Score: 31.33 45 Carrie Barclay ASG Contact Carrie Barclay Score: 31.24

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Thinkers360

MARCH 22, 2024

What are some other resources available to learn more? To access resources from our members, simply Sign Up for Thinkers360 and visit our Content menu. We amplify your content for free!

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Only B2B

APRIL 24, 2024

Enhanced Brand Recognition: Effective demand generation strategies elevate your brand profile, positioning you as a thought leader and a trusted resource within your industry. Improved Sales Pipeline: A steady flow of qualified leads translates into a robust sales pipeline, empowering your sales team to focus on closing deals.

Demand Generation Agencies 71

Demand Generation Agencies Demand Generation Inbound Marketing Top of Funnel 71

nDash

OCTOBER 26, 2020

If you’re looking for content writers that can speak to Human Resource and People Operation professionals, look no further. Whitepaper. Freelance writer specialising in HR, HR technology and recruitment, writing research focused articles, content and whitepapers on current issues affecting HR and recruitment professionals. .

Marketing Budget 98

Marketing Budget Marketing Budget Creation Enterprise Management Work Management 98

Hubspot

JUNE 27, 2014

The definition of a whitepaper varies heavily from industry to industry, which can be a little confusing for marketers looking to create one for their business. In tech, a whitepaper usually describes a theory behind a new piece of technology. What Is a Whitepaper? What Is a Whitepaper Not? A product pitch. by 11").

FAQ 28

FAQ Buying Cycle Comparison Paid Search Agency 28

Thinkers360

MARCH 1, 2024

What are some other resources available to learn more about Education? To access resources on Education from our members, simply Sign Up for Thinkers360 and visit our Content menu. Sukor Zainal CEng FIMarEST CMarEng Score: 33.08 We amplify your content for free!

Education 129

Education B2B Thought Leadership Thought Leadership Lead Scoring 129

Biznology

JULY 20, 2020

Other resources: Follow Speak by Design on LinkedIn. Please follow, comment, and let us know what you think Download this whitepaper – Own the Zoom – for tips on virtual meeting excellence. Speak by Design is adds daily tips on Instagram.

Conference 129

Conference Linkedin Tips Design 129

Zoominfo

APRIL 12, 2021

Enterprise marketing is both a gift and a curse — while marketing teams have more personnel and resources at their fingertips, things can get complicated quickly. An enterprise marketing strategy combines growth-focused strategies and organization-wide resources to fuel marketing efforts. What Is an Enterprise Marketing Strategy?

Enterprise Management 189

Enterprise Management Work Management Marketing & Strategy Marketing Strategy 189

Thinkers360

MARCH 8, 2024

What are some other resources available to learn more? To access resources from our members, simply Sign Up for Thinkers360 and visit our Content menu. We amplify your content for free!

B2B Thought Leadership 128

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 128

Thinkers360

MARCH 8, 2024

What are some other resources available to learn more about Business Continuity? To access resources on Business Continuity from our members, simply Sign Up for Thinkers360 and visit our Content menu. Pinter Score: 32.79 47 Philip Ideson Art of Procurement Contact Philip Ideson Score: 32.79

B2B Thought Leadership 126

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 126

Vidyard

JUNE 12, 2015

” Here are five awesome resources that might inspire you when you’re searching for and creating your next story: Copyblogger : “The battle is won or lost, right here. Newscred whitepaper : Any great marketer knows that visuals have to be part of an incredible story. What’s your story?

Storytelling 50

Storytelling Resources Paid Search Agency Marketing & Strategy 50

Thinkers360

MARCH 22, 2024

What are some other resources available to learn more about Legal & IP? To access resources on Legal & IP from our members, simply Sign Up for Thinkers360 and visit our Content menu. Professor Jason Lau Score: 30.79 50 Simon Hartley Quantinuum Contact Simon Hartley Score: 30.79 We amplify your content for free!

B2B Thought Leadership 105

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 105

Thinkers360

APRIL 7, 2024

What are some other resources available to learn more about diversity and inclusion? To access resources on diversity and inclusion from our members, simply Sign Up for Thinkers360 and visit our Content menu. Westover, PhD Score: 37.16

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 92

Tiecas

MARCH 11, 2024

Your website must become a trusted resource to establish credibility before any sales contact occurs. Whitepapers and Application Notes: These resources establish your thought leadership and position you as a problem-solver, not just a product vendor. They need solutions, not sales pitches. prominently.

Marketing Websites 98

Marketing Websites High Quality Lead Case Studies Paid Search Agency 98

Tiecas

APRIL 23, 2024

Here’s why inbound industrial content marketing aligns so well with modern buyer behavior: Meets buyers where they are: Inbound content marketing positions you as a valuable resource in the very places where buyers are already searching for solutions. Clear calls to action: Does your website guide users with prominent calls to action (e.g.,

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 52

Only B2B

OCTOBER 3, 2023

These prospects have engaged with your brand in substantial ways, such as subscribing to newsletters, downloading valuable resources, visiting your website, or actively participating in webinars. This streamlined approach reduces the time and resources spent on unqualified leads, resulting in more efficient and cost-effective sales processes.

Lead Ranking 62

Lead Ranking Sales Qualified Leads Marketing Qualified Leads High Quality Lead 62

Thinkers360

APRIL 14, 2024

What are some other resources available to learn more about Health & Safety? To access resources on Health & Safety from our members, simply Sign Up for Thinkers360 and visit our Content menu. McKenna Score: 31.33

B2B Thought Leadership 79

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 79

Thinkers360

MARCH 16, 2024

What are some other resources available to learn more about Security? To access resources on Security from our members, simply Sign Up for Thinkers360 and visit our Content menu. Score: 30.36 We amplify your content for free!

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 92

Heinz Marketing

JUNE 20, 2023

Content Marketing and Thought Leadership High-quality content positions your B2B company as a trusted industry resource and thought leader. This may include blog posts, whitepapers, case studies, webinars, etc. that span various topics and stages of the funnel.

Webinar Metrics 109

Webinar Metrics Marketing & Strategy B2B Thought Leadership Word of Mouth 109

Heinz Marketing

OCTOBER 9, 2021

Struggling to Write Effective Whitepapers? Whitepapers are often the most challenging marketing pieces to create. Most marketers don’t have the time or the resources to get such a complex project off the ground. Thank you, Ellen Ernst Kossek , Patricia Gettings , and Kaumudi Misra , for the great read.

B2B Thought Leadership 109

B2B Thought Leadership Thought Leadership B2B B2B Sales 109

Content Standard

NOVEMBER 18, 2022

Unfortunately, this fact is forcing marketers to make compromises they know won’t serve the business: sacrifice content quality, scale back content production and—therefore—results, or ramp up spending on resources and cut into profit margins.  Something has to give.Â

Marketing AI 107

Marketing AI Demand Paid Search Agency Content 107

Inbox Insight

FEBRUARY 19, 2024

While bad leads are undoubtedly a waste of valuable time, effort and resource –it’s important to note lead quality has an element of subjectivity. For example, a standard lead fitting ICP criteria where key business card details are given in exchange for a whitepaper, could be seen by marketers as a quality top of the funnel lead.

Lead Ranking 101

Lead Ranking Top of Funnel Ideal Customer Profiles Marketing Qualified Leads 101

The Lead Agency

MARCH 16, 2021

With segmented audiences and value-driven content, companies can directly target individuals with information and resources they will actually be interested in – sent right to their inbox. This means that, for every dollar spent on email campaigns, companies would be making $44. But, what is at about email that makes this achievable?

Email Marketing 127

Email Marketing B2B Marketing Work Management Marketing Management 127

Thinkers360

FEBRUARY 16, 2024

What are some other resources available to learn more about Supply Chain? To access resources on Supply Chain from our members, simply Sign Up for Thinkers360 and visit our Content menu. Contact Kevin Giblin Score: 32.40 We amplify your content for free!

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Heinz Marketing

SEPTEMBER 20, 2023

While marketing teams are often tasked with crafting compelling messages to reach their target audience, there’s a valuable resource they sometimes overlook – their sales counterparts. Sales teams are on the front lines, engaging directly with customers and gaining invaluable insights into what resonates with them.

B2B Sales 94

B2B Sales B2B Marketing B2B Case Studies 94

Thinkers360

MARCH 7, 2024

Our listing includes members of Thinkers360 and who have curated and shared their thought leadership content – including articles, blogs, books, keynotes, media interviews, panels, podcasts, social media, speaking events, videos, webinars, and whitepapers – via our platform. What are some other resources available to learn more?

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Ideal Customer Profiles Profiling 52

seo.co

JANUARY 1, 2023

Infographics Contribute to Other SEO Resources. For this reason, the process should be considered an investment in SEO that can extend to social publishing, blog use, paid whitepaper marketing, and much more. Consider the following key reasons to keep researching, assembling, and publishing these engaging visual masterpieces.

SEO 98

SEO Viral Marketing Statistics Case Studies 98

Tiecas

FEBRUARY 21, 2024

Armed with extensive online resources, industrial buyers are increasingly in self-select and self-serve mode , preferring to research and compare options independently before engaging with salespeople. This data allows you to make informed adjustments to your strategy, ensuring the optimal use of resources and maximizing ROI.

Sales Qualified Leads 97

Sales Qualified Leads Lead Generation Lead Ranking Marketing Qualified Leads 97

Hinge Marketing

APRIL 17, 2023

Typically this is a section called Resources or Library or Insights. Effective offers usually promote a juicy piece of content, such as a whitepaper, study, executive guide, or webinar from the resources section of your website. These are the types of questions you will need to address in an offer strategy. SEO is a must.

Lead Generation 115

Lead Generation Lead Ranking Planning Marketing Websites 115