Sprout Social

FEBRUARY 2, 2023

In 2022, Figo Pet Insurance went all-in on their organic TikTok strategy. Practice makes perfect Bridgett Colling, Director of Marketing and Communications at Figo, saw the opportunity to expand her brand’s TikTok presence. So, that’s the approach we took to TikTok.” They get the reps in and make content all the time.

Social Media 110

Social Media Media Business Viral Marketing 110

Sprout Social

MAY 8, 2023

As one of the fastest-growing entertainment platforms, TikTok showed it’s a powerhouse in the digital space. And with more and more businesses joining the platform, it’s important to know when is the best time to post on TikTok. What are the best times to post on TikTok? What are the best times to post on TikTok by industry?

Best Practices 109

Best Practices Social Media Work Management Education 109

SmartBug Media

MARCH 19, 2021

Success not only requires a solid inbound strategy, but it also requires deep knowledge of the latest best practices in marketing, content, and design.Lucky for us, there are tons of marketing resources out there for B2B marketers looking for ways to improve performance and move the needle for their company or organization. FOMO and KIMO.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Sprout Social

JUNE 21, 2022

Stuck on how to go viral on TikTok? Because recent data highlights how there’s so much potential for brands to blow up on Tiktok. One billion weekly active users watching 20+ hours of TikTok on average. TikTok’s die-hard audience presents a prime opportunity for your videos to pop off. Think about it.

Viral Marketing 106

Viral Marketing Tips Brand Identity Branding 106

illumin

OCTOBER 2, 2023

These can be video ads that play on platforms like TikTok and Instagram or banner ads that appear on Pinterest or Facebook. Understanding algorithms’ impact on social strategy Social media algorithms determine who sees your social posts and when. The trick is these algorithms are constantly changing.

Ad Building 98

Ad Building Marketing & Strategy Best Practices Banner Ads 98

ClickZ

MARCH 16, 2023

So whether in the aisles shopping or endlessly scrolling through “Things I bought because of TikTok”, we’re twitchier about what to buy. Jump into the rapids of media change TikTok is shape-shifting the advertising landscape as the most ascendant media company of our time. Some think searching on TikTok has overtaken Google for Gen-Z.

Paid Content 131

Paid Content Brand Identity Branding Paid Search Agency 131

ScanmarQED

FEBRUARY 27, 2024

Many of the biggest platforms, like Meta, YouTube, SnapChat, TikTok and others, don’t provide any of this vital user-level information. These models use statistical algorithms to analyze patterns and correlations in available data to attribute conversions accurately. In this case, Facebook and TikTok would not get any credit.

Multi-Touch Attribution 59

Multi-Touch Attribution Lead Ranking Allocation Touchpoints 59

The Lead Agency

APRIL 14, 2024

They know that their users want sexy snippets of TikTok or Instagram Reels-style content. However, as it stands right now, TikTok is maturing into a significant channel for B2B marketing, especially as younger generations enter decision-making roles. No platform holds that market quite like TikTok. of the users on TikTok , 2.6%

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Sprout Social

JULY 19, 2023

Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Our survey also revealed marketers are prioritizing short-form vertical video across TikTok (60%), Instagram (53%) and YouTube Shorts (52%). As for TikTok, lean on b-roll or transitions.

Conversion Rate 90

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 90

Marketing Insider Group

JANUARY 4, 2021

When it comes to developing growth marketing strategies, you don’t have every resource at your disposal. Content creators: As a small SaaS company, you probably don’t have the resources to publish content regularly. These are traditional platforms, but your audience may be on others as well, maybe even TikTok.

Growth Marketing 359

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 359

Atomic Reach

JUNE 27, 2023

TikTok viral moments indirectly showcase what your customers resonate with the most and why. By analyzing over five billion data points, RAD AI has identified several consistent content patterns that mark successful TikTok influencer campaigns, and we love sharing. What defines the nuances of a viral TikTok moment?

Viral Marketing 64

Viral Marketing Marketing AI Work Management API 64

Sprout Social

MARCH 20, 2023

Who hasn’t been scrolling through TikTok or Instagram Reels only to realize they’ve lost an hour? The fast growth of TikTok has influenced nearly every other social media platform to become short-form video platforms themselves. 55% of TikTok users bought something after seeing the brand on the app.

Buy 118

Buy Video Marketing Template Bandwidth 118

Sprout Social

DECEMBER 15, 2021

With over 1 billion monthly active users , TikTok has quickly become one of the largest social media platforms in the world. In this article, we’ll show you why TikTok should be an essential part of your social media marketing strategy. Why should businesses consider using TikTok? Let’s get started. Moreover, 47.4%

Effectiveness 133

Effectiveness Business Advertising Agencies Viral Marketing 133

Buffer

JUNE 16, 2022

TikTok Despite the platform being known for funny and irreverent content, I personally see TikTok as a great way to connect with your dream company (or people who work there) in a more informal way. The type of content on TikTok is meant to be genuine and authentic, almost irreverent. Update or complete the necessary details.

Social Media 129

Social Media Peer-to-peer Media Ad Building 129

Martech

OCTOBER 28, 2022

Some might say digital marketing for an SMB is just as hard as creating the company product, thanks to ever-changing platforms, resources, content demands, and time constraints. For me, it’s a resource thing, I don’t have the resources to generate content in a timely manner. “ Time and resource constraints.

Paid Content 140

Paid Content Advertising Agencies Paid Search Agency SMB 140

Sprout Social

APRIL 4, 2023

If leveraged properly, ephemeral content can help you beat the algorithm and keep your brand top of mind. Also known as disappearing content, Instagram, Facebook and TikTok stories are all examples of ephemeral content. TikTok stories TikTok stories , also known as TikTok moments, are videos that stay on your feed for 24 hours.

Marketing Strategy 117

Marketing Strategy Marketing & Strategy Planning Work Management 117

Sprout Social

OCTOBER 11, 2022

In the face of limited resources, changing algorithms and congested feeds, an employee advocacy program is a social team’s greatest asset. To fuel your employee advocacy program and build your content repository, make sure your content checks all the essential boxes: Educational resources. TikTok for Business ??

Marketing & Strategy 132

Marketing & Strategy Curation Thought Leadership Content 132

Top Rank Marketing

DECEMBER 1, 2023

B2B Multichannel Marketing: Top Channels, Trends, and Challenges 57 percent of B2B marketers have said that creating an effective strategy is their top obstacle when it comes to multi-channel marketing, while 46 percent pointed to inadequate budgets and resources, with 44 percent noting data quality as a leading challenge — three of numerous findings (..)

B2B Marketing 101

B2B Marketing Search Marketing B2B Multi-Channel 101

QuanticMind

JULY 31, 2023

This month, Laura Kubiesa, Basis’ VP of Social Media Investment, and Lindsay Martin, Group VP of Search Media Investment, compiled all the latest news, trends, and resources for easy access. What’s new in the realms of paid search and social media? Read more from the official release here. Great googly moogly, that’s a lot of Google updates!

Paid Content 52

Paid Content Paid Search Agency Allocation Emarketing 52

SocialPilot

MARCH 11, 2024

By harnessing AI algorithms to sift through vast datasets, marketers can pinpoint the perfect influencer matches and precisely detect fraudulent activity. By automating this process, AI saves marketers valuable time and resources that would otherwise be spent on manual searches.

Marketing AI 76

Marketing AI Advertising Agencies Planning Work Management 76

Optinmonster

DECEMBER 28, 2023

With 1,218 million MAUs, TikTok is the 6th largest social media platform. TikTok’s average engagement rate is 4.25%. Your social media reach depends on platform-specific algorithms. Recently, LinkedIn changed its algorithms to prioritize posts that share “knowledge and insights.” Here Are 16 Reasons Why.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Martech

JANUARY 19, 2023

Transcribing videos Video captions are huge in today’s world — just look at any TikTok video. If everyone is using the same algorithms, you will end up with the same answers. Strategy will simply evolve to take into account what kinds of algorithms other companies might be using and how they can be defeated. Get MarTech!

Marketing AI 136

Marketing AI Paid Search Agency Marketing Analytics Tools Wikipedia 136

Hubspot

JANUARY 5, 2021

On TikTok and Triller, it's 60 seconds. With the rise of platforms like TikTok, Reels, and Vine, short form video is actually getting shorter and lending itself more to 60-second to two-minute videos," he said. TikTok , for instance, is run by dances, sounds and social challenges. More User-Generated Content (UGC).

Trends 101

Trends Marketing AI Video Marketing Work Management 101

Sprout Social

JULY 19, 2022

Only hashtags allow similarly-interested folks to find each other—whether they’re on Twitter, Instagram, Pinterest, TikTok, Reddit or elsewhere. You can add hashtags to social posts, bios and comments on most major platforms, including Instagram, Facebook, TikTok, Twitter, LinkedIn, YouTube and Pinterest. So, what is hashtagging?

Effectiveness 122

Effectiveness Social Media Paid Search Agency Viral Marketing 122

Martech

MAY 18, 2022

These can be organic views from friends and followers, views from the video being shared by people to their followers, or by the platform’s algorithm suggesting it to viewers. On TikTok, it’s counted as a view as soon your video starts to play. TikTok counts your net views over the course of seven or 28 days.

Cost Per Thousand 109

Cost Per Thousand Advertisements Advertising Video Marketing 109

Martech

MAY 27, 2022

Resources for learning more about advertising. After identifying what platforms drive the most traffic and are the most popular with your target group, you have to quickly learn and adapt to the platform’s features and algorithms. For example, TikTok’s popularity has grown exponentially; it had 1.2 Adapting to industry changes.

Advertising Agencies 117

Advertising Agencies Advertisements Advertising Mobile Advertising 117

SocialPilot

FEBRUARY 26, 2024

It’s like having a personal shopper who knows you well, but it’s actually sophisticated algorithms crunching data to serve you better. Marketers use these insights to allocate resources more efficiently, tailor content strategies to audience preferences, and enhance customer engagement across all touchpoints.

Marketing AI 72

Marketing AI Work Management Marketing Budget Marketing Management 72

Sprout Social

NOVEMBER 11, 2022

But when it’s time to take a break, you probably don’t get texts and push notifications about the latest Google algorithm change. Or when you’ve had a particularly rough day and might throw your phone into Lake Michigan, but the friend you’re having a drink with wants your take on whether or not a TikTok trend is real. Don’t despair.

Social Media 96

Social Media Trends Work Management Social Marketing 96

Hubspot

SEPTEMBER 21, 2020

Throughout the past two years, two of the most popular apps used by Gen Z and younger millennials were Instagram and TikTok. While Instagram steadily pulled in more than 1 billion active users since its 2016 debut, TikTok made news when it surpassed 1 billion global downloads within 18 months of its launch. The question above is fair.

Paid Search Agency 101

Paid Search Agency Viral Marketing Marketing & Strategy Press 101

QuanticMind

AUGUST 16, 2023

Congressional hearings about aliens , traumatized orcas attacking boats , TikTokers making thousands per day doing whatever this is … So, what’s next? Social media algorithms are designed to deliver content that's most likely to trigger user engagement. What a strange time we live in.

Social Media 85

Social Media Advertisements Advertising Brand Identity 85

ClearVoice

JUNE 5, 2023

In the ongoing battle of the social networking giants, TikTok, Instagram, and YouTube are gaining steam. Facebook Reels Short-term video content exploded with the release of TikTok in 2016. This means investing in the best possible resources for your videos. But Facebook still remains the undisputed number one.

Webinar Metrics 52

Webinar Metrics Facebook Video Marketing Marketing & Strategy 52

TrustRadius Marketing

OCTOBER 13, 2022

Machine learning and algorithms make this step more accessible for data analysts. New Machine learning algorithms are developed and improved constantly in an effort to keep up with this demand. One perfect example of this in action is happening at TikTok. This allows examining of data structures in its native format.

Enterprise Management 98

Enterprise Management Work Management Analysis Classified Ads 98

Sprout Social

JUNE 26, 2023

For example, by studying customer data , retailers can anticipate ebbs and flows in footfalls based on location, events or seasons and allocate resources accordingly. AI algorithms analyze both historical and real-time data (e.g., Machine learning Machine learning (ML) is used to mine insights from huge amounts of data automatically.

Marketing AI 105

Marketing AI Ideal Customer Profiles Allocation Analysis 105

Exo B2B

NOVEMBER 7, 2023

Everywhere… From Facebook to Instagram and YouTube, via the dormancy of account X (ex-Twitter) and inaction on Threads and the irrelevance of TikTok in B2B. Even on LinkedIn, there have been declines, some due to changes in the algorithm. It’s a choice we all make about where to best optimize the resources we do have.

Social Networks 52

Social Networks Network Marketing Marketing AI Social Marketing 52

Sprout Social

DECEMBER 22, 2022

Awareness networks, like TikTok, Instagram, Pinterest and YouTube, are where people go for inspiration. Ultimately, posts to these networks aimed to inspire creativity about the possibilities of social–and establish Sprout as a go-to resource for that inspiration. What is an awareness network? Win: Gaining individual insights.

Marketing & Strategy 108

Marketing & Strategy Social Media Network Marketing Intent 108

FunnelEnvy

MARCH 18, 2024

Then, you can personalize the experience by providing relevant content and resources at every touchpoint. Allocate Resources Effectively Rather than marketing dollars at a “spray and pray” approach, buyer personas allow you to identify the channels and tactics most likely to resonate with your ideal buyers.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

Sprout Social

DECEMBER 5, 2022

And TikTok has a “take a break” feature. You already know that social media algorithms fill feeds with posts based on relevance—not necessarily recency. Especially given that inflammatory posts rack up algorithm-appeasing engagement faster—even if they’re false. And less resources means more churn and burn.

Social Media 140

Social Media Media Privacy Transparency 140