Marketing Insider Group

MARCH 18, 2021

Billions of people around the world are on at least one social platform. based businesses larger than 100 employees leverage social media marketing to tap into this large consumer group’s potential. Form a comprehensive plan, pledging to follow the tactics you outline and use benchmarks to adjust for success.

Social Media 358

Social Media Work Management Webinar Metrics Social Marketing 358

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. Download the template 2.

Social Media 94

Social Media Template Work Management Marketing Management 94

Benchmark Email

SEPTEMBER 26, 2023

Businesses are constantly seeking to maximize their online presence and find themselves grappling with the strategic dilemma of where to allocate their resources: email marketing or social media. Email marketing,… The post Email Marketing vs. Social Media: Which is More Effective?

Social Media 97

Social Media Allocation Email Marketing Social Marketing 97

Top Rank Marketing

JANUARY 22, 2024

Tailor measurement to the campaign For social-first campaigns, you’ll want to measure engagements on the influencer content. This process is (unfortunately) manual on LinkedIn, where most B2B social first campaigns will reside. Make sure to include benchmarks on reach, engagement, and conversion in your strategy.

Top of Funnel 106

Top of Funnel Lead Ranking ROI Marketing Qualified Leads 106

Animalz blog

FEBRUARY 25, 2024

Many folks now get information from other content formats – videos, social posts, or emails. Determine channel benchmarks. Set a benchmark for each channel’s conversion rate using data from online research tools like Perplexity , industry reports, or a content marketing agency like Animalz. Shorter attention spans.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

Only B2B

MARCH 13, 2024

By partnering with relevant industry publications and social media groups, you expose your content to a much larger audience actively searching for solutions in your area. Consider the time and resources spent on research, writing, editing, and design. Content syndication lets you open branches across the digital landscape.

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

Sprout Social

SEPTEMBER 18, 2023

Managing social media and other marketing channels in this economy can be challenging. Create internal benchmarks by platform and across all media channels to identify areas of investment that are not worth continuing. Look for industry benchmarks to gain insights into what your competitors are spending on marketing.

Marketing Budget 130

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 130

Sprout Social

FEBRUARY 29, 2024

This article will explore the diverse roles AI plays in enhancing business functions like marketing, operations, product development, human resources, customer support and security. AI is changing the game and setting new benchmarks for business excellence.

Marketing AI 119

Marketing AI Lead Ranking Work Management Lead Scoring 119

Sprout Social

JANUARY 10, 2024

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. According to our Sprout Social Index ™ , 69% of customers expect a response from brands on social within 24 hours. Here is a report from Sprout’s Listening capability.

Work Management 104

Work Management Brand Identity Branding Customer Satisfaction 104

Sprout Social

FEBRUARY 15, 2024

In general, audience engagement, and social media engagement in particular, isn’t easy to come by. Social media users’ feeds are flooded with content competing for their attention. But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following.

Webinar Metrics 104

Webinar Metrics Tips Marketing AI Social Media 104

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Use tools like social analytics, AI-driven insights and even creator marketplaces to assess their audiences. Social channel takeovers. Either way, know what you want to achieve before diving in.

Advertising Agencies 131

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 131

KoMarketing Associates

OCTOBER 4, 2016

For B2B organizations, we have always believed that content marketing is an essential piece of the puzzle for supporting SEO, social media, and lead generation efforts. Of course it might be difficult to gauge effectiveness since business objectives and success benchmarks vary amongst respondents.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

Brandpoint

JULY 14, 2023

Social media has transformed the way businesses engage with their target audience, and manufacturing companies are no exception. However, for manufacturing companies, quantifying the return on investment (ROI) of social media efforts can be complex. What is Social Media ROI?

Social Media 62

Social Media ROI Multi-Touch Attribution Paid Search Agency 62

Zoominfo

MARCH 9, 2021

Search, social media, advertising, and email are all valuable distribution channels that must be developed to carry your unique message to prospective customers. Regardless, behavioral scoring aims to pair a prospect’s actions with a lead qualification score and establishes a benchmark to achieve Marketing Qualified Leads (MQLs).

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Vision Edge Marketing

MARCH 30, 2021

For us at VisionEdge Marketing, it continues to corroborate our research benchmarking CMOs regarding their ability to prove their value, impact, and contribution to the business. We optimized our resources. It did for me. According to ChiefMartech the average enterprise now uses 120 marketing technology (Martech) tools. We wanted more.

Enterprise Management 283

Enterprise Management Work Management CMO Marketing Management 283

Sprout Social

FEBRUARY 14, 2023

There are few sure bets when it comes to organic reach on social media. And yet, social advocacy examples continue to be the exception. Social advocacy empowers employees to amplify your brand message in a way that’s consistent with your business’s voice and tone. It piques interest. It piques interest.

Examples 91

Examples Zoominfo Work Management Webinar Metrics 91

Sprout Social

FEBRUARY 1, 2024

Social listening plays a vital role in this area. Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. This qualitative social data reveals customer sentiments, preferences and experiences.

Social Media 108

Social Media Ideal Customer Profiles Media Customer Satisfaction 108

Marketing Insider Group

JUNE 15, 2021

In its guide to influencer marketing , digital marketing expert Hawke Media encourages brands to get written consent via DM. Your in-house influencer liaisons should know how to communicate with influencers, how to assess their work, and ultimately whether any given relationship is worth the resources it requires. Know thy audience.

Tips 353

Tips Advertising Agencies Work Management Guidelines 353

Martech

NOVEMBER 14, 2022

via Content Marketing Institute/MarketingProf’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023. The report also found a decrease in the use of some key technologies over the last year: Social media publishing/analytics decreased to 71% from 80% the previous year.

Marketing Report 102

Marketing Report B2B Marketing Content Marketing B2B Thought Leadership 102

Sprout Social

AUGUST 9, 2023

But if you aren’t factoring in meaningful social media data, you will miss crucial insights. There is a massive amount of social media data available today, and businesses are eager to tap into it. Yet, to maximize the value of social, CEO engagement must go beyond being a spokesperson.

Social Media 78

Social Media Media Customer Satisfaction Lead Scoring 78

ClearVoice

APRIL 13, 2024

Imagine this: You run a SaaS social media management company. Your G2 reviews show several users asking about mini landing pages or microsites for their social media profiles. Incorporate fresh media and determine the appropriate media types to include As you can imagine, deciding which direction to take can be confusing.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

ClearVoice

APRIL 13, 2024

Imagine this: You run a SaaS social media management company. Your G2 reviews show several users asking about mini landing pages or microsites for their social media profiles. Incorporate fresh media and determine the appropriate media types to include As you can imagine, deciding which direction to take can be confusing.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

Hubspot

FEBRUARY 28, 2015

Do you find it difficult to find social media stats related to your industry? Are you currently developing or revisiting your social media strategy, and unsure of how many times you should post or what to include in your posts? Check out this website to quickly learn how your peers are performing on social media.

Advertising Benchmark 28

Advertising Benchmark Social Media Peer-to-peer Paid Search Agency 28

Top Rank Marketing

AUGUST 16, 2023

For example, in the B2B Marketing Benchmark, every industry and region showed a lopsided budget allocation toward generating new business versus retaining existing customers. As such, perhaps it is no surprise that a recent report from Wpromote and Ascend2 found that social media is the most effective B2B channel for driving revenues in 2023.

B2B Marketing 92

B2B Marketing Paid Search Agency Terms and Conditions Advertising Agencies 92

Martech

AUGUST 11, 2021

Social media has become a valuable resource for consumers to interact with the brands they love and discover new ones. New users across the globe are flocking to social media platforms in record numbers and adding their voices to your brand’s narrative. Social media monitoring must-haves.

Social Media 135

Social Media Marketing AI Media Brand Identity 135

Sprout Social

DECEMBER 6, 2023

You’d be hard-pressed to find healthcare marketers that don’t understand the value of social media for healthcare , according to Jill Florence, Director of Enterprise Sales at Sprout Social. However, as Katherine Van Allen, Senior Solutions Engineer at Sprout, points out, the benefits of social outweigh the risks.

Social Media 103

Social Media Enterprise Management Work Management Marketing Management 103

Optinmonster

DECEMBER 28, 2023

Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. Which Drives More Sales: Email or Social Media? Let’s get started!

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

SmarkLabs

JANUARY 3, 2023

A marketing budget helps you allocate resources effectively, track the performance of your campaigns, and make informed decisions about your marketing strategy. Having a realistic understanding of your budget is essential, as this will help you make informed decisions about how to allocate your resources.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Allocation Budget Programs 52

Vidyard

MARCH 23, 2021

There’s no question that 2020 was the year of video and we’ve got video benchmarks to prove it. Here are the key shifts we’ve seen supported by our benchmark findings for 2021: Using video for sales has gone from “explore” to “invest”. Video in Business Benchmark Report. Video Benchmarks for Creation and Publishing 1.1

Advertising Benchmark 81

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 81

Sprout Social

JANUARY 11, 2024

Why is customer service software critical for business success Social customer service software Full-stack customer service software Call, chat and IVR customer service software How to choose the best customer service tools for your business Ready for the future of customer service with AI? What is customer service software?

Enterprise Management 85

Enterprise Management Work Management Software Service 85

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. But when it comes to social data, it’s not about how much data you have but rather how you leverage it. 75% of B2B buyers use social media to make buying decisions.

Analysis 69

Analysis Budget Programs Social Media Allocation 69

ClearVoice

JANUARY 8, 2024

Crafting a successful marketing strategy requires a clear roadmap, and goals are the guiding lights directing efforts, resources, and creative initiatives toward achieving specific outcomes. Clear goals , on the other hand, not only provide a sense of purpose but also serve as benchmarks for measuring progress and success.

Allocation 94

Allocation Planning Paid Search Agency Marketing Analytics Tools 94

SmartBug Media

FEBRUARY 13, 2024

Allocate a percentage of your resources to tried-and-tested strategies (approximately 70-80 percent), then allocate a much smaller, calculated portion to experimental tactics. Not all of your customers read your newsletter; some may see your news only via a press release or on social media. But it doesn’t have to be this way.

Allocation 59

Allocation Marketing & Strategy Business Guidelines 59

Contently

NOVEMBER 22, 2021

The Content Marketing Institute’s 2022 Annual B2B Content Marketing Benchmarks, Budgets, and Trends Report gives an interesting insight into the new post-pandemic landscape. While social media is evolving quickly , it remains one of the most important ways to engage your audience and distribute content. Key takeaways.

B2B Marketing 174

B2B Marketing Research Content Marketing Marketing Budget Creation 174

Sprout Social

NOVEMBER 1, 2021

Oftentimes, when people think about brand advocates, they may think of external people, such as social media influencers. Chances are that your employees are already on social media and talking about their work. Social media advocacy. Helpful for those who aren’t social media power users.

Work Management 123

Work Management B2B Thought Leadership Thought Leadership Marketing Management 123

Contently

FEBRUARY 28, 2023

You can use social media, email lists, or partnerships with other podcasts or media outlets. This is unique to podcasts since global radio benchmarks score 5% lower. This will help you understand what they want and create content relevant to them in future episodes. Why Use Podcasts in Your Content Marketing Strategy?

Marketing & Strategy 138

Marketing & Strategy Marketing Strategy Content Marketing B2B Thought Leadership 138

TrustRadius Marketing

JUNE 20, 2022

Social media is essential to building brand awareness and increasing sales. Social media analytics is indispensable for improving social media performance and business growth. If you’re a small business or eCommerce merchant, free social media analytics tools can boost your social marketing strategy.

Social Media 116

Social Media Analytics Work Management Media 116