Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. Once the basics are out of the way, I’ll provide my thoughts on how these new AI tools are total disrupters and explain the large language model (LLM) and app ecosystem.

Marketing AI 131

Marketing AI Paid Search Agency Generation Enterprise Management 131

Webbiquity

JANUARY 21, 2022

Think about the things you enjoy creating content for, and use this to help you narrow down your niche to fit a specific angle. Think about the things you enjoy creating content for, and use this to help you narrow down your niche to fit a specific angle. But for those with a great idea and strong work ethic, it can be very rewarding.

Work Management 251

Work Management Planning Marketing Management Paid Search Agency 251

Webbiquity

MARCH 31, 2022

They need to know what content is promising results and what isn’t. How can you prove the quality of your product? Whatever it is, make sure that your B2B marketing strategies are centered around explaining how and why your company provides more value than any other option. Guest post by Sumeet Anand.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Parse.ly

APRIL 7, 2022

For a marketer in today’s ever-evolving space, the current conclusion is the same whether your team includes dozens of experts or you’re part of a savvy duo: You need to create marketing videos if you plan to stand out. Assemble an effective video content marketing tool stack to save time.

Resources 52

Resources Video Marketing Planning Work Management 52

Valasys

JULY 31, 2023

Introduction In the era of information overload, businesses need to deliver timely and relevant content to their audiences to stay ahead in the market. Content Automation tools play a pivotal role in streamlining the content workflow, enabling organizations to produce and distribute content at scale without compromising on quality.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Webbiquity

OCTOBER 11, 2022

To build a lasting digital product brand, start with understanding how to create an effective brand strategy. Brands that create a simple, compelling brand promise—and then live up to that promise—will stand out in the marketplace over time. Use Social Media Platforms to Your Advantage. Keep Your Website Updated.

Digital Asset Management 272

Digital Asset Management Product Branding Brand Identity 272

Marketing Insider Group

SEPTEMBER 29, 2020

But if you don’t put careful thought into the content of your company blog, it’s a waste of time and money. The creators behind the best company blogs take the time to understand the needs of their audience before crafting content to fit, as these content marketing examples show. Quick Takeaways. SPARK by ADP.

Paid Search Agency 362

Paid Search Agency Work Management Marketing Management Examples 362

Sprout Social

SEPTEMBER 18, 2023

Managing social media and other marketing channels in this economy can be challenging. You’ll need a plan to address top budget concerns to provide clarity and control over every dollar spent. Create internal benchmarks by platform and across all media channels to identify areas of investment that are not worth continuing.

Marketing Budget 132

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 132

Sprout Social

OCTOBER 19, 2023

More and more teams are using AI marketing to channel their energy toward developing compelling content while efficiently managing arduous tasks like data analysis, reporting and message management. AI is also helping social teams understand and respond to audiences better.

Marketing AI 129

Marketing AI Paid Content Work Management Marketing Strategy 129

BenchmarkONE

NOVEMBER 17, 2020

Your company blog is great for pushing your own content marketing agenda and for providing endless resources to your leads and site visitors. And while many marketers solely think of thought leadership in terms of guest content and what they can publish elsewhere, sometimes the best place to start is right on your own site.

Resources 94

Resources Peer-to-peer Paid Search Agency Marketing Budget Creation 94

Martech

MARCH 28, 2024

Infusing applications with AI also means the AI assistants and co-pilots we see now are likely to become just another part of the functionality of our martech platforms in due time. Many marketers proudly compare themselves to “Swiss Army knives” — moving from task to task, from working with data to creating content.

Marketing AI 124

Marketing AI Work Management Marketing Management Examples 124

Scoop.it

OCTOBER 12, 2023

Content curation is one of the most effective ways to keep your audience engaged without overwhelming yourself. It’s a process of exploring relevant content from reliable sources and sharing it with your audience to generate more traction. Content curation saves you the time and hassle of creating content from scratch.

Curation 101

Curation Ad Frequency Content Marketing Content 101

Sprout Social

AUGUST 31, 2022

Managing social media means you need a variety of skills to become successful. You have to juggle multiple plates and wear several hats, from content ideation to video production—basically, you have a lot to handle. Here are 17 social media management tips to help you stay productive and organized: 1.

Social Media 104

Social Media Work Management Marketing Management Organization 104

Contently

DECEMBER 13, 2022

Content that builds connections with customers is important. And content that generates emotion and helps them overcome a challenge is key to converting them into buyers. The content you produce can look different in B2B versus B2C. The content you produce can look different in B2B versus B2C.

Storytelling 135

Storytelling Top of Funnel Sales Qualified Leads Conversion 135

Sprout Social

APRIL 17, 2024

Table of contents: What is a chatbot builder? 6 features to look for in a chatbot builder When choosing a chatbot builder, some features will be more valuable than others depending on your business needs and how you want it to interact with customers and integrate into your marketing strategy. Here are a few to consider.

Paid Search Agency 105

Paid Search Agency Marketing AI Work Management Marketing Management 105

Content Standard

APRIL 16, 2024

With organic search re-emerging as a cornerstone strategy for CMOs, top brands are harnessing AI to accelerate their search engine optimization (SEO) efforts and bring more efficiency to a traditionally cumbersome and resource-intensive practice. This article explores how AI can streamline the process without sacrificing quality or strategy.

Marketing AI 100

Marketing AI SEO Lead Scoring Lead Ranking 100

Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. Keep reading to find out what you need to know to successfully navigate social media marketing through times of economic contraction.

Social Media 114

Social Media Work Management Marketing Management Social Marketing 114

Parse.ly

SEPTEMBER 19, 2019

As a marketing manager in today’s ever-evolving space, the current conclusion is the same whether your team is comprised of dozens of experts or you’re part of a savvy duo: You need a high quality video content strategy if you plan on standing out. Put together an effective video content marketing tool stack to save time.

High Quality Lead 69

High Quality Lead Resources Video Marketing Planning 69

Sprout Social

DECEMBER 6, 2023

You’d be hard-pressed to find healthcare marketers that don’t understand the value of social media for healthcare , according to Jill Florence, Director of Enterprise Sales at Sprout Social. However, as Katherine Van Allen, Senior Solutions Engineer at Sprout, points out, the benefits of social outweigh the risks.

Social Media 106

Social Media Enterprise Management Work Management Marketing Management 106

Sprout Social

MAY 8, 2023

And with more and more businesses joining the platform, it’s important to know when is the best time to post on TikTok. It’s important to understand how posting on TikTok at the right times can be a huge benefit to your TikTok marketing strategy. Industry-specific data includes mid- to high-level engagement times.

Best Practices 109

Best Practices Social Media Work Management Education 109

Sprout Social

OCTOBER 31, 2023

Even though these tools are becoming more user-friendly and intuitive with time, you still need the right nuances in AI prompts to generate desired responses. Read on to understand the mechanics of AI writing prompts and how to craft them for the best results. Plus, explore different types of prompts and use cases.

Budget Programs 101

Budget Programs Tools Best Practices Enterprise Management 101

Martech

SEPTEMBER 11, 2023

Savvy marketers have been using AI tools for years to help with social listening, manage paid advertising campaigns, and conduct market research. Savvy marketers have been using AI tools for years to help with social listening, manage paid advertising campaigns, and conduct market research. These AI “Aha!”’

Marketing AI 126

Marketing AI Generation Work Management Marketing Management 126

Heinz Marketing

MARCH 23, 2022

I know I’m not the only one who has multiple reoccurring tasks that take time away from larger items. That’s why I’m going to share with you a couple of tools and how I use them to save me time and be more efficient. I’ve learned simply planning my deliverables helps me visualize what my work week will look like.

Work Management 113

Work Management Tools Deliverability Social Media 113

Sprout Social

AUGUST 25, 2022

Investing in social media management increases your brand’s awareness, generates leads, drives traffic to your site and boosts community engagement. While that sounds great to executives and stakeholders, they may not understand how the costs associated with social media translate to business objectives.

Paid Content 126

Paid Content Social Media Work Management Marketing Management 126

Martech

APRIL 16, 2024

If you’re like most marketers, you’ve been hearing the term “real-time” a lot lately. And you’ve probably been wondering, what is real-time marketing? Are we delivering content in seconds? Real-time marketing is not so much having all the answers all the time, but giving customers what they need, when they need it.

Enterprise Management 99

Enterprise Management Paid Search Agency Planning Marketing Management 99

SocialPilot

FEBRUARY 5, 2024

It is not a secret that approximately half of the world’s population uses social media. Among this vast landscape of social media platforms, Twitter stands out prominently. More than 60% of Twitter users follow at least one influencer, higher than any other social media channel.

Twitter 95

Twitter Marketing AI Advertising Agencies Effectiveness 95

Sprout Social

NOVEMBER 12, 2023

In this article, we’ll explore how brand collaboration works and strategies to find the best partnership for your business. How do brand collaborations work? How do brand collaborations work? Each business works together to combine its resources, audience reach and creativity to co-create products, campaigns or activations.

Branding 113

Branding Brand Identity Advertising Agencies Cross-Selling 113

Sprout Social

APRIL 4, 2023

Most brands expect to drive engagement and generate leads with social media strategies. However, ephemeral content is often overlooked in favor of long-form and feed content to achieve these goals. If leveraged properly, ephemeral content can help you beat the algorithm and keep your brand top of mind.

Marketing Strategy 118

Marketing Strategy Marketing & Strategy Planning Work Management 118

Sprout Social

OCTOBER 9, 2023

There are a few universal questions that keep CMOs up during the quiet hours of the night: How do we do more with fewer resources? And how do we make a greater impact without burning out our teams? I spoke with them to learn how marketing leaders can incorporate AI across their teams effectively.

Marketing AI 114

Marketing AI Examples Lead Scoring Lead Ranking 114

Martech

OCTOBER 28, 2022

Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. How do you reach your target audience? You need to continually create and revamp the things that work, staying timely.

Paid Content 136

Paid Content Advertising Agencies Paid Search Agency SMB 136

Sprout Social

JANUARY 11, 2024

Why is customer service software critical for business success Social customer service software Full-stack customer service software Call, chat and IVR customer service software How to choose the best customer service tools for your business Ready for the future of customer service with AI? What is customer service software?

Enterprise Management 87

Enterprise Management Work Management Software Service 87

ClearVoice

MAY 31, 2023

Let’s face it: Running a successful content marketing campaign isn’t cheap. You need to invest a significant amount of resources and time to see meaningful results from your content marketing efforts. Tracking content ROI allows you to evaluate the effectiveness of your campaigns.

ROI 96

ROI Top of Funnel Multi-Touch Attribution Marketing Analytics Tools 96

Go Beyond SEO

JULY 5, 2021

Marketing done incorrectly and done simply for the sake of marketing uses up precious time and money, which business owners lack enough of as it is. You can be generous with your clients, but it will always serve a business well to be stingy with their resources. The key to marketing success and saving money on marketing is efficiency.

Planning 125

Planning Advertising Agencies Paid Search Agency Ad brokers 125

Sprout Social

AUGUST 12, 2021

A strategy can be crystal clear in your head, but documenting it to share with others always feels like a hurdle, especially when it comes to campaign planning. A social media campaign template can help you speed through the documentation process so you can focus on bringing your team’s vision to life.

Social Media 130

Social Media Template Campaigns Media 130

ClearVoice

JUNE 19, 2023

Content marketing is still driving success for companies that do it right. Several content marketing areas expect significant growth and change in 2023. These include account-based marketing, artificial intelligence, local SEO, persona marketing, podcast marketing, social media, and video marketing. billion in 2023.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Salesforce Marketing Cloud

JANUARY 29, 2024

Let’s break down the basics of email list building: why you should be doing it and how to get started. Table of contents What is an email list? How do you maximize the value of your email list? How do you evaluate the success of your email lists? How do you evaluate the success of your email lists? It sure can.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Oktopost

DECEMBER 21, 2023

But budget limitations can make or break even the best, and most thorough plans you’ve set to accomplish in 2024. To maximize marketing impact on a limited budget, CMOs need to adopt a strategic approach that analyzes past results, identifies gaps, and enables data-driven decisions on where to allocate resources.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62