Hinge Marketing

SEPTEMBER 13, 2023

Not even 24 hours had passed before a sales development representative emailed me to sell me their software. This experience inspired me to write this article and share a better approach to producing educational webinars. Just last week, I registered for a webinar on a topic that interested me. The webinar hadn’t even happened yet!

Webinar Metrics 98

Webinar Metrics Education Lead Ranking Sales Qualified Leads 98

SalesIntel

DECEMBER 6, 2023

However, today, how quickly you get to your numbers is more important. To skyrocket the numbers, sales reps make use of various sales tools available in the market. Some of them are free while others are paid – but all bring in enormous value to the sales process. What are Sales Tools? Why Use Sales Tools?

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Belkins

JULY 21, 2020

However, both of them are just fractions of their respective methodologies – inbound and outbound sales. Those methodologies are enormous, complicated, and essential for the success of your sales campaigns. Comparing Inbound and Outbound Sales. But which one of them is better for sales and lead generation ?

CMS Development 95

CMS Development Ideal Customer Profiles Enterprise Management Work Management 95

Brandpoint

NOVEMBER 3, 2022

Your website is arguably even more important because you need to provide your audience with all of the information they need to understand your company along with resources that are beneficial to them. Your blog can be a great place to drive traffic and goal completions. It needs to be welcoming, educational and helpful to your users.

CMS Development 62

CMS Development Paid Search Agency Work Management Marketing Websites 62

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. searching for a question or resource, looking up design templates, or even hunting for the best tips and tricks to complete a task you’ve been handed. Today’s blog post is for you!

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

SalesIntel

JULY 30, 2021

Top eBook of the Month: B2B Sales Playbook. Our Favorite Blogs. As businesses adopt modern sales and marketing strategies, they need these elegant solutions to make them work. Every company with a sales team is now a potential customer. The sales intelligence market size is expected to grow from $2.0

Sales Management 52

Sales Management Top of Funnel Webinar Metrics Digital Marketing Funnels 52

Hubspot

APRIL 6, 2020

Every sales team needs sales strategies, and a strong sales strategy plan builds the foundation for a cohesive, successful sales team and organization. Sales strategies also align salespeople on shared goals and empower them to do their best work — keeping them happy and successful, too.

Webinar Metrics 79

Webinar Metrics Marketing & Strategy Budget Programs High Quality Lead 79

Markempa

AUGUST 12, 2021

The problem with modern sales and marketing. I see with marketing (and sales) this: we get clinical and treat our customers as objects to convert rather than people who need help. Our thinking can get off track in thinking about, “How do I get what I want?” How do we gauge customer feelings? Let me explain.

Paid Search Agency 130

Paid Search Agency B2B Sales Account Based Marketing CMO 130

Schubert B2B

JANUARY 13, 2020

If millennials are a target audience for your business, here are some ways you can adjust your marketing to better reach this market demographic. Millennials want to feel like brands are building a relationship with them, not just trying to make a sale. They can see right through traditional advertising campaigns and sales pitches.

B2B Marketing 91

B2B Marketing B2B Paid Search Agency Mobile Advertising 91

Outreach

APRIL 22, 2021

Your customer experience is how consumers perceive your brand, or how your brand is viewed and received from their perspective. Customer engagement is how the customer interacts with the experience and brand, including their decisions and how they communicate and react to your products and services.

Conversion 52

Conversion Webinar Metrics Resource Management Marketing & Strategy 52

Schubert B2B

JANUARY 13, 2020

If millennials are a target audience for your business, here are some ways you can adjust your marketing to better reach this market demographic. Millennials want to feel like brands are building a relationship with them, not just trying to make a sale. They can see right through traditional advertising campaigns and sales pitches.

B2B Marketing 71

B2B Marketing B2B Paid Search Agency Mobile Advertising 71

SalesIntel

JUNE 9, 2021

Today’s buyers prefer to conduct research and select what to buy on their own, without any influence from a vendor: Only 29% of buyers want to talk to a salesperson to learn more about a product. 57% of buyer decisions are made before buyers even pick up a phone to speak to a supplier. Create a Sales Sequence.

B2B Sales 52

B2B Sales Top of Funnel Ideal Customer Profiles Tips 52

Schubert B2B

JANUARY 13, 2020

If millennials are a target audience for your business, here are some ways you can adjust your marketing to better reach this market demographic. Millennials want to feel like brands are building a relationship with them, not just trying to make a sale. They can see right through traditional advertising campaigns and sales pitches.

B2B Marketing 62

B2B Marketing B2B Paid Search Agency Mobile Advertising 62

SmartBug Media

JUNE 25, 2019

Let’s talk about your buyer personas. As a SaaS (software as a service) company, you may have two, perhaps four, buyer personas, most likely broken into two main categories—end users and decision makers. And how exactly should you be marketing to each? Who was involved in the Buyer's Journey? Let’s find out.

Work Management 51

Work Management Marketing Management Budget Programs Software 51

Hubspot

JUNE 26, 2019

Volkswagen just introduced their new VW Bus this year — it’s electric and features modern and sleek styling. How is it different from conventional marketing? Allows you to target your buyer personas. Ensures your company’s marketing, product, and sales teams are all on the same page. Boosts revenue and improves sales.

Product 101

Product Buyer Personas Work Management Paid Search Agency 101

Adobe Experience Cloud Blog

MAY 23, 2012

Phil impresses upon the audience that there is a new buyer paradigm–and the buyer is in control. The social enterprise changes the way we work and changes how we listen to our brands. The social enterprise changes the way we work and changes how we listen to our brands. How do you promote your brand?

Marketo 48

Marketo Enterprise Management Fulfillment Social Media 48

Televerde

OCTOBER 16, 2019

Congratulations, your number for MQLs (marketing qualified leads) may look good, but you’re in for a rude awakening when it comes to your SQL (sales qualified lead) conversion rate and moving those leads down the funnel. Modern prospects seem to be naturally averse to cheesy sales pitches. Be relevant.

Lead Nurturing 40

Lead Nurturing Lead Ranking Sales Qualified Leads Lead Scoring 40

Circle Studio

DECEMBER 19, 2018

As we enter the New Year, A/E/C firms have made (and are still making) plans for where and how to spend their marketing time and budgets in 2019. Outside of the A/E/C world, proposals are a product of the sales department, not the marketing department. Move beyond a proposal-centric, project-pursuit only approach to A/E/C marketing.

Planning 124

Planning Marketing Proposals B2B Thought Leadership Work Management 124

Belkins

FEBRUARY 10, 2020

Another study revealed that the length of an average B2B sales cycle has increased by 22% in the last 5 years. It certainly makes sense, especially with the increasing number of decision makers involved in the process, and your average B2B buyer becoming more independent in their research and buying decisions. What should you do then?

Sales Cycle 57

Sales Cycle B2B Sales B2B Lead Scoring 57

markempa

MAY 21, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Still, those sales people succeed in spite of it all. They must, in one way or another, generate their own leads to meet their revenue and sales targets that’s independent of corporate marketing programs.

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Sales Qualified Leads 120

Vidyard

AUGUST 1, 2013

Looking for ways to enable sales with your content marketing? And who better to give us an inside perspective about video’s connection to sales than Jill Rowley , Social Selling Evangelist over at Oracle ? This personalization creates a meaningful connection with your buyer and makes your video that much more engaging.

Video Marketing 50

Video Marketing Cold Calling Top of Funnel Thought Leadership 50

markempa

MAY 26, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Be sure to check out the other quality blogs that were nominated by MarketingSherpas 185,000+ Readers, many of them are already on my blogroll. Im listed in the "B-to-B marketing blogs" section.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

markempa

NOVEMBER 10, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. « B2B Lead Generation Blog Adds FeedBlitz for Email Notification | Main | Google Makes Web Analytics Free but will it help your lead generation? In every buyers mind, there is fear, uncertainty, and doubt.

Sales Cycle 120

Sales Cycle Lead Generation B2B Sales Leads 120

markempa

JUNE 7, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Peter Davidson at the BeConnected blog pointed me to Kevin Stirtzs post on cold calling. Kevin Stirtzs post, How to Make Cold Calling Work for Your Business , has some good points but - there is a better way.

Cold Calling 120

Cold Calling Lead Generation B2B Sales Webcast 120

PureB2B

MARCH 22, 2017

Luckily for businesses, this interconnectedness allows them to deliver content in different ways: social media, blogging, video, audio, and a host of other interactive platforms. Whether it’s about automation, mobile, personalization, engagement, or ROI, they are echoing the same point—email is still highly relevant in the modern age.

Email Marketing 80

Email Marketing Lead Ranking Lead Scoring Sales Qualified Leads 80

Circle Studio

DECEMBER 19, 2017

As we enter the New Year, A/E/C firms have made (and are still making) plans for where and how to spend their marketing time and budgets in 2018. Outside of the A/E/C world, proposals are a product of the sales department, not the marketing department. Move beyond a proposal-centric, project-pursuit only approach to A/E/C marketing.

Planning 68

Planning Marketing Proposals Advertising Agencies Paid Search Agency 68

markempa

MAY 23, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Dont waste their time with a sales pitch. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 But lately, Ive watched some really bad webinars and webcasts.

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

markempa

MAY 28, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. « Blogging & RSS Events | Main | One-to-one lead generation for B2B companies » Creative lead generation blunder? The pitch The company sells to senior executives big companies. Swing - its a hit!

Lead Generation 120

Lead Generation Creativity Lead Scoring Lead Ranking 120

markempa

JUNE 23, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Resellers dont want cookie cutter sales lead programs. Start asking questions such as, "How can we help you sell more? How do you plan to grow revenue? They are "opinion molders. What do you need?

Advertising Mediums 120

Advertising Mediums Consulting Lead Generation B2B Marketing 120

PureB2B

MARCH 22, 2017

Luckily for businesses, this interconnectedness allows them to deliver content in different ways: social media, blogging, video, audio, and a host of other interactive platforms. Whether it’s about automation, mobile, personalization, engagement, or ROI, they are echoing the same point—email is still highly relevant in the modern age.

Lead Ranking 62

Lead Ranking Email Marketing Lead Scoring Sales Qualified Leads 62

Hubspot

AUGUST 29, 2015

This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. The same can be said about sales. And while marketers may not always be in the trenches with their sales reps to see it, that doesn't make it any less real. 8) “Be your buyer’s resource center.”.

Marketing Proposals 28

Marketing Proposals Trust Marketing Act-On Organic Leads 28

Hinge Marketing

OCTOBER 22, 2015

How to capitalize: It’s not your clients’ job to figure out how to use your services. One buyer we talked to said it best: “We’re focused on the immediate. One buyer we talked to said it best: “We’re focused on the immediate. We don’t want a sales pitch.

Lead Ranking 48

Lead Ranking Lead Scoring Work Management Marketing Management 48

Heinz Marketing

DECEMBER 17, 2018

If you missed Sales Pipeline Radio this week (live every Thursday at 11:30 a.m. The show is just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Certainly, over the course of the last 20 years, the world of sales has changed quite a lot.

Sales Management 55

Sales Management Top of Funnel Work Management B2B Sales 55

Zoominfo

JUNE 24, 2020

For quality leads — that are more effective in the long-term — inbound marketing undoubtedly provides better sources for lead generation than outbound. They’ve already gone through the awareness stage of the buyer’s journey. But it’s also important to consider several issues that prevent converting leads into buyers.

Lead Ranking 246

Lead Ranking Sales Management Marketing Qualified Leads Lead Generation 246

Hubspot

FEBRUARY 21, 2018

Best Sales Blogs: Sales Hacker. Jill Konrath's Fresh Sales Strategies. HubSpot Sales Blog. Sales Solutions Blog. The Filling the Funnel Blog. Sales Gravy. Sandler Training Blog. Marc Wayshak's Sales Blog. Art Sobczak's Smart Calling Blog. Sales Source.

Sales Management 101

Sales Management Top of Funnel Work Management B2B Thought Leadership 101

accelerate agency

AUGUST 4, 2021

How many people back then had even heard the word ‘influencer’, yet alone had any idea what it meant? For a start, we know much more about consumers, as we have more data at our disposal, giving us a finely-detailed picture of the buyer’s journey from start to finish. Marketing has changed dramatically over the last decade or so.

Inbound Marketing 98

Inbound Marketing B2B Marketing Top of Funnel Marketing & Strategy 98

Zoominfo

MAY 28, 2018

For an in-depth guide to creating high-quality content for SEO, check out the following blog post: How to Boost Organic Traffic to Your B2B Blog. Rather than focusing on a primary keyword, modern content creators must determine which topics are related to a primary keyword and then, structure their content accordingly.

PR 194

PR SEO Marketing & Strategy B2B 194