Convince & Convert

FEBRUARY 4, 2015

It’s not the blog post, tool, or resource that gets shared. It doesn’t take a genius to figure out that a good headline is going to help your traffic prospects. According to a study published in The Guardian, these changes help your headline’s click-through rate: Headlines with 8 words do 21% better than average.

CTR 167

CTR Landing Pages Case Studies Click Rate 167

Hubspot

JANUARY 26, 2023

The Benefits of Digital Entrepreneurship How To Become a Digital Entrepreneur Digital Entrepreneurship Examples Digital businesses include ecommerce companies, blogs, social media influencer accounts, software solution development, and marketing firms. It’s not enough to go on a hunch. Remember, going viral can lead to sales.

Work Management 69

Work Management eCommerce Paid Search Agency Marketing Management 69

Golden Spiral

MARCH 10, 2022

Don’t allow these searchers to go elsewhere. Here are a handful of ideas for blog posts, podcast episodes, and videos. Your case studies are not reports of past success. 52% of B2B buyers cited case studies as a key factor in their decision to buy. Case studies are your most powerful reviews.

Word of Mouth 62

Word of Mouth Case Study Case Studies Stats 62

Hubspot

NOVEMBER 14, 2023

Publish case studies on a blog. As Dan Tyre , Sales Director at HubSpot, explains, "Salespeople have the opportunity and the responsibility to amplify good information to help prospects gain a better understanding of solutions. Build a nice-looking website. Have professional branding.

Hubspot 67

Hubspot Lead Ranking Outreach Lead Scoring 67

Biznology

MARCH 20, 2018

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. 99% of every message model I get from clients (and I am sure that Richard Laermer gets on his Bad Pitch Blog ) must really come from their salesmen.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Hubspot

APRIL 9, 2018

If money and resources were no object, would you be willing to start with our product today?”. How can I help you get the resources you need to sell this to the decision maker?”. “So What's going to be different next quarter?". Is it safe for me to assume that's the case here?". And now they’re not going to buy?

Buy 101

Buy Case Studies Urgency Marketing Work Management 101

Convert

DECEMBER 9, 2022

I’m ChatGPT, the author of this blog post. I know, I know – you’re probably thinking, “A language model writing a blog post? What’s the one resource you recommend to aspiring testers & optimizers? ChatGPT on Conversion Rate Optimization. How is that even possible?”

Marketing AI 52

Marketing AI Multivariate analysis Budget Programs Conversion Rate 52

Convince & Convert

DECEMBER 29, 2015

It’s not the blog post, tool, or resource that gets shared. It doesn’t take a genius to figure out that a good headline is going to help your traffic prospects. According to a study published in The Guardian, these changes help your headline’s click-through rate: Headlines with 8 words do 21% better than average.

CTR 109

CTR Landing Pages Case Studies Click Rate 109

Whale Pages

MAY 6, 2020

When Less is More… Today we have another exciting SaaS growth case study to share with you. WhalePages was recently fortunate enough to chat with Dan Makarov, the Co-founder of Bird Eats Bug , about his SaaS company’s journey so far. How did you go about ensuring product / market fit?  6 Minute Read.

Product 52

Product Word of Mouth Work Management Paid Search Agency 52

NetLine

DECEMBER 11, 2020

This post was originally published on the Marketing Insider Group blog , our 4th in a series exploring B2B content consumption trends using Audience Explorer. Despite the fact that our thoughts go immediately to our favorite retail locations, ecommerce will only account for 14.5% Black Friday. Cyber Monday.

Budget Programs 52

Budget Programs B2B Work Management Marketing Management 52

Convert

JANUARY 10, 2023

Others, in this case, could be clients you did free work for or yourself (with evidence, of course) working on your own sites. You have to go narrow so that you’re someone’s exact answer and not competing with everyone. Maybe even add a required case study/social sharing clause into the contract.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Lead Ranking 52

markempa

MARCH 16, 2015

Dan Schawbel of Mashable, the social media guide , suggests that you brand yourself for the job you want, not the job you have. Be sure to include your distinct URL in your email signature, on your traditional resume, on your blog, on your website and on your business card so that others can connect with you easily.

Linkedin 120

Linkedin Sales Qualified Leads Lead Scoring Lead Ranking 120

Convince & Convert

SEPTEMBER 21, 2010

Go to [link] to save 50% for a limited time. Then this is the blog post for you. I’ve forwarded your blog to him. Cheers! -= Park Howell´s last blog. I’ve forwarded your blog to him. Cheers! -= Park Howell´s last blog. Sessions start October 5. So, giving you all the cred.,

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

SEPTEMBER 21, 2010

Can a social media program go viral? But if you’re engaged in a social media program in an effort to go “viral&# you’re not really engaged in social media at all. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. Absolutely. It’s about humanization.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

APRIL 1, 2010

I take three lessons away from this examination: First, if your ad agency is going to come up with a nifty new concept, you have to support it throughout your digital world. What is surprising is the lack of utilizing each resource to its capacity. The videos aren’t annotated to drive traffic to Facebook. Your Web site.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. population.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Content Marketing Institute

DECEMBER 21, 2018

Thanks to authors such as Dan Ariely, we know readers’ brains are highly selective. Here are some of the best options published in 2018 (and, in one case, the closing months of 2017). The authors emphasize respecting the feelings of everyone involved, while going into great detail for each step. Nothing is left to chance.

Work Management 90

Work Management Advertising Agencies Marketing Management Content Marketing 90

Convince & Convert

SEPTEMBER 21, 2010

On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? Fourth – what are the operational/resource concerns? First – What are the objectives? What questions are you trying to answer? How hard will it be to filter?

Social Media 155

Social Media Media Paid Content Work Management 155

Convince & Convert

MARCH 23, 2010

Your blog works exactly the same way. There’s a First Time for Everything New research (pdf) by my clients at Compendium Blogware show that for more than two-thirds of corporate blogs, new visitors comprise more than 80% of total blog traffic. State Indicator – Turns orange when you’re in that section 2.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Inbox Insight

MARCH 27, 2018

81% don’t think they’re doing enough , and are going to increase the amount they create. Breakfast, brush teeth, blog post. Dan Brotzel points out the staggering amount of content that is being produced – across all formats and channels. You spend a lot of time Blogging hoping to reach them. Hidden costs of X.

Top of Funnel 75

Top of Funnel Work Management B2B Marketing Marketing Management 75

Hubspot

OCTOBER 27, 2020

Luckily, there are resources you can count on to always have trustworthy, valuable, and well-researched information. To help you find them, I've put together a huge list of credible SEO resources in every category. On this podcast, SEO expert and consultant Dan Shure interviews big names and fresh faces in search. SEO Podcasts.

Resources 101

Resources SEO Lead Ranking Marketing Analytics Tools 101

Marketing Insider Group

JUNE 30, 2020

Newsletters can do everything from promote your latest blog post or case study, talk about upcoming seminars or webinars, serve as a mini-article, and more. These are going to take even more time to research, write, and edit. If you have a blog, you’ll want to make sure you are updating it with new articles each week.

Work Management 363

Work Management B2B Marketing Marketing Management Content Marketing 363

Varicent

MAY 18, 2017

Do you mind going through that a little bit? With that user-based model, it always felt like we had one foot on the brake pedal because we couldn't say, "Hey Dan, thanks for signing up. So, generally speaking, our reps check Salesforce before reaching out to clients so they are prepared going into the conversation.

Pricing 40

Pricing Price Lead Ranking Conversion Rate 40

Buzz Marketing for Technology

JUNE 27, 2008

News & Blogs. Pick a blog category. This study has been led at Microsoft Research Redmond lab by Eric Horvitz and Jure Leskovec, who was an intern at the time. ’&# And obviously, this study covered only users of Microsoft messenging system. Think customers: The 1to1 Blog. in Downloads. in Reviews.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Webcast 100

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. We were a very lean, remote digital marketing team, and therefore lacked the bandwidth to allocate resources to link building.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Outgrow

SEPTEMBER 30, 2022

Welcome to the Marketer Of The Month blog! . We recently interviewed Dan Shure for our monthly podcast – ‘ Marketer of the Month ’! We had some amazing insightful conversations with Dan and here’s what we discussed about – 1. Thanks for joining us, Dan. Dan Shure: Thanks for having me. Dan Shure: Great.

SEO 52

SEO B2B Marketing Marketing & Strategy Marketing Strategy 52

Convince & Convert

AUGUST 2, 2010

Other instructors include the awesome Mari Smith , Brian Solis , Paul Dunay , my brilliant pal Jeff Widman from BrandGlue , Darren Rowse from ProBlogger , my friend MIke Stelzner (founder of Social Media Examiner ), and a bunch of other great folks, including a lot of specific case studies (even B2B!).

Facebook 121

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 121

Online Marketing Institute

NOVEMBER 7, 2010

Business buyers typically seek additional information and resources for information on business products and services. Business buyers typically seek additional information and resources for information on business products and services. It’s valuable, it works and it’s not going away.  Pure content creation is demanding.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Convince & Convert

JUNE 22, 2010

Be Your Own White Knight I know this blog is called Convince & Convert, and originally I thought that was a perfect description for the social media and real-time business revolution. I’m not going to tell your company that social media is pointless and “not for them&# because that’s simply not true.

Social Media 130

Social Media Media Paid Search Agency Budget Programs 130

Zoominfo

SEPTEMBER 17, 2018

But, it’s also a great resource for marketers who simply want to learn new tips and strategies or find a bit of motivation for their day-to-day efforts. So if you’re looking for marketing inspiration or just need something new to listen to on the treadmill, today’s blog post is for you. Go have a listen! Listen here.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

Convince & Convert

APRIL 14, 2010

I try to add value, have conversations, RT good info, and occasionally promote an event or blog of my own. link] Dan Bevarly RT @hculbertson: RT @jaybaer: The Key to Social Media Success is Just 2 Letters [link] I like this. Randy Bunker Thanks, Jay. First, I need to get my hands on a few Soundogs for home. It seems to be working.

Social Media 128

Social Media Media Paid Search Agency CAN-SPAM 128

Hubspot

MAY 5, 2011

One, they genuinely really care about their customers, and they're willing to go the extra mile. A company needs to have a clear cultural mission within the organization, know what they're about and where they're going, and operate as one organism. Reach out to people, direct them to resources, and establish a good relationship.

Social Media 28

Social Media Training Paid Search Agency RSS 28

Outgrow

FEBRUARY 1, 2021

Finding the perfect landing page software for your use-case can be tough. However, it really depends on your use-case. Here are our 129 favorite landing page software for all your unique use cases – 1. The tool has over 500+ layouts by industry and use cases. Case Study. Case Study.

Landing Pages 75

Landing Pages Marketing Automation Services Enterprise Management Work Management 75

Convince & Convert

MARCH 9, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Taking Social Media Shortcuts?

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133

Webbiquity

APRIL 16, 2012

A helpful collection of link-building tips primarily for newbies, such as syndicating articles online, submitting your blog to blog directories and syndication sites , and posting comments on relevant industry blogs. Actionable Link Building Strategies by The Daily SEO Blog.

Link Building 100

Link Building SEO Ad Building PageRank 100

Moz

MARCH 15, 2021

This year, one of the most interesting projects that we worked on at Go Fish Digital revolved around helping a large media company break into Google’s Top Stories for major single-day events. Imagine a columnist watching a football game and creating a blog post about it. Why is this Structured Data important?

Tools 67

Tools SERP Google Twitter 67

Convince & Convert

FEBRUARY 9, 2010

That’s why brands go to great lengths to humanize themselves on the social Web. But, a new study by Edelman (whose digital arm features social media and ebusiness genius David Armano ) claims that bond is eroding. That’s the research study I’d like to see. A survey of 4,875 adults (500 U.S.) Trust in TV news?

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119