Thinkers360

APRIL 7, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Diversity and Inclusion for 2024. Congratulations to all our Diversity and Inclusion influencers who participated! Join Enterprise Lite to work with all of these Diversity and Inclusion influencers! Westover, PhD Score: 37.16

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 92

Thinkers360

MARCH 16, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Security for 2024. Congratulations to all our Security influencers who participated! Join Enterprise Lite to work with all of these Security influencers! 13 Geoff Hancock World Wide Technologies Contact Geoff Hancock Score: 34.96

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 92

Thinkers360

APRIL 14, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Health & Safety for 2024. Congratulations to all our Health & Safety influencers who participated! Join Enterprise Lite to work with all of these Health & Safety influencers! 4 Dr. Arayeh Norouzi Score: 32.40

B2B Thought Leadership 79

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 79

Thinkers360

FEBRUARY 16, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Supply Chain for 2024. Congratulations to all our Supply Chain influencers who participated! Join Enterprise Lite to work with all of these Supply Chain influencers! Join us today ! 8 DV Abhang,C.P.M.,CPSM CPSM Score: 49.20

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Thinkers360

MARCH 7, 2024

Thinkers360 is a full-service platform helping thought leaders of all levels build and amplify their personal brand and access a suite of monetization opportunities as an academic, advisor, analyst, author, consultant, entrepreneur, executive, influencer, and speaker. We publish both live and annual leaderboards and add new topics regularly.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Ideal Customer Profiles Profiling 52

Top Rank Marketing

APRIL 3, 2024

Since this is a B2B marketing agency and not a competing soft drink company, we’ll look to decipher the former. Break through the feed: Tips for B2B marketers on LinkedIn Craft a unique hook to pull your audience in Imagine writing something and no one reading it… ever. Need help visualizing the perfect video post?

Linkedin 96

Linkedin B2B Marketing Tips B2B Thought Leadership 96

Webbiquity

NOVEMBER 18, 2021

Market volatility, environmental or economic adversity, and reputation concerns are all possible trigger events. When a firm undergoes major changes such as mergers and acquisitions, it’s more likely to embrace new technologies or collaborate with different companies. These attributes are not the same as triggers.

Ideal Customer Profiles 253

Ideal Customer Profiles B2B Sales Marketing Automation Services Work Management 253

Martech

DECEMBER 18, 2023

AI operations (AIOps) refers to the application of artificial intelligence technologies to enhance and optimize business operations and workflows. For creative and marketing teams, this means leveraging AI tools to help with: Automating repetitive administrative tasks. Optimize budget and resource allocation.

Marketing AI 113

Marketing AI Digital Asset Management Enterprise Management Work Management 113

Thinkers360

MARCH 15, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Latin America). Join Enterprise Lite to work with all of these analysts and influencers! Congratulations to all who participated!

B2B Thought Leadership 63

B2B Thought Leadership Thought Leadership Work Management Digital Transformation 63

Thinkers360

FEBRUARY 23, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Design Thinking for 2024. Congratulations to all our Design Thinking influencers who participated! Join Enterprise Lite to work with all of these Design Thinking influencers! 3 Dr. Agnis Stibe Score: 32.49

B2B Thought Leadership 63

B2B Thought Leadership Design Thought Leadership Lead Scoring 63

Choozle

JULY 14, 2022

Resource allocation is the process of evaluating resources and distributing them across marketing campaigns to achieve business goals. Effectively allocating resources is one of the hardest parts of digital marketing. But it is vitally important when deploying a full-funnel marketing strategy ( see Pillar 1 ).

Allocation 79

Allocation Resources Work Management Paid Search Agency 79

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Thinkers360

FEBRUARY 9, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Predictive Analytics for 2024. Congratulations to all our Predictive Analytics influencers who participated! Join Enterprise Lite to work with all of these Predictive Analytics influencers! 16 Nick Brestoff, M.S., PhD Score: 30.13

B2B Thought Leadership 52

B2B Thought Leadership Analytics Lead Ranking Lead Scoring 52

Martech

DECEMBER 28, 2022

So, in the spirit of the holidays, I have crafted this — if not optimistic, then entertaining — list of immersive marketing trends to look forward to in 2023. So, without further ado, here’s your countdown of the “Top 10 reasons marketers can be optimistic in 2023” à la David Letterman. (If Better B2B marketing in the metaverse.

Trends 114

Trends Paid Search Agency Advertising Agencies Marketing & Strategy 114

Launch Marketing

SEPTEMBER 30, 2020

Content marketing continues to be an important part of B2B marketing strategies in 2020. To make content marketing work, marketers and writers need to be generating content on a regular basis. To make content marketing work, marketers and writers need to be generating content on a regular basis.

Paid Search Agency 127

Paid Search Agency B2B Marketing Tools Content Marketing 127

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

Marketing AI 129

Marketing AI Paid Content Work Management Marketing & Strategy 129

Brightedge

APRIL 15, 2021

If you’re a digital marketer and landed on this page, it’s likely because you’re looking to understand SEO. Last year, especially due to the global pandemic, consumers shifted to more online purchasing and B2B companies shifted their marketing strategies to target online users. Title tags. Heading tags. Title tags.

SEO 82

SEO SERP Tagging Keywords 82

KoMarketing Associates

JANUARY 31, 2017

Competitive analysis helps our teams understand a market, target audiences, and uncover various SEO and online marketing tactics being executed. We learn a lot by assessing a competitor’s strengths and weaknesses in keyword strategy, site architecture, content marketing, link building and social media.

Analysis 120

Analysis Online Marketing Resources B2B Marketing 120

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. 93% say it’s an integral part of their strategy.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

KoMarketing Associates

FEBRUARY 6, 2018

One of the common concerns B2B marketers have with a content marketing-focused SEO program is whether the content will align with target audiences and prospective buyers. Thus, B2B SEO programs can fail when keyword-specific content marketing efforts miss the mark in connecting with broader marketing requirements.

B2B Marketing 179

B2B Marketing SEO SME Planning 179

Content Standard

JANUARY 18, 2022

Customer experience (CX) best practices are no longer simply nice to have—they’re an essential element of marketing success. You must also navigate a learning curve as you become proficient in personalization practices and technology. That said, the technology powering customer conversations is improving.

Marketing AI 123

Marketing AI Trends Lead Ranking Lead Scoring 123

Navigate the Channel

MAY 24, 2023

Launching a new product—even a well-researched B2B product—has grown more complex in large part because the responsibilities attributed public relations have evolved and technology has advanced. (We With PR incorporating elements such as podcasting, community platforms and influencer marketing, it can be a different path to launch.

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

Zoominfo

DECEMBER 19, 2018

searching for a question or resource, looking up design templates, or even hunting for the best tips and tricks to complete a task you’ve been handed. But, what is new is the abundance of video resources now available within Google search results. Today we’re closing out this three-part series with a post for our marketing audience.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Sprout Social

MAY 8, 2023

It’s important to understand how posting on TikTok at the right times can be a huge benefit to your TikTok marketing strategy. With future market trends changing quickly, it’s important to understand how trends start, evolve and influence. Users on average spend 23.5 However, generally, mid-morning through the afternoon (9 a.m.

Best Practices 109

Best Practices Social Media Work Management Education 109

Porch Group Media

JULY 14, 2020

There is a ton of great content and research on marketing to millennials, how to influence Baby Boomers, or what types of messaging most appeals to Gen X. According to research by the NRF , 90% of parents say their children influence their purchase decisions. Influencer Marketing.

Purchase 52

Purchase Generation Amazon Lead Ranking 52

markempa

MAY 9, 2017

Does your purpose currently impact your marketing, revenue growth, and profit? I’ve learned a lot about marketing with purpose and why it’s important to revenue growth and profit and I’m excited to share her thinking with you. What inspired you to focus on purpose and humanize marketing? If not, it should.

Psychographics 232

Psychographics Word of Mouth Paid Search Agency Marketing & Strategy 232

LeadsRX

MARCH 9, 2022

Marketing and marketing technology (MarTech) have a lot of terms and acronyms, so here’s our list of the most common – and some not-so-common – terms, complete with definitions. Marketing attribution shows which organic and paid programs are working best to deliver customers at lower costs and higher lifetime value.

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

Porch Group Media

JULY 15, 2021

Marketing on Social Media. In fact, according to Social Sprout’s research, 89% of business executives think it is very important or absolutely essential for their company to invest additional resources in social media marketing. And consumers agree. The good new is that budgets are expected to keep up with these expectations.

Social Media 71

Social Media Product Media Marketing Budget 71

Zoominfo

OCTOBER 5, 2021

searching for a question or resource, looking up design templates, or even hunting for the best tips and tricks to complete a task you’ve been handed. But, what is new is the abundance of video resources now available within Google search results. If you’re on the hunt for new marketing resources, look no further.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Salesforce Marketing Cloud

NOVEMBER 3, 2021

Critical business decisions — budgets, headcount strategy, resource investment, and future earnings – set the North Star. The forecast is a critical resource to plan for the months and years ahead. Depending on if the prospects are the decision-makers or just influencers, the forecast will be more or less exact.

Forecasting 98

Forecasting Work Management Marketing Management Thought Leadership 98

Anyword

AUGUST 18, 2022

But luckily for us, highly-advanced digital marketing technology is here to help us streamline our SEO playbook. What exactly are the benefits of a well-thought-out SEO and digital marketing strategy? Nowadays, no marketer can get away with not having a foolproof SEO plan. How SEO and Digital Marketing Play Well Together.

Paid Content 98

Paid Content SEO Marketing & Strategy Marketing Strategy 98

Martech

MAY 11, 2022

Marketers of all stripes know this, which may be why, on average, marketers are investing more resources into content and SEO in 2022. Winning high ranks is never guaranteed, but with the right insights, marketers can tip the scales in their favor. Identify topic opportunities, gauge demand and benchmark competitors.

SEO 89

SEO Paid Search Agency Marketing & Strategy Content 89

Martech

OCTOBER 21, 2021

As a result, inbound phone calls have become fundamental to many digital marketing strategies, and the conversations that occur provide valuable insights into caller wants and needs. The results can be used immediately to help sales reps on the call by using whisper messages heard through the rep’s headset to influence call outcomes.

Enterprise Management 104

Enterprise Management Marketing Automation Services Marketing Management Analytics 104

Content Standard

MARCH 9, 2022

As Google’s algorithm changes, so do the strategies of SEOs, content creators, and marketers vying for the precious digital real estate that comprises its SERPs. MUM technology will eventually enable Google to become more of an “answer engine” than a traditional “search engine.” What Does It All Mean?

Lead Ranking 131

Lead Ranking SERP Content CAN-SPAM 131

Schubert B2B

JANUARY 13, 2020

As the largest living generation in the United States, it’s important to develop a B2B marketing strategy aimed specifically at this age group. That’s because millennials are directly making and significantly influencing your customers’ B2B buying decisions. Mobile website design is another critical aspect of marketing to millennials.

B2B Marketing 91

B2B Marketing B2B Paid Search Agency Mobile Advertising 91

Unbounce

AUGUST 31, 2021

So, how can you use AI copywriting tools in your marketing efforts? Let’s start with everything you need to know and explore how you can incorporate AI into your marketing stack—without alienating your human creators: (You can also fast-track straight to your burning questions here: ). Yeah, an AI copywriter can help with that.

Marketing AI 145

Marketing AI Copywriting Landing Pages Work Management 145

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62