survey Research Related Topics 
Paul Gillin
NOVEMBER 16, 2011
A quartet of new research reports suggested that small and midsize businesses (SMB) are rapidly waking up to the potential of social media and cloud-based infrastructure to create new operational efficiencies and better engage customers – and that they may also be leading the US out of recession.
Paul Gillin
JUNE 22, 2012
IBM just released a global survey of more than 360 marketing practitioners and one of the key findings is that marketers want to be better aligned with their IT organizations. The research breaks the respondent base into two categories: Top Performers and Rest of Population. The State of Marketing: 2012 IBM Global Survey.
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Paul Gillin
JULY 16, 2013
You were just handed a 20-page research report with the assignment to write a headline and four-paragraph summary that will entice your target audience of business and IT executives to read it. In many cases, new insights are the principal value a research study offers. Where do you begin?
Paul Gillin
AUGUST 30, 2013
I was asked to prepare some background information on the importance of delivering a positive customer experience, and I thought I would share some of the research with you. A July, 2013 Lloyd’s survey of 588 C-suite executives found that customer loss was their second biggest concern , exceeded only by worries about high tax rates.
Paul Gillin
JUNE 26, 2014
The sound bite from this research is summed up in the title of the Gallup blog post: “ Americans Say Social Media Have Little Sway on Purchases.” The report doesn’t specify how the questions were phrased, but from the summary report we can infer that researchers used a rather narrow definition of social media. More than Marketing.
Paul Gillin
JANUARY 2, 2015
Research Shows CISOs Gaining Influence Even as Challenges Mount – Midsize Insider, Dec. IBM’s annual CISO survey shows that security executives are finally getting a seat at the leadership table. Two new surveys cast doubt on the value of social media as a lead generation vehicle.
Paul Gillin
JANUARY 25, 2012
Forrester Research has estimated fewer than 15% of people who click a Like button ever visit the page again. Vindale Research isn’t in the food business, though; it wants to recruit people who are interested in getting paid to take surveys. Getting that repeat traffic is the special sauce of Facebook success.
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