Marketing Insider Group

NOVEMBER 1, 2021

A great case study is like gold for marketing and sales teams looking to drive conversions. Knowing how to create a case study that clearly demonstrates your company’s ability to deliver is key to a complete B2B marketing strategy. Case studies are most relevant to potential clients in the later stages of the buyer journey.

Case Studies 343

Case Studies Case Study Impressions Studies 343

Convince & Convert

MARCH 7, 2024

New research by Aptitude 8 and Ascend2 helps quantify how GTM teams are currently using AI, the impact that AI has had on GTM strategy, what makes a successful AI-enabled technology stack, and where we can expect GTM teams to benefit from AI in the coming years. Tip on using AI for market research and analysis.

Marketing Analytics Tools 143

Marketing Analytics Tools Marketing AI Lead Ranking Research 143

Webbiquity

SEPTEMBER 14, 2021

A new research study provides the most accurate picture yet. The Future of Remote Work , a new research study from Spiceworks Ziff Davis (SWZD), provides a detailed examination of trends and projections about work structure. ” Here are four key findings from the SWZD research. ” This may not be wise.

Work Management 302

Work Management Research Marketing Management Paid Search Agency 302

Webbiquity

MAY 3, 2022

Here are key findings from 10 research reports released since the beginning of April, 2022. In a study conducted by Zoom and Qualtrics Research , 80% of U.S. Image credit: Zoom and Qualtrics Research. According to a research summary from Hospitality Net , “Meetings volume from February to March (2022) increased 55.5

Marketing Report 332

Marketing Report Event Marketing Research Trends 332

ClearVoice

DECEMBER 15, 2021

Digital Content Marketing Studies and Research. In fact, according to the study, only about one percent of marketers plan to decrease their email marketing efforts next year. B2C Content Marketing Studies and Research: Consumer survey identifies characteristics that make a great website. smm Click To Tweet.

Marketing Report 98

Marketing Report Advertising Agencies Studies Research 98

markempa

MAY 30, 2017

What motivated you or inspired you to do this research? What surprised you most as you analyzed the data from this research, and why? What can marketers do based on this research for their email? Brian: So what’s the best way for people to stay in touch with you, or to keep up with your research? Think about that.

Linkedin 297

Linkedin Research Studies B2B 297

Convince & Convert

MARCH 5, 2024

Tipping Point in Consumer Loyalty The good news is that our latest research shows that this era of switching may be reaching a tipping point, where the mental cost of considering something new is becoming increasingly exhausting. Redditors are inherently curious.

Research 145

Research Loyalty Case Studies Communities 145

Webbiquity

FEBRUARY 22, 2022

The full 39-page report is well worth downloading, but here are seven key insights and takeaways from the research for B2B marketers. Per the study, “The most popular collaboration is posting social media content, with 79% of influencers doing this for brands, but only 44% of influencers enjoy this type of collaboration.”

B2B Marketing 357

B2B Marketing Research Paid Search Agency Advertising Agencies 357

Webbiquity

MAY 12, 2020

According to the latest research from LeadMD , only one in five business buyers is pessimistic about the future success of their business. Here are three more key takeaways from the study. Per the study, 53% of respondents say they are in the market for B2B products and services. And a (small) majority are still actively buying.

Research 345

Research B2B Marketing Terms and Conditions Planning 345

Vision Edge Marketing

JANUARY 11, 2022

Qualitative research provides one of the best analytical methods to inform and create this connection with customers. Qualitative research clarifies quantitative findings. To use qualitative research to build out the story, you will want to create a discussion guide. Stake’s book, Qualitative Research: Studying How Things Work.

Paid Search Agency 193

Paid Search Agency Research Storytelling Work Management 193

Webbiquity

JULY 14, 2020

Studies early in the pandemic showed the tech sector (along with healthcare) holding up better than most industries in this coronavirus-induced economic slowdown. The latest research from TrustRadius answers reveals some interesting insights. Here are five more key findings from the research. Is that still the case?

Research 332

Research Paid Search Agency Case Studies Planning 332

Marketing Insider Group

DECEMBER 21, 2020

It’s important to mention here that we have several studies and surveys on B2B marketing budgets to consider, so let’s examine them all and look for some general themes. Research from eMarketer released in August projected B2B ad spending to grow by 22.6% this year as well. Makes sense. Expertise-based thought leadership (55%).

Marketing Budget 352

Marketing Budget Marketing Budget Creation Budget Programs Research 352

Marketing Insider Group

FEBRUARY 23, 2021

Case studies help you build a story around your customers, products, and services. Case studies are one of the most powerful forms of content to have in your marketing repertoire. Case studies can help your business generate leads, educate consumers, boost your credibility, and display your success. Source: BrightLocal.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Marketing Insider Group

AUGUST 16, 2017

The post New B2B Persona Research From Salesforce and LinkedIn Study appeared first on the B2B Lead Blog. The post New B2B Persona Research From Salesforce and LinkedIn Study appeared first on Marketing Insider Group.

Linkedin 152

Linkedin Studies Research B2B 152

Webbiquity

NOVEMBER 10, 2020

The way B2B technology buyers conduct research make buying decisions is changing. The 63-page study provides a wealth of insights for B2B marketers and product managers. Case studies become relatively more important in high-value (six-figure and definitely seven-figure) purchases of complex enterprise applications and suites.

Enterprise Management 297

Enterprise Management Sales Management Work Management Marketing Management 297

KoMarketing Associates

MARCH 3, 2021

Marketers continue to test the waters in terms of automation, and new research suggests that it’s the high growth marketing firms that are seeing the most success in this area. As more marketers look toward marketing automation, previous research suggests that lead generation is still a problem area for many in the industry.

Growth Marketing 292

Growth Marketing Studies Automation Marketing Management 292

Martech

MARCH 13, 2024

Today, AI-powered tools like data mining and sentiment analysis offer a powerful way to augment and improve customer research. The very design of a study and the questions in the survey often reflect the company’s agenda. There are many more use cases for AI in market research. Get MarTech! In your inbox.

Marketing AI 121

Marketing AI Research Paid Search Agency Customer Surveys 121

ClearVoice

FEBRUARY 14, 2022

The groundhog saw his shadow, so you know what that means — six more weeks of digital marketing research and studies! Digital content marketing studies and research: Study: Only 1 in 5 brands know what the metaverse means for their company. Study: Only 1 in 5 brands know what the metaverse means for their company.

Studies 59

Studies Research Planning Television marketing 59

AgencyEA

DECEMBER 6, 2022

Agency EA, an award-winning global brand experience agency, is excited to announce the findings of its sixth annual research study on the state of experiential marketing. Taken by over 100 industry professionals, the industry-wide survey takes an in-depth look at the anticipated trends impacting experiential in 2023 and beyond.

Studies 52

Studies Research Advertising Agencies Paid Search Agency 52

Hinge Marketing

FEBRUARY 16, 2022

The Hinge Research Institute’s newly released High Growth Study 2022: AEC Edition paints this picture. About the Study. Firms of all sizes, global regions and key executive roles were represented in the study, with the vast majority of firms doing business in the United States. . graphic design, copywriting.).

Studies 162

Studies Peer-to-peer Marketing AI Digital Transformation 162

B2B Marketing Directions

MARCH 17, 2024

Source: Shutterstock (This year, I'm devoting some of my Research Round-Up posts to academic research papers relating to the use of artificial intelligence for marketing purposes. Specifically, the studies evaluated image performance across three dimensions relevant to marketing. So, the choice of model matters.

Marketing AI 70

Marketing AI Research Banner Ads Effectiveness 70

Marketing Insider Group

MAY 18, 2020

We decided to compile some of the most important thought leadership best practices from recent research and surveys. To reap these rewards, you’ll want to follow thought leadership best practices based on data, surveys, and research. By executing a thought leadership strategy, you can gain credibility and showcase your expertise.

Thought Leadership 355

Thought Leadership B2B Thought Leadership Research Practices 355

ClearVoice

MARCH 18, 2022

All of this must mean one thing — it’s time to check out March’s top marketing and research studies, of course. Digital content marketing studies and research: More than 80 percent of U.S. The post Must-Read Marketing Research and Studies for March appeared first on ClearVoice Blog.

Studies 52

Studies Research Paid Search Agency Transparency 52

Optinmonster

OCTOBER 17, 2023

Do you want to learn about the types of qualitative research and some examples of methodologies? Qualitative studies are vital to the market research process. If you’re new to this kind of market research, you’re in the right place. In this guide, you’ll learn the basics of qualitative market research.

Research 101

Research Case Studies Case Study Skype 101

B2B Marketing Directions

JANUARY 21, 2024

Source: Shutterstock (This year, I plan to devote some of my Research Round-Up posts to a discussion of academic research papers about artificial intelligence. The researchers also asked members of the evaluating panel to rate the novelty of the new product ideas. I described this study in a post I wrote last fall.

Marketing AI 70

Marketing AI Research Purchase Intent Paper 70

Marketing Insider Group

JUNE 10, 2019

Late in 2018, the powerhouse global communications firm Edelman teamed up with LinkedIn for an in-depth study on the impact thought leadership has on market demand. Here are some key takeaways from the study: Groundbreaking research starts with a thought-provoking question.

B2B Thought Leadership 222

B2B Thought Leadership Thought Leadership Studies B2B 222

Hinge Marketing

NOVEMBER 3, 2022

To help firms like yours make sense of these changes, the Hinge Research Institute has released an all-new fourth edition of Inside the Buyer’s Brain: Consulting. our ongoing study of buyer behavior in the consulting industry. About the Study. There have been several shifts in key selection criteria since our 2020 study.

Consulting 151

Consulting Research Peer-to-peer Case Studies 151

Hinge Marketing

FEBRUARY 22, 2024

For the second year in a row, the Hinge Research Institute’s annual High Growth Study showed that uncertainty is professional services firms’ overriding concern. Questions like these are what we designed this study to answer. About the Study This is the ninth edition of the High Growth Study.

Studies 74

Studies Top of Funnel Marketing Budget Peer-to-peer 74

Sword and the Script | B2B

MARCH 26, 2024

More than half (54%) said a solution provider “that consistently produces high-quality thought-leadership content has prompted them to research the organization’s offers or capabilities.” A majority, (75%) of decision-makers said, “thought leadership has led them to research a product or service they were not previously considering.”

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

Martech

SEPTEMBER 22, 2023

Hate speech on social media can significantly damage brands advertising on those platforms, according to a new study. The post Hate speech on social media can significantly damage brands: Study appeared first on MarTech. Being seen anywhere near a group advocating for the denial of basic rights to people can have long-lasting effects.

Social Media 113

Social Media Studies Media Branding 113

AgencyEA

DECEMBER 13, 2021

Agency EA, an award-winning global brand experience agency, is excited to announce the findings of its fifth annual research study on the state of experiential marketing. The industry-wide survey takes an in-depth look at the anticipated trends impacting experiential in 2022 and beyond.

Studies 52

Studies Research Advertising Agencies Paid Search Agency 52

Tony Zambito

JUNE 8, 2020

A quarterly monitoring study of buyer attitudes about buying decisions during and after the COVID-19 Crisis, the COVID-19 Buyer Outlook Insights study will bring timely and essential buyer persona-based decision-making about when and how to resume marketing and sales. June 8, 2020.

Studies 162

Studies Buyer Personas Paid Search Agency Sample 162

Martech

MARCH 25, 2024

You can read it here: SGE Research Study – The Impact of Google Search Generative Experience on Brand and Product Terms. The post Google SGE a top threat to brand and product search terms, study finds appeared first on MarTech. It looked at 2,900 keywords for 251 prominent U.S. brands across 15 industry verticals. Get MarTech!

Studies 85

Studies Paid Search Agency Google Product 85