Brightedge

FEBRUARY 4, 2021

The SERP landscape is also constantly changing and has evolved dramatically over time. Marketers must be quick to adjust strategies to accommodate both algorithm updates and changes to the SERPs. Because of this, BrightEdge started tracking some of the ways Google is evolving the SERPs. Video results. People Also Ask.

SERP 59

SERP Trends Mobile Marketing Lock-In 59

Brightedge

NOVEMBER 3, 2020

Changes to the SERP Landscape. The SERP landscape is also constantly changing and has evolved over time. Marketers must be quick to adjust strategies to accommodate both algorithm updates and changes to the SERPs. Marketers must be quick to adjust strategies to accommodate both algorithm updates and changes to the SERPs.

SERP 52

SERP Trends Mobile Marketing Youtube 52

seo.co

OCTOBER 11, 2021

YouTube Overview A general overview for marketing on YouTube. YouTube Research How to perform basic YouTube video marketing research. YouTube SEO SEO for YouTube videos on Google. Prep & Upload Preparing and uploading videos to YouTube.

SEO 98

SEO Video Marketing Promotion Optimization 98

SmartBug Media

JULY 16, 2021

So you want to use video marketing to improve your search presence? If you’re reading this, you probably already have a strong SEO strategy, backed by comprehensive buyer persona profiles, sound keyword research, and a robust content strategy. You also might already have a video marketing strategy. video marketing trends.

Video Marketing 105

Video Marketing SEO Marketing Strategy Marketing & Strategy 105

Outbrain

SEPTEMBER 19, 2022

Add emotion to your thumbnails Post videos regularly Do livestreams Collaborate with other YouTubers or influencers Optimize your titles Grab attention with Shorts Focus on searched keywords Create playlists Engage with everyone you can Polish your calls to action Promote the subscribe button everywhere you can. More than 2.6

Youtube 61

Youtube Promotion Advertising Channels Tactics 61

Trade Press Services

OCTOBER 23, 2023

Video marketing has become an indispensable strategy for brands looking to share insights and connect with target audiences. Amid waves of ever-evolving trends, some marketing professionals still have reservations about whether committing time, budget and other resources to B2B video marketing is a worthwhile investment.

Statistics 52

Statistics Video Marketing B2B Marketing Trends 52

seo.co

MAY 5, 2022

And this is where it gets so fascinating: These people may have already done their niche research and something prompted them to choose you. Others feel like researching a product they saw in an ad or in an article before making a purchase. ROPO queries: People willing to research before buying. Your brand name as a keyword.

Keywords 145

Keywords Brand Identity Branding SERP 145

Conductor

JANUARY 19, 2022

In March 2021, Search Engine Journal named Google-owned YouTube as the second-most powerful search engine globally — after Google, of course. With more than 2 billion active users a month and more than 1 billion hours of videos streamed a day, it’s a popular place for consumers to discover new brands and content. What are YouTube tags?

Tagging 52

Tagging Youtube SEO Optimization 52

Sprout Social

JANUARY 10, 2017

Video marketing has exploded tremendously over the past few years. It’s easier than ever to create high-quality videos and quickly upload them to YouTube using just your iPhone. But simply creating videos doesn’t necessarily guarantee anyone is going to watch them. YouTube SEO. Write Engaging Titles.

Youtube 109

Youtube Paid Content Promotion Advertising Channels 109

Marketing Insider Group

OCTOBER 17, 2023

Quick Takeaways Major search engines dominate web traffic, with Google, YouTube, and Bing accounting for 70.6% Understanding the Basics of SEO Competitor Analysis Major search engines, like Google, YouTube, and Bing, account for 70.6% The first 5 organic results in SERPs account for 67.6% of all website traffic. of all clicks.

Analysis 255

Analysis SEO Lead Scoring Lead Ranking 255

Bluetext

MARCH 24, 2023

As video content continues to grow as a medium for web content delivery, Video SEO is becoming an increasingly significant pillar of content optimization that can’t be ignored. Unsurprisingly, the key concepts that underlie Video SEO are not too different than that of other SEO.

SEO 26

SEO Video Marketing Clickthrough SERP 26

Moz

NOVEMBER 15, 2018

Posted by randfish If you have an audience on YouTube, are you doing everything you can to reach them? Inspired by a large-scale study from Justin Briggs, Rand covers the top factors to invest in when it comes to YouTube SEO in this week's episode of Whiteboard Friday. This week we're chatting about YouTube SEO.

Youtube 66

Youtube SEO Correlation Lead Scoring 66

Animalz blog

FEBRUARY 25, 2024

Taking SERP positions and defending them takes much more effort than it used to. Many folks now get information from other content formats – videos, social posts, or emails. organic, LinkedIn, YouTube, TikTok, Reddit), including personal accounts you can use, like the CEO’s LinkedIn. SEO arms race. ROI required.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

Valasys

MAY 15, 2020

Video content has evolved as a popular toolkit for modern content marketers. Leveraging video content boosts organic SEO by improving the online visibility of your brand, strengthening your brand equity, and improving the Click-Through-Rate (CTR) to drive more conversions over a period of time.

Organization 52

Organization SEO Video Marketing Lead Scoring 52

seo.co

JUNE 13, 2021

It can carry out comparative keyword research and lets you discover event-triggered fluctuations in the keyword search volume. All in all, Google Trends offers valuable data in the form of segmented keyword research with search volume, search engine user, geographical locations, and more. Plan Content Based On Seasonal Trends.

Paid Content 111

Paid Content Trends Traffic Google 111

Outbrain

JUNE 22, 2020

Video is trendy, video is on the rise, and it seems like everybody has something (good) to say about video. Video this, video that, video killed the radio star…”- there are an awful lot of stats that show why video is taking such a central place on the marketing stage.

Paid Content 38

Paid Content Traffic Organization Video Marketing 38

Integrated B2B

OCTOBER 25, 2013

Youtube released this great video a while back announcing its users now upload 60 hours of footage per minute and watch more than 4bn videos each day. In this post, we examine the importance of Youtube for video content marketing projects and some of the things to keep in mind when using it.

Youtube 40

Youtube Video Marketing Content Marketing Content 40

Brandpoint

JUNE 12, 2019

You’ve written the perfect script, targeted your audience and decided the message you want to share with them, filmed take after take, and now, after hours of editing, you finally find yourself with a perfectly crafted video. What is Branded Video Content? So, now what? But first, some definitions. Source: Spin Sucks.

Paid Content 115

Paid Content Distribution Lead Ranking Top of Funnel 115

Moz

SEPTEMBER 21, 2020

You start with video. If you have a video on a relevant topic, it can be repurposed into various individual pieces of content and distributed over a period of time across the right channels. Using video to scale content. When you're building out your blog structure, record a video similar to how you would write a blog article.

SEO 85

SEO Top of Funnel SERP Content 85

Sharpspring

DECEMBER 3, 2021

As a result, the Internet got flooded with poorly written and insufficiently researched content that lured people into clicking a search result. And the result is pretty impressive: Google’s SERPs address people’s questions and challenges really effectively. Don’t do these often as that will impact quality.

Tactics 125

Tactics SEO Domain Lead Scoring 125

Brightedge

MAY 26, 2020

In a continuation of our BrightEdge Research series, today we’ll look at how COVID-19 has affected search behavior and heightened the importance of SEO. Currently, BrightEdge research shows that E-commerce and retail (including apparel, baby and maternity, and beauty) have entered the rebounding stage.

SEO 130

SEO Cost Per Click Webinar Metrics SERP 130

Marketing Insider Group

APRIL 6, 2021

You can also create other types of content consistently like ebooks, guides, demos, podcasts, videos, or vlogs (video blogs). You could also send a series of videos that walks them through the setup process step by step. You could offer free content to everyone through your blog, podcast, weekly newsletters, or YouTube channel.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Hubspot

JULY 10, 2017

You finally produced and posted your first series of marketing videos. Before I worked at HubSpot, when I created my very first series of marketing videos, I was stumped. Read on, and bookmark them for reference when you’re formulating your next video content strategy. Why No One is Watching Your Videos. Frustrated.

Video Marketing 78

Video Marketing Youtube Content Tagging 78

Content Standard

MARCH 7, 2023

This article aims to explore the budding (and undeniably strong) relationship between the power couple of generative AI and search engines while providing insight on how to navigate the conundrums their unity brings, along with the implications of AI’s influence on search engine results pages (SERPs).

Marketing AI 98

Marketing AI Paid Content Search Marketing Paid Search Agency 98

Conductor

APRIL 15, 2021

If you are flying solo, the first thing you’ll want to focus on is learning how to conduct keyword research. Step 4: Conduct competitive keyword research. Step 5: Check SERP rankings. Is a YouTube video ranking over a blog post? Along with keyword research, you’ll also want to conduct competitive analysis.

SEO 111

SEO Marketing & Strategy Content SERP 111

Navigate the Channel

JUNE 19, 2023

When online content started to really take off, research behind the psychology of headlines, particularly clickbait headlines took off. Also, according to The Yardstick Agency , “Research has shown that most website readers don’t read all your words. Facebook, LinkedIn, YouTube), email, podcasts, and other relevant platforms.

Traffic 65

Traffic Marketing & Strategy Marketing Strategy Paid Search Agency 65

Brightedge

NOVEMBER 1, 2023

Short-form videos, in particular, have gained immense popularity among consumers. Platforms like TikTok, Instagram Reels, and YouTube Shorts are now additional choices for brands looking to captivate their audience. Building and optimizing multiple content formats types like video and images. E-E-A-T and E-E-A-T more.

Marketing AI 119

Marketing AI SEO Enterprise Management PageRank 119

BenchmarkONE

JULY 27, 2022

66% of consumers perform online research before making a purchase. Simply put, it’s the process of making your website visible in search engine result pages (SERPs). Conduct Keyword Research. To understand what keywords your business should use, you want to perform keyword research before you even launch SEO tactics or a blog.

Marketing Budget 98

Marketing Budget Traffic SEO Marketing Websites 98

seo.co

MAY 10, 2021

Focus on high-level keyword research using paid tools. Many new digital marketers don’t realize that their free keyword research tools aren’t what the pros are using. If you’re using a free keyword research tool, it’s not likely to produce accurate results. It’s one of many reasons, we actually suggest a UX audit.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

Marketri

NOVEMBER 8, 2023

Dominating the Search Engine Results Pages (SERPs) for non-branded queries is a clear indicator of an authoritative brand presence. Leveraging Video We live in an age of multimedia. Video content is about connecting with your audience in a way that resonates. Host the videos on your company or brand YouTube channel.

Marketing AI 62

Marketing AI SEO Trends Marketing Budget 62

Scoop.it

FEBRUARY 9, 2021

More than that, its first SERP page is enough for 90% of users to find the desired results. White papers are about in-depth and research-based content, so corresponding writing apps can help you organize it the best way possible. 72% of people prefer video over text, and it makes landing pages 86% more convertible.

Traffic 90

Traffic Optimization Lead Scoring Lead Ranking 90

Sharpspring

APRIL 7, 2021

Rank in Video Carousels. Google’s giving more and more organic visibility through so-called video carousels, i.e. a search element showing related videos. Yet, not many brands, even those producing video content on a regular basis, have their videos ranking in those carousels. So hard to miss!

SEO 104

SEO Advertising Funnels Paid Search Agency Top of Funnel 104

Optinmonster

FEBRUARY 15, 2024

That means… crafting irresistibly viral headlines using eye-catching images explicitly asking for the share Research shows this significantly increases the chances that people will respond positively. This could be informative blog posts, compelling infographics, or engaging videos. Videos also show up in search results.

Social Media 83

Social Media SEO Media Lead Scoring 83

Buffer

DECEMBER 14, 2022

And TikTok is investing in maximizing users’ habits with new features like suggested searches at the bottom of videos and in the comments section. TikTok SEO is the practice of optimizing your videos on TikTok to rank higher in search. Recently, they expanded the video description field from 300 characters to 2,200.

SEO 109

SEO Keywords Long Tail Marketing Guidelines 109

Conductor

FEBRUARY 9, 2022

A social media SEO strategy can help your business build deeper relationships with customers, optimize your content to appear higher in search engine results pages (SERPs) and on social, and help you better reach your audience where they spend the most time. Research and testing. Use SEO keyword research for social media content.

Social Media 111

Social Media SEO Media Lead Scoring 111

Marketing Insider Group

MAY 22, 2023

Write a 10-minute YouTube video script about [product, blog, company, etc.]. Write 11 YouTube headlines about [topic] that contain the following keywords: [keywords]. Brainstorm 10 ideas for YouTube videos about [topic, industry, company, service, product, etc.]. SEO Video Source: Popupsmart 44.

Paid Search Agency 65

Paid Search Agency Work Management Marketing Management Webinar Metrics 65

Kevin Indig

MAY 29, 2023

When someone searches “Youtube” in Google (one of the most popular queries), Google does not re-run that search query. A query like “can essential oils cure cancer” returns a correct answer and even leverages research papers. Some YMYL queries do a good job of citing research, even papers.

Lead Ranking 139

Lead Ranking Generation Lead Scoring Forecasting 139