report 
Customer Experience Matrix
APRIL 1, 2020
While the shape of things to come is impossible to guess, reporting on industry changes has become a marketing trend of its own. Customer Data Platform vendor Amperity reported a less rosy result in its COVID-19 Retail Monitor , which draws data from Amperity’s retail clients. Retail foot traffic tracker Placer.ai People in the U.S.
Customer Experience Matrix
JULY 31, 2015
Yesterday I released the mid-year edition of the VEST Report on B2B marketing automation vendors, thereby meeting my self-imposed deadline of July 31. Updating the report gives a nice overview of recent industry developments. Look here for more information or to make a purchase. products are pretty stable, too.
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Customer Experience Matrix
FEBRUARY 22, 2013
HubSpot released its 2012 Year in Review today, reporting 82% revenue growth, to $52.5 Here are figures and growth rates for the past three years, as listed in the report. Number of clients grew by 42%, to 8,440. Note that I calculate revenue per customer based on the average customer count for each year.
Customer Experience Matrix
FEBRUARY 5, 2015
VEST Report. Usually I do this by taking a close look at which features have become more common since the last report. All six of the vendors new to this report sell primarily to small businesses, and most are “all-in-one” systems that combine marketing automation with integrated CRM. Here’s what struck me.
Customer Experience Matrix
AUGUST 5, 2014
The challenge with that is you need a “news hook”, meaning something that gives reporters a reason to write about your story. marketing analytics marketing automation marketing automation priorities marketing software trends Raab VEST report' It’s a great cliché and all, but I am not a farm boy.
Customer Experience Matrix
FEBRUARY 4, 2014
Even more interesting, nearly everyone reported faster growth in revenue than in clients: to take one vendor that does provide statistics, HubSpot recently reported 50% revenue growth vs. 25% growth in number of clients. I added four new vendors to the report, all of which have just begun to market their products aggressively.
Customer Experience Matrix
NOVEMBER 4, 2010
Summary: Right On Interactive has added great life stage reporting to the data integration and output generation features of its earlier 5Buckets product. campaign reporting: users can manually enter campaign costs, target revenue, and actual revenue. They can view reports and maps for all contacts or selected segments.
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