Marketing Insider Group

JULY 14, 2021

You know the ins and outs of what makes your product awesome. You’ve spent countless hours developing content for potential buyers. You’re sure once they visit your website, they’ll be convinced they can’t live without what you’re offering. In fact, 70% of your website visitors will visit once and never return.

Sales Qualified Leads 360

Sales Qualified Leads Lead Scoring Lead Ranking Leads 360

Marketing Insider Group

OCTOBER 27, 2020

If your company isn’t harnessing the potential of content marketing , then you could be losing valuable opportunities to attract, interest, and convert buyers. If your company isn’t harnessing the potential of content marketing , then you could be losing valuable opportunities to attract, interest, and convert buyers.

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

KoMarketing Associates

DECEMBER 8, 2021

The B2B buyer’s journey is evolving rapidly. Overcoming these challenges requires B2B marketers to pay closer attention to the buyer’s journey. Overcoming these challenges requires B2B marketers to pay closer attention to the buyer’s journey. One of the most effective ways to do that?

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Act-On

APRIL 10, 2024

All you know about the person sitting across from you is their name, maybe what they do for a living, and that your cousin Susan thinks you might get along. Rethinking Your Marketing Automation Migration Strategy Proven strategies to reduce risk, accelerate “time-to-live,” and optimize performance. How inappropriate!

Lead Ranking 186

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 186

Marketing Insider Group

JULY 10, 2023

Running a business is a quick way to push your decision fatigue to the limit. Scientists haven’t yet created programs to make all of your hard decisions, but decision intelligence tools can remove some of the heavy lifting. What is decision intelligence, and which tools do you need to be using right now?

Budget Programs 228

Budget Programs Marketing Automation Services CMS Development Marketing Budget 228

Marketing Insider Group

AUGUST 7, 2023

We hate to be the bearer of bad news, but your buyers are tired of it. That’s a quarter of your audience that’s no longer engaging with one of your most common marketing channels. Buyers want information, and they want it now. Buyers want information, and they want it now.

Conversion 197

Conversion Top of Funnel Content Lead Nurturing 197

ANNUITAS

NOVEMBER 15, 2021

Change in the working environment, change in the tools companies are using, and change in how buyers seek information and make purchases. Our findings closely corresponded with what the market is seeing: 96% of B2B sales teams have shifted (in full or in part) to remote selling. “I I will be floored if we ever go back to 50% travel.

Work Management 246

Work Management Marketing Management Ad Building Sales Qualified Leads 246

The Lead Agency

MARCH 17, 2024

Every click, like, view and interaction brings us insights and edges buyers at every stage of the sales cycle toward the ultimate goal: the purchase. But what comes first is the lead. Here’s how to optimise your on-page web forms to generate the highest-quality B2B leads. In B2B services specifically, that goes up to 2.2%.

High Quality Lead 127

High Quality Lead Lead Generation Lead Scoring Lead Ranking 127

Marketing Insider Group

SEPTEMBER 20, 2023

That’s what we’ll cover in this article. Types of AI every marketer should know are: machine learning, generative AI, natural language processing, conversational AI, and programmatic advertising. Today, AI is nearly as intertwined with marketing as traditional technology tools, like CRM systems and email marketing platforms.

Paid Search Agency 281

Paid Search Agency Budget Programs Lead Ranking Marketing & Strategy 281

Zoominfo

DECEMBER 28, 2020

You’re armed with your prospect’s buying signals, right? What are customer buying signals? They’re customers’ verbal buying signals—the cues your sales agent homes in on when talking to a prospect. They’re customers’ verbal buying signals—the cues your sales agent homes in on when talking to a prospect.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

ANNUITAS

JANUARY 19, 2022

Research shows that 99% of B2B buyers would both make a new purchase and complete a renewal in an end-to-end digital service model. It’s clear: Buyers want a self-service purchasing option. As early as 2017 two-thirds of buyers preferred finding information on their own instead of getting help from sales reps.

Sales Management 130

Sales Management Lead Ranking Work Management Marketing Management 130

Marketing Insider Group

JUNE 22, 2020

Understanding the needs of your customers is a vital element in the definition of the content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. And influencing buyer decisionsis what marketing is all about!

Top of Funnel 282

Top of Funnel Buyer's Journey Trends Lead Scoring 282

Vision Edge Marketing

OCTOBER 12, 2021

It meets all of your opportunity and accessibility criteria. You’re ready to start selling, right? Here’s why this research step is growth-critical, product adoption, and how to do it. However, the focus of the conversation and who facilitates it within your organization are generally quite different.

Validation 268

Validation Work Management Marketing Management Paid Search Agency 268

Marketing Insider Group

JANUARY 12, 2021

While content personalization isn’t easy, there are lots of opportunities to delight your customers with it. If you’re wondering if it’s worth it to invest in personalization initiatives, it’s good to look at what the data says. What About Customer Expectations? Check out the video below for a primer on buyer personas.

Marketing & Strategy 279

Marketing & Strategy Marketing Strategy Personalization Webinar Metrics 279

Marketing Insider Group

OCTOBER 3, 2023

Did you know your about us page plays a key role in whether a web visitor converts to a paying customer? It’s true—people who visit your about us page spend 22% more time on your site overall (on average) and are 5X more likely to make a purchase. Who Reads Your About Us Page, Anyway? But not to worry.

Peer-to-peer 260

Peer-to-peer Lead Scoring Lead Ranking Paid Search Agency 260

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Consider Expanding Your Content Team.

Planning 362

Planning Paid Search Agency Advertising Agencies Content Marketing 362

Oktopost

OCTOBER 8, 2023

To achieve these goals, nurturing strong relationships with your prospects will make all the difference in growing your pipelines and increasing your sales win rate. To effectively engage your prospects, start by segmenting them based on factors like interests, pain points, goals, industry, and their stage in the buyer journey.

Top of Funnel 133

Top of Funnel Marketing Management Buyer's Journey Sales Cycle 133

Marketri

MAY 15, 2024

But the digital wave isn’t the only force that’s changing your buyer’s journey. By understanding the factors driving a fundamental change in B2B buyer behavior, you can adjust how you go to market and achieve a higher ROI. AI is also changing how B2B companies engage one-on-one with buyers.

Peer-to-peer 62

Peer-to-peer B2B Digital Transformation Lead Ranking 62

Salesforce Marketing Cloud

SEPTEMBER 26, 2023

You’ve done your customer research, made prospecting calls, and connected with a potential buyer. But do they really want to buy, or are they just window shopping? Get to close faster What are buying signals and why are they important? But how do you know if they are interested in what you’re selling?

Buy 119

Buy Work Management Buyer Personas Ideal Customer Profiles 119

Martech

APRIL 25, 2024

What do you do if the vendor of one of your martech solutions gets bought? Know what you need and why. What are the use cases for it? The buyer likely tell you why the two will work well together and provide you with something better than ever. What technological changes are expected?

Work Management 102

Work Management Marketing Management Vendors Lock-In 102

Salesforce Marketing Cloud

OCTOBER 31, 2023

Congratulations, you’ve smashed your goals! If you sell a product without attracting the right buyers and demonstrating how it meets their needs, it may just sit on the shelf. Meanwhile, a competitor does their research, knows what buyers want, and delivers it. How do you avoid this and capture customer interest?

Work Management 119

Work Management Marketing Management Marketing Strategy Marketing & Strategy 119

Leadspace

MAY 15, 2024

If you took the time to attend the event, odds are that you saw the Leadspace team hustling at our booth or across the show floor in our awesome shoes – but we know that it’s our approach to data profiling that really grabbed your attention. We posed a question on the wall of our booth, “Can your data keep up?”

Forrester 62

Forrester Lead Ranking Lead Scoring B2B Sales 62

Velocity Partners

MAY 8, 2024

In recent years, investors, VCs, and private equity are making it clear to founders that GTM matters as much as your cool product idea — because at least as many companies fail on go-to-market as they do product. What other shifts are you sensing? How is the face of B2B marketing changing?

Marketing Analytics Tools 83

Marketing Analytics Tools B2B Marketing B2B Thought Leadership Planning 83

Launch Marketing

JULY 26, 2023

Trend #1: Tailor-Made Marketing Experiences Through Personalization In 2023, B2B buyers’ expectations are higher than ever with demand for more personalized , consumer-like experiences. Personalization is the key to capturing buyer attention and fostering meaningful connections.

Lead Generation 118

Lead Generation Lead Scoring Lead Ranking Account Based Marketing 118

Tiecas

MARCH 11, 2024

A truly effective industrial website is a lead-generation engine, and your site’s strategic makeover must address the aesthetics and inner workings that drive potential buyers toward meaningful action. Your industrial website must confidently convey your expertise, setting you apart from the competitors in meaningful ways.

Marketing Websites 98

Marketing Websites High Quality Lead Case Studies Paid Search Agency 98

Velocity Partners

APRIL 9, 2024

They’re emailing prospects, investing heavily in third-party intent platforms like 6Sense, and generally doing their own messaging and outreach. Because the B2B go-to-market playbook — what worked before — no longer matches the reality of how customers buy. 60-70% of your content is never used because Sales doesn’t see the relevance.

Sales Management 79

Sales Management Top of Funnel B2B Lead Ranking 79

Only B2B

MARCH 27, 2024

But what happens after that initial spark of interest? Do all those website visitors and content downloads translate into sales conversations? Imagine your sales funnel as a pyramid. As leads express interest and demonstrate fit with your ideal customer profile (ICP) , they progress down the funnel through lead qualification.

Sales Qualified Leads 71

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Ideal Customer Profiles 71

Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. So, what can this post offer that you couldn’t find with a simple Google search? Ready to dive into a perspective you won’t find anywhere else? But I’m not just another marketing consultant.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Salesforce Marketing Cloud

JUNE 28, 2023

You have about 30 seconds to hook your audience. Your potential customers today are more informed (and skeptical) than they’ve ever been. Our latest State of Sales Report shows 81% of sales reps say buyers increasingly conduct research before they reach out.

Tips 98

Tips Lead Scoring Lead Ranking Customer Satisfaction 98

Stevens & Tate

NOVEMBER 29, 2022

Not all buyers are created equal, and depending on what stage in your sales funnel a buyer lands can dictate the type of marketing they’re ready to receive. Inbound marketing is about just that: tailoring exactly the right content to your buyer precisely when they need it.

Top of Funnel 110

Top of Funnel Media Funnel Advertising Marketing Funnels 110

The Marketing Blender

MAY 13, 2024

After all, you are often selling your “smarts” (expert knowledge that drives value in the service) instead of a tangible product. The people you sell to must be able to trust that you know more than they do about your area of expertise. If people don’t “get” the value of what you do, they won’t spend what you are worth.

Marketing Budget 98

Marketing Budget Service B2B Marketing B2B 98

Optinmonster

MARCH 21, 2024

Did you know that collecting customer feedback can help you transform the success of your business? Instead of wasting your time with trial and error, you can gather feedback to create a clear roadmap for improving customer satisfaction. And you can do it all right on your own website! What Is Customer Feedback?

Marketing Websites 105

Marketing Websites Tips Customer Surveys Customer Satisfaction 105

Optinmonster

APRIL 8, 2024

Are you struggling to get more traffic and conversions on your product pages? Want to learn how to create high-converting product pages to drive more sales? Product pages are one of the most pivotal pages on your e-commerce site. It’s where people decide to become your customers or leave your site for good.

Product 94

Product Lead Ranking Urgency Marketing Cross-Selling 94

Salesforce Marketing Cloud

JANUARY 8, 2024

You’ve heard the adage about salespeople telling a customer “Of course we can do that!” But back at the office, they’ll ask their delivery or product team in a panic, “We can do that, right?” What you’ll learn What is a sales contract? Learn more What is a sales contract?

Process 110

Process Practices Terms and Conditions Work Management 110

Leadspace

NOVEMBER 16, 2022

In the last two blogs I discussed how to discover your TAM and assign territories, and then how to determine where to focus your sales & marketing efforts by using AI/ML models to score leads and understand who is ready and able to buy your product. What makes a segment more “closeable”?

Segmentation 126

Segmentation Campaigns Lead Ranking Classified Ads 126

Seismic

AUGUST 9, 2023

What is Seismic Shift? What to expect at Shift ’23 Whether you’re a seasoned pro or just starting your enablement journey, Shift offers something for everyone. And, with six-tailor made tracks that include more than 35 breakout sessions, you’ll be able to make the most of your experience.

Marketing Analytics Tools 98

Marketing Analytics Tools Peer-to-peer Class Conference 98

The Lead Agency

MARCH 17, 2024

Every click, like, view and interaction brings us insights and edges buyers at every stage of the sales cycle toward the ultimate goal: the purchase. But what comes first is the lead. Here’s how to optimise your on-page web forms to generate the highest-quality B2B leads. In B2B services specifically, that goes up to 2.2%.

High Quality Lead 62

High Quality Lead Lead Generation Lead Scoring Lead Ranking 62