SocialPilot

JANUARY 15, 2024

As per Think with Google, 60% of viewers prefer watching videos online rather than on television. More than one billion hours of videos are viewed on YouTube daily. Among all the social media channels, YouTube is preferred by 88% of marketers for uploading videos. Social Media Video Statistics for YouTube 35.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Martech

MAY 2, 2023

It’s a chance for digital publishers to show how they are capturing audiences who cut the cord and now choose digital channels. This gives Samsung Ads device-level data on TV viewers that other video publishers don’t have. YouTube is bringing smart advertising to short videos. There is a lot at stake and a lot up for grabs.”

Paid Search Agency 120

Paid Search Agency Advertising Agencies Video Marketing Budget Programs 120

Martech

JUNE 7, 2023

It’s been 96 years since the television was invented and we’ve entered a new chapter in video content and consumption. In response, Google introduced YouTube Shorts and Meta followed suit with Instagram Reels, solidifying the significance of short-form video content. million hours of streamed content each day.

Marketing AI 118

Marketing AI Advertising Channels Video Marketing Youtube 118

Choozle

MARCH 27, 2024

Unlike traditional linear television, where advertisers can reach broad audiences through a handful of major networks, CTV spans numerous platforms, apps, and devices. Additionally, major CTV publishers and streamers often operate as walled gardens, prioritizing direct sales over transparency. The good news?

Advertising Agencies 81

Advertising Agencies Cost Per Thousand Advertisements Advertising 81

Content Marketing Institute

NOVEMBER 21, 2018

? ? ? ? My teen daughter has not watched television since elementary school. She gets her news and entertainment from YouTube. While younger generations account for a lot of views, YouTube is ubiquitous across the generations, attracting 1.9 YouTube, on the other hand, is like the hotel. billion users each month.

Youtube 93

Youtube Ad Building Loyalty Communities 93

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. Affiliate sales support independent publishing. And YouTube, for sure, I think it’s underutilized for B2B. Obviously, there are a lot of other platforms out there. public broadcast models.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Marketing Insider Group

NOVEMBER 23, 2023

From the brilliant brand videos you’ll find on YouTube, the ones that can make you laugh or cry – and subconsciously bond with a brand – to the informative blog posts that have become a part of all our lives, great content is everywhere. The American Bee Journal is still published today! Content marketing isn’t advertising.

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Adobe Experience Cloud Blog

DECEMBER 3, 2019

Although you might be tempted to default to traditional television, bear in mind that a Quartz analysis of traditional television shows viewing time is up since 2003 only among those over age 50. Remember, too, that most television ads are limited to 15-, 30- and 60-second slots. Failing to test.

Creativity 157

Creativity Video Marketing Brand Identity Branding 157

Contently

JULY 9, 2018

After taking on Snapchat with ephemeral content, Instagram is now vying for YouTube’s video throne. Most of IGTV’s publishers are influencers posting the sort of content you might expect to see from YouTube regulars. Certain brands have already realized IGTV has the potential to be more interactive than YouTube.

iProspect 149

iProspect Advertising Agencies Brand Identity Branding 149

Biznology

JUNE 2, 2021

Health guidelines to stay at home have created an entertainment boom for Netflix, Spotify, YouTube, Apple Plus, and many other entertainment streaming services. We are experiencing a new world of binge-watching, subtitles, looping, dubbing, and captioning as film, television, games, and other media accommodate a globalized audience.

Marketing AI 104

Marketing AI Work Management Television marketing Media 104

Biznology

MARCH 14, 2017

Facebook, Instagram, Pinterest, reddit, YouTube and even Snapchat have integrated ads so thoroughly and shamelessly for so long that there’s not fight left in any of their ‘verses. The same kind of high-profile publicity — and controversy — that used to find its home on Twitter now finds itself on YouTube and Twitch.

PR 163

PR Twitter Public Relations Youtube 163

Zoominfo

JANUARY 21, 2019

The Beginner’s Guide to YouTube for B2B Marketing. Since its inception in 2005, YouTube has become more than just the most popular video-sharing platform– it’s one of the most popular websites on the internet, period. Consider these statistics ( source ): Over a billion hours of video content is watched on YouTube every day.

Planning 164

Planning Work Management Zoominfo Storytelling 164

Contently

JULY 9, 2018

After taking on Snapchat with ephemeral content, Instagram is now vying for YouTube’s video throne. Most of IGTV’s publishers are influencers posting the sort of content you might expect to see from YouTube regulars. Certain brands have already realized IGTV has the potential to be more interactive than YouTube.

iProspect 83

iProspect Advertising Agencies Brand Identity Branding 83

Hubspot

FEBRUARY 3, 2020

As a small business marketer, you don't need to pay for a high-priced televised ad slot to get seen by the right audiences. With the growth of online platforms and social media networks, like YouTube, Facebook, and Twitter, we've also seen the growth in opportunities for in-stream advertising. Buy video ad space on social platforms.

Paid Content 95

Paid Content Paid Search Agency Ads Television marketing 95

Adobe Experience Cloud Blog

JULY 28, 2017

It’s not a coincidence, but more of a calculated effort from companies like Facebook , Twitter , YouTube , and Twitch to be the leaders of a space that is still in its infancy. Ask yourself, could “ Charlie Bit My Finger ” on YouTube be a viral hit today? You probably even get push notifications on your apps when someone goes live.

Campaigns 134

Campaigns Planning Tips Brand Identity 134

Convince & Convert

AUGUST 27, 2015

If you wanted to see what was happening in the world, you turned on the radio (AM or FM) or the television (basic cable). Television. Don’t forget “traditional” media as well – Television (broadcast), Print (newspaper, magazines), blogs (scary that blogs are now traditional media, right?). Stay Alert.

Television marketing 162

Television marketing Broadcasting Cable SMS 162

Only B2B

FEBRUARY 23, 2022

shares his experience selling in the United States vs. the United Kingdom in an article published on Salesforce. Facebook, Youtube, and Twitter are among among the most popular social networking platforms. Advertising on the street, in print, on television, and on the radio has a lot of clout. Graham Curme, CEO of LiveHive, Inc.,

Lead Generation 117

Lead Generation Sales Qualified Leads Marketing & Strategy Marketing Strategy 117

Hubspot

AUGUST 2, 2018

Publishers like BuzzFeed and The Dodo produce content that snowballs in popularity on social media almost every day. Brands will pay these publishers to craft posts and videos that follow the publishers’ formula for virality. They’ll enjoy reading your post and won’t feel like you or the publisher are advertising to them.

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

Tomorrow People

JULY 12, 2012

I switched on the Television last night very briefly and I can now see why Facebook is so popular! I hope some of these images below may inspire you to consider what you publish as your cover image for your new Facebook page. There was nothing to watch. Which are your favourites? Monster Energy.

Facebook 120

Facebook Cable Television marketing Youtube 120

NuSpark Consulting

NOVEMBER 16, 2016

For example, companies that published more than 16 or more blog posts a month received about four and half times more leads than businesses that published four or fewer monthly posts. Other popular channels are Twitter, Facebook and YouTube. We often hear the question whether to focus on quality or quantity. It’s not a choice.

Paid Content 100

Paid Content Lead Ranking Sales Qualified Leads Lead Scoring 100

Convince & Convert

APRIL 17, 2014

Also, Robert and CMI are simultaneously publishing our conversation on the Content Marketing Institute blog – with his own commentary. They’ve backed themselves into the publisher corner – where the idea is to get ads in front of eyeballs (native or otherwise). Jay: Yes, the Facebook-as-a-publisher concept is very interesting.

Facebook 167

Facebook Ad Exchange Cable Communities 167

Aberdeen

JUNE 19, 2019

In the Mad Men age of television advertising, messaged mattered more than timing. Unlike with traditional television advertising, “timing” your digital ads doesn’t necessarily refer to time of day. But as more and more content has been published, you can’t just publish quality content and expect consumers to find you.

Advertisements 40

Advertisements Advertising Top of Funnel Purchase Intent 40

Valasys

MAY 6, 2021

People of all age groups have been increasingly using diverse social channels such as Twitter, Facebook, and YouTube and thus are predominantly receiving hundreds of advertisements in a day. Content marketing refers to the use of published content to raise awareness of your brand and engage with potential or existing customers.

B2B Marketing 52

B2B Marketing Planning B2B Digital Transformation 52

Digital Marketing World Forum

MAY 16, 2019

Rather than fitting an entire brand message into a 30 second television commercial or a two minute YouTube video, brands can deploy their message over a variety of executions. That means a story could begin in a Facebook post, develop in an Instagram story, and be resolved in a YouTube clip. Which would you rather be?

Storytelling 54

Storytelling Media Television marketing Social Media 54

RebelMouse

APRIL 18, 2018

At the end of 2016, the digital publishing climate seemed to be weathering an all-in video strategy storm. The shift was elevated when Facebook CEO Mark Zuckerberg announced that the platform would embrace mostly video in the next five years, sparking layoffs at publishers — including Vox Media and BuzzFeed. Image Source.

Video Marketing 42

Video Marketing Marketing & Strategy Industry CMS Television marketing 42

Moz

APRIL 9, 2020

They are also publishing how-to videos for simple home plumbing and offering advice regarding sanitary products. They are hosting roundtables, publishing lists of tech vendors appropriate to the industry, and highlighting government and philanthropic news. Best Buy is offering contactless curbside pickup and delivery.

Paid Content 76

Paid Content Business Work Management Paid Search Agency 76

Vidyard

NOVEMBER 11, 2013

The future of the Internet is television There has been a shift in living room media. Starting with print, the evolution has included radio, then television, and now we have the Internet, which is actually becoming increasingly like television as brands produce episodic content on a regular programming schedule.

Video Marketing 65

Video Marketing Television marketing Planning Cable 65

Digilant

MAY 11, 2023

During NewFronts, Estrella Media highlighted that Hispanic audiences are over-indexing on programs such as Tubi, Youtube, and Samsung TV+, and are considered early adopters of the FAST television distribution model. Multicultural audiences have been found to have a higher affinity for FAST channels.

Budget Programs 40

Budget Programs Allocation Advertising Agencies Paid Search Agency 40

Contently

DECEMBER 6, 2016

We help hundreds of the world’s top brand publishers run their content marketing programs. With this view of the landscape and what’s coming up on the horizon, we see zombie content marketing as the biggest challenge for brand publishers in 2017. A regular YouTube video of someone playing a guitar wasn’t interesting.

Television marketing 60

Television marketing Content Marketing Brand Identity Branding 60

Biznology

FEBRUARY 11, 2014

Or, all the stuff you’ve posted since the beginning of your social media life, including your blogs, Facebook, Twitter, LinkedIn , Friendster, MySpace , Flickr, YouTube , et al. I, myself, had been carrying around 15-years of online publishing in the form of my personal blog, but not anymore. Well, not intentionally.

Social Media 80

Social Media Media Curation Youtube 80

Contently

MAY 11, 2016

“I had this philosophy that we needed to become a brand publisher,” Johnson said about his time at State Farm. We always see this positive correlation between running TV ads and eventual sales, but people aren’t clicking on their televisions,” he said. We need to be top of mind.” They just want good content.”

Paid Search Agency 60

Paid Search Agency Companies Advertising Agencies Content Marketing 60

Vidyard

JULY 28, 2016

Sure, YouTube is the second largest search engine in the world. And publishing videos here and there, on YouTube sometimes or your website other times, isn’t a strategy. We’ve got to win on YouTube” is no way to approach decisions around video. Video is winning the content race. Maybe not …. How does it get to this point?

Research 50

Research Video Marketing Forrester Planning 50

Vidyard

JULY 20, 2016

Sure, YouTube is the second largest search engine in the world. And publishing videos here and there, on YouTube sometimes or your website other times, isn’t a strategy. We’ve got to win on YouTube” is no way to approach decisions around video. Video is winning the content race. Maybe not …. How does it get to this point?

Research 50

Research Video Marketing Forrester Planning 50

accelerate agency

AUGUST 15, 2021

In the past, if you wanted to increase your chance of success in marketing campaigns, you could just throw money at additional ads and better time slots on television and radio. Use video: Create a YouTube channel to create dynamic content that will pop up in search engines and on the website. .

Paid Search Agency 98

Paid Search Agency SEO Companies Brand Identity 98

Sprout Social

SEPTEMBER 24, 2018

More than a billion people are active on YouTube. IGTV gives users access to video content up to an hour long, ideal for YouTube inspired binge-watching sessions. Like good ol’ fashioned television, IGTV has channels, which brands use however they like. Video is a content goldmine. The basics: What is Instagram TV?

Verticals 105

Verticals Youtube Ad Frequency Ideal Customer Profiles 105

Hubspot

DECEMBER 16, 2019

The company produces music, videos, and other content for YouTube, Instagram, TikTok, Spotify and other platforms that are popular with Gen-Z and millennials. Loren Gray is a 17-year old singer and influencer who's also gained millions of followers on YouTube and Instagram. Followers: 20.4 Nickelodeon ( @Nickelodeon ). Followers: 4.7

Brand Identity 101

Brand Identity Branding Youtube Social Media 101

ClearVoice

JANUARY 23, 2019

However, as is true with the bedtime responses, the age demographics of users makes a difference in how they respond to mobile ads while in front of the television. The company has also rolled out Mobile Publisher , which allows admins to easily submit the created apps to the iOS App Store or Google Play.

Studies 58

Studies Paid Search Agency Ads Effectiveness 58