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Buzz Marketing for Technology

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Bitcoin: Needs to be Rebranded to Inspire Trust

Buzz Marketing for Technology

Alex and his dad, business theorist Don Tapscott, actually did come up with a new term for these vague concepts in their new bestseller , “The Trust Protocol: How Blockchain Technology Will Change Money, Business and the World,” just published by Penguin’s Portfolio imprint. The new term is the “trust protocol.”.

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Connecting Your Enterprise: Collaboration at Scale

Buzz Marketing for Technology

Watch out for Disjointed Workflow – Nothing hurts your ability to scale like disjointed workflow such as groups publishing in a vacuum or keeping their own datasets separated from the rest of the organization. To get a copy of the slides or to listen to the replay, please click here.

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B2B Marketing: Trust + Community = ROI

Buzz Marketing for Technology

But think of it here as an audience that you have built by creating and publishing attractive content that engages them with your thought leaders. Prospects who have been listening to you, watching what you publish and responding to your content are already working their way up the Awareness to Consideration to Purchase cycle.

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iPad saves the Page Advertising Business

Buzz Marketing for Technology

I was just reading BtoB Magazine ’s latest issue and an article called Publishers pin hopes on iPad caught my attention enough to blog about it. So as a publisher I would be gearing up my sales force to sell rich media page advertising on the iPad.

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Blogger: Redirecting

Buzz Marketing for Technology

Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.

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Blockchain – governance, regulation and security

Buzz Marketing for Technology

Recently I had the pleasure to chat with Alex Tapscott, founder and CEO of Northwest Passage Ventures and coauthor—with his dad, the famed business theorist Don Tapscott— of the new book, “The Trust Protocol: How Blockchain Technology Will Change Money, Business and the World,” just published by Penguin’s Portfolio imprint.

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Blogger: Redirecting

Buzz Marketing for Technology

Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.

Blogger 100