Bitcoin: Needs to be Rebranded to Inspire Trust
Buzz Marketing for Technology
OCTOBER 5, 2016
Alex and his dad, business theorist Don Tapscott, actually did come up with a new term for these vague concepts in their new bestseller , “The Trust Protocol: How Blockchain Technology Will Change Money, Business and the World,” just published by Penguin’s Portfolio imprint. The new term is the “trust protocol.”.
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