Paul Gillin

JANUARY 25, 2012

That’s understandable: The founders are usually more passionate about what they do than about promoting themselves. Intel’s Facebook welcome page features product promotions, a gateway to its international pages, jobs, discounts and even a Twitter feed. Tip #4: Promote everywhere. Tip #3: Keep it simple.

Small Business Marketing 50

Small Business Marketing Facebook Tips A/B testing 50

Paul Gillin

JUNE 17, 2010

The site is free of advertising and the member list may never be used for promotions. In the early days of Twitter, the Dell TechCenter staff had set up a common Twitter account as a secondary channel of communication. Those sales are generated by the affinity that the staff has developed with these key corporate customers.

Enterprise Management 50

Enterprise Management B2B Marketing Rules B to B 50

Paul Gillin

MARCH 1, 2011

There’s also a Blogger’s Choice Award, whereby a randomly selected blogger who helps promote the program (like me) gets to choose an applicant to receive a $1,000 cash grant. You can also follow #ctkgrant on Twitter. Your poem will also be made into a song by written and recorded by a man who’s got an incredible story to tell.

Blogger 50

Blogger Twitter Course Promotion 50

Paul Gillin

APRIL 13, 2011

As a frequent speaker at events of all sizes, I’ve had a chance to observe some of the best practices conference organizers used to promote their events through social media. In most cases, these efforts cost little or nothing more than your time.Here are some suggestions for leveraging social channels for event promotion. AcmeForums).

Social Media 50

Social Media Promotion Media Landing Pages 50

Paul Gillin

OCTOBER 5, 2011

Both turned out to be promotions for companies exhibiting at the conference. I may not buy from them, but I sure do help promote their wares. With 9,400 Twitter followers, 1,200 LinkedIn connections and regular columns in BtoB magazine and The CMO Site , I can extend their reach at very little cost to them.

Direct Marketing 50

Direct Marketing BtoB Word of Mouth Conference 50

Paul Gillin

NOVEMBER 16, 2011

Facebook was identified as the most effective tool by a comfortable margin, but Twitter, LinkedIn and video sharing are all creeping up. There is no question that the concept of “social business,” which is being promoted by IBM and others, is gaining traction.

Customer Surveys 50

Customer Surveys Peer-to-peer SMB Business 50

Paul Gillin

OCTOBER 11, 2012

Don’t just copy and paste the promotion from a webcast. Don’t Copy From Twitter. The language we use on Twitter doesn’t fit well in the more generous confines of a LinkedIn or Facebook post. Respect your readers’ time by minimizing pointless verbiage. Think of the context, too.

Linkedin 50

Linkedin Webinar Metrics Tips Webcast 50

Paul Gillin

MARCH 13, 2012

Frank Gens (photo by Jeff Ballard via Twitter @jballard). In other words, word of mouth marketing is the only viable promotional model. Gens, who has tracked the computer industry since the days when mainframes ruled the earth, outlined a dramatically new economic structure that will emerge as economies of scale take hold.

Work Management 50

Work Management Marketing Management Word of Mouth Mobile Marketing 50

Paul Gillin

AUGUST 4, 2011

In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order. EMC doesn’t use Facebook’s wall to much effect, but its purpose seems more promotional than interactive.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

Paul Gillin

JULY 29, 2010

Then the curator combs through the results to make decisions about what to publish, what to promote and what to throw away. Connections to popular content management systems make it possible to automatically publish content to a website and even syndicate it to Twitter and Facebook without leaving the CIThread dashboard.

Curation 50

Curation Enterprise Management Web 2.0 Work Management 50

Paul Gillin

JUNE 24, 2010

Even then, a definitive correlation can’t be established until other factors are eliminated from consideration, such as a promotion or a new advertising campaign. It turns out that both programs are equally successful in boosting renewal rates, but the webcast promotion has a better ROI. The webcast ROI is superior, but not by much.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

MARCH 24, 2011

Blogs may be declining in importance in the consumer realm as Facebook and Twitter grow in popularity, but they are still the most valued social platforms for B2B marketers as evidenced by recent research (see p. I was also struck by the attention they paid to avoiding the temptation to use blogs as a promotional channel.

BtoB 50

BtoB B2B B2B Thought Leadership Multi-Channel 50

Paul Gillin

AUGUST 4, 2012

He invited me to give some presentations to a couple of clients and then hired me in 2010 to visit his offices in Boston’s South End once a month and talk about different aspects of social media promotion. Twitter has been buzzing with tributes since yesterday afternoon, and I’m sure there are many more to come.

Cross-Selling 50

Cross-Selling Newsletter Ad Agencies Public Relations 50

Paul Gillin

FEBRUARY 16, 2012

A list of tips for building a quality business Twitter following that I recently contributed to The CMO Site mentioned the value of being the eyes and ears of your followers. Include Twitter handles and links whenever possible. jchernov “Ppl who get our content first (subscribers) promote us more actively to their friends.”

Marketing Proposals 50

Marketing Proposals Storytelling Advertising Mediums Tagging 50