Writing on the Web

OCTOBER 14, 2015

Fixed Cost Blog Advertising – Another option for niche blogs with large readership (10,000 visitors/day) is blog ads, where you decide who you will promote, or advertise, and you set the rates per visitor or time period. Have a very large group of followers to increase the likelihood of advertisement clicks. 200+/week to run an ad.)

Cost Per Click 100

Cost Per Click Merchandising Cost per Acquisition Adsense 100

Writing on the Web

OCTOBER 23, 2013

Avoid “sales speak.” ” The content you publish on the Web is ultimately designed for a marketing goal such as promoting a product, workshop, or services. But avoid the hype of sales clichés. Position yourself as a thought leader. There are times you want people to do something like invest in your business.

Rules 100

Rules Content Marketing Content Thought Leadership 100

Writing on the Web

SEPTEMBER 5, 2012

Even if you’re not in sales, and even if you’re a natural born speaker, you need to hone presentation skills so that you connect as confident, knowledgeable and trustworthy. I don’t often promote other people’s webinars, but I honestly feel this is worth it.

Webinar Metrics 100

Webinar Metrics Advertising Agencies Promotion Interactive Marketing 100

Writing on the Web

JANUARY 20, 2014

How blogging can help promote book sales and build a fan base. Honestly, it is work, as I’ll be learning everything that’s changing in the world of digital book publishing, particularly the marketing pieces. How to use social media sites wisely. What are the traditional marketing pieces not to be skipped – PR, etc.

Amazon 100

Amazon PR Social Media Search Marketing 100

Writing on the Web

JULY 12, 2010

Also known as a sales page, squeeze page). Don’t like the way hard-selling marketers format long sales letters. P.S. If you agree with what I’m saying, have found landing pages to be a problem, and want a solution, read more about the WP Sales Page template developed by Suzanne Bird-Harris, here: PatsiPicksWPSalesPage.

Landing Pages 100

Landing Pages Rules Content Marketing Ning 100

Writing on the Web

JULY 7, 2010

How do you get good client testimonials for your sales copy, for example, content for a landing page, when you don’t have a lot of previous clients? He’s just about ready to start offering products and services for sale. There are a couple key persuasion triggers to remember when composing sales content: Social proof.

Ning 100

Ning Advertorials Trigger Marketing Ethics 100

Writing on the Web

JANUARY 4, 2012

Writing gets better each time you write, the same goes for blogging, revising web pages, writing sales copy, email promotions. It works like a magnet for drawing people to you, creating credibility and potential working relationships. You have to persist at things in order to learn them.

Practices 100

Practices Content Marketing Content Newsletter 100

Writing on the Web

JULY 29, 2010

Promote this on Orkut. Tags: Attracting Clients Content Marketing Online Marketing Online Persuasion Pathway to Profits client stories content marketing with blogs converting readers to clients landing pages persuasion triggers sales pages social proof testimonials. Add this to Google Reader. Email this via Hotmail. Share this on Mixx.

Ning 100

Ning Trigger Marketing Digg Landing Pages 100

Writing on the Web

SEPTEMBER 9, 2010

Lulu also lets you sell books of your photos – maybe you’ve taken a great collection of photos of a special event in your town and you want to offer it for sale. If you take lots of photos, Redbubble lets you offer high-quality prints of your work, from postcards to large wall-hangings. Blog Marketing: How Readers Find Your Business.

Business Blogging 100

Business Blogging RSS Merchandising Advertorials 100

Writing on the Web

JULY 8, 2010

Based on what I hear from clients and colleagues, I’m going to speculate some of the reasons this may be so: Web marketing is complicated: Although tools (blogs, sales pages, shopping carts, audio and video, email marketing) have become more user-friendly in the last few years, there’s a lot more to do (social sites).

Ning 100

Ning Content Marketing Digg Buzz 100

Writing on the Web

DECEMBER 13, 2010

Writing gets better each time you write, the same goes for blogging, revising web pages, writing sales copy, email promotions. It works like a magnet for drawing people to you, creating credibility and potential working relationships. You have to persist at things in order to learn them.

Practices 100

Practices Content Marketing Digg Content 100

Writing on the Web

NOVEMBER 18, 2010

We build relationships, stimulate sales and promote loyalty. They specialize in both Dutch and English language publications for large companies, like Shell Oil and Heineken Beer, among others. Here’s the way they describe themselves: MediaPartners Group inspires with text and images.

Digg 100

Digg Advertising Agencies Loyalty Work Management 100

Writing on the Web

MAY 18, 2011

How to brand your channel to effectively promote your business. Video: How to Create Great Sales Pages in WP. How to properly fill out your video titles and descriptions for maximum search engine placement. How to find subscribers and friends for your channel. How to use comments wisely to drive traffic to your channel.

Video Marketing 100

Video Marketing Content Marketing Digg Ideal Customer Profiles 100

Writing on the Web

JUNE 16, 2010

Once set up, you can easily publish fresh content, write sales copy, add product pages, and benefit from the facility with which Wordpress works with the search engines. Promote this on Orkut. It can be customized to look like a traditional website for any business, or you can get something customized specifically for your needs.

Marketing Websites 100

Marketing Websites Ning Digg Buzz 100

Writing on the Web

JUNE 29, 2010

Promote this on Orkut. Sales & Landing Pages Using Wordpress: Learn How. Add this to Google Reader. Email this via Hotmail. Share this on LinkedIn. Email this to a friend? Share this on Mixx. Store this link on MyLinkVault. Post this to MySpace. Add this to Ning. Ping this on Ping.fm. Share this on Plaxo. Share this on Plurk.

Ning 100

Ning Business Digg Buzz 100

Writing on the Web

JULY 15, 2010

Promote this on Orkut. Sales & Landing Pages Using WordPress: Learn How. Add this to Google Reader. Email this via Hotmail. Share this on LinkedIn. Email this to a friend? Share this on Mixx. Store this link on MyLinkVault. Post this to MySpace. Add this to Ning. Ping this on Ping.fm. Share this on Plaxo. Share this on Plurk.

Content Marketing 100

Content Marketing Ning Work Management Content 100

Writing on the Web

JUNE 22, 2010

Do you know how many ways a sales page can be used? I woke up thinking about this… because maybe you don’t think a “ sales page &# is something you need except once in a while for a product launch, when you’re trying to sell something. This one factor is the basis of expensive sales copywriting courses.

Ning 100

Ning Class Landing Pages Copywriting 100

Writing on the Web

JANUARY 5, 2011

Content Sale: End of Year Discounts from Customized Newsletter Articles. Add to a lense on Squidoo. Stumble upon something good? Share it on StumbleUpon. Share this on Technorati. Tweet This! Related posts: 5 Steps to Writing a Good Newsletter Bio. Recipe for an Ezine: Offer Incentives for Signing Up for Your Ezine.

Newsletter 100

Newsletter Digg Work Management Banners 100

Writing on the Web

JUNE 14, 2010

Specifically, I’m going to interview an expert about how to create a sales page using Wordpress. Stay tuned for a date, and… of course, a WP sales page where you can sign up for the free class and learn more Wordpress tips. Why Use Twitter, Facebook & LinkedIn for Content Marketing?

Domain 100

Domain Marketing Management Traffic Stats 100

Writing on the Web

AUGUST 15, 2012

If you’re not using search engine optimization (SEO) to promote your business online, you’ve at least heard of it. Now that you know about keywords and links, you can start researching exactly how to use them to increase your online visibility and ultimately your web traffic and sales. This article explains the basics.

Small Business Marketing 100

Small Business Marketing PageRank SEO Keywords 100

Writing on the Web

JULY 21, 2010

Good content, especially when it is delivered into environments where people might be on autopilot (email, sales pages, TV, any advertisement, web pages, etc.) Promote this on Orkut. Mid-brain: emotional words, nostalgia, memories of childhood, love, anger, regret, frustration. Old brain: sex, food, alarm, danger. Share this on Mixx.

Ning 100

Ning Digg Content Buzz 100