Customer Experience Matrix

JANUARY 22, 2014

Briefly, a standard B2B marketing automation system can send bulk emails to segmented lists, capture email responses on landing pages and forms, track email and Web site behaviors, score leads based on behaviors and profile attributes, execute multi-step workflows (i.e.,

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Automation Automation 120

Customer Experience Matrix

NOVEMBER 4, 2014

Execution systems on the list include Salesforce.com, Marketo, Eloqua, Act-On, Facebook, Twitter, Youtube, Demandware, Optimizely, Adobe Target, and most major email providers. It combines its own identity matching techniques with third party resources to consolidate the profiles across channels, add more data, and extract meaning from text.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Enterprise Management Marketing Management 120

Customer Experience Matrix

MAY 4, 2010

To the current topic, it has also added a “Twitter Prospector” to reduce the labor required to mine Twitter for leads. Web site visits driven from Twitter are flagged in the activity history of individual leads and in general Web analytics reports, although Act-On does not tie them to the originator like Genoo.

Act-On 120

Act-On Marketing Management Marketing Automation Services Features 120

Customer Experience Matrix

DECEMBER 16, 2013

Data management platforms, which store semi-anonymous cookies for online ad networks, will converge with conventional customer databases, which store profiles tied to actual identities. Digital advertising and customer marketing converge. Yes, that''s a Dr. Strangelove reference.

Trends 120

Trends Paid Search Agency Multi-Channel Ideal Customer Profiles 120

Customer Experience Matrix

JANUARY 25, 2012

You can do a Twitter search for messages on that keyword, scan the Twitter profiles and Klout scores of people sending those messages, and push a button to add the interesting people to your contact list. Say you’re selling a product related to, oh, circuit boards.

CRM 120

CRM Work Management Paid Search Agency Marketing Management 120

Customer Experience Matrix

JULY 10, 2013

Placing them in the larger industry perspective gives me a chance to at least drop all their names and makes it easier to decide which to profile next. Salespeople can view their contact list, drill down to individual profiles, aand drill further to see behavior details – even as far as each page viewed during a Web site visit.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Customer Experience Matrix

AUGUST 22, 2011

He also offered recommendations for using a slew of free or low-cost tools, including: - export.ly , which analyzes your Twitter followers - Rapportive , which assembles profiles on contacts - SEOmoz , which offers a package of features including lists of people who link to you - Row Feeder , which reports search results against Twitter and Facebook (..)

Churn Rate 120

Churn Rate Paid Search Agency Ethics Aggregators 120

Customer Experience Matrix

DECEMBER 19, 2011

managing awards, and API-level integration to pull profile data ( LinkedIn ), record completed challenges ( Quora , Twitter , Facebook , LinkedIn) and announce completed challenges ( Salesforce.com Chatter). The company plans additional API connections with Jive, ZenDesk , and other systems.

Work Management 120

Work Management Peer-to-peer Marketing Management Planning 120

Customer Experience Matrix

JUNE 2, 2009

add social media data to prospect profiles. It lets marketers or sales people specify companies and individuals to monitor, and then scans media including social networks (LinkedIn, Facebook), public forums (blogs, wikis, Diggs, Twitter), paid sources (D&B, Zoom, Jigsaw,) and Web pages for information about those entities.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Management 120

Customer Experience Matrix

MARCH 13, 2014

It provides unified access to digital and offline data, automated predictive modeling, cookie-free Web behavior tracking through an alliance with Celebrus , user-defined response measures, posting of Twitter comments to customer profiles, and “extended” data tables that draw from multiple sources. responsive design").

Enterprise Management 120

Enterprise Management Marketing Automation Services Resource Management Marketing Management 120

Customer Experience Matrix

MARCH 24, 2016

Or, at least, do a word cloud of what people are saying, either in speeches or in Twitter comments. Attendees could form their own teams or we could let something like CrystalKnows profile them and then assign attendees to teams with a good balance of skills and personalities. Back to team sports.

Conference 120

Conference Marketing Automation Services Peer-to-peer Vendors 120

Customer Experience Matrix

MARCH 9, 2011

a “Twitter prospector” that executes automated searches, weeds out spam posts (identified by third-party links within the post), sends the remaining results to an in-box for review, and lets users apply standard templates to create replies. - These include limits on lead scoring and lack of progressive profiling.

Act-On 120

Act-On Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

SEPTEMBER 3, 2009

Digging a little deeper within the social media category, the women’s blogger community BlogHer reported in its 2009 Women and Social Media Study that as of March 2009, 75% of women participated in social networks, compared with 55% who read blogs, 40% read message boards or forums, and 16% update status on platforms like Twitter.

Spending 120

Spending Media Mobile Advertising Forrester 120

Customer Experience Matrix

JULY 9, 2010

You don’t need a special tool to scan the Internet: a simple Google Alert or Twitter search will do that for free. Content on the Web site can also be published through RSS subscriptions, email newsletters, Twitter, Facebook and LinkedIn. But the profile cannot be extended beyond name, password and email address.

Aggregators 120

Aggregators Marketing Automation Services RSS Classified Ads 120

Customer Experience Matrix

FEBRUARY 5, 2015

Maybe my biggest surprise was finding that many if not most vendors have now added features to automatically look up new contacts in social networks and add that data to their marketing automation or CRM profile. This seemed like magic three years ago when I first saw John Ferrara''s Nimble do it; but now it’s commonplace.

Marketing Automation Services 120

Marketing Automation Services Demand Generation Agencies Marketing Report Marketing Automation 120

Customer Experience Matrix

JANUARY 31, 2010

Marketing Studio offers a blog engine tailored to corporate needs: managers can review and approve posts; the system can automatically notify Twitter , LinkedIn and Facebook of new post; and each blog topic is assigned a different URL, which helps with search engine rank. System scope also extends to inbound marketing.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Customer Experience Matrix

SEPTEMBER 17, 2009

What Acxiom has done – and this is so Acxiom – is to ignore the content posted in people’s social media comments or profiles, and just capture the “hard” information about links between people and membership in groups.

Social Media 120

Social Media Segmentation Marketing Management Media 120

Customer Experience Matrix

JUNE 19, 2015

On the other hand, the system automatically imported pictures of people on my test list, presumably from public social media profiles. It apparently could have imported more social data if I had connected with my own Facebook, Twitter, or LinkedIn accounts. Content building was more impressive.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Automation 120

Customer Experience Matrix

JULY 30, 2009

The current version also hosts landing pages and Web sites, manages a lead database with profiles and Web activity history, generates lead scores, sends alerts to sales people, and synchronizes data with Salesforce.com. The system can also create profiles of anonymous visitors, using their IP address to infer geographic location and company.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Customer Experience Matrix

FEBRUARY 4, 2009

My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. The company has a low profile but has been selling its demand generation product for nearly ten years. Click read my March 18 review.]

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Customer Experience Matrix

SEPTEMBER 27, 2014

The system has two main capabilities, which are to maintain customer profiles and to deliver targeted messages. The profiles can be based on data imported from other systems via batch processes or APIs or captured by BlueConic itself. Anyway, back to BlueConic. to a specified customer segment.

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Advertising Channels 120

Customer Experience Matrix

JUNE 4, 2012

This information is part of the contact profile of the individual. create social media posts: deliver messages through social media, such as Twitter posts and Facebook updates. build social profile: capture information about a specified individual by searching public information across multiple social media systems.

Marketing Automation Services 120

Marketing Automation Services Mobile Marketing Marketing Automation Marketing Management 120

Customer Experience Matrix

JUNE 22, 2014

Functionally, this means it provides social listening for lead identification, social data enhancement to build expanded lead profiles, social lead scoring, social nurture campaigns, integration with marketing automation and CRM systems, and reporting to measure results. I’d also want lead scoring based on predictive models rather than rules.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Social Marketing Automation 120

Customer Experience Matrix

FEBRUARY 16, 2019

Segments can be shared with external systems, including Facebook, Google, and Twitter advertising products. Stride pricing is based on number of customer profiles and can be as low as $50,000 per year for a company with under 100,000 contacts. Users can analyze or extract subsets within a segment, such as new entrants.

Ideal Customer Profiles 120

Ideal Customer Profiles Generation Ad Frequency Segmentation 120

Customer Experience Matrix

JANUARY 3, 2013

This diminishes most products’ independent profiles (Aprimo is the exception), although they are still selling nicely. Users can define audiences with batch selections, scheduled processes, and “subscription groups” of anonymous individuals (such as Web site visitors) who match specified behavior profiles.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Resource Management Work Management 120

Customer Experience Matrix

JANUARY 24, 2015

The features within these functions are unusually sophisticated for a micro-business system: email includes dynamic content and a/b tests; Web pages also support a/b testing; Web forms allow progressive profiling; email and Web responses can automatically trigger a follow-up action.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120

Customer Experience Matrix

APRIL 17, 2013

It supplements this with data from the clients'' own systems including customer profiles, Web site visits, and purchases. The company also monitors Twitter, Facebook company pages, Quora, and LinkedIn profiles of people within each sales person’s network. Clients specify blogs to follow, which receive similar treatment.

Automation 120

Automation Ideal Customer Profiles Salesforce.com Eloqua 120

Customer Experience Matrix

AUGUST 23, 2009

Probably the most common are products that make it easier to post comments or share links via Facebook , LinkedIn , Twitter and other public forums. The system scans Twitter, Facebook and LinkedIn for mentions and can make automated replies when it finds something. Many demand generation vendors now offer something along those lines.

Marketing Automation Services 120

Marketing Automation Services Social Media Work Management Marketing Management 120

Customer Experience Matrix

MAY 11, 2011

. - progressive profiling. The system can publish directly to Twitter, Facebook, and LinkedIn accounts. Online forms can automatically remove questions a visitor has already answered and replace them with new questions in a user-specified sequence. social sharing.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Lead Ranking Automation 120

Customer Experience Matrix

NOVEMBER 17, 2010

The new release also adds real-time social media monitoring (directly for Twitter and Facebook , and through Collecta for blogs, YouTube and other sources). Of course, the real trick would be linking social media comments to lead profiles. These features are certainly useful. All of these are valuable reports.

Loopfuse 120

Loopfuse Traffic Work Management Paid Search Agency 120