Martech

DECEMBER 18, 2023

Optimizing assets for different platforms. Analyzing campaign performance data. Dig deeper: Integrating marketing with technology: Best of the MarTechBot The foundational pillars of AIOps The fundamental principles of AI operations are closely aligned with the foundational pillars of marketing operations: Project management.

Marketing AI 115

Marketing AI Digital Asset Management Enterprise Management Work Management 115

Martech

MARCH 28, 2024

And now, here’s this week’s roundup of AI-powered martech releases, upgrades and integrations. Measured has a new media measurement platform featuring AI and machine learning. It offers advanced geo-testing for accurate media effectiveness measurement and an integrated methodology for comprehensive media performance analysis.

Marketing AI 58

Marketing AI Marketing Management Marketing Analytics Tools Eloqua 58

Martech

MARCH 13, 2024

The platform claims the updates will help give consumers “the confidence to make a purchase after seeing an ad.” Additionally, all global advertisers can now provide more engaging product information to shoppers through dynamic and personalized videos, as shown in the image below: Hero images in catalog ads. Reminder ads. Coming soon.

Ads 82

Ads Mobile Advertising Marketing Management Tagging 82

Martech

DECEMBER 12, 2023

This will let you see if a new tool is going to genuinely enhance productivity or just add complexity. Maintaining this baseline is crucial for comparing the performance before and after integrating new tools. Strong integrations and APIs? Take them up on it and see if the product delivers on its promises.

Work Management 127

Work Management Marketing Management Budget Programs Software 127

Martech

MAY 23, 2023

Google Search Generative Experience integrates Search, Shopping ads We learned of Google’s Search Generative Experience (SGE) just two weeks ago at Google I/O. Google is working to directly integrate ads into Search Generative Experience. You’ll be able to edit the assets generated by AI before going live. That’s now changing.

Marketing AI 99

Marketing AI Google User-Generated Content Advertisements 99

Martech

MARCH 30, 2023

Here is a roundup of the AI-powered martech products, platforms and features announced this week, grouped by function. While it has been a part of many products for some time, ChatGPT’s launch made the topic white hot. Customer experience Webex by Cisco is adding AI to Webex Campaign and Webex Contact Center. Why we care.

Marketing AI 111

Marketing AI Ideal Customer Profiles Features Product 111

Sprout Social

MARCH 19, 2024

Incorporating AI technologies into business operations optimizes performance and pushes organizations toward success and sustainability. AI insights for automotive AI insights improve automotive manufacturers’ understanding of consumer sentiment, market trends and product feedback.

Marketing AI 112

Marketing AI Work Management Marketing Management Customer Satisfaction 112

Martech

FEBRUARY 20, 2024

Increasingly, B2B customers depend on self-guided research on digital channels to find out more about business products and services and reach buying decisions. The most comprehensive content marketing strategies include all digital channels where customers are, including social media platforms.

Marketing AI 131

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 131

Salesforce Marketing Cloud

JANUARY 23, 2024

Consider the value your most experienced, high-performing agents and field service technicians bring to your organization. They understand your product or service and know how to quickly address common customer issues and questions. Generative AI in the help center. Find out how in Salesforce’s latest State of Service report.

Work Management 104

Work Management Customer Satisfaction Knowledge Base FAQ 104

The ABM Agency

FEBRUARY 27, 2024

Reading Time: 4 minutes In the sophisticated landscape of B2B marketing, establishing an Account-Based Marketing (ABM) Center of Excellence (COE) represents the pinnacle of ABM maturity. These early efforts are crucial for gathering insights and preparing the organization for a more structured ABM approach.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation Agencies Top of Funnel 52

Martech

JUNE 29, 2022

No matter which stage of Google Analytics 4 implementation you’re currently involved in, the opportunities to integrate with other products shouldn’t be overlooked. GA integrations as a hub. The paid media platforms in GMP have advanced, automated reporting. GA integrations as sources for insights. Google Ads.

Marketing Analytics Tools 112

Marketing Analytics Tools Paid Content Analytics Activities 112

Stevens & Tate

MARCH 20, 2024

Are they looking for information, a specific product, or service? Focus on Customer-Centric Design When designing, it’s important to prioritize the needs and preferences of your target audience over the temptation to solely highlight product features or technological capabilities.

Marketing Websites 84

Marketing Websites Customer Satisfaction Lead Ranking Marketing & Strategy 84

Salesforce Marketing Cloud

DECEMBER 5, 2023

But are you prepared to build AI apps that your business is asking for or are your teams’ hands tied with systems integrations? Document your app using model cards or system cards to provide transparency to users on the intended uses, performance, and specific ethical concerns and guardrails you provide. Is your data AI-ready?

Work Management 122

Work Management Marketing Management Ad Building Ethics 122

ANNUITAS

OCTOBER 31, 2023

You can’t just deploy AI within a use case and expect it to ‘figure it out’ — especially if there’s any concern about the integrity of the underlying data being used or critical dependencies on the activity to which AI is being applied. Many of these platforms have been quick to announce they have ‘added AI.’

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Marketing AI Sales Management 130

Salesforce Marketing Cloud

DECEMBER 4, 2023

Modernize your contact center The right mix of customer service channels and tools can help you become more efficient and improve customer satisfaction. Our guide reveals how high-performing service orgs make it happen. Lean into service analytics Analytics can help you see what’s happening in your contact center.

Work Management 64

Work Management Marketing Management Paid Search Agency Customer Satisfaction 64

Salesforce Marketing Cloud

APRIL 10, 2024

To give customers this option, you can provide: A help center, also known as a knowledge base , where customers can search for answers to common questions. Discover how to create a one-stop customer experience on Trailhead, Salesforce’s free online learning platform.<br> For example, how does your help center home page look?

Service 59

Service Allocation Knowledge Base Customer Satisfaction 59

Salesforce Marketing Cloud

DECEMBER 11, 2023

How do we integrate AI into our strategy? How will AI work with our existing platform? Read on for tips on how AI can help your email marketing, from generating messages to optimizing their performance. How can AI in email marketing increase performance? How can AI in email marketing increase performance?

Email Marketing 116

Email Marketing Work Management Planning Marketing Management 116

Martech

APRIL 28, 2023

Doing so will completely change your approach to how you market products and services across the digital ecosystem, leaving competitors who are not up to speed in the dust. Even so, keyword research is an integral part of marketing. Platforms like ChatGPT can help marketers be more efficient with keyword research. Up to 44.5%

Marketing AI 131

Marketing AI Paid Search Agency B2B Marketing Lead Ranking 131

Optinmonster

MARCH 21, 2024

This interaction could range from visiting a specific page, abandoning a shopping cart , or simply showing interest in your product or service. This extensive reach allows advertisers to present tailored ads to a highly specific audience across many platforms, making sure that your message is seen by those most likely to engage.

Paid Search Agency 92

Paid Search Agency Ads Google Marketing Analytics Tools 92

Martech

APRIL 4, 2024

The latest release enhances team productivity with mobile access to custom objects and provides advanced insights into team HubSpot adoption. Centralized marketing command center. Announcement: upgrade to the new QuickBooks integration by May 14, 2024. But that’s just the beginning. Improved file management within the CRM.

Enterprise Management 52

Enterprise Management CMS Development Work Management Marketing Management 52

Sprout Social

JANUARY 11, 2024

Customer service software is integral to any company’s tech stack today. Strong service leads to longer-term customers, positive word-of-mouth and a more productive team. These tools can break bottlenecks, boost productivity and delight customers at crucial moments. What is customer service software?

Enterprise Management 86

Enterprise Management Work Management Software Service 86

Seismic

FEBRUARY 22, 2024

When it came to discussing key performance indicators (KPIs) and measuring enablement success , they shared a profound insight that became the foundation of our presentation. Sales enablement teams often act as centers of excellence, tasked with developing and deploying best practices and processes benefiting various departments.

Sales Cycle 81

Sales Cycle Analytics Lead Scoring Lead Ranking 81

QuanticMind

JUNE 30, 2023

Reddit Launches New Keyword Targeting and Product Ad Options [:02] Reddit has introduced new ad options, including Contextual Keyword Targeting, which allows advertisers to associate specific keywords with their brand and reach users engaged in relevant discussions, which expands an advertiser’s reach beyond specific communities.

Paid Search Agency 52

Paid Search Agency Demand Generation Agencies API Advertising Agencies 52

TrustRadius Marketing

JANUARY 24, 2023

Customer Engagement Software can help you improve your customer interactions and support performance. If a product solves some of your pain points well you can always complement it with others. We’ll also explore software with free features and Top Rated products on TrustRadius that can help you improve business outcomes.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Pricing 84

Salesforce Marketing Cloud

JULY 24, 2023

In fact, 77% of desk workers say that automating routine tasks would improve their productivity. PRO TIP: Make sure the tool integrates your existing data and automates processes with clicks rather than extensive coding. Let’s face it: mundane, repetitive work can be a drag. Enterprise automation may be the key to bridging this gap.

Enterprise Management 98

Enterprise Management Work Management Automation Marketing Management 98

sagefrog

FEBRUARY 7, 2024

As businesses embrace the dynamic nature of online platforms, staying ahead of the curve with the right social media experts, tech tools, and solutions becomes vital. TikTok integrates AI with TikTok Creative Assistant, a chatbot-like tool assisting marketers in crafting tailored content and offering industry-specific insights.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Binary Demand

FEBRUARY 23, 2024

In addition, the latest demand generation in the B2B approach centers on leveraging data and technology to gain insights into potential customers, ascertain their needs and preferences, and establish meaningful engagement strategies. Case study: Imagine a B2B marketing automation platform enhancing business strategies.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

SalesIntel

DECEMBER 6, 2023

Using sales tools can help increase productivity and efficiency in the sales process by automating repetitive tasks, tracking and analyzing sales data, and providing actionable insights to inform better decision-making. Many non-productive activities take time. Why Use Sales Tools? How Sales Tools Bring Value to Your Business?

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

xiQ

JANUARY 12, 2022

xiQ, the first personality-driven sales and marketing intelligence platform designed for B2B sales, achieved 11 awards in G2’s Winter 2022 report. We’re thrilled to be recognized as a High Performer by G2 in the Sales Intelligence and in the Account-based marketing and content development categories. It lets us see everything.

Microsite 118

Microsite Ideal Customer Profiles B2B Sales Trigger Marketing 118

Salesforce Marketing Cloud

APRIL 21, 2023

It’s done through a Center for Enablement. Keep calm and find your center A Center for Enablement, that is. Find out how Principles behind a C4E A Center for Enablement (C4E) is a group that drives the IT operating model shift. The naming convention for C4E might recall a familiar concept: the Center of Excellence (CoE).

API 52

API Digital Transformation Enterprise Management Work Management 52

Contently

NOVEMBER 10, 2022

.” Advancing to this level is difficult—like climbing the Mount Everest of marketing analytics difficult—but it gets a lot easier when you start using a platform to keep track of everything in one place: strategy, ideation, planning, creation, distribution, and analytics. Gated content can be analyzed using Docalytics.

Lead Ranking 130

Lead Ranking Enterprise Management Lead Scoring Work Management 130

Aberdeen

OCTOBER 14, 2021

This article was contributed by Omer Minkara, Vice President & Principal Analyst, Contact Center & Customer Experience Management. He then noted that many contact centers still operate as if the customer journey has started in the contact center, lacking contextual awareness of the unique journeys of each client.

Work Management 98

Work Management Marketing Management Customer Satisfaction Paid Search Agency 98

Martech

DECEMBER 16, 2022

How do you orchestrate ecommerce, campaign management, digital asset management (DAM), customer relationship management (CRM), customer data platforms (CDP) and personalization tools? This is where a unified system — a digital experience platform (DXP) — can help make your marketing ops more efficient and effective. What is a DXP?

Digital Experience Platform 98

Digital Experience Platform Marketing Automation Services Ad Building Digital Asset Management 98

Trade Press Services

SEPTEMBER 18, 2023

Companies can add core business information such as contact information, hours and services, but the platform can also be leveraged to share news, valuable resources, photos or videos, such as a short explainer video. Google Analytics Google Analytics is a top tool for measuring website performance.

Google 52

Google Ideal Customer Profiles Tools Marketing Analytics Tools 52

Salesforce Marketing Cloud

FEBRUARY 26, 2024

While hundreds of millions have flocked to AI platforms over the past year, an AI copilot takes them to a whole new level. It shows up as a conversational AI interface integrated with your everyday workflow, whether it’s a customer relationship management (CRM), email, or other system specific to your industry. The best part?

Marketing AI 89

Marketing AI Business Enterprise Management Work Management 89

DealSignal

DECEMBER 29, 2023

We dissect each platform across various dimensions – from data quality, coverage, and integration capabilities to customer support, compliance, and pricing. This intricate system reduces the need for clients to perform their own data verification, saving valuable time and resources.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 52

Circle Studio

NOVEMBER 23, 2021

Understanding your firm’s strengths, weaknesses, opportunities and threats (or the trends that are disrupting your industry) is Marketing 101, but firms with a sophisticated marketing strategy keep it front and center. If you’re not evaluating your performance against the competition, you’re likely falling behind.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193