Marketing Insider Group

NOVEMBER 23, 2023

What’s going on here is that marketers have become storytellers and concept creators. I think if I were a direct response marketer, I maybe don’t need content marketing as much as products where customers do a lot of research. Want to improve your small business with better accounting and informed financial decision-making?

Content Marketing 214

Content Marketing Work Management Paid Search Agency Marketing Management 214

Outbrain

NOVEMBER 1, 2021

Small businesses are often faced with the challenge of marketing effectively on limited budgets and resources. Compared to the big brands, this may seem to leave few options for small businesses to promote themselves and reach their target audiences. However, nothing could be further than the truth. Local advertising.

Small Business Marketing 29

Small Business Marketing Paid Content Advertising Agencies Paid Search Agency 29

Marketing Insider Group

DECEMBER 29, 2020

It doesn’t require as much equipment or production as video, and it’s a way to have meaningful conversations and share your knowledge with your target audience. Your clients are primarily small business owners. Maybe you agree to promote another business that agrees to promote your business in return. 55% of U.S.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Contently

AUGUST 2, 2022

Offer an encouraging and uplifting tone and real-world applications to your product or service. Stories humanize the brand and reduce the difficulty of explaining a product or service. Storytelling gives a company a way to create a unique world and set the customer squarely in it. Tell a good story that motivates your audience.

Content 178

Content Storytelling Positioning Small Business Marketing 178

Marketing Insider Group

MARCH 6, 2023

Video content marketing is exactly what it sounds like – companies creating and sharing videos to promote their products and services, educate their audiences, and encourage engagement, with an ultimate goal to increase conversions. Create an explainer video that clearly explains how your products and services work.

Video Marketing 287

Video Marketing Content Marketing Content Paid Search Agency 287

Content Standard

NOVEMBER 11, 2016

I once worked with a client that, like many other small businesses, relied on an advertising-heavy model. Fast forward a few years to today, though, and many content marketers are talking about the need for quality storytelling. Storytelling, while content based, still represents a shift in the paradigms of content marketing.

Marketing Budget 91

Marketing Budget Marketing Budget Creation Storytelling Budget Programs 91

Contently

FEBRUARY 16, 2018

Notice how storytelling is such a big part of what we do when we’re dating. Finally, as things start getting more serious, you talk about your products and services. The team behind Amex’s OPEN line of credit cards wants small business owners to know that they care about them. These are seasonal stories.

Top of Funnel 167

Top of Funnel Storytelling Marketing Funnels Small Business Marketing 167

Webbiquity

JUNE 28, 2022

Marketing business to business (B2B) products and services differs from business to consumer (B2C) practices in at least a half-dozen ways. Business purchasing decision makers are primarily concerned about what you can do to help their company operate more efficiently or grow faster. Guest post by Eleanor Hecks.

Case Studies 288

Case Studies Case Study Studies Top of Funnel 288

Marketing Insider Group

MAY 10, 2021

Their industries range from local firms, established brands, small businesses, and highly technical companies who make stuff many of us would have trouble understanding. Businesses in highly technical niche industries especially need content marketing to unpack difficult-to-understand concepts.

Paid Search Agency 316

Paid Search Agency Content Marketing Planning Advertising Agencies 316

Marketing Insider Group

SEPTEMBER 29, 2020

Small businesses can achieve success in competitive content areas by taking their own unique slant on a common topic. By tuning into trending topics including turmeric lattes and CBD beauty products, the blog turns out entertaining and informative content with a high shareability factor. SPARK by ADP. Breakthroughs by Pfizer.

Paid Search Agency 361

Paid Search Agency Work Management Marketing Management Examples 361

Marketing Insider Group

OCTOBER 12, 2020

More importantly, you get to share that passion with customers by providing them with exceptional products or services that they will love. You must maximize your brand storytelling by ensuring consistent character and feel in everything you produce. It communicates more than just the types of products and services you provide.

Startups 355

Startups Ad Building Brand Identity Branding 355

Marketing Insider Group

SEPTEMBER 28, 2020

60% also said that this type of content had directly convinced them to buy a product or service they hadn’t previously considered. Autodesk’s previous blog, Line//Shape//Space, won numerous awards for its content but grew beyond its original audience of small businesses. Intermedia Cloud Communications Blog. DivvyHQ Blog.

Thought Leadership 309

Thought Leadership Enterprise Management Work Management Marketing Management 309

Biznology

JANUARY 10, 2019

Jeffrey Vocell, Principle Product Manager, Hubspot Growth Platform. To gain perspective on the evolving industry, I’ve created a series where you’ll hear from the people behind the top marketing technology products out there. That taught me a lot about this intersection and ultimately brought me into product marketing.

Enterprise Management 99

Enterprise Management Work Management Marketing Management Hubspot 99

CoSchedule

JANUARY 27, 2023

When finalizing them, consider how these platforms will help your business grow. For instance, if you have an apparel business, you’ll benefit from a visual-first social platform like Instagram rather than Twitter, as it’ll help you feature your products better. Their launch campaign?

Social Media 126

Social Media Social Marketing Examples Planning 126

Marketing Insider Group

JULY 6, 2020

Likewise, as an enterprise, your strategy will need to be different than that of a startup or small business. Most businesses have some kind of presence on LinkedIn, but many are not making the most of this valuable platform. Storytelling. Industry news and research. How-to pieces and tips. Case studies. Source: [link].

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

Heinz Marketing

FEBRUARY 12, 2022

As sales opens opportunities and develops revenue, it’s a key aspect to success for businesses. It’s important to understand what factors affect your sales productivity, which strategies work, and tools to consider. The Positives—and Perils—of Storytelling. The Ultimate Guide to Competitive Research for Small Businesses.

Peer-to-peer 98

Peer-to-peer Marketing & Strategy B2B Storytelling 98

Rain: The Growth Agency

MAY 5, 2020

Many of my friends own small businesses that are now dead in the water. Still, we have postponed TV productions, experienced last-minute cancellations and had major media packages that need to be reconfigured. I’m wondering how it will end. COVID-19 is a mixed bag for the advertising industry. Many months after Sept.

Storytelling 52

Storytelling Advertising Agencies Ad Agencies Youtube 52

Martech

OCTOBER 14, 2022

Regardless if they focus on products or services, they: Take specific actions to drive growth. Are your brand’s storyteller. Brand storyteller. You need a storyteller. Brand storytellers create and tell your brand’s story through multiple channels and touchpoints. What does a CMO do? Are an innovation catalyst.

CMO 110

CMO Demand Generation Agencies Advertising Agencies Work Management 110

ClearVoice

FEBRUARY 3, 2021

The term B2B, nearly always used to abbreviate business-to-business , is an umbrella category for all companies that market and sell products to other businesses. It is also the term used for marketing campaigns that target other businesses instead of consumers. Virtual product demos. What is B2B?

Business to Business 98

Business to Business Work Management Business Marketing Management 98

Vidyard

NOVEMBER 6, 2018

Without further ado, join us in congratulating—and getting inspiration from—the winners of the 2018 Video in Business Awards Marketing categories. The Video Marketing Storyteller: PortoBay Hotels First, we laughed. The Storyteller understands that the art of creative storytelling isn’t just for Hollywood.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

Valasys

JULY 31, 2023

With automated content generation and distribution, businesses can maintain a consistent online presence, engage their target audience, and nurture customer relationships effectively. By harnessing the power of Content Automation, businesses can stay competitive, enhance productivity, and drive growth in an increasingly digital world.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Hubspot

FEBRUARY 20, 2018

Notice how storytelling is such a big part of what we do when we're dating. This brings us back to our storytelling funnel-matrix. Finally, as things start getting more serious, you tell stories about your products and services themselves. They're stories about product deals Groupon wants you to buy on one specific day.

Top of Funnel 77

Top of Funnel Storytelling Brand Identity Branding 77

Content Standard

APRIL 28, 2020

Forget talking heads and complex charts, documentary-style videos let marketers take a storytelling approach when presenting their customer’s success tales and history. Chan discusses how Uber Eats integrates with their business, from making sure food travels well to helping them reach a wider pool of customers.

Video Marketing 136

Video Marketing B2B Marketing Conversion Advertising Agencies 136

Optinmonster

APRIL 12, 2024

Finally, it wraps up by showing how the customer’s situation improved after using your company’s product or service. People connect with stories, and there’s no better method of storytelling in business than using your customer’s voice in a data-backed case study. This isn’t just any story, though.

Case Studies 110

Case Studies Case Study Studies Marketing Management 110

Contently

APRIL 19, 2021

B2B brands don’t always tug at the heartstrings of the audience when they’re selling technical products and services. Gyro UK, a B2B specialist agency, found that 62 percent “of business decision-makers rely on gut feelings when it comes to their final choice.” Embrace emotional targeting.

Brand Identity 209

Brand Identity Branding B2B Paid Search Agency 209

Hubspot

DECEMBER 9, 2020

As of March 2020, over 804,390 businesses in the U.S. million small businesses vying for customers, and the competition seems even more fierce. Diving into a specific niche is the way to set your business apart. Their products are featured in all the right places — like Powder magazine — to reach their ideal buyers.

Marketing Strategy 101

Marketing Strategy Marketing & Strategy Webinar Metrics Ethics 101

Zoominfo

DECEMBER 19, 2018

The company covers everything from branding to entrepreneurship to product reviews. Duct Tape Marketing is a small business marketing agency made up of knowledgeable marketing experts. Carla Johnson is a world-renowned storyteller, an entertaining speaker, and a prolific author. 2. Duct Tape Marketing.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Stevens & Tate

MAY 11, 2020

Advertising isn’t just about promoting products and services. Trying to convince a customer why they should buy your product is rarely an effective advertising technique. One of the common mistakes businesses make is to focus too much on showcasing their products and services. Creating Soft-Selling Ads.

Paid Search Agency 65

Paid Search Agency Advertisements Advertising Ads 65

Martech

NOVEMBER 1, 2023

Reframing your existing products or introducing new ones can help your brand pick up momentum and get some attention in the marketplace. Crafting messaging for a product pivot Crafting effective messaging for a product pivot requires a delicate balance. And it’s not just my opinion. Otherwise, it’s just more noise.

Storytelling 98

Storytelling Product Paid Search Agency Advertising Agencies 98

Scoop.it

FEBRUARY 1, 2024

Curated content is ideal for small business owners or marketers who don’t have a lot of time. It’s also a good way to show your audience that you’re more than a company trying to get people to buy your product or use your service. This Mattress guide from Eachnight is a prime example for content creation.

Curation 89

Curation Marketing Analytics Tools Eye-Tracking Content 89

Convince & Convert

MAY 20, 2016

As a business storyteller, improviser, and comedian who has taken sketch and writing classes at Second City (it’s in the handbook that all good improvisers make a Second City pilgrimage at least once in their lives), I think this duo represents the best of what great comedy storytelling and social satire can and should be.

Storytelling 103

Storytelling Content Paid Search Agency Marketing & Strategy 103

Zoominfo

OCTOBER 5, 2021

The company covers everything from branding to entrepreneurship to product reviews. Duct Tape Marketing Duct Tape Marketing is a small business marketing agency made up of knowledgeable marketing experts. Carla Johnson Carla Johnson is a world-renowned storyteller, an entertaining speaker, and a prolific author.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

The Customer

MAY 8, 2020

Her formal title is long, but it’s a big job, for a big company: Director of Global Brand Advertising Content and Customer Engagement Storytelling. So, in Episode 6 of Insider Interviews , Henke explains how her team approaches brand storytelling – turning complicated offerings into human-oriented content.

Creativity 80

Creativity Ideal Customer Profiles Brand Identity Branding 80

SalesChoice

JANUARY 12, 2017

B2B Sales productivity has hit an all time low in performance, and has dropped by 15% over the last ten years, now running on an average of in field productive face-to-face customer time at roughly 30% (Accenture, 2016). We have already experienced the way businesses buy from and sell to each other.

Storytelling 22

Storytelling Marketing Management Lead Ranking Allocation 22

Marketing Insider Group

OCTOBER 21, 2020

Whether you’re launching a new small business or already have an existing one, you need to develop a marketing strategy that prioritizes a strong online presence. With 97% of people researching local businesses online, it’s essential to meet potential customers where they spend the most time on. Search Engine Optimization.

Marketing Budget 348

Marketing Budget Small Business Marketing Paid Content Marketing Strategy 348

Vidyard

NOVEMBER 6, 2018

Without further ado, join us in congratulating—and getting inspiration from—the winners of the 2018 Video in Business Awards Marketing categories. The Video Marketing Storyteller: PortoBay Hotels First, we laughed. The Storyteller understands that the art of creative storytelling isn’t just for Hollywood. Then we cried.

Video Marketing 65

Video Marketing Enterprise Management Generation Marketing Management 65

Heinz Marketing

MARCH 19, 2022

Performance must improve, but an engaging and productive conversation during one-on-ones are crucial for lasting success. The primary purpose for one-on-ones is development as employees won’t understand the importance and the how of growing if they aren’t being measured and coached. Harnessing the Power of Age Diversity.

Marketing AI 109

Marketing AI B2B B2B Thought Leadership Digital Transformation 109