Marketing Insider Group

DECEMBER 8, 2021

Don’t expect to see any viral TikTok videos about data centers or enterprise software anytime soon. And understanding influence has a much longer shelf life of value than a viral TikTok video. He’s also an adjunct professor at San Jose State University, TEDx speaker and content creator on YouTube. It’s not cool, fun or exciting.

Enterprise Management 313

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 313

Hubspot

JULY 7, 2017

In fact, 94% of marketers plan to add either YouTube or Facebook video to their content distribution efforts in the next 12 months. What makes a video viral ? According to Dictionary.com , to go viral means to become “very popular by circulating quickly from person to person, especially through the internet.” That much is clear.

Viral Marketing 78

Viral Marketing Video Marketing Examples Planning 78

The Effective Marketer

JULY 13, 2011

Viral Marketing, or the spread of ideas (also called Word of Mouth Marketing) is usually thought of as a good thing. But sometimes the “viral” element more closely resembles the bad kind, the on that kicks you in the teeth and puts you out in bed for a week. That’s what this next episode of his viral marketing gone wrong reminds me of.

Viral Marketing 100

Viral Marketing Planning Bandwidth Landing Pages 100

Navigate the Channel

MAY 24, 2023

Launching a new product—even a well-researched B2B product—has grown more complex in large part because the responsibilities attributed public relations have evolved and technology has advanced. (We Yes, you have to have product to sell, and logistics determined to distribute it, but what about your communications plan?

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. And YouTube, for sure, I think it’s underutilized for B2B. First, the viral growth coefficient is so powerful right now. We’re not in the business of just selling this productivity application.

B2B Marketing 334

B2B Marketing Practices B2B SMS 334

The Lead Agency

APRIL 14, 2024

More good news: you don’t need to hire a big production team to create video content. Video for what Software demo videos are a big need for B2B businesses with technical products. This also works for physical product demos, explainer videos, case study videos, team culture videos, about us videos and more.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Ambal's Amusings

MARCH 18, 2010

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Every B2B marketer wants their content to be so widely acclaimed that it goes “viral.” In my opinion, that’s a successful B2B campaign due to a viral response.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Hubspot

FEBRUARY 11, 2018

Most pre-roll ads on YouTube are something to be endured, muted, and skipped immediately after the mandatory five seconds have passed. For an ad to be sought out and consumed willingly on YouTube, it needs to stand out as an enjoyable, compulsively shareable story. The 10 Most Watched YouTube Ads of 2017.

Paid Search Agency 78

Paid Search Agency Advertising Agencies Youtube Ad Agencies 78

CoSchedule

JANUARY 27, 2023

Full Name Email Address Company Website URL Submit By signing up, you agree to CoSchedule’s terms of service, end user agreement, and privacy policy ; you are 16 years or older; and you will receive information from CoSchedule from which you can opt out at any time. Your download should start shortly. The take-home message?

Social Media 126

Social Media Social Marketing Examples Planning 126

FunnelEnvy

DECEMBER 11, 2023

During the 2000s, video production costs plummeted, bandwidth increased, and B2B videos quickly became a staple for online marketing. After its 2005 launch, YouTube was the dominant video platform until TikTok’s meteoric rise in US popularity from 2018 to the present.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Marketing Insider Group

MARCH 16, 2023

They’re one of the first brands who understood the importance of selling an experience rather than a product, and they used their content as the main avenue to do it. Whiteboard Fridays is Moz’s weekly YouTube series (now about 500 videos) covering SEO-related topics to help their audience improve content performance.

Marketing Agencies 2 232

Marketing Agencies 2 Lead Ranking Content Work Management 232

Spiralytics

JUNE 11, 2023

Artificial intelligence (AI) has become far more believable, with a recent example being the viral image of the Pope in a puffy jacket fooling many. Of course, the output quality may not be as convincing as paid services, but the number of businesses offering the type of software underscores the demand.

Marketing AI 117

Marketing AI Ethics Copyright Startups 117

Martech

FEBRUARY 6, 2024

“I’m seeing more ‘pre-game’ buzz, which includes teasers and trailers primarily on TikTok, Instagram and YouTube shorts,” La Vecchia said. The viral nature of TikTok makes the platform attractive to creators and brands alike, especially for the critical 18-55 demographic, said La Vecchia. Many of the services provide a free trial.

Advertising Agencies 115

Advertising Agencies Paid Search Agency Marketing & Strategy Buzz 115

Optinmonster

FEBRUARY 11, 2024

After that, you can always try one of these email marketing services. If you’re using Shopify, you can use an app like Social Marketing All in One to ask customers to share a product as soon as they add it to the cart, and then reward them with a discount. Best of all, email marketing is affordable.

Paid Content 89

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 89

Sprout Social

FEBRUARY 6, 2023

Content sharing and virality Social media content has the potential to bring exponential reach and engagement— the virality factor. Some social media apps enable brands to display product catalogs and complete purchases within or outside the app. Product Guides: Bring eCommerce products into the spotlight.

Social Media 101

Social Media Features Media Curation 101

Sprout Social

JUNE 22, 2021

According to the latest Sprout Social Index™ Edition XVII: Accelerate , Facebook, Instagram and YouTube are the top three platforms where consumers follow brands. 47% of consumers follow brands on YouTube. Why you should be on YouTube. Key Stats: Over 2.1 billion global active users. 210 million US viewers. 140 million US users.

Social Media 119

Social Media Stats Ideal Customer Profiles Media 119

Sprout Social

JANUARY 6, 2021

YouTube reports one billion hours of video are watched every day and research estimates social video ad spend will grow 44% from 2019 to reach $14.89 In their “New ManageMint” video, Reynolds outlines what the wireless carrier is and identifies a benefit of the service that everyone loves—saving money. billion by 2021.

Social Media 132

Social Media Video Marketing Social Marketing Top of Funnel 132

Contently

NOVEMBER 3, 2021

“I’m really proud of the final product.” Snopes : One of the oldest fact-checking services around, Snopes helps combat misinformation and disinformation, particularly when it concerns viral posts, urban legends, hoaxes, or folklore.

Content Marketing 191

Content Marketing Content Case Studies Viral Marketing 191

Sprout Social

JANUARY 4, 2022

Whether you’ve already had a handful of videos go viral , you’re staunchly loyal to static image posts or you’re totally new to video, the following social media video marketing statistics can help you determine how, when and why to use this type of visual content. YouTube video statistics. Facebook Watch attracts upward of 1.2

Social Media 142

Social Media Statistics Video Marketing Social Marketing 142

Navigate the Channel

JANUARY 8, 2024

Location-based services, such as Google Maps, play a pivotal role in capturing these micro-moments. These narratives go beyond merely presenting a product or service; they communicate values, evoke emotions and establish a sense of authenticity. In a world saturated with similar products and services, stories set brands apart.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Optinmonster

MAY 27, 2020

From recommending products in blog posts, coupon codes from influencer promos, or even simply sharing referral links between friends and family, affiliate marketing makes it easy to promote your business online, especially on social media. Merchant & Brands: Businesses looking to promote their products and services.

Social Media 133

Social Media Paid Content Social Marketing Advertising Agencies 133

Sprout Social

MAY 10, 2022

With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Going viral on Twitter or TikTok allows brands to gain cultural relevance and increase awareness faster than ever before. Developing a loyal customer base.

Social Media 119

Social Media Social Marketing Paid Search Agency Media 119

Buffer

DECEMBER 10, 2018

This week we’re looking to help you increase brand awareness and product sales using the highly-engaging format of video. How to use video content to increase brand awareness and sell your product. Part II: Developing entertaining and unique product video ideas. Showing your product in action. Utilizing product tutorials.

Top of Funnel 111

Top of Funnel Video Marketing Product Branding 111

Webbiquity

AUGUST 18, 2020

A video streaming platform that supports up to 1,000 attendees and integrates with Facebook and YouTube Live. Best known as the premier provider of enterprise-class live event production and management platforms, G2Planet also provides a virtual event platform designed for larger organizations with sophisticated needs.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Sprout Social

APRIL 14, 2021

Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok? Instagram Reels, YouTube Shorts, Snapchat Spotlight) your brand can leverage the following six TikTok takeaways to influence strategies for your other social channels.

Trends 145

Trends Effectiveness Marketing & Strategy Viral Marketing 145

Martech Advisor

JANUARY 3, 2020

If you have been following Gary Vaynerchuk's career, you must be aware of the story of how he grew his $3 million business to $60 million by launching a wine TV series on YouTube. million subscribers on YouTube. YouTube Growth Hacking by Jeff Abston. Use of SEO guidelines to optimize YouTube channel growth. Gary has 7.4

Social Media 135

Social Media Social Marketing Media Planning 135

Sprout Social

AUGUST 10, 2022

Track trending hashtags, topics, music, challenges and more to create viral content with the right influencers. Heepsy is an influencer marketing tool that helps you find influencers on TikTok , Instagram, YouTube and Twitch. Influencer marketplaces are ideal for brands looking to buy influencers or packaged services.

Marketing Budget 113

Marketing Budget Budget Programs Enterprise Management Work Management 113

Optinmonster

DECEMBER 21, 2023

Are you planning to launch a new business or product online? It can generate a buzz around your product and get people to notice it. You first need a pre-launch marketing strategy to introduce a new product successfully. Its goal is to get the potential customers excited about buying your product.

Campaigns 90

Campaigns Ad Building Planning Paid Search Agency 90

Adobe Experience Cloud Blog

OCTOBER 20, 2014

Author: Jon Mowat There are a multitude of reasons why it’s really important to fine-tune your YouTube presence. Other important reasons include: that YouTube is the biggest player in Video Marketing , and it’s the second largest search engine on the net (bigger than Bing, Yahoo! YouTube Channel Do’s. YouTube Channel Don’ts.

Youtube 48

Youtube B2B Thought Leadership Top of Funnel Viral Marketing 48

Oktopost

JUNE 14, 2021

It’s geared towards increasing brand familiarity and brand storytelling , curating brand introductions to new potential customers, as well as highlighting why your service or product is essential and unique. . Free tools, such as the above ‘keyword trackers’ provided by SEO services. Podcasts and podcast sponsorships.

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Optinmonster

NOVEMBER 3, 2021

So you might be wondering, “How do I promote a product without being too pushy?” This is the easiest way to make your contest or giveaway go viral and get your brand in front of more eyes. Go viral with the refer-a-friend social sharing giveaway action. More eyes and engagement=more sales.

Social Media 81

Social Media Media Tips Ideal Customer Profiles 81

Outgrow

NOVEMBER 30, 2022

Video marketing is the process of planning, creating, and promoting videos that aim to educate and attract users and market your products. Goals include increasing sign-ups, encouraging people to buy your products, or getting people buzzing about your brand. Plan Content Production. Know What Post-production Entails.

Marketing Budget 138

Marketing Budget Video Marketing Marketing Strategy Marketing & Strategy 138

Sprout Social

JULY 19, 2022

Forward-thinking brands use them with specific goals and intentional strategies in mind—whether they’re making their product go viral or gaining international press. The first hashtag debuted on Twitter in 2007 from a product designer named Chris Messina. “I Using hashtags on different social networks. What is hashtagging?

Effectiveness 122

Effectiveness Social Media Paid Search Agency Viral Marketing 122

Marketing Insider Group

NOVEMBER 18, 2019

One of the best things that comes out of selling your employees on your products, services, and mission is an improved customer experience all around, as EveryoneSocial’s Todd Kunsman points out. Try a couple of Johnsonville brats with Jeff, an 18-year Johnsonville employee whose video has gone viral, first on TV and now on YouTube.

Business 215

Business Lead Ranking Guidelines Paid Search Agency 215

The Marketing Blender

MARCH 15, 2021

The days of organic leads from social pages are mostly gone, outside of viral phenomena. If you have services to sell to businesses, LinkedIn may be your best bet. A balance of social media platforms may be a more effective approach, or YouTube for promoting video content. Get what you pay for with Paid Social Campaigns.

Paid Content 126

Paid Content Lead Ranking Lead Scoring Marketing Strategy 126

Exo B2B

NOVEMBER 28, 2023

Schaefer continues: «But what about a blog post, YouTube video or podcast episode? When was the last time an article published on LinkedIn went viral? Web Site Blog Newsletter Podcast YouTube Channel Webinar For a website or blog, you create it or pay someone to create it, but then what’s on it is YOUR property.

Distribution 52

Distribution B2B Marketing Optimization Content Marketing 52

Content Standard

MAY 28, 2015

In its first week online, the video garnered 5,666,470 views on YouTube, according to AdAge. Achieving virality is the goal of any video marketing content, so while Duracell deserves praise for its success, it has hardly broken new ground—at least where viral video is concerned. Learn the ins and outs of video production.

Viral Marketing 40

Viral Marketing Creativity Video Marketing Work Management 40