Customer Experience Matrix

DECEMBER 11, 2019

It also provides lots of connectors to source and delivery systems, as well as advanced machine learning for segmentation and predictions. I expect that to be increasingly common and, thus, a potential home for independent CDP systems as the market matures, competition heats up, and the big marketing cloud vendors release their own products.

Digital Experience Platform 156

Digital Experience Platform Marketing Automation Services Buy Marketing Management 156

Customer Experience Matrix

OCTOBER 29, 2017

Founded in India in 2008, its original clients were South Asian and African companies whose primary product was text messaging. its phone clients sell many more products than text; it has a smattering of clients in financial services and manufacturing; and it has corporate offices in Dubai and headquarters in the Netherlands. .;

Enterprise Management 212

Enterprise Management Marketing Management Paid Search Agency Ad Frequency 212

Customer Experience Matrix

OCTOBER 18, 2006

[x+1] ( www.xplusone.com ) offers some pretty intriguing technology for online conversion optimization—that is, it automatically identifies customer segments based on behavior and demographics and determines the most productive offer for each segment. But I was disappointed. And it was poorly written to boot.

Paper 120

Paper Product Banner Ads Banners 120

Customer Experience Matrix

NOVEMBER 3, 2018

Decision systems include several categories such as marketing planning and content management, but the most relevant here are analytics, including segmentation and predictive models, and personalization*, which selects the best message for each individual. It often depends on the origins of the product.

Marketing Automation Services 325

Marketing Automation Services Work Management Marketing Management Multi-Channel 325

Customer Experience Matrix

NOVEMBER 24, 2018

I finally caught up with Oracle for a briefing on the CX Unity product they announced in October. The B2C customer segmentation features of CX Unity are available now. Although it was clear at the time that CX Unity offered some version of unified customer data, it was hard to understand exactly what was being delivered.

Marketing Management 235

Marketing Management API Verticals Trigger Marketing 235

Customer Experience Matrix

SEPTEMBER 16, 2017

As it developed, the company expanded its product and, in 2015, released its current flagship, Vizury Engage, an omnichannel personalization system sold primarily to banks and insurance companies. These can be sent on a fixed schedule or be triggered when the customer enters or leaves a segment. pricing could be different.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Personalization Work Management 120

Customer Experience Matrix

OCTOBER 7, 2017

That is, work is still organized into campaigns that deal with customer segments because the human manager needs to think in those terms. It’s true that the segments will keep getting smaller, the content within each segment more personalized, and more tests will yield faster learning.

Marketing AI 168

Marketing AI Work Management Marketing Management Marketing Analytics Tools 168

Customer Experience Matrix

JUNE 2, 2015

B2C CDPs have often included campaign engines that manage triggers, query-based segmentations, and multi-step program flows in addition to predictive models. Blueshift says can be operational in as one day (if data is loaded through an existing Web page tag or push-button integration with Segment ) or under two weeks if some work is required.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Multi-Channel SMS 120

Customer Experience Matrix

DECEMBER 16, 2018

So far, we’ve seen two main trends emerge: extension of CDP product scope beyond the core of building the customer database itself and expansion into new industries. Product Scope CDP product scope has a more convoluted history than you might think. But the nature of software products is to expand their functions.

Enterprise Management 278

Enterprise Management Work Management Marketing Management Marketing Automation Services 278

Customer Experience Matrix

MARCH 14, 2017

Unified customer profiles make these products look like Customer Data Platforms. This is all a very long-winded introduction to CrossEngage , a Berlin-based firm that released its product about six months ago. The system also stores some information that’s neither attribute nor event, such as products and locations.

Ideal Customer Profiles 214

Ideal Customer Profiles Work Management Terms and Conditions Elasticity 214

Customer Experience Matrix

MARCH 24, 2015

At pretty much the same moment I was publishing my post on the merger of martech and adtech into madtech , Adobe was announcing its latest marketing products, including a press release on uniting “ Data-driven Marketing and Ad Tech ”. Of course, the products have all been modified to some degree since their acquisitions.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Planning 120

Customer Experience Matrix

OCTOBER 20, 2016

When data changes in one of customer-facing products, the change is sent to Hull which in turn sends it to other products that are tracking that data. But, unlike data exchanges such as Zapier or Segment , Hull also keeps its own copy of the data. The segments can then be sent to other systems and updated as they change.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

JANUARY 5, 2017

What’s new about Optibot is that defining microsegments and picking the best campaign actions per segment have now been automated. The system gives reports that compare actual performance with what performance would have been without the additional segmentation and optimization. See my original Optimove review from three years ago (!)

Automation 120

Automation Optimization Campaigns Segmentation 120

Customer Experience Matrix

NOVEMBER 4, 2014

It’s just over one year since I first spoke with Lytics *, which at that time was (accurately) calling itself a Customer Data Platform but had not yet released a beta version of its product. All told, the company has prebuilt connectors with more than 80 software-as-a-service products. and on other profile data specified by the user.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Enterprise Management Marketing Management 120

Customer Experience Matrix

AUGUST 23, 2012

These companies have large marketing departments that may manage hundreds of campaigns for different products in different locations. The non-specialist vendors such as IBM Unica and SAS, are not included in these figures but also have significant revenue in this segment.

Eloqua 120

Eloqua Marketing Automation Services Lead Ranking Enterprise Management 120

Customer Experience Matrix

APRIL 21, 2016

SAS’s growth and financial performance have been just fine despite the new competition, thanks to technical leadership in its core analytical products and pry-it-from-my-cold-dead-hands loyalty of its core customers. Like Viya, this is a separate product from the existing Customer Intelligence 6 suite, which will continue to be offered.

Work Management 120

Work Management Marketing Management API Resource Management 120

Customer Experience Matrix

JANUARY 18, 2013

The product was originally launched more than a decade ago by Unica as Affinium Interact.* For example, the original Interact had its own flow chart interface, but the system now uses the same segmentation interface as IBM Campaign. The two modules can also share segment definitions, offers, and interaction history.

Enterprise Management 120

Enterprise Management Interactive Marketing Merchandising Touchpoints 120

Customer Experience Matrix

MARCH 12, 2017

When I was recently writing a paper for B2B CDP CaliberMind , they listed sales and customer success teams along with marketing as likely buyers of their product. But abandoning the large marketing-department segment for the nascent enterprise-buyer segment doesn’t sound like a good idea.

Enterprise Management 184

Enterprise Management Work Management Ideal Customer Profiles Marketing Management 184

Customer Experience Matrix

FEBRUARY 24, 2016

They've been busy improving their product, in particular by adding a set of templates for prebuilt marketing programs, which they call "blueprints". Users first select a goal, such as "decrease bounce rates".

Tools 0

Tools Paid Search Agency Ideal Customer Profiles Template 0

Customer Experience Matrix

APRIL 24, 2015

This means selling it intent and demographic audience segments for display advertising, marketing automation and email segmentation, Web audience analytics, data enhancement, content personalization, media purchasing, and predictive modeling. In each channel, partners embed the Bombora data within their own products.

Bombora 120

Bombora Co-Registration B2B Advertising Agencies 120

Customer Experience Matrix

JUNE 8, 2011

The product does allow tracking of individual Web site visitors over time, which is the foundation of lifecycle analysis. Rather, it lets users define any number of segmentation schemes and count the number of customers in each segment. But a closer look at Lifecycle itself was disappointing. Lifecycle does none of this.

Analysis 120

Analysis Eloqua Eye-Tracking Segmentation 120

Customer Experience Matrix

AUGUST 2, 2018

Treasure Data will operate as a separate business under its existing management and will continue to sell its product to marketers as a conventional Customer Data Platform. More broadly, there are other kinds of data, such as product and location information, which also should be considered in their own terms.

Enterprise Management 120

Enterprise Management Buy Marketing Management Vendors 120

Customer Experience Matrix

SEPTEMBER 28, 2017

That needs a blog post of its own to explain, but the basic reason is AI needs attribution (specifically, estimating the incremental value of each marketing action) as a goal to optimize against when it's comparing investments in different marketing tasks (content, media, segmentation, product, etc.)

Multi-Touch Attribution 136

Multi-Touch Attribution Marketing AI Work Management Marketing Management 136

Customer Experience Matrix

JUNE 27, 2014

Fliptop wasn’t on my original list of CDPs, having launched its relevant product just after the initial CDP report was published. Fliptop scores are loaded into a CRM or marketing automation system where they can be used to prioritize sales efforts and guide campaign segmentation.

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Reachforce 120

Customer Experience Matrix

MARCH 2, 2015

These include Salesforce.com for CRM, InsideView and FullContact for data enhancement, Twilio for text messaging, Lob for postcards, Segment for event tracking, and GoodData for reporting. It sees itself as filling the gap between simple email systems and enterprise marketing automation products. Get a life, people.)

Multi-Channel 120

Multi-Channel Marketing Automation Services Enterprise Management Marketing Management 120

Customer Experience Matrix

AUGUST 14, 2014

These firms scan company Web sites, social media, news sites, directories, and other sources to identify companies, extract attributes like revenue, growth rates, and technologies used, and flag events that might indicate a sales opportunity, such as opening a new office, launching a new product, or hiring new management.

Lead Ranking 120

Lead Ranking Work Management Marketing Management Lead Scoring 120

Customer Experience Matrix

NOVEMBER 5, 2015

This means that marketers must first determine whether they're looking for a system to provide their primary marketing database (since you only need one of those), and then figure out which products fall into the right category. Iterative was founded in 2013 and first released its product about a year ago. That’s spelled s-i-l-o.

Marketing Analytics Tools 120

Marketing Analytics Tools Advertising Channels Marketing Automation Services Work Management 120

Customer Experience Matrix

MAY 13, 2012

Last week the action shifted to the high end, where FICO announced its purchase of Entiera , one of the few remaining enterprise class products. But it sell these largely as add-ons to its core predictive analytics products. FICO’s backing will certainly allow Entiera to sell to more companies.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Buy 120

Customer Experience Matrix

FEBRUARY 18, 2018

These results suggest there’s a segment of privacy-focused consumers who would value a privacy-centric marketing approach. More broadly, studies like this one from ComputerWorld consistently show that IT departments prioritize productivity, security and compliance over customer experience and analytics.

Enterprise Management 189

Enterprise Management Work Management Marketing Management Paid Search Agency 189

Customer Experience Matrix

APRIL 13, 2017

It can also build a product catalog either by scraping product information directly from the Web site or by importing batch files. It achieves this magic through the previously-mentioned Javascript tag, which can superimpose Monetate-created components such as hero images, product blocks, and sign-up forms.

eCommerce 120

eCommerce Personalization Ideal Customer Profiles Marketing Management 120

Customer Experience Matrix

MARCH 26, 2015

To help the system run smoothly, Lenovo has both dedicated internal Adobe teams, as well as full-time support people on Adobe''s payroll, which means the company spends equal amounts on both products and support services. ” Terminus imports opportunity stage from the CRM system and can use this in segmentation. email-based targeting.

Paid Search Agency 120

Paid Search Agency Display Enterprise Management Marketing Automation Services 120

Customer Experience Matrix

NOVEMBER 27, 2013

This intelligence ranges from behavior flags, segment codes, or predictive model scores to treatment recommendations to full-blown campaign management. These include ability to add derived attributes such as lifetime value calculations and segment codes to customer records.

Marketing Management 120

Marketing Management Ideal Customer Profiles Analytics Paid Search Agency 120

Customer Experience Matrix

NOVEMBER 4, 2010

Summary: Right On Interactive has added great life stage reporting to the data integration and output generation features of its earlier 5Buckets product. This is more powerful than many marketing automation products, which are largely limited to a company, contact and activity history files. This is on par with other products.

Salesforce.com 120

Salesforce.com Lead Scoring Lead Ranking Marketing Automation Services 120

Customer Experience Matrix

NOVEMBER 24, 2016

My previous posts about Journey Orchestration Engines (JOEs) have all pointed to new products. Indeed, some features the product had a decade ago are still cutting edge today – my favorite is simulation of proposed decision rules to assess their impact before deployment. But some older systems qualify as well.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JULY 11, 2011

One obvious question is whether different segments of the industry are growing at different rates. The micro-business segment is concentrated among three vendors: Infusionsoft and OfficeAutoPilot, which serve micro-businesses almost exclusively, and HubSpot, which estimates 50% of its clients are micro-businesses.

Marketing Automation Services 120

Marketing Automation Services Manticore Marketing Automation ActiveConversion 120

Customer Experience Matrix

NOVEMBER 21, 2014

I know this is blasphemy, but I’m beginning to have doubts about solution selling – the idea that marketers should describe the customer problems they solve, not the features of their products. This means that solution statements sound pretty much alike, even when the actual products are different. Sailthru is a good example.

Lead Ranking 120

Lead Ranking Ideal Customer Profiles Personalization Classified Ads 120

Customer Experience Matrix

OCTOBER 22, 2013

For every product review we ask "How likely is it that you would recommend this product to a friend or colleague?" We segment reviewers that rate a product 9-10 as Promoters, 7-8 as Passives, and 0-6 as Detractors. The product segmentation data is aggregated to determine Net Promoter Score at a category level.”

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Automation Lead Scoring 120