relationship Product Related Topics 
Chris Koch
JUNE 18, 2010
Clear, simple product that everyone understands, right? When Zane started out, he faced competition from much larger bike shops, so he couldn’t afford to compete on price of the product. Simple things seem to be the most powerful, don’t they? Image via Wikipedia. Everyone knows what a bike shop does. The bowl of quarters.
Chris Koch
MARCH 12, 2010
These are companies that go out of their way to build close customer relationships. Product leadership. These are companies that rely heavily on innovative, exciting, status-conferring new products to hold customer interest. Social media that connects one live event with the next one lets us continue to build the relationship.
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Chris Koch
FEBRUARY 26, 2010
This is the stage that occurs long before any discussion of products, services, or RFPs—indeed, it occurs before customers have even begun to think about a purchase. But they may be open to building a relationship that could someday lead to a sale. The trust leads to a more personal relationship and hopefully, a purchase.
Chris Koch
AUGUST 13, 2010
The trajectory of Slater’s postings look a lot like the things that customers say about our complex B2B products and services, which have a much longer arc of relationship than B2C. They may have come on board at a time when your products and services offered more than they do now or worked differently. What do you think?
Chris Koch
JANUARY 15, 2010
But a quick read of our magazine showed that we didn’t write about products. Marketing needs a better relationship with IT. Content creates relationships. But developing and disseminating content that builds relationships—think publishers and subscribers—takes different skills. Buyers become approachable. Tweet This Post.
Chris Koch
DECEMBER 29, 2009
Even if we believe deeply in the power of social media, we all have that gnawing feeling deep in our guts that says that there’s little reason for a busy, intelligent person to want to receive frequent updates about our brands when those brands produce complex services and products with two-year sales cycles. The research confirms it.
Chris Koch
MAY 15, 2012
Please tell me if you think the following does the job: Relationships are what matter in selling. Relationship selling skills matter more than ever. As buyers do more searching, they are stretching the buying process earlier and earlier, to the point where they may not have a specific product or service in mind when they search.
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