NuSpark Consulting

DECEMBER 9, 2012

Well, your firm has written and produced a white paper. A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Your ultimate goals with white papers are typically the following: . . Establish thought leadership. .

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

SmartBug Media

MAY 7, 2019

Thought leadership is a powerful public relations , marketing, and sales tool. Customers and prospects want to be identified with companies that are recognized as thought leaders because thought leaders are perceived as the best in their industry. Identify Thought Leaders Throughout the Company.

Thought Leadership 69

Thought Leadership Public Relations Advertising Agencies Opt-out 69

Launch Marketing

OCTOBER 28, 2020

Research has shown that up to 50% of leads are qualified but not yet ready to buy and only 3% of those in the market are in an active buying process. Often times sales teams are solely focused on short-term gains and not interested in the longer nurturing processes. Acquisition. Benefits of Lead Nurturing.

Sales Management 111

Sales Management Lead Nurturing Lead Scoring Lead Ranking 111

Integrated B2B

MARCH 23, 2020

But the specific type of brand communications I want to highlight here is thought leadership. Thought leadership is more than just a type of business communication; it’s an important competitive parameter. Leadership in times of uncertainty is vital. We need to keep our revenue streams up and sell! Think again.

Thought Leadership 40

Thought Leadership Urgency Marketing Trust Marketing Custom Publishing 40

Buzz Marketing for Technology

FEBRUARY 23, 2009

Every firm I speak to wants to better position themselves as thought leaders in their specific area of Technology. But creating Thought Leadership is not so easy. But Quality writing and Quality writers are hard to find – You don’t see very many schools offering – Thought Leadership for Tech Firms 101.

Thought Leadership 100

Thought Leadership Work Management Marketing Management Sales Qualified Leads 100

Webbiquity

AUGUST 1, 2023

But organizations typically seek to accelerate this process as much as possible. To generate measurable ROI, make sure you are driving paid-click visitors to a clear and relevant call to action, such as downloading an ebook, white paper, or report; registering for a webinar; or subscribing to your email newsletter or blog posts.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Exo B2B

JUNE 5, 2018

As experts in marketing strategies, ExoB2B recommends, in some cases, to assert itself as such through an inbound or inward marketing strategy, to demonstrate thought leadership and, to be integrated into a process of digital transformation. The Thought Leadership approach according to ExoB2B. Webinars.

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership B2B Marketing Planning 40

BOP Design

JANUARY 4, 2022

It’s ok, even recommended, to include a call-to-action in a blog post to schedule a consultation or request a quote but it’s not ok to craft a sales pitch and slap it on a blog, calling it thought leadership. Sponsored White Papers Without Substance. A white paper that has no valuable takeaways is just an empty shell.

Tactics 105

Tactics B2B Thought Leadership Content Marketing Webinar Metrics 105

Chris Koch

SEPTEMBER 17, 2010

The same web analytics that have destroyed publishing are now getting marketers fired because nobody’s clicking on their white papers and surveys. The two have to work together to create themes that are thoughtful and that are about getting readers interested—it’s about leading the horse to the idea marketing bucket.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Advertising Agencies Paid Search Agency 100

Biznology

APRIL 14, 2017

And what’s good for the company that makes an investment in online B2B marketing videos is that they are proven to increase metrics such as awareness, conversion rates, quality leads that go into the sales process, thought leadership, social metrics, open rates, and click-through rates in email campaigns.

Top of Funnel 139

Top of Funnel B2B Thought Leadership Video Marketing Lead Scoring 139

Martech

FEBRUARY 20, 2024

Creating and distributing high-quality, well-researched articles and white papers establishes your brand as a trusted authority. Leaders within your organization can also demonstrate their authority and relevance to the broader public, as well as to customers, by authoring thought leadership articles. Get MarTech!

Marketing AI 125

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 125

Chris Koch

AUGUST 21, 2009

Recently, I was asked by a former ITSMA client to help put together a plan for a thought leadership program for a B2B technology company that sells both products and services. It forced me to think about all the components necessary to build and sustain a thought leadership strategy. Build a thought leadership network.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Network Marketing B2B Sales 100

Chris Koch

AUGUST 21, 2009

Recently, I was asked by a former ITSMA client to help put together a plan for a thought leadership program for a B2B technology company that sells both products and services. It forced me to think about all the components necessary to build and sustain a thought leadership strategy. Build a thought leadership network.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Network Marketing Paper 100

BOP Design

JANUARY 7, 2022

No matter what the industry under the B2B umbrella, there are unique characteristics of the B2B marketing and sales process and this will be outlined below. This is often a combination of inbound and outbound tactics, with inbound being much more effective early in the process. Many companies have B2C, B2B, and B2G marketing channels.

B2B Thought Leadership 117

B2B Thought Leadership Paid Search Agency B2B Thought Leadership 117

Hinge Marketing

JUNE 14, 2021

In short, it helps establish you as a thought leader in your space. The first is in content marketing or thought leadership marketing programs. In this article, we will be focusing primarily on the use of premium content in the context of thought leadership and content marketing. White Papers/Executive Guides .

Paid Content 146

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 146

Marketing Insider Group

FEBRUARY 3, 2021

In-house writers are too often measured on whether they completed their tasks, and if the leadership team is happy with the content. Content agencies hire expert writers who can persuade, inform, and attract search engines in the process. But they often surprisingly not judged on how well the overall content marketing program works.

Marketing Agencies 2 264

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 264

Trade Press Services

MARCH 18, 2024

While the process is unique to each author, the path to success requires careful planning and execution. When pursuing a self-publishing option, some authors brave the entire publishing process themselves. The more feedback an author obtains during the writing process, the better the final product.

Marketing Proposals 99

Marketing Proposals Thought Leadership Distribution Eye-Tracking 99

Zoominfo

FEBRUARY 18, 2021

Propel them further down the sales funnel with white papers and webinars. Build your thought leadership through conference presentations and podcasts. The best relationship-oriented sellers place their connection with the customer above all other elements of the selling process. How do they develop that trust?

Business 227

Business B2B Thought Leadership Top of Funnel Conference 227

ClearVoice

MAY 10, 2024

A recent Glassdoor Study by the Brandon Hall Group showed that effective onboarding processes boost retention and new hires by 82%. In people management, the right content turns the mundane into the memorable, boosting retention, engagement, and overall morale.

Enterprise Management 52

Enterprise Management Cost per Lead Sales Qualified Leads Content 52

KoMarketing Associates

JANUARY 29, 2019

B2B marketers are heavily invested in content marketing and utilizing it to generate leads, but at what stage of the buying process is this tactic most effective? Regardless of its effectiveness in various stages of the buying process, content marketing as a whole can have a significant impact on companies’ bottom lines.

Customer Surveys 144

Customer Surveys Lead Scoring Lead Ranking B2B Marketing 144

markempa

AUGUST 23, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. If youre involved in marketing to IT or financial buyers, you should consider using white papers or e-books.

Lead Generation 120

Lead Generation Paper Sales Qualified Leads Generation 120

Marketing Insider Group

APRIL 19, 2021

to making a purchase – and all the steps in between, such as requesting an ebook or white paper or signing up for a free trial. Even though your universe consists of code and intricate, elegant mathematical processes, your customers’ worlds likely do not. Even better, bring your customers in on the content creation process.

Startups 322

Startups B2B Marketing Buyer Personas Advertising Agencies 322

Marketing Insider Group

JANUARY 2, 2020

It must encompass your company culture, a complete reinvention of your operating model, a restructuring of your marketing processes, marketing capabilities that can shift with every change in your market, an omnichannel approach, and to support it all – software as agile as your new organization. Everything rises and falls on leadership.

Work Management 195

Work Management Paid Search Agency Marketing Management Advertising Agencies 195

Marketing Craftmanship

JANUARY 5, 2020

Here are some tangible and intangible factors that, on an individual and combined basis, can drive marketplace opinion on whether you or your firm is a “safe choice”: Transparency: Is information regarding your firm’s philosophy, products / services, processes and people available and easily accessible?

RFP 165

RFP Thought Leadership Opinions Validation 165

markempa

OCTOBER 6, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. For many B2B marketing pros (especially those in technology), a time-tested tool is the white paper.

BtoB 120

BtoB Lead Generation Paper Generation 120

KoMarketing Associates

JULY 27, 2017

New research suggests that customers prefer to turn to original marketing content during the buying process that addresses their specific pain points. To learn more about customer preferences, the Content Marketing Institute and SmartBrief recently conducted the “How Content Influences the Purchasing Process” survey.

Peer-to-peer 158

Peer-to-peer Thought Leadership Content Paper 158

Marketing Insider Group

FEBRUARY 4, 2020

According to Gartner’s Marc Brown , leads that come from employee-shared content are seven times more likely to close than from your textbook-perfect blog posts and white papers. Keep writing those blog posts and white papers. Only get your employees involved in the process. Fussbutton with your employees.

Generation 284

Generation Content Paid Search Agency Trust Marketing 284

NuSpark Consulting

AUGUST 23, 2018

Goals for this tactic range from building a reputation for thought leadership to increasing traffic through search engine optimization. This process helps to increase their web traffic in two ways. Note that if the goal had been thought leadership, the measurement and tracking process would have been entirely different.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Marketing Qualified Leads 100

ClearVoice

JANUARY 26, 2024

Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI. Nowadays, marketers focus on compelling content that other thought leaders and influencers want to curate for their followers.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

The Marketing Blender

FEBRUARY 13, 2024

Firstly, the aim is to position as thought leaders in the industry through sharing valuable insights and expertise. Each objective plays a crucial role in shaping the path and propelling towards success: Thought Leadership: Generating interest and awareness by presenting new ideas and becoming thought leaders in the field.

Planning 52

Planning Template Marketing Plans Marketing Automation Services 52

Onalytica B2B

OCTOBER 26, 2017

Back in August, we published a pretty awesome white paper: The Definitive Practical Guide to Influencer Relationship Management. In the B2B space generally, I find Onalyca’s views, practical guides and thought leadership helpful in my pursuits of finding the right voices that matter. DOWNLOAD NOW!

Planning 235

Planning Work Management B2B Thought Leadership Marketing & Strategy 235

BOP Design

JUNE 7, 2022

It’s true that content can be leveraged to drive leads, like ebooks and white papers, but the best content gives away information that your target market needs to do their job better. Create and Share Insightful Thought Leadership. Thought leadership content doesn’t always need to be game-changing, but it can be.

Paid Content 117

Paid Content Paid Search Agency B2B Marketing Advertising Agencies 117

Trade Press Services

MARCH 4, 2024

The type and the timing of content delivery matters, especially when marketers leverage it to move a prospect through the sales process. Examples include how-to articles, product reviews, white papers, books, e-books, and essential guides. This is a key attribute of any thought leader.

Top of Funnel 77

Top of Funnel Trends B2B Thought Leadership Buyer Personas 77

Launch Marketing

APRIL 13, 2022

Taking the time to be thoughtful and compassionate towards others in times of change can go a long way. As more buying processes increasingly move online, it’s never been more important to focus on what other buyers are saying about your organization’s product, service or solution in the digital space.

Trends 126

Trends B2B Marketing Webinar Metrics Planning 126

Content Standard

JUNE 27, 2023

Yet, webinars and white papers from professional organizations and mainstay publications are no longer enough to support healthcare organizations and providers in their search for solutions. In the process, you’re missing the opportunity to build deep topic authority in the specific areas of expertise you could be known for.

Work Management 88

Work Management Marketing Management Differentiation Education 88

Hinge Marketing

JANUARY 5, 2023

But buyers searching for solutions and finding your original thought leadership content is an excellent way to be found and begin a relationship. High-quality thought leadership content, written by competent experts at your firm, fills this gap. See also: Thought Leadership Marketing for the Subject Matter Expert.

Paid Content 136

Paid Content Top of Funnel Content Marketing Planning 136

Zoominfo

FEBRUARY 18, 2021

Propel them further down the sales funnel with white papers and webinars. Build your thought leadership through conference presentations and podcasts. The best relationship-oriented sellers place their connection with the customer above all other elements of the selling process. How do they develop that trust?

Business 130

Business B2B Thought Leadership Top of Funnel Conference 130