Remove Process Remove RSS Remove Twitter Remove White Paper
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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity

But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. Our blog has about 4,000 RSS and email subscribers. I don’t think we’d really work with a firm that wasn’t fully leveraging the process above.

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Who Needs a Personal Brand?

Biznology

When a vendor was looking for a partner for a white-paper or someone to serve on a panel, I was the first to volunteer. Building a strong personal brand is an aggregate process that builds upon itself. I use Google alerts and a few different rss aggregators to keep myself up to date on new happenings in my industry.

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Never Waste an Opportunity: The Value of Lead Nurturing

Tomorrow People

Email addresses, RSS subscriptions and similar methods of engagement all serve to keep a visitor's memory and impression of a company or product at the forefront. If a lead should mention a competitor in a tweet on Twitter, for example, or use specific keywords, you can automatically send that lead a Direct Tweet.

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Online Display Advertising, Targeting, and Capturing Leads

NuSpark Consulting

You can show your ad on specific web pages, online videos, games, RSS feeds, and mobile sites that you select. This doesn’t take the place of email lead nurturing, but can complement the nurturing process, much like social media. . • Placements: These are specific websites where you want to target your ads. Has display worked for you?

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5 Uses of B2B Marketing Beyond Lead Generation

KoMarketing Associates

For instance, if a potential customer is used to consuming your useful blog content, getting your email newsletter, and seeing occasional posts on Facebook or Twitter, they will be more likely to remember you when the time comes to actually make a purchase. One of the biggest elements of a landing page that can be tested is pricing.

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New eBook: Pay-Per-Click for B2B Lead Generation; The Ultimate Guide to Paid Search

NuSpark Consulting

This is the only eBook of its kind that attempts to focus on the strategies and process to manage paid search for B2B firms with complex products, or those firms whose prospects need multiple touches and lead nurturing throughout the funnel in order to become a valid sales opportunity.

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How B2B Buyers Have Changed- and the Role of Content & Social Media

NuSpark Consulting

Informative, non-promotional content in the form of blogs, case studies, webinars, white papers, videos, etc. If we’re seen as helpful and expert, they’ll approach us. There’s no longer a need to “sell” in a traditional sense. attract prospects.