Outgrow

NOVEMBER 30, 2022

How to Develop and Launch a Successful Video Marketing Strategy. Building a robust video marketing strategy is a powerful way for businesses to engage their audience through visual storytelling. But don’t take our word for it— 69% of businesses increased their video marketing budget. . What Is Video Marketing?

Marketing Budget 138

Marketing Budget Video Marketing Marketing Strategy Marketing & Strategy 138

Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. Storytelling in marketing involves crafting narratives that resonate with the audience. Human-centered content in marketing is an extension of storytelling.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

illumin

APRIL 9, 2024

Too many marketers treat over-the-top (OTT) the same way they do digital advertising on social media or YouTube. OTT, also known as streaming TV , refers to any content watched on a streaming video service via the internet. Marketers need to invest in unique and interesting campaigns that use strong storytelling and impactful visuals.

Advertising Agencies 105

Advertising Agencies Cable Advertisements Advertising 105

Contently

SEPTEMBER 12, 2019

” YouTube series, which shows that any brand, no matter how sexy the product, can use video to drive sales. The series, which debuted over a decade ago, was one of the first majorly successful examples of video content marketing. How video content can help drive leads. How video content can help drive leads.

Top of Funnel 149

Top of Funnel Video Marketing Generation Leads 149

Content Standard

APRIL 28, 2020

“Shorter is better” tends to be the mantra for video content marketing. However, documentary-style videos are an engaging and immersive way to drive conversions. These videos seamlessly show how each establishment’s bottom lines and customer experiences have benefited from the partnership with Uber Eats.

Video Marketing 136

Video Marketing B2B Marketing Conversion Advertising Agencies 136

Valasys

JANUARY 25, 2024

Then you need to incorporate video marketing into your strategy! Today, video has become the most engaging and effective medium for reaching your target audience. Whether it’s a teaser video to build excitement or a detailed product demonstration, videos have the power to capture attention and leave a lasting impact.

Video Marketing 45

Video Marketing Marketing Strategy Marketing & Strategy Product 45

Hubspot

SEPTEMBER 18, 2018

Storytelling is described as an art … the “art” of storytelling. Storytelling isn’t something you can grasp in one sitting, after one course. It is, and rightfully so because storytelling has become a crucial component of the most successful marketing campaigns. Not a process, method, or technique. Here’s why.

Storytelling 101

Storytelling Advertising Mediums Communities Paper 101

Vidyard

MARCH 4, 2020

That’s why your business needs demo videos. What is a Demo Video? Benefits of Demo Videos 3. Types of Demo Videos 3.1 3 Main Types of Demo Videos 3.2 Common Demo Video Styles 4. Demo Video Channels 5. Demo Video Strategy 6. Tips for Recording Demo Videos 7. What is a Demo Video?

Top of Funnel 138

Top of Funnel Video Marketing Work Management Marketing Management 138

Digital Marketing World Forum

MAY 16, 2019

“It’s all about the storytelling – everything we do. Storytelling is at the centre.” It was the idea of storytelling that Nucco Brain was founded on almost six years ago – that brands could communicate better with people by finding their story and telling it well than with fancy taglines and flashy TVCs.

Storytelling 54

Storytelling Media Television marketing Social Media 54

Scoop.it

MARCH 7, 2023

While written content remains the foundational pillar of all marketing activities, we have to note the importance and rising popularity of video content as well. Since the tool itself is user-friendly, you can create multiple videos and have them ready to publish on a regular basis to test out how this tool serves you. Not a problem.

Video Marketing 96

Video Marketing Tools Best Practices Work Management 96

Vidyard

FEBRUARY 12, 2020

And with video for internal communications, companies can make prioritizing employee happiness a reality. As companies look to re-engage and inspire their workforces, internal communications videos will play a key role. Why Use Video for Internal Comms? Video Makes the Far Seem Near. Video can help with that.

Video Marketing 158

Video Marketing Work Management Marketing Management Training 158

Marketing Insider Group

JULY 27, 2021

VR and AR presented solutions in the form of interactive learning tactics like VR field trips, gamification of practical tasks, and enhanced classroom environments that lessen outside distractions. This YouTube channel already offers VR tours of more than 25 tourist cities and destinations around the world.

Terms and Conditions 360

Terms and Conditions Content Marketing Management Interactive Marketing 360

Content Marketing Institute

DECEMBER 27, 2018

Both B2B and B2C marketers continue to increase their use of audio/video content, including videos and livestreaming. The question is are you creating video content good enough to move the needle for your organization? Are you creating #videos that move the needle for your organization? Forget snackable videos.

Video Marketing 99

Video Marketing Youtube Storytelling Linkedin 99

Vidyard

SEPTEMBER 3, 2019

The golden ticket to viral popularity is still social media, where video is the preferred format. YouTube’s audience alone is 2 billion users and counting, and 43% of monthly podcast listeners say they listened to podcasts on YouTube in the past year. 3 Questions to Ask Before Starting a Video Podcast 1.1

Video Marketing 65

Video Marketing Storytelling Work Management Youtube 65

Content Standard

FEBRUARY 21, 2019

For all of the work that content marketers put into ideating, creating, and perfectly producing content that connects with visitors, the idea of an immediate format that’s comparatively raw in presentation, doesn’t seem to fit. Evolution of the Story Format. Regardless, Instagram followed suit a few years later in 2016.

Social Media 98

Social Media Storytelling Media Marketing & Strategy 98

CoSchedule

JANUARY 27, 2023

A hype-instilling campaign across Instagram and YouTube that got people excited and ready to buy the footwear before the launch date. Source On YouTube, they created a humorous intro video — using compelling storytelling elements to share Allbirds’ value proposition (its eco-friendliness). Wondering how? The takeaways?

Social Media 126

Social Media Social Marketing Examples Planning 126

Hubspot

JANUARY 5, 2021

Let’s face it, we love videos. Videos of cats, babies tasting lemons for the first time , food recipes — you name it, we love it. Recent data shows that video content is one of the most influential forms of marketing out there. More recently, short-form videos have taken over social media platforms.

Trends 101

Trends Marketing AI Video Marketing Work Management 101

Content Standard

DECEMBER 12, 2017

The way content marketers talked about social media storytelling made it sound whimsical and impassioned. And at the very top of it all, brand storytelling as an ultimate goal felt like the purest, most authentic marketing practice that anyone could pursue. Storytelling is a practice nearly as old as mankind itself.

Storytelling 81

Storytelling Social Media Effectiveness Media 81

Vidyard

SEPTEMBER 3, 2019

The golden ticket to Viral The #1 video goal of all marketers… (whoa, wait no it’s not!) This is the term used when video views ‘blow up’ and reach phenomenal numbers. Unfortunately, this doesn’t necessarily translate to sales and shouldn’t be your number one goal for every video.

Video Marketing 76

Video Marketing Storytelling Viral Marketing Work Management 76

Outbrain

FEBRUARY 1, 2022

No one can ignore the importance and influence of video in today’s fast-moving world. In this context, creating videos that convert and videos that people actually want to engage with is important, both for individuals and brands. Source: YouTube. Source: YouTube. Let’s get into it. Let’s get into it.

Video Marketing 29

Video Marketing Top of Funnel Youtube Content 29

Vidyard

MARCH 4, 2020

That’s why your business needs demo videos. What is a Demo Video? Benefits of Demo Videos 3. Types of Demo Videos 3.1 3 Main Types of Demo Videos 3.2 Common Demo Video Styles 4. Demo Video Channels 5. Demo Video Strategy 6. Tips for Recording Demo Videos 7. Contents 1.

Top of Funnel 65

Top of Funnel Video Marketing Work Management Marketing Management 65

Anyword

FEBRUARY 11, 2020

The Storytellers , our series featuring candid interviews with executives from the publishing world, is part of our efforts to showcase successful thought-leaders and share their insights with the rest of the storytelling community. I was the Director of Marketing at a company called iFilm, which was a precursor to YouTube.

Storytelling 65

Storytelling CMO Advertising Agencies Custom Publishing 65

Outbrain

MAY 24, 2021

No one can ignore the importance and influence of video in today’s fast-moving world. In this context, creating videos that convert and videos that people actually want to engage with is important, both for individuals and brands. 6 Ways for Creating Video Content That Converts. Source: YouTube. Source: YouTube.

Video Marketing 32

Video Marketing Top of Funnel Youtube Content 32

Hubspot

DECEMBER 23, 2019

In recent years, Facebook has become a powerful platform for posting, sharing, and watching videos. In fact, nowadays, people watch more than 100 million hours of Facebook videos on a daily basis. To get attention, video is better but it'll have to work without audio. Storytelling Visually, Not Verbally.

Paid Content 100

Paid Content Facebook Video Marketing Paid Search Agency 100

Contently

APRIL 19, 2021

With that in mind, consider taking a step back from self-serving, promotional content and letting your employees post some videos of their snoring pets–because what’s more amusing than that? One of my favorite educational TikTokers is Hank Green , also known for his Crash Course YouTube videos that got some of us through school.

Brand Identity 182

Brand Identity Branding B2B Paid Search Agency 182

Content Standard

JANUARY 6, 2017

Your social presence is solid, though somewhat dated without newer features like Facebook video or Facebook Live. Your YouTube channel, now a few years old and populated with a lot of content, still serves as a consistent video marketing platform for your team’s ongoing efforts. A Growing Wave.

Facebook 70

Facebook Video Marketing Youtube Budget Programs 70

Outbrain

OCTOBER 2, 2018

Proponents of snackable content also claim that shorter content means higher engagement and that this applies to all forms of content – including video. In fact, some of the best arguments for longer-form storytelling today are the shows we see on Netflix and the documentaries on Amazon Video and YouTube.

Storytelling 40

Storytelling Top of Funnel Advertising Agencies Funnel Advertising 40

Outbrain

JUNE 16, 2021

Video content is an effective way to grab consumers’ attention and boost engagement. Video is one of the most in-demand media formats globally, with 54% of consumers preferring to see video content from brands and businesses over any other format. 7 tips for driving video engagement for your brand or business.

Video Marketing 29

Video Marketing Storytelling Mobile Advertising FAQ 29

Anyword

AUGUST 31, 2018

We thought this information was too valuable to keep to ourselves, so we decided to create our new series, The Storytellers, as a way to share some of their insights and expertise with the rest of the publishing community. Every day we speak with some of the brightest members of the publishing world, and each day they teach us something new.

Storytelling 46

Storytelling Paid Content Advertising Agencies Mobile Advertising 46

GreenRope

DECEMBER 9, 2021

6 Popular and Effective Video Types to Boost your Marketing Campaign. By now, few would argue that video is one of the most powerful tools available for digital marketing. What with all the tech gadgets in our lives providing constant digital stimulation and making video content ubiquitous! Product Videos.

Video Marketing 52

Video Marketing Effectiveness Campaigns Planning 52

Martech Advisor

JANUARY 3, 2020

Social media marketing presents a plethora of opportunities to effectively connect with audiences, and offers practical ways to optimize branding, lead generation, conversions, sales, and much more. million subscribers on YouTube. YouTube Growth Hacking by Jeff Abston. Use of SEO guidelines to optimize YouTube channel growth.

Social Media 135

Social Media Social Marketing Media Planning 135

Vidyard

NOVEMBER 14, 2016

Last week, hundreds of marketers, sales leaders, and video producers came together in San Francisco to challenge the status quo of video for business. Long regarded as simply a top-of-funnel asset, Viewtopia presented the evolution of video within an organization. YouTube is Important — But so is Your Website.

Video Marketing 50

Video Marketing Top of Funnel Marketing Automation Services Storytelling 50

Vidyard

FEBRUARY 12, 2020

And with video for internal communications, companies can make prioritizing employee happiness a reality. As companies look to re-engage and inspire their workforces, internal communications videos will play a key role. Why Use Video for Internal Comms? Video Makes the Far Seem Near For many people, “work” is no longer a place.

Video Marketing 65

Video Marketing Work Management Marketing Management Training 65

Single Grain

JANUARY 18, 2024

Having a successful YouTube channel can be incredibly rewarding. However, many creators, particularly those just starting a YouTube channel, struggle with growth, often wondering why their content isn’t getting the traction they desire. ❌ Avoid using images or text that don’t accurately reflect the content of your video.

Youtube 52

Youtube Advertising Channels CTR Storytelling 52

ClearVoice

DECEMBER 27, 2021

From personalized content to video and virtual reality, here’s an aggregate list of 2021 content marketing trends and brands that latched on to the emerging trends with success. This presents yet another content channel for brand marketers — podcasts. Video marketing. 4 amazing 2021 content marketing campaigns. Audio content.

Marketing AI 98

Marketing AI Content Marketing Planning Aggregators 98

Binary Demand

MARCH 11, 2024

E.g. Watch Slack’s video transforming the ‘office collaboration’ idea, demonstrating how their platform boosts teamwork in a fun way. The rise of micro-influencers, with their highly engaged followings (10,000-20,000), will present an exciting opportunity. Unleash the power to forge enduring success.

Marketing AI 52

Marketing AI B2B Marketing B2B Lead Ranking 52

Binary Demand

MARCH 11, 2024

E.g. Watch Slack’s video transforming the ‘office collaboration’ idea, demonstrating how their platform boosts teamwork in a fun way. The rise of micro-influencers, with their highly engaged followings (10,000-20,000), will present an exciting opportunity. Unleash the power to forge enduring success.

Marketing AI 52

Marketing AI B2B Marketing B2B Lead Ranking 52