Webbiquity

JULY 6, 2010

The inaugural post on Webbiquity explains the concept of web presence optimization—how websites, blogs, SEM, SEO, interactive PR, content marketing, social networking, reputation management and social media can work together to make a company or individual omnipresent online for their targeted description or value statement.

RFP 100

RFP Paid Search Agency Advertising Agencies Digg 100

Webbiquity

FEBRUARY 1, 2010

Every social media consultant , corporate marketer and PR professional was challenged to keep up with the latest writing on the topic. by SEM ClubHouse. When Social Media & PR Matters More Than SEO by Small Business Search Marketing. by SEM Nook. Social Media Marketing Strategy, Tactics and Best Practices. Lee Odden.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

WebMarketCentral

NOVEMBER 30, 2007

I've had it drilled into me that "PR is NOT lead gen," but one company that linked terms in its press releases to specific landing pages on its site saw a 12.5% And the most surprising point: 16% of respondents said they didn't share SEM results with their agencies. conversion rate. Hmm, may be worth trying.

SEM 20

SEM Landing Pages Webcast Marketing Budget Creation 20

markempa

MAY 9, 2017

Then over the last fourteen years, I’ve been in the marketing space, so everything from building and coding websites to optimizing with search engine optimization and SEM to building community and brands and the full, integrated approach to marketing a company. Way long ago, I was a teacher and did that for a while.

Psychographics 232

Psychographics Word of Mouth Paid Search Agency Marketing & Strategy 232

WebMarketCentral

MAY 4, 2009

What are some of the best tools for implementing PR 2.0? How do PR, SEO and social media work together to build name recognition and credibility for a company? What are the best (and worst) practices in interactive PR? Thankful For PR 2.0 by THINKing Harry Hoover calls out some of his favorite PR 2.0

PR 20

PR Best Practices Blogger Copywriting 20

Online Marketing Institute

NOVEMBER 2, 2009

If you need immediate opportunities, search engine marketing (SEM) programs such as Google AdWords and Yahoo Search Marketing provide a competitive ROI, make it easy to control spending, and can start generating results as soon as they’re flipped live. These programs provide very little if any lasting branding benefit.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Biznology

APRIL 7, 2015

I spent the last ten days in Paris because my girlfriend has a very cool job and I tagged along. Visiting Paris was am important reminder for me as an expert in Search Engine Optimization (SEO) and Search Engine Marketing (SEM) that I had forgotten since living in Berlin, Germany, back in 2010 — half a decade ago.

Google 80

Google Word of Mouth SEM Allocation 80

WebMarketCentral

FEBRUARY 13, 2008

Wikipedia defines interactive PR as "the practice of using Internet tools and technologies such as search engines, Web 2.0 David Meerman Scott's The New Rules of Marketing & PR provides an excellent primer on the subject. tags: interactive PR, Web 2.0 social bookmarking, new media relations and blogging.to

PR 20

PR Web 2.0 Best Practices Blogger 20

Webbiquity

MAY 30, 2010

SEO, SEM and Web Design. Advertising & PR. Tags: Random Social Media Marketing Alicia Arenas amusing Brett Favre cartoons David Leonhardt funny Grace Smith hilarious humor Jeff Foxworthy Jim Nichols Jimmy Kimel jokes Junta42 Limeshot Pedro Laboy Rob Garner Sanera Taylor Herring The Oatmeal Thoughtpick Trendhunter video.

Social Media 100

Social Media Social Marketing Paid Search Agency Advertising Agencies 100

Convince & Convert

APRIL 20, 2010

link] [link] SEM Does Your Blog Have a Long Tail? link] [link] SEM Does Your Blog Have a Long Tail? Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

QuanticMind

JULY 11, 2017

“We use natural language processing to create new SEM campaigns based on keywords that come from the user-generated content on our site. keywords on SEM, email addresses in re-marketing campaigns) but will not be able to create target segments by itself.

Paid Content 40

Paid Content Marketing AI Work Management Marketing Management 40

Content Standard

MAY 8, 2018

Those are likely the dollars thrown at PPC, SEM, programmatic, the low-hanging digital fruit that can drive up clicks and bring in more new leads—and hit your monthly targets. Providing high-quality, rich content is a fundamental way to stand out and makes the lives of your digital PR and outreach teams so much easier.”

Top of Funnel 72

Top of Funnel ROI Planning Content Marketing 72

Adobe Experience Cloud Blog

AUGUST 27, 2008

After 14 years on the client side of B2B marketing, primarily in enterprise software, I moved over to the agency side in 2006 as a Marketing & PR Executive with KC Associates. Marketing and PR practitioners have actually, in many ways, been slow to get this. Third is an old lesson but an eternal one: meet the needs of customers.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. For example, we get pitches from PR firms about major brands running new viral or social media campaigns. Excellent food for thought for us PR hacks out there. Please don’t.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Convince & Convert

SEPTEMBER 20, 2010

2) B2B and B2C are really not that different, on many levels. .-= Maria Reyes-McDavis´s last blog. Twitter Lists Frenzy =-. 2) B2B and B2C are really not that different, on many levels.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

WebMarketCentral

SEPTEMBER 15, 2008

Online Marketers See High ROI from SEO by Marketing Pilgrim Blogger, SEO expert and PR pro Janet Meiners reports on an MarketingSherpa study detailing the growth in paid search and organic search engine optimization. Search marketing is also taking money away from other advertising and PR programs. The question now is.read the article!

Marketing Budget 20

Marketing Budget Web 2.0 Research Paid Search Agency 20

WebMarketCentral

MARCH 19, 2008

I'll be back to writing about social networking, interactive PR, SEO and SEM, and the usual stuff as soon as I make sure my clients are well taken care of for the moment. So, the blog will take a brief time out.

SEM 20

SEM PR Database Marketing Social Networks 20

WebMarketCentral

MAY 28, 2009

Pay Per Click Search Engine Marketing Flowchart by PPC Blog One of the most bookmarkable posts ever on the topic of search engine marketing, this handy chart guides you through creating an SEM campaign from strategy and keyword research through keyword grouping and ad copy writing to measurement, analysis and optimization.

Adwords 20

Adwords Tactics Tips PPC 20

WebMarketCentral

JANUARY 30, 2009

Is there SEM life beyond AdWords (and if so, where?)? What steps should take to optimize SEM campaigns—and which mistakes should you avoid? Six benchmarks for the perfect search campaign by DMNews Howard Sewell lists his ideal criteria for measuring the success of SEM campaigns. How do you write a killer search ad?

Search Engine Marketing 20

Search Engine Marketing Cost per Acquisition Paid Search Agency Search Marketing 20

WebMarketCentral

JULY 13, 2009

What are the best examples of organizations using social media for marketing, promotion and interactive PR ? Social Tagging. Social Tagging. Tags: Web 2.0 How can you make more efficient use of social media? How can you optimize your use of social networking tools like Twitter and LinkedIn?

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

JUNE 18, 2008

It's Critical to get SEO and SEM Right As the chart below shows, buyers are far more likely to find vendors when they are ready to buy than to respond to vendor outreach that may or may not hit them at the right time. Separating SEO from broader marketing and PR activities is a really bad idea for several reasons.

Lead Generation 20

Lead Generation Lead Scoring Lead Ranking B2B Thought Leadership 20

WebMarketCentral

APRIL 7, 2009

Even features unique to AdWords often "migrate" to other services over time, so search engine marketing (SEM) mastery begins with AdWords. tags: Google AdWords, search engine marketing, SEM, Yahoo! tags: Google AdWords, search engine marketing, SEM, Yahoo! Tags: Web Marketing.

Adwords 20

Adwords Tactics Tips SEM 20

WebMarketCentral

MAY 18, 2009

Discover these answers and others here in more of the best posts from the past year on social media marketing and PR. Top 10 Business Applications for Facebook by Duct Tape Marketing Of the 1,000+ Facebook apps built thus far, only a very small number—perhaps a couple of dozen or so—have value for B2B marketers and PR pros.

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

WebMarketCentral

SEPTEMBER 3, 2009

Three Ways People Who Aren't Running for President Can Make Social Media Pay by HubSpot's Inbound Marketing Blog Rick Burnes explains three ways that even organizations which don't have tens of millions of dollars to spend and thousands of volunteers can use social media for marketing and PR, and measure the return. Social Tagging.

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

NOVEMBER 24, 2008

Social Tagging Sites, Part 7: The Best , June 26, 2007 "Based on two months of testing across a half-dozen B2B websites and blogs, these Web 2.0 Social Tagging Sites, Part 7: The Best , June 26, 2007 "Based on two months of testing across a half-dozen B2B websites and blogs, these Web 2.0

Web 2.0 20

Web 2.0 SEM CTR Adwords 20

WebMarketCentral

MAY 11, 2009

How can PR and SEO work together more productively? She provides an excellent primer on SEO staring with objectives, keyword research and onsite optimization techniques and continuing on through SEO tools, local search, image optimization, video, online PR and blogs. What tactics are most effective at driving increased search traffic?

SEO 20

SEO Best Practices PR PageRank 20

The Effective Marketer

JUNE 21, 2009

Class: Viral Marketing and World Wide Raves (GF301) Professor: David Meerman Scott, author of New Rules of Marketing & PR and World Wide Rave David is a great speaker and has engaging stories, making his presentation one of the best of the series. United States License.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

WebMarketCentral

JULY 23, 2009

Savvy b2b marketers are also investing more in content marketing, social media, interactive PR and SEO to feed the "top of the funnel" as well as investing in PPC advertising to capture prospective buyers further along in their buying cycle. Tags: Web Marketing. The lines between display ads, search and social are blurring rapidly.

Paid Content 20

Paid Content Search Engine Marketing Advertising Benchmark Search Marketing 20

WebMarketCentral

JULY 14, 2008

In addition, since those phrases resonate with your prospects, make sure to incorporate them in your copywriting and SEM programs as well. This research is excellent for finding new sites for PR, direct advertising buys or blogger outreach. Speak Up Speaking engagements are an excellent source of high-quality leads.

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20

WebMarketCentral

NOVEMBER 12, 2008

Its business potential , not just for marketing and PR, but for applications like customer relations and crowd-sourced product development is only beginning to be tapped. Obviously, Twitter has inspired a large and enthusiastic following. Yet there are significant concerns about the future viability of the platform.

Twitter 20

Twitter SEM Tools Practices 20

WebMarketCentral

SEPTEMBER 22, 2009

As Loren explains, "The simplest (way to create a video domain) is launching a Wordpress Blog and then embedding your YouTube, Google Video or other video sharing service commercials on the blog, one for each post, with a unique title tag and description for each post.

Social Media 20

Social Media Optimization Media Web 2.0 20

WebMarketCentral

JULY 20, 2009

Tags: General Marketing. You might be far better off looking for smaller gains on longer-tail keywords, 2nd-tier engines, or by using day-parting or other segmentation technologies."

Marketing & Strategy 20

Marketing & Strategy Brand Identity Branding Best Practices 20

WebMarketCentral

JUNE 3, 2009

The boobs have it, the biggest PR blunder since New Coke by Marketing Edge The always brilliant Albert Maruggi explains how UPS bungled an unusually powerful branding opportunity with Kentucky Derby-winning horse Big Brown. Tags: General Marketing.

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

WebMarketCentral

SEPTEMBER 16, 2009

Tags: Random. The Freakiest Ads of 2008, Final 4 by AdFreak Exploding heads, zombie dads, shrinking heads, growing noses, pet slugs—you'll find them all (if you really want to) in Tim Nudd's collection of the most bizarre ads from last year.

Creativity 20

Creativity Paid Search Agency Best Practices Adwords 20

WebMarketCentral

AUGUST 24, 2009

tags: Web 2.0 naming conventions SEO copywriting mistakes search engine rap Christopher Richards sloppy copy Steven Wright Copyblogger Brian Clark Small Business Search Marketing Matt McGee Searchles Don McMillan The Chronicles of George icerocket tags: Web 2.0 tags: Web 2.0 tags: Web 2.0 tags: Web 2.0

Web 2.0 20

Web 2.0 Creativity Copywriting Best Practices 20

WebMarketCentral

FEBRUARY 27, 2009

Tom helps clients—independently and through B2B technology marketing and PR firm KC Associates —increase visibility, credibility and business success through interactive marketing and PR activities. Tom has also created successful interactive marketing and PR programs including video, blogging, podcasting and social media optimization.

Enterprise Management 20

Enterprise Management Social Media Work Management Marketing Management 20

WebMarketCentral

JULY 7, 2008

MarketingSherpa's report provides useful advice for incorporating video into B2B lead generation plans, such as best practices in properly tagging corporate videos uploaded to YouTube. Here are a few more nuggets of wisdom mined from the report.

Lead Generation 20

Lead Generation Work Management Lead Scoring Lead Ranking 20