Webbiquity

AUGUST 1, 2023

Affiliate sales support independent publishing One of the largest and most effective syndicators is Aggregage. Links from press release pickups have little impact on SEO, but nevertheless get the attention of search engines. Sites like Inc., Slate, and Thrive Global regularly publish syndicated content. Here’s a great example.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Webbiquity

NOVEMBER 9, 2021

Affiliate sales support independent media. That, along with PR contact information and your website URL. Your UVP will not always be used in the same way, or even using precisely the same words. Sometimes it will be used as a standalone statement, and at other times with one or more of your differentiating claims.

Ideal Customer Profiles 352

Ideal Customer Profiles Brand Identity Branding Differentiation 352

Webbiquity

NOVEMBER 17, 2022

For B2C and B2B businesses focused on high-volume / low-price product sales, the homepage of their website is often a landing page. It’s optimized to convert visitors into leads or sales. Affiliate sales support independent publishing. Dan Annetts is the Director of Outreach & PR at 800.com

Landing Pages 204

Landing Pages Optimization Conversion Rate Lead Scoring 204

Webbiquity

JUNE 27, 2017

The structure of the overall sales and marketing group will vary based on the extent the company is pursuing a high-volume/ low-price model (for example, email service providers or SEO keyword rank tracking tools ) versus a low-volume / high-price model (e.g., ERP or business intelligence platforms).

Work Management 255

Work Management Marketing Automation Services Marketing Management Advertising Agencies 255

Webbiquity

NOVEMBER 17, 2020

Nearly 50% of content produced by B2B marketers is focused at the top of the funnel, which begs the question: what about the middle or bottom of the sales funnel? The only way to ensure long-term benefits is to stick with this strategy and keep improving it to adapt to the changing needs and priorities of sales prospects.

Top of Funnel 258

Top of Funnel ROI Marketing Automation Services Work Management 258

Webbiquity

MARCH 7, 2023

Affiliate sales support independent publishing But the consultant should also ask and help answer key questions, such as: What is a compelling topic for our target audience? For lead generation, an eBook may be one tactic. What does the outline (of the eBook, or white paper, or video script, or whatever) look like?

Consulting 347

Consulting Marketing AI Paid Search Agency Ad Building 347

Webbiquity

FEBRUARY 7, 2023

Neal Taparia, who runs the word game platform Unscrambled Words , adds that PR can benefit when storytelling with data. “We For example, this might involve having a team brainstorming meeting to analyze customer behavior, sales data, or market trends. We did research on which words were misspelled the most by Americans.

Storytelling 329

Storytelling Top of Funnel Content Paid Search Agency 329

Webbiquity

MAY 31, 2016

Often, the best ideas come from talking with your customers, or with customer-facing employees in your organization, like people in sales or customer service. ” — B2B PR Sense Blog. Showcase reviews: Katie Lance, B2B PR Sense Blog, Express Writers. ” — PR Daily. Showcase reviews: PR Daily. 7) Techmeme.

Tools 100

Tools Best Practices Enterprise Management PR 100

Webbiquity

MAY 10, 2010

Your company website can serve as far more than a marketing and PR vehicle—it should be a genuine sales tool as well. Guest post by Ken Thoreson, recognized sales management thought leader and managing director of the Acumen Management Group Ltd., This exercise is best done in a face-to-face sales call.

Work Management 100

Work Management Case Studies Case Study Marketing Management 100

Webbiquity

APRIL 4, 2019

The best content in the world will go unnoticed if you don’t use SEO practices, promote it through social media, cross-promote through other publishers (PR), advertise the fact that the content is available (Google AdWords & paid promotion), and get out and speak on these topics ( event marketing ). Sales pitches get better.

Paid Content 262

Paid Content Advertising Agencies B2B Marketing Marketing AI 262

Webbiquity

FEBRUARY 4, 2013

Businesses need to break down the silos both within their marketing and public relations (PR) teams but also more broadly between other departments, including product development and customer support. Marketing, PR and communication efforts within the enterprise need to be connected as well. Four Marketing Round Approaches.

Paid Content 100

Paid Content Enterprise Management Planning Work Management 100

Webbiquity

APRIL 20, 2017

Instead of creating content that will help educate the web visitor or motivate them to follow the sales funnel, content is created more like a personal blog or is purely promotional. SEO will become more integrated with PR. Any content that is published needs to be treated as a valuable asset.

SEO 229

SEO PageRank Paid Search Agency Digital Marketing Funnels 229

Webbiquity

NOVEMBER 12, 2012

Nevertheless, the point raised on Twitter is valid: a number of overlapping terms in use address at least parts of the digital marketing and PR mix. The art of online marketing involves finding the right online marketing mix of strategies that appeals to your target market and will actually translate into sales.”

Marketing Management 100

Marketing Management SEM Lead Ranking PR 100

Webbiquity

JANUARY 5, 2021

Follow for #PR, #Advertising, #ContentMarketing, #SEO, #SocialMedia, #Music, #MNTwins Fan #Podcaster @BSMediaShow. Principal-ACH Communications, Minnesota social media marketer & PR, adjunct professor, blogger, podcaster, husband, father, beer snob. This is tennis, #Phish, and social commentary. Following: 1,871. Followers: 3,235.

Twitter 260

Twitter Startups Work Management Marketing Management 260

Webbiquity

MAY 17, 2011

To keep your costs down, it’s best to just automatically tweet all of your press releases and sales messages. Your Twitter followers really want you to sell to them. You should only tweet your own content. Of course not! But these are only some of the more obviously fallacious beliefs still unfortunately extant in the Twittersphere.

Twitter 100

Twitter PR Blogger Press 100

Webbiquity

OCTOBER 5, 2012

PR Monitoring and Management Tools: Which is Best? Vocus and Cision are both powerful and popular PR monitoring and management systems. Both provide PR and social media professionals with extensive capabilities for tracking and growing media coverage of their organizations or clients. Vocus vs. Cision (November 8, 2011).

PR 100

PR Stats Social Media Twitter 100

Webbiquity

MARCH 8, 2018

While landing a celebrity to wear or promote your product was once the PR scoop of the century, today the rising profiles of social media influencers have made reaching wider audiences much more accessible. Generally, it would make sense that the more leads you generate, the more sales you will gain.

Top of Funnel 224

Top of Funnel Blogger Multi-Channel Marketing Funnels 224

Webbiquity

SEPTEMBER 27, 2016

As our research shows, nobody likes to think they are reading for insight to instead be hit with a heavy sales message. Work with – not against – the sales team. Sales teams frequently send out their own material, but this may not be aligned with the brand. Be natural and give your social media a personal touch.

B2B Marketing 100

B2B Marketing Content Marketing Tips Ideal Customer Profiles 100

Webbiquity

JUNE 20, 2011

These people aren’t shy about telling you how wonderful they are (it’s amazing how many Twitter handles and profiles, for example, include terms like “guru,&# “expert&# or even “god&# ), or treating social media as a direct sales channel rather than a mechanism for sharing valuable insights and information.

Social Media 100

Social Media Peer-to-peer Media PR 100

Webbiquity

MARCH 13, 2019

But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. It’s where you rant after sales calls (like this one). But, it does not, for the most part, drive a lot of direct traffic that converts into leads and sales.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Webbiquity

JANUARY 12, 2010

Briefly, Webbiquity, or web presence optimization (WPO for those who prefer TLA’s), is the fusion of SEO, social media, interactive PR, online reputation management and other disciplines to make an individual or organization ubiquitous on the web for their name/brand and unique descriptive phrase. Welcome to Webbiquity!

Enterprise Management 100

Enterprise Management PR Social Networks SEM 100

Webbiquity

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Hailing from San Antonio, Alicia is founder and CEO of Sanera, a professional development and training firm for sales and business leaders. Director of Sales for @ klout.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Webbiquity

JUNE 24, 2015

Structure: A market is a place where buyers and sellers come together for the purchase and sale of products and services. >>Yes, The best way to demonstrate that the Web is a market is to analyze three key elements of a market—structure, competition, and information exchange—then examine whether or not the Web exhibits these elements.

Work Management 100

Work Management PR Marketing Management Pricing 100

Webbiquity

DECEMBER 1, 2010

A slightly higher percentage of marketers than last year (41% vs. 39%) called “marketing to a lengthening sales cycle&# a top challenge. While there’s no reason to expect sales cycles to shorten, an improving economy next year should help stabilize the length of the decision process. Share this on Technorati. Tweet This!

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

Webbiquity

MARCH 10, 2016

On an individual level, marketing and PR pros, sales reps, and executives should contribute thought-leadership posts that showcase their industry expertise, and contribute to relevant LinkedIn’s groups. Let’s take a look at how B2B firms can build their brands in this competitive space. Dive into LinkedIn.

Ad Building 100

Ad Building Brand Identity Branding B2B Thought Leadership 100

Webbiquity

MAY 22, 2012

Back in the mid-1990s, the corporation I worked for hired one of those management-fad-of-the-month consultants to come inspire us to greater heights of success, who did his best motivational-speaker riff on the theme: “Sales is everyone’s job!” Sales is Sales’ job. ” This was hogwash of course.

Rules 100

Rules Enterprise Management Business Social Networks 100

Webbiquity

JANUARY 7, 2011

“Social is much bigger than marketing and PR. “Social is much bigger than marketing and PR. This will demonstrate itself as social moves into product development, operations, customer service and even sales,&# according to Michael Brenner. Social efforts will permeate the enterprise. It’s a customer phenomenon.

Social Media 100

Social Media Trends Social Marketing Media 100

Webbiquity

NOVEMBER 2, 2010

This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups. Sure, social media can in some cases drive lead generation and even direct sales (so can PR), but that isn’t its strength or its primary purpose. Other reviews of Social Media Marketing by Li Evans: Karl Ribas.

Social Media 100

Social Media Social Marketing Media Planning 100

Webbiquity

SEPTEMBER 16, 2013

” Of course it’s true that, ultimately, any marketing tactic has to show business results (higher sales, lower costs, or some combination thereof). Generic visits are driven by SEO activities (content, social, PR, industry, link-building, etc.).

Planning 100

Planning Marketing & Strategy Twitter Class 100

Webbiquity

SEPTEMBER 16, 2013

” Of course it’s true that, ultimately, any marketing tactic has to show business results (higher sales, lower costs, or some combination thereof). Generic visits are driven by SEO activities (content, social, PR, industry, link-building, etc.).

Planning 100

Planning Marketing & Strategy Twitter Class 100

Webbiquity

MAY 17, 2016

Those decisions will start with your company’s content strategy and collaboration between marketing, PR and sales. Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics). 4 Best Content Planning Tools. 1) Trello.

Planning 145

Planning Research Tools Best Practices 145

Webbiquity

JULY 25, 2011

Social media, online PR and user-generated content sites open up a new world of places to be “found.&#. For example, small service businesses typically don’t get a lot of media coverage, so a social PR effort doesn’t make a lot of sense. If you’re not there, searchers aren’t finding you there.

Optimization 100

Optimization Microsite Digg Work Management 100

Webbiquity

JULY 25, 2011

Social media, online PR and user-generated content sites open up a new world of places to be “found.&#. For example, small service businesses typically don’t get a lot of media coverage, so a social PR effort doesn’t make a lot of sense. If you’re not there, searchers aren’t finding you there.

Optimization 100

Optimization Microsite Digg Ideal Customer Profiles 100

Webbiquity

OCTOBER 4, 2022

Let’s say it’s because sales are down—not an uncommon scenario, particularly heading into a recession. Why are sales down? People: poor sales leadership, lack of staff, inadequate pre- or post-sales support, etc. Process: lack of sales training, poorly defined sales process, not enough leads, etc.

Paid Content 325

Paid Content Paid Search Agency Advertising Agencies Planning 325

Webbiquity

SEPTEMBER 26, 2023

Space150 With offices in New York and Los Angeles plus Minneapolis, Space150 develops campaigns, video storytelling, brand strategy, social media, content and PR strategy, and experiential events for clients like Nike, Activision, American Express, Disney, Buffalo Wild Wings, and Red Bull.

Enterprise Management 61

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 61

Webbiquity

JANUARY 21, 2011

Most of us aren’t good at it (if we were, we’d be highly compensated professional sales people instead of managers, marketers, PR practitioners, designers, writers, or whatever). My favorite is new rule #7, Embrace your sales role: Much of what makes a good consultant makes a good sales person.

Work Management 100

Work Management Marketing Management Consulting Digg 100

Webbiquity

AUGUST 12, 2012

It’s not about sales. ” Woods, CTO and co-founder of Eloqua, a provider of marketing automation software, and Shootman, the company’s Chief Revenue Officer, present a bold and comprehensive framework for realigning sales and marketing groups around a data-driven process for maximizing revenue.

Work Management 100

Work Management Marketing Management Marketing Automation Services Eloqua 100