Schubert B2B

AUGUST 16, 2017

B2B public relations, or PR, is just what it sounds like — relating (connecting) to your public (or audience). It’s the process of securing publicity either for you or for your clients. PR bridges the gap between the customers, the media and you/your client. Think About Inbound AND Outbound PR.

Public Relations 54

Public Relations B2B Marketing Work Management Trade Show 54

Hubspot

AUGUST 29, 2019

One of my first jobs out of college was working as an entry-level PR associate. If you work in PR, you don't need me to tell you it's a hard field to get started in. We've put together a list of some of our favorite PR blogs (in no particular order) for you to get started. 7 Business Writing Sins PR Pros Commit Regularly.

PR 77

PR Paid Content Public Relations Paid Search Agency 77

Navigate the Channel

APRIL 3, 2018

This is a great time to take a look at your public relations strategy to make sure it’s solid enough to take you through the rest of the year. Content creation continues to be an important way for businesses to reach out to the public right where they are at any given time. Make creating content a priority.

Public Relations 50

Public Relations Social Media Guidelines Facebook 50

KEO Marketing

NOVEMBER 18, 2015

Once upon a time, public relations was about getting coverage. And while those tactics remain valuable today, PR isn’t just about getting coverage anymore. Let’s look at three different ways social media is making PR more exciting and dynamic than ever before. It’s about engagement, too. The reason? Two-way conversations.

Public Relations 48

Public Relations Social Media Media PR 48

Convince & Convert

JUNE 13, 2014

As a public-relations and new media all-star , Peter Shankman is interested in how brands foster those good experiences and try to avoid the bad ones. Peter has recently had two excellent customer service experiences, both of them – perhaps surprisingly – were with Google. Richard Branson. See you next week!

Social Media 142

Social Media Media Plans Service Planning 142

Content Marketing Institute

JUNE 12, 2018

If you want to be taken seriously as a content marketer, stop acting like a member of the PR team. If you want to show that content marketing is a distinct contributor to business results, stop using only PR metrics. Your #contentmarketing dies a little each time you only use PR-centered metrics, says @AnnGynn. Click To Tweet.

PR 103

PR Content Marketing Personalization Marketing Analytics Tools 103

Sword and the Script | B2B

AUGUST 29, 2023

Too many haven’t taken it seriously – though they should for PR purposes. It’s a clear sign B2B needs to get its social media affairs in order. * * * Need help with B2B marketing or public relations? Hire a B2B marketing and PR consultant who can think strategically and execute effectively.

Social Media 78

Social Media B2B Marketing Social Marketing Emarketing 78

Webbiquity

MARCH 31, 2022

What makes your product or service more valuable than your competitors? So, when it comes to launching your business, it’s vital to be strategic about how you handle PR and media relations. Develop a comprehensive media blitz and public relations plan to get the word out to influencers and decision-makers in your market.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Biznology

APRIL 18, 2017

Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). The only reason this occurred to me is because I went back in time to when I was a Twitter baby, via my experience on Mastodon. Can we even?

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Sprout Social

MARCH 9, 2023

In most cases, companies hire specialists for each corporate communication function, such as internal communications, public relations and executive communications. Internal marketing is a strategy to help employees make an emotional connection to the products or services the company sells. Some companies, like QAD Inc.,

Public Relations 110

Public Relations PR Thought Leadership Advertising Agencies 110

Webbiquity

FEBRUARY 7, 2020

While they will still exist, particularly for service businesses, local markets for many offerings are now coming together and forming a global market where anyone can order anything from anywhere. MBA in Communications & Public Relations: As in the healthcare industry, there are benefits to attaining an MBA in Communication and PR.

Enterprise Management 246

Enterprise Management Startups Work Management Advertising Agencies 246

Biznology

FEBRUARY 20, 2018

If you are not already part of the conversations that experts, vendors, and service providers are already having online (and I don’t mean on reddit, Facebook, or Twitter —those are way too ephemeral) then who’s going to know you? New Phone Who Dis? The digital space has become super competitive. New phone, who dis?

Marketing Management 202

Marketing Management PR Marketing Automation Services Public Relations 202

Adobe Experience Cloud Blog

SEPTEMBER 23, 2010

Traditional B2B public relations is no longer the highest-demand avenue to develop an effective voice for your brand. According to a recent Digital Readiness Report , 18% of marketing decision makers have no interest whatsoever in traditional PR. What are some of the key tactics to modern PR? News feeds. Search engines.

Public Relations 48

Public Relations Tips B2B RSS 48

Marketing Insider Group

SEPTEMBER 1, 2015

Small businesses feel at a disadvantage when it comes to creating an effortless social media and PR plan that engages with a target audience and has an actual ROI. Here are some ways small businesses can automate social media and public relations: Step 1: Audience. Pins – Use the images from your Twitter. Photo Source.

Small Business Marketing 100

Small Business Marketing Social Media PR Automation 100

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?

PR 161

PR Social Media Paid Content Media 161

Biznology

MARCH 20, 2018

“The reason why blogger outreach is way harder than it needs to be is because most of you are doing sales instead of doing PR , you’re being a pitch artist instead of a publicist. ” DIY Digital PR (Online Engagement & Blogger Outreach). ” Blogger outreach is more PR than social media.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

WriteSpark

AUGUST 12, 2008

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. » Technology PR Sessions at 2008 PRSA Conference. Learn more about her services at www.writespark.com. Twitter Updates. Case Studies.

Conference 120

Conference PR Public Relations Copywriting 120

Marketing Craftmanship

MARCH 8, 2018

Wall Street Journal columnist Jason Zweig recently called out “marketing services specialist” Clint Arthur for selling speaking opportunities at the Harvard Faculty Club and the West Point Club, as a means for his paying clients to leverage the credibility associated with those two respected institutions.

SME 100

SME PR Ideal Customer Profiles Thought Leadership 100

Biznology

APRIL 5, 2016

When I pitch my influencer marketing services these days on behalf of my digital agency Gerris , I find that I am not competing against humans at other agencies, I am fighting it out with Google AdWords , Facebook Ads , Twitter Ads, Bing Ads and even Pinterest Ads. Payola, baby! Go git ’em, Tiger! Like this post?

Advertising Agencies 80

Advertising Agencies PR Outreach Advertisements 80

Webbiquity

MARCH 12, 2012

What is the distinction between “traditional” public relations (PR) and online / interactive / social PR? One part of the confusion stems from the fact that in PR, as in many other crafts, the tools change and advance but the fundamental skills required remain the same.

PR 100

PR Blogger Tips Best Practices 100

SpotMe Blog

MAY 11, 2023

They can provide everything from healthcare marketing services to digital media strategies, brand positioning plans to content development projects. Cost-friendly solutions – Working with healthcare communications companies allows you to leverage their collective capabilities, providing cost-effective services that fit your budget.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Webbiquity

APRIL 5, 2010

Interactive PR, sometimes called social PR, is a combination of search-optimizing press releases, creating social media releases through tools like PitchEngine , blogger outreach and the use of social media to promote company news and announcements. Interactive PR Resources. Another helpful list of online PR distribution sites.

PR 100

PR Blogger Outreach Best Practices 100

Webbiquity

SEPTEMBER 1, 2010

Social media has fundamentally altered the practice of public relations. And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. How Is PR Changing? by Journalistics.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Convince & Convert

FEBRUARY 22, 2017

Our 2014 report on the employment histories of guests on my Social Pros podcast found more than 50% of that unscientific sample had degrees in PR/journalism/English). Social strategists must now be able to unearth appropriate influencers and connect with them; skills that are right out of the historic public relations toolbox.

Paid Social Agency 164

Paid Social Agency Paid Search Agency Advertising Agencies Social Media 164

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. New York, NY.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Biznology

OCTOBER 17, 2017

They’re talking about your products, services, experiences, and travel; they’re sharing their hobbies, hopes, dreams, passions, aspirations, memories, and fascinations, online. Micro-influencer marketing is one of the services that sets my agency, Gerris Corp , apart from other Digital PR firms. John Heywood.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Biznology

JANUARY 5, 2016

A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast, For Immediate Release , AKA the FIR Podcast. Have PR practitioners benefitted? So, it was an honor to be included.

Work Management 80

Work Management Marketing Management Skype Public Relations 80

Hinge Marketing

OCTOBER 17, 2019

.” Both of these quotes are relevant to those of us in professional services. At Hinge, we do a lot of thinking about reputations — specifically how they apply to professional services branding and marketing. Download The Social Media Guide for Professional Services Firms. Examples of Negative Earned Media. But now what?

Work Management 48

Work Management Marketing Management Service Media 48

B2B Marketing Savvy

AUGUST 4, 2009

Other Popular Posts: DIY Media Buying Or Use A Pro ? Twitter PR Gem Email Scoop. Read time = 2 minutes) Core contributor and longtime PR professional, Chuck Byers, weighs-in with his pointed take on the 2.0 Am I practicing public relations principles or press agentry? No one is blameless.

Public Relations 40

Public Relations Paid Search Agency Advertising Agencies Ad Agencies 40

Biznology

JULY 26, 2016

Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast, For Immediate Release. It must have gone well because I was back on a panel of PR professionals yesterday , joining Shel, Zeno Group EVP Frank Eliason , and Cision SVP Heidi Sullivan. So why aren’t PR people doing it yet?

PR 80

PR Web 2.0 Blogger Public Relations 80

Webbiquity

MAY 3, 2011

According to a recent study by email service provider Aweber, four simple words virtually guaranteed to get an email opened are: “You are not alone.”. Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. What is it? Diana Adams. Amber Buhl.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Hubspot

JUNE 13, 2019

Press releases are important for increasing your brand awareness and helping your public relations (PR). Should you use distribution services? PR Agency One landed 52 pieces of coverage for their client with Black Friday press releases -- all of which helped put them in front of consumers who were ready to buy.

Press 101

Press Distribution PR Public Relations 101

Biznology

JULY 12, 2016

And, with the advent of (too) easy-to-access and (too) easy-to-use influencer marketing tools offered by Ninja Outreach, Cision, GroupHigh , Little Bird, and Traackr , the potential for abuse is high; even more, blogger outreach started out under the auspices of public relations. It’s a vicious cycle. Reddit, right ?

Blogger 0

Blogger Advertorials Paid Search Agency Outreach 0

Webbiquity

MARCH 13, 2019

If we’re on a demo and I’ve done my research, I can usually just show these people how many people are searching for their product and services at Google and which keyword phrases to focus on first in order to start generating some of that traffic. After a demo, usually people are at least a bit less skeptical.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Walker Sands

DECEMBER 12, 2023

CRN’s readership includes value-added resellers (VARs), consultancies, the system integrators (SIs), managed service providers (MSPs) and, to an extent, distributors. Like any publication, we write things we think our audience would be interested in,” he said. I don’t want to be DM’d on Twitter, or texted,” he said.

Enterprise Management 64

Enterprise Management Media Bandwidth PR 64

Hubspot

FEBRUARY 21, 2018

You can look at Twitter advertising as an example," Webb explains. According HubSpot's VP of Marketing Meghan Keaney Anderson , it’s easy to forget that successfully marketing your products and services requires more than just promotion. For example, let’s look to the world of public relations.

Budget Programs 101

Budget Programs Marketing Budget Paid Content Marketing Budget Creation 101

Biznology

OCTOBER 21, 2014

The same thing goes for public relations and marketing. Here’s a secret: all the best PR men and women are really persistent. You can’t just rely on one cracker-jack, hyper-rolodexed, PR superstar in the Internet age. The relationship graveyard is full of missed connections. Lessons in persistence.

Advertising Agencies 80

Advertising Agencies Public Relations PR Ideal Customer Profiles 80