Marketing Craftmanship

AUGUST 31, 2011

Self-serving Press Release Content Has Killed PR. And its sole purpose was to provide the press with information likely to be of interest to the public; containing what journalists still call “news value.”. Public Relations, as a profession and a function, will simply cease to exist.

Public Relations 100

Public Relations Press PR Content 100

Webbiquity

AUGUST 1, 2023

Social Media Profiles and Activity Depending on the nature of the site, its target market, and overall strategy, either create new social media profiles linked to the site, or at least announce the site from existing social media accounts.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Brandpoint

DECEMBER 18, 2019

Starting in the early ’90s, Brant seems to have done it all: from PR for an entertainment retail company to corporate communications for Thomson Reuters to financial services PR at Thrivent Financial to news editing at University of St. I sat down to talk with him about his book, his career and public relations in general.

PR 97

PR Public Relations Work Management Media 97

Webbiquity

FEBRUARY 14, 2020

When evaluating you as a job applicant for any role in marketing (particularly social media marketing) or public relations (PR), prospective employers will scrutinize your social media presence and activity. Your social media profiles are no longer just for amusement and socializing. Blurred Lines. An Awesome Opportunity.

Social Media 242

Social Media Media PR Profiling 242

Walker Sands

SEPTEMBER 16, 2022

From data-driven campaigns to strategic funding announcements, our public relations experts continue to produce exceptional results for our clients. The PRSA Summit Awards showcase outstanding contributions to the public relations industry in the Puget Sound area, and it’s an honor to be recognized among this year’s top PR campaigns.

Public Relations 98

Public Relations Thought Leadership PR Outreach 98

BDB

NOVEMBER 8, 2023

In today’s competitive business landscape, mastering the art of PR is paramount to craft a distinct presence and authoritative profile. However, is B2B PR just as good as its ability to demonstrate its impact? Measuring the return on investment (ROI) of PR efforts has long been a challenge for the industry.

PR 26

PR Campaigns B2B Thought Leadership Advertising Agencies 26

SmartBug Media

SEPTEMBER 23, 2019

You may already understand that public relations , or earned media, can be an impactful tool in getting exposure for your small business brand. Some say PR has 10 times the impact of traditional advertising because positive media coverage is considered to be an independent, third-party endorsement for your company.

PR 61

PR Public Relations Brand Identity Branding 61

Marketing Insider Group

NOVEMBER 18, 2020

As mainstream media continues to shrink and tech press primarily focuses on the biggest companies, Nutanix needed to find ways to effectively raise its profile in order to remain successful in a highly competitive and transformative industry, according to Jennifer Massaro, senior director of Public Relations and executive director of The Forecast.

Forecasting 326

Forecasting Cost Per Click B2B Thought Leadership Demand Generation Agencies 326

Thinkers360

MARCH 31, 2024

Top 50 B2B Thought Leaders, Analysts & Influencers You Should Work With In 2024 (APAC) Thought Leader (Alphabetical) Thought Leader Profile & Portfolio Top Ranking Thinkers360 Leaderboards Dr. Mazlan Abbas FAVORIOT Contact Dr. Mazlan Abbas IoT, GovTech, Smart Cities DV Abhang,C.P.M.,CPSM CPSM Ram Ratna Group Contact DV Abhang,C.P.M.,CPSM

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Top Rank Marketing

OCTOBER 6, 2023

Insider Intelligence The Public’s Perception of the Advertising and PR Industry Remains Poor New Gallup data has shown that the advertising and public relations (PR) sectors have hit a new low when it comes to public perception, with 19 percent of U.S.

B2B Marketing 133

B2B Marketing Social Marketing Planning B2B 133

Thinkers360

MARCH 22, 2024

To see the full list (including industry-leading in-depth profiles, portfolios and media kits) or to participate in any of our leaderboards (by sharing your own thought leadership content), SIGN-UP for Thinkers360 today! There is no difference in how we calculate the rankings between free and paid members.

B2B Thought Leadership 140

B2B Thought Leadership Work Management Thought Leadership B2B 140

Walker Sands

JULY 29, 2021

With an increasing number of B2B tech brands vying for media attention, our Seattle team has continued to help our West Coast clients stand out from the crowd, reach key target audiences and earn credible recognition through strategic public relations programs that secure strong media results.

Public Relations 98

Public Relations PR Ideal Customer Profiles Advertising Agencies 98

Thinkers360

APRIL 28, 2024

13 Timothy Snow Snow Digital PR Contact Timothy Snow Score: 36.87 To see the full list (including industry-leading in-depth profiles, portfolios and media kits) or to participate in any of our leaderboards (by sharing your own thought leadership content), SIGN-UP for Thinkers360 today! Joybert Javnyuy Score: 39.38 Score: 30.33

B2B Thought Leadership 112

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 112

Biznology

FEBRUARY 20, 2018

You’ll be happy to know that unlike emerging technologies, the pace of marketing and PR is a little slower. While I have been writing about digital marketing and PR every week for at least 9 years on sites like Socialmedia.biz and Biznology, I have been writing about digital PR and marketing since 2002 and blogging since 1999.

Marketing Management 202

Marketing Management PR Marketing Automation Services Public Relations 202

Thinkers360

MAY 6, 2024

To see the full list (including industry-leading in-depth profiles, portfolios and media kits) or to participate in any of our leaderboards (by sharing your own thought leadership content), SIGN-UP for Thinkers360 today! Simply Sign Up for Thinkers360 and start building your profile, portfolio, and media kit.

B2B Thought Leadership 124

B2B Thought Leadership Work Management Thought Leadership Lead Scoring 124

Thinkers360

MARCH 8, 2024

To see the full list (including industry-leading in-depth profiles, portfolios and media kits) or to participate in any of our leaderboards (by sharing your own thought leadership content), SIGN-UP for Thinkers360 today! There is no difference in how we calculate the rankings between free and paid members.

B2B Thought Leadership 118

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 118

Adobe Experience Cloud Blog

SEPTEMBER 23, 2010

Traditional B2B public relations is no longer the highest-demand avenue to develop an effective voice for your brand. According to a recent Digital Readiness Report , 18% of marketing decision makers have no interest whatsoever in traditional PR. What are some of the key tactics to modern PR? News feeds. Industry forums.

Public Relations 48

Public Relations Tips B2B RSS 48

Tomorrow People

MARCH 7, 2012

What has changed in PR? Once upon a time, PR for business used to be simply about gaining coverage in the local and national press. There’s no doubt that developing a credible and consistent profile for your brand is as important as ever. ” Content is still an essential part of an effective PR campaign.

PR 120

PR Inbound Marketing Effectiveness Planning 120

Marketing Craftmanship

MARCH 13, 2021

Media relations (or press relations) involves risks and consequences that can quickly derail any career, either as a corporate executive or PR agency rep. While representing a major chain of food stores as outside PR counsel, I brought in a Forbes reporter in hopes of having her write a company profile.

Media 147

Media PR Press Advertising Agencies 147

Thinkers360

APRIL 20, 2024

To see the full list (including industry-leading in-depth profiles, portfolios and media kits) or to participate in any of our leaderboards (by sharing your own thought leadership content), SIGN-UP for Thinkers360 today! Simply Sign Up for Thinkers360 and start building your profile, portfolio, and media kit. Ken Ip Score: 31.42

B2B Thought Leadership 114

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 114

Sword and the Script | B2B

SEPTEMBER 19, 2023

Or worse we’ve seen an ideal customer profile (ICP) or buyer persona on a slide once or twice. First, marketing and PR needs direct contact with customers and prospects (which can be challenging with the account manager model in B2B). Hire a B2B marketing and PR consultant who can think strategically and execute effectively.

Ideal Customer Profiles 91

Ideal Customer Profiles PR Buyer Personas Marketing Management 91

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?

PR 162

PR Social Media Paid Content Media 162

Thinkers360

MARCH 15, 2024

To see the full list (including industry-leading in-depth profiles, portfolios and media kits) or to participate in any of our leaderboards (by sharing your own thought leadership content), SIGN-UP for Thinkers360 today! International Keynote Speaker Quiñones & Partners Group S.A.

B2B Thought Leadership 57

B2B Thought Leadership Thought Leadership Work Management Digital Transformation 57

Chris Koch

NOVEMBER 12, 2010

Thanks for the great comments on last week’s post, “Is the Era of PR Over.&# Okay, so if the traditional model for PR is failing, what do we do instead? I’m not saying we fire all PR people. Every company needs a guard dog or two to be around in case of a PR disaster. This is the new primary role for PR.

PR 100

PR Peer-to-peer Press Public Relations 100

Hinge Marketing

MAY 22, 2023

For example, public relations, both traditional and digital varieties, are favored by High Growth firms. But when they do invest in PR, it tends to be less focused on traditional PR and more focused on the digital varieties. Interestingly, digital PR is an important tool for accelerating SEO gains.

Marketing Budget 112

Marketing Budget Budget Programs Marketing Budget Creation Allocation 112

Thinkers360

MARCH 1, 2024

To see the full list (including industry-leading in-depth profiles, portfolios and media kits) or to participate in any of our leaderboards (by sharing your own thought leadership content), SIGN-UP for Thinkers360 today! Simply Sign Up for Thinkers360 and start building your profile, portfolio, and media kit.

Education 120

Education B2B Thought Leadership Thought Leadership Lead Scoring 120

Bluetext

MARCH 31, 2023

Press releases have long been the quintessential staple of a Public Relations and Communications business strategy. As a top public relations agency, Bluetext PR specialists have broken down the key elements of press release strategies that drive results. Ready to power up your PR strategy?

Press 45

Press Traffic Marketing Websites Public Relations 45

sagefrog

NOVEMBER 14, 2023

Reevaluate Your Ideal Customer Profile (ICP) Understanding your decision-makers is foundational, but for a laser-focused marketing strategy, you also need to define your Ideal Customer Profiles (ICPs). This profile guides all aspects of your marketing strategy, from lead generation to customer retention.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Walker Sands

OCTOBER 12, 2021

But when it comes to pitching stories to reporters, public relations and marketing professionals often misunderstand our journalist friends. The same goes for my Walker Sands colleagues who have also made the move from the newsroom to PR, and we’ve made it our mission to help our clients avoid committing the same mistakes.

Ideal Customer Profiles 94

Ideal Customer Profiles Public Relations PR Ethics 94

Thinkers360

APRIL 14, 2024

32 Timothy Snow Snow Digital PR Contact Timothy Snow Score: 32.93 To see the full list (including industry-leading in-depth profiles, portfolios and media kits) or to participate in any of our leaderboards (by sharing your own thought leadership content), SIGN-UP for Thinkers360 today! Terry Earthwind Nichols Score: 37.19

B2B Thought Leadership 70

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 70

Thinkers360

MARCH 8, 2024

To see the full list (including industry-leading in-depth profiles, portfolios and media kits) or to participate in any of our leaderboards (by sharing your own thought leadership content), SIGN-UP for Thinkers360 today! Simply Sign Up for Thinkers360 and start building your profile, portfolio, and media kit. Pinter Score: 32.79

B2B Thought Leadership 116

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 116

Marketing Craftmanship

MARCH 8, 2018

Arthur from hijacking brand endorsements, as he continues to promote this service (and many others) on his LinkedIn profile and his websites, including the “ Status Factory.”. There are certainly many PR firms that help clients to generate earned media coverage based on bona fide thought leadership and subject matter expertise.

SME 100

SME PR Ideal Customer Profiles Thought Leadership 100

Biznology

JUNE 12, 2018

We build a custom technological framework for the unique search profile discovered in the analysis stage. Some fluctuation as the results adapt to the changing profile. Marketers are wizards and PR is magic. We promote welcome items and demote unwelcome items using our proprietary and patented technology and methods.

Work Management 207

Work Management Marketing Management Process Ideal Customer Profiles 207

Thinkers360

MAY 18, 2024

To see the full list (including industry-leading in-depth profiles, portfolios and media kits) or to participate in any of our leaderboards (by sharing your own thought leadership content), SIGN-UP for Thinkers360 today! Simply Sign Up for Thinkers360 and start building your profile, portfolio, and media kit.

Startups 52

Startups B2B Thought Leadership Thought Leadership Lead Scoring 52

Thinkers360

MARCH 22, 2024

To see the full list (including industry-leading in-depth profiles, portfolios and media kits) or to participate in any of our leaderboards (by sharing your own thought leadership content), SIGN-UP for Thinkers360 today! Simply Sign Up for Thinkers360 and start building your profile, portfolio, and media kit.

B2B Thought Leadership 101

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 101

Thinkers360

MAY 13, 2024

To see the full list (including industry-leading in-depth profiles, portfolios and media kits) or to participate in any of our leaderboards (by sharing your own thought leadership content), SIGN-UP for Thinkers360 today! Simply Sign Up for Thinkers360 and start building your profile, portfolio, and media kit. Pinter Score: 31.21

B2B Thought Leadership 60

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 60

Thinkers360

APRIL 7, 2024

To see the full list (including industry-leading in-depth profiles, portfolios and media kits) or to participate in any of our leaderboards (by sharing your own thought leadership content), SIGN-UP for Thinkers360 today! Simply Sign Up for Thinkers360 and start building your profile, portfolio, and media kit.

B2B Thought Leadership 88

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 88