Ideal Customer Profiles PR Profiling Public Relations 
SmartBug Media
FEBRUARY 1, 2023
When it comes to marketing and public relations during a recession, the same holds true. PR and Marketing During a Recession When facing a recessionary environment, the following approaches to your PR and marketing strategies will help you effectively navigate the challenges ahead.
Sword and the Script | B2B
SEPTEMBER 19, 2023
Or worse we’ve seen an ideal customer profile (ICP) or buyer persona on a slide once or twice. There are two problems with an ICP on a slide. First, marketing and PR needs direct contact with customers and prospects (which can be challenging with the account manager model in B2B).
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Launch Marketing
SEPTEMBER 9, 2020
If you haven’t already thought about implementing a public relations (PR) strategy into your integrated marketing plan, now is a great time to get started. To make the most of every opportunity, considering the addition of public relations to your marketing strategy could strengthen awareness of your brand and products.
sagefrog
NOVEMBER 14, 2023
In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. Establish a Consistent Brand Identity Your brand should embody the complete visual and emotional experience you offer your clients.
Webbiquity
AUGUST 1, 2023
To that end, here are nine recommendations for strategies and tactics to get the attention of both search engines and your prospective customers or website visitors. But organizations typically seek to accelerate this process as much as possible. Just be sure to do it right (soooo many people do it wrong).
Sprout Social
AUGUST 24, 2022
The nature of social media and marketing has transformed the public relations industry. Similar to marketers and social media managers, public relations professionals must wear several hats while balancing collaboration. What is public relations marketing?
Walker Sands
JULY 20, 2022
The PRSA Skyline Awards recognize campaigns that display creativity and produce exceptional results in public relations, and we are honored to receive an award in the Integrated Communications (Business to Business) category for our data-driven PR campaign for Visier.
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