markempa

MAY 21, 2007

Build an ideal customer profile – Focus your energy on leads that best fit your ideal customer profile. Rigorously qualify - Every sales opportunity to make sure they fit your ideal client/customer profile before you starts to develop a proposal or agree to do work. Be patient and youll build the opportunity profile over time.

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Sales Qualified Leads 120

markempa

AUGUST 7, 2006

Categories B2B Telemarketing Books Cold Calling CRM Current Affairs Direct Marketing Email Marketing Event Marketing Human Touch Lead Generation Lead Management Lead Nurturing Lead Qualification Leadership Marketing Strategy My Podcast Personal Messages Podcasting Public Relations (PR) Referral Marketing ROI Measurement Sales Sales Leads Social Media (..)

Ideal Customer Profiles 120

Ideal Customer Profiles Lead Generation Webinar Metrics Generation 120

Convince & Convert

MAY 5, 2010

John & Partners , a full-service advertising and public relations firm, based in Jacksonville. link] [link] Eileen Buleza Interesting approach one PR agency is taking to build online communities and connecting consumers with brands. .&# And Now For Something Completely Different But here’s where it gets interesting.

Social Media 126

Social Media Advertising Agencies Paid Search Agency Media 126

Convince & Convert

FEBRUARY 10, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. RT @tweetmeme [link] [link] Lee Johnson ??? si ya me trae de encargo as como la ves de inocente. Tiene sangre de troll. Im Jay Baer.

Social Media 128

Social Media Email Marketing Social Marketing Paid Search Agency 128

markempa

JUNE 14, 2006

« New Book: Lead Generation for the Complex Sale is officially released | Main | PR Has New Rules for Reaching Buyers Directly » Why Most B2B Sites Fail to Convert Sales Leads Most people coming to your website arent coming to your website to buy. They are coming to your site for information.

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120

markempa

JUNE 13, 2007

« Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott | Main | Social Media Pundits Disconnect from B2B Marketing » The Physics of Trigger Events for Lead Generation Most buyers arent ready to buy when were ready to sell.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

markempa

SEPTEMBER 29, 2006

Centralizing leads for profiling and scoring. It is fascinating to see just how versatile––and necessary––the phone is for lead generation, with such applications as: Initial prospecting and qualification. Qualifying inquiries from various sources. Appending data and information. Reconnecting with past customers and leads.

Telemarketing 120

Telemarketing Lead Generation Sales Qualified Leads BtoB 120

markempa

MARCH 30, 2007

The goal is not to try to buy the biggest list possible, but instead build the most relevant list possible based your ideal customer profile. Once the in-house lists are collected and combined, they can be evaluated for compliance with your ideal customer profile (target market). Most of the time, I’ve found the answer is "no.”

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

Convince & Convert

SEPTEMBER 14, 2010

Be a Hunter, Not a Gatherer Now, more than ever you have to know the psychographic and demographic profile of your potential customers. Ideally, you also want a way to import the tags already available on user profiles. You’re in hunting mode, looking for tracks and setting lures. Im Jay Baer.

Social Media 123

Social Media Work Management Marketing Management Media 123

markempa

MARCH 8, 2006

Register for this webcast registration is closed. Register for this webcast registration is closed.

Webcast 120

Webcast Ideal Customer Profiles Lead Generation Generation 120

Convince & Convert

JULY 6, 2010

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs.

Social Media 138

Social Media Media Webinar Metrics Paid Search Agency 138

markempa

MAY 9, 2006

" Just by developing an Ideal Customer Profile InTouch saw one clients average sale, which had been $60,000, increase by more than 30 percent to $80,000, while overall revenue increased by 20 percent. The sales team focused on fewer opportunities - requiring the same effort as before - but the results were of much higher quality.

Lead Generation 120

Lead Generation Ideal Customer Profiles Activities Marketing Qualified Leads 120

markempa

MAY 23, 2005

Rigorously qualify - every sales opportunity to make sure they fit your ideal client/customer profile before you develop a proposal or agree to do work. Rigorously qualify - every sales opportunity to make sure they fit your ideal client/customer profile before you develop a proposal or agree to do work.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

markempa

AUGUST 11, 2005

Ive found it is far more effective to focus on lead generation via micro-conversions that build an opportunity profile over time such as; requesting an email address, then asking for first and last name, later requesting a phone number and so on. So how can we do both? So how can we do both?

Lead Generation 120

Lead Generation Paper Webinar Metrics Sales Qualified Leads 120

Heinz Marketing

JANUARY 15, 2018

– Not just blogs and whitepapers — web design, PR, sales enablement, creative working together to grow revenue and marketing ROI. – Evolution of public relations; how to use it to enhance inbound strategy. – Data-oriented. – Importance of the marketing to sales handoff with inbound.

Top of Funnel 56

Top of Funnel Ideal Customer Profiles Work Management Demand Generation Agencies 56

markempa

JANUARY 18, 2005

So sales leaders and marketers take this as a cautionary tale - when sales people say I want "HOT Leads", you can help them better target their opportunities by jointly developing an ideal customer profile and universal lead definition before lead generation begins.

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Lead Scoring 120

Convince & Convert

JUNE 24, 2010

You'd be surprised at how many people will relate to you, and ultimately, click on your profile, your website, and retweet you to their followers. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

markempa

NOVEMBER 1, 2003

Ideal customer profile - why is it important? Ideal customer profile - why is it important? Listen to lead generation interview (File size is 1.48 MB) (Show length 6:28 minutes) Show Notes What is lead generation for the complex sale? What is a complex sale? Strategy vs. Tactics – what’s going on? What is a complex sale?

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation B2B Thought Leadership 120

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. From a PR angency perspective (I work on the digital team for Porter Novelli), I’d add the myth that social media is a specialist skill.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

SEPTEMBER 20, 2010

Compare that ratio to Facebook, where 88% have heard of it, and 41% have a profile (a conversion rate approaching 50%). Profile pictures for trending topics-U.S. Profile pictures for trending topics-U.S. Profile pictures for trending topics-U.S. What’s most surprising to you about Twitter in America?

Social Media 160

Social Media Media Stats Statistics 160

Convince & Convert

JUNE 2, 2010

Watching the video, I was reminded of the superficiality of online dating websites: Answer some multiple choice questions, upload some choice photos, and have prospective dates mentally mark yes or no based on your profile. just my PR friends, just my girl friends) and that privacy & capability would be important to me in an app.

Social Media 134

Social Media Media Curation Webinar Metrics 134

Convince & Convert

JULY 14, 2010

If a non-profit has a strategic objective to “further engage current donors”, with 600 million people on Facebook it is a sure bet that some of them have a profile. I now take the organization’s current strategic plan, CEO’s vision, mission statement and make those the metrics of a social media strategy. Do you agree? link] very true!

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

Convince & Convert

SEPTEMBER 8, 2010

We easily forget that Facebook was one of the first social networks that insisted that we use REAL names, and policed personal profiles accordingly. Recall that MySpace was the logical heir to the online profile/social network world pioneered by Geocities, Tripod, and Angelfire. And over 50% of profiles are locked down private.

Paid Content 137

Paid Content Facebook Paid Search Agency Advertising Agencies 137

Convince & Convert

SEPTEMBER 21, 2010

Integrating Email and Social Media with Flowtown 7 Ingredients in the Perfect Twitter Profile Content Lessons Learned A few patterns become instantly clear when I look at this information: Time matters, but not in a consistent way. Build Your Brand a Social Content Ladder in 5 Steps Is Starbucks the Most Dangerous Competitor to Facebook? (co-authored

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

ClearVoice

DECEMBER 19, 2018

Other paid content distribution networks focus on getting your content listed on properties like ESPN, CNN and other high-profile sites. Ambassador word-of-mouth marketing and referral software. Public relations. Three resources for your PR-related content efforts include: Cision for earned media management.

Distribution 97

Distribution Marketing Automation Services Promotion Tactics 97

Convince & Convert

SEPTEMBER 21, 2010

If a company wants to really reach at a local level a large “branded&# presence needs to be broken down to local pages or profiles. It is very economical for a smaller PR agency or large (from $9.99 This can be a problem if a business doesn't have a management tool in place. I have to say that I am impressed so far.

Social Media 157

Social Media Media Paid Content Work Management 157

Convince & Convert

JUNE 15, 2010

It's basically an online address book that automatically scans the web, accesses various social graph apis and builds a social profile of all of your contacts. It's basically an online address book that automatically scans the web, accesses various social graph apis and builds a social profile of all of your contacts.

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155

Convince & Convert

MAY 19, 2010

A Facebook profile update is very shareable. However, that Facebook profile update is not inherently discoverable by search engines — creating a weakness for that tool. Discoverable, Iterative and Shareable) …Facebook profile seems to be discoverable due to static user names [link] Russ Henneberry @TheRiseToTheTop Agreed!

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

markempa

APRIL 24, 2007

We may also have well-meaning friends and families setting us up on blind dates (aka referrals), and we may also run into those people who have heard good things about us from other people and want to get to know us better (aka word of mouth). Be patient and youll build the opportunity profile over time.

Lead Nurturing 120

Lead Nurturing Lead Generation Lead Scoring Lead Ranking 120

Envy

NOVEMBER 4, 2019

Introduction: The PR and Inbound Marketing Marriage. Your B2B marketing toolkit includes inbound marketing and public relations (PR) among other strategies. PR and inbound marketing often share channels, content, and should rely on the same consistent messaging. Defining PR. Answer is, of course, no.

PR 96

PR Inbound Marketing Top of Funnel Work Management 96

Convince & Convert

MAY 3, 2012

The thing that’s hot on my mind right now is what I blogged about today on Social Media Explorer , which is the problems with social profiling. Jeremiah Owyang wrote a really nice post last week on what social profiling will do, how it will work in the real world. If you want to rant, we’ll just sit here and listen.

Social Media 114

Social Media Media Paid Search Agency Work Management 114

Convince & Convert

MARCH 9, 2010

Sure, have a profile on Twitter, but if all of your sales are from footfall to your single store in Barrow, Alaska, I wouldn't expect great things. Sure, have a profile on Twitter, but if all of your sales are from footfall to your single store in Barrow, Alaska, I wouldn't expect great things. link] Sheamus Quite. Im Jay Baer.

Social Media 135

Social Media Media Webinar Metrics Marketing & Strategy 135

Convince & Convert

SEPTEMBER 21, 2010

link] … [link] ASDA’A B-M PR 39 useful social media tools as listed by Jay Baer: [link] [link] Susan Prater The 39 Social Media Tools I'll Use Today – [link] (via @jaybaer). link] Must-read for PR/marketing pros. link] Must-read for PR/marketing pros. What a great comprehensive list!

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

MARCH 16, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Post originally written for Social Media Examiner – modified today for this version). Im Jay Baer.

Social Media 125

Social Media Media Paid Content Webinar Metrics 125

Online Marketing Institute

OCTOBER 31, 2010

link] … [link] ASDA’A B-M PR 39 useful social media tools as listed by Jay Baer: [link] [link] Susan Prater The 39 Social Media Tools I'll Use Today – [link] (via @jaybaer). link] Must-read for PR/marketing pros. link] Must-read for PR/marketing pros. What a great comprehensive list!

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

APRIL 7, 2010

Source: Jay Baer #foursquare #analysis #socialmedia #PR [link] Joseph Manna Jay, very good points and I share the same views. We can then upload pictures and comments to this “check-in&# and all of this shows up on my profile creating a “footpath&# or record of my recent activities. Not sure where Gowalla is on that front.

Analysis 152

Analysis Social Media Work Management Mobile Marketing 152

Convince & Convert

APRIL 27, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Why can’t you find the Randys in your company, and let them train everyone else? Im Jay Baer.

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133