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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. We have divided these experts based on the niche they talk about the most.

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B2B Reads: Summer Reads, Word of Mouth, and Live Video

Heinz Marketing

10 Best Summer Reads for B2B Professionals. Some awesome books to check out for your summer reading list. Thanks for your recommendations, Brandon Redlinger. SEO vs. PPC: When to Optimize and When to Pay for Traffic. A great explanation of SEO vs. PPC to help you decide which is better for your business.

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How to Get Quick Results With SEO Sprints: The DriveSafe Case Study

Moz

Posted by ChristopherHofman Currently, many businesses face challenging times and are moving their SEO budget to disciplines which offer quicker wins. But you can also create instant results with SEO, and it can be done on a small budget even when you are up against bigger players in your industry. The Google challenge.

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SEO Competitive Analysis for B2B — Whiteboard Friday

Moz

Keeping that rule in mind, in our last Whiteboard Friday episode before 2021, guest presenter Joyce Collardé of Obility walks you through how to conduct a competitive SEO audit, helping you address your improvement areas and surpass your competition in the SERPs. ? I am the SEO Supervisor at Obility. Video Transcription. Hi, Moz fans.

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Building a future-ready marketing operations team

Martech

Look for your Tweeners Having recently attended a conference where she heard data guru Tom Redman talk about “People and Data,” his latest book, she turned to its pages for inspiration. It was already the second week of January, signaling that she and her team only had ten weeks to go until the end of their fiscal year.

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45 Top YouTube Channels for Marketing Professionals

Zoominfo

The philosophy behind this channel reads as follows: Smart entrepreneurs who want to thrive in today’s marketplace must master the fields of psychology, marketing, and human behavior. Not only does this impact our personal lives on a regular basis—i.e. searching for recipes, directions, or new bars to try out. 1. Marketing 360.

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12 Pay Per Click Professionals Crushing the PPC Advertising Game

Outbrain

The true power of pay-per-click (PPC) advertising is its ability to drive bottom-line results for businesses. Approximately two-thirds of people who click on a PPC ad do so to purchase a product. As such a prominent part of the online marketing world, PPC advertising has attracted some of the best minds in the business.