Customer Experience Matrix
OCTOBER 29, 2023
Even the major marketing suite vendors, who initially argued a separate (“persistent”) database wasn’t necessary, eventually discarded that position and introduced products that matched our criteria. A successful concept like CDP quickly takes on a life of its own. As always, the details depend on the situation.)
Customer Experience Matrix
APRIL 15, 2024
The immediate question is whether it can retain its position as a primary platform for customer data and customer-facing applications, or that role will be taken over by cloud platform vendors like Google Cloud, Amazon Web Services, and Microsoft Azure and cloud database specialists like Snowflake and Databricks.
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Customer Experience Matrix
JULY 1, 2023
This suggests that fewer specialist martech products will be needed, since truly new applications are relatively rare. Moreover, the productivity benefits of integrated suites are magnified when AI can easily orchestrate tasks within the suite, but not those on the outside. Maybe their inputs will even make a positive difference.
Customer Experience Matrix
FEBRUARY 3, 2020
What’s particularly intriguing is the industry position of the firms in these deals. Notably, the firms that engaged in asset sales were much smaller: only IgnitionOne would have fallen within the top thirty and their deal might be considered more of an acquisition, since Zeta Global is apparently still selling the product.
Customer Experience Matrix
APRIL 30, 2019
One well known example is DuckDuckGo , which positions itself as “a search engine that doesn’t track you”. Specifically, there's a crop of systems that are privacy-safe alternatives to dominant social, search, email and other common consumer technologies. But there are plenty of others.
Customer Experience Matrix
MAY 2, 2007
I think yesterday’s comments on lifetime value and product reporting need a bit of clarification. This is where product- and promotion-specific metrics are often used without consideration of their future value impact. Once a customer is acquired, it becomes much more plausible to consider each sale as independent.
Customer Experience Matrix
NOVEMBER 3, 2018
An important point is it’s hard to do a good job of delivering messages, so delivery systems are large, complex products. Like message delivery, those are complicated tasks that can easily be the sole focus of a “best of breed” product or products. It often depends on the origins of the product.
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