ClickZ

FEBRUARY 22, 2023

There are multiple ways to measure the impact of paid social on your business, but each method has its own set of challenges. In this article, we’ll explore some of the difficulties that ecommerce brands face when measuring the impact of paid social and discuss ways to navigate these challenges.

eCommerce 129

eCommerce Brand Identity Branding Marketing Analytics Tools 129

Martech

OCTOBER 6, 2023

Marketing has always been challenged to demonstrate impact on pipeline and revenue — and it hasn’t gotten easier. Success metrics have evolved beyond impressions, opens, and click rates, with privacy changes like Apple iOS 15’s open-blocking feature pushing marketers to rethink impact measurement.

Lead Ranking 134

Lead Ranking Analytics Multi-Touch Attribution Lead Scoring 134

SmartBrief - Marketing

MARCH 7, 2024

Use links to your advantage. Align your brand’s platform strategy where most dark social media activity occurs. Despite the growing popularity of social media platforms like TikTok, these marketers believe most dark social activity takes place on mainstay apps like Facebook and Instagram. Ask your audience.

Social Media 104

Social Media Social Marketing Peer-to-peer Media 104

Martech

DECEMBER 18, 2023

Customer data platforms (CDPs) have emerged as a game-changer , enabling businesses to harness the full potential of their customer data. This article covers a CDP use case, its benefits and how to implement them effectively for maximum impact. Measure the cart abandonment rate and its impact on revenue.

Ad Building 106

Ad Building SMS eCommerce Segmentation 106

Martech

MARCH 11, 2024

No matter where your company is at in the post-third-party preparation curve, the truth is that we won’t fully realize the impact on our marketing efforts until Google finally flips the switch and we head into the unknown. Data hygiene is more than just cleaning and organizing your customer data.

Cost per Acquisition 131

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 131

Only B2B

MARCH 13, 2024

Think of your content as seeds of knowledge. Your website is the initial fertile ground, but content syndication allows you to sow those seeds across a wider digital field, reaching afr broader audience for potential growth and harvest, yielding the bounty of revenue. Absolutely, if you can measure its return on investment (ROI).

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

Sprout Social

JANUARY 24, 2024

Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working. Whether aiming to enhance brand awareness, generate leads or boost sales, ensure clarity in your objectives.

Paid Content 100

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 100

Martech

MARCH 21, 2024

However, this transition can be daunting, especially if your MOps function was established before the rapid rise of AI. Define your goals and priorities Before integrating AI into your MOps, you must clearly define your objectives. This sets the course for your entire AI-driven strategy. ROI measurement.

Marketing AI 121

Marketing AI Contingency Planning Work Management Digital Transformation 121

Sprout Social

JANUARY 11, 2024

But measuring something as intangible as that can be tricky. How exactly do you quantify the impact of your brand in people’s minds? They capture the subtle yet significant impressions your brand leaves. Measuring brand awareness quantifies your influence and tells you if you’re getting the most bang for your buck.

Brand Identity 110

Brand Identity Branding Aggregators Marketing Analytics Tools 110

Oktopost

FEBRUARY 26, 2024

Are you measuring the right B2B social media metrics? Many B2B organizations find themselves using social media management platforms originally crafted for B2C brands. As a result, these platforms often lack the nuanced insights needed to thoroughly gauge your social media performance and its impact on revenue.

Social Media 62

Social Media Top of Funnel Media Allocation 62

Oktopost

NOVEMBER 22, 2023

From paid advertising to social selling and analytics, the value you can extract from social platforms is endless. And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI. 7 Top B2B Social Media Trends 1.

Social Media 117

Social Media Trends Media B2B 117

Contently

APRIL 27, 2023

Plus, by promoting collaboration, the right platform can help teams plan, track, and manage every step of the production process. Not sure where to start when choosing a content creation platform? These reviews, left by businesses within your industry, provide intel on platforms already tested by content marketing teams.

Lead Scoring 129

Lead Scoring Lead Ranking Enterprise Management Marketing Management 129

Martech

JANUARY 18, 2024

Does your organization’s martech stack resemble a disjointed patchwork of tools and platforms? Let’s explore how integrating your martech platforms and tools can enhance your marketing strategy and drive meaningful business growth.

CMS Development 116

CMS Development Allocation Budget Programs Business 116

Oktopost

MARCH 10, 2022

Many marketers shy away from social media because they don’t understand how to measure social media return on investment (ROI). Measuring the ROI on social media is easy once you know what you’re looking for. Why Measure Social ROI. How to Measure ROI in Social Media. Why Measure Social ROI.

Social Media 174

Social Media ROI Media Branding 174

Top Rank Marketing

NOVEMBER 9, 2023

If you can’t measure it, you can’t make sense of it. But don’t mistake that to mean it doesn’t make a real, concrete, and measurable revenue impact. Taking steps to track and grow the value of your SEO efforts is not easy, but it is very much worthwhile. There’s no question that SEO delivers a return on investment.

Lead Scoring 129

Lead Scoring Lead Ranking SEO Multi-Touch Attribution 129

Seismic

FEBRUARY 22, 2024

This past fall, I facilitated a conversation with a client titled “Starting to Measure Success,” focused on Seismic’s LiveInsights Analytics module. What does it mean to measure success? How can I define a measurement starting point that could vary for every organization? Together, we delved into the questions I had prepared.

Sales Cycle 81

Sales Cycle Analytics Lead Scoring Lead Ranking 81

Oktopost

FEBRUARY 29, 2024

However, measuring the ROI and maximizing the effectiveness of social selling efforts remains a challenge for many businesses. To effectively gauge the success of social selling initiatives, you need to employ robust analytics and track your prospects as they move through your sales funnel.

ROI 62

ROI Organization Top of Funnel B2B 62

Marketri

APRIL 18, 2024

For companies starting from scratch without these foundational elements, it will take patience and persistence before measurable results in terms of leads and new opportunities start to materialize. There are no shortcuts when building an impactful marketing program. While some early wins may occur, the full impact builds up gradually.

Paid Search Agency 62

Paid Search Agency Advertising Agencies Planning Marketing & Strategy 62

Sprout Social

FEBRUARY 12, 2024

While the impact of influencers in shaping consumer behavior is undeniable, translating it into benefits that resonate with the top brass is key to getting the budgets you need for your influencer program. In this article, we dive deep into the benefits of influencer marketing, and ones that matter the most to your C-Suite.

Advertising Agencies 107

Advertising Agencies Paid Search Agency Lead Scoring Lead Ranking 107

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics. Here’s how you work it out: Step 1.

Paid Content 111

Paid Content ROI Content Marketing Marketing Analytics Tools 111

Stevens & Tate

MARCH 4, 2024

As a marketer, understanding the nuances of both platforms can empower you to craft strategies that resonate with the digital generation. Measuring the impact and engagement of radio ads can be challenging, and the medium offers limited targeting options compared to digital platforms.

Advertisements 95

Advertisements Advertising Paid Search Agency Advertising Mediums 95

ScanmarQED

JANUARY 10, 2024

In this interview, Chief Business Intelligence Officer of GroupM , Bart De Pauw talks with CEO of ScanmarQED, Marcel van der Kooi, on the topic of Triangulation in Marketing Measurement. Marcel : Thanks, Bart and it is true that triangulation is often seen as the optimal way of measuring marketing effectiveness. Marcel: Yes.

Multi-Touch Attribution 105

Multi-Touch Attribution Marketing Budget Work Management Marketing Management 105

Choozle

MARCH 27, 2024

Unlike traditional linear television, where advertisers can reach broad audiences through a handful of major networks, CTV spans numerous platforms, apps, and devices. This ongoing fragmentation in CTV results in inefficiencies in ad buying, negotiation challenges, and campaign management and measurement complexities across various platforms.

Advertising Agencies 81

Advertising Agencies Cost Per Thousand Advertisements Advertising 81

Go Beyond SEO

MARCH 13, 2024

Welcome to our comprehensive guide on using social media for manufacturers to boost your brand. This holds true for manufacturers as well, who can leverage social media platforms to increase brand visibility, engage customers, and drive business growth. Creating engaging content is key to capturing the attention of your audience.

Social Media 78

Social Media Media Brand Identity Branding 78

Martech

MARCH 4, 2024

Conversion Rate: This metric measures the percentage of customers who complete a desired action or goal, such as making a purchase or signing up for a newsletter. Customer Lifetime Value (CLV): CLV is a measure of the total value a customer brings to a business over their entire relationship. Understood?

Lead Ranking 105

Lead Ranking Allocation Churn Rate Lead Scoring 105

Contently

FEBRUARY 23, 2023

We’ll look at how to measure sentiment using examples from brands with successful programs. Customer sentiment measures how people feel about you — specifically your brand, products, or marketing campaigns. Why Marketers Should Measure Sentiment It’s not enough for people to know about a brand anymore.

Marketing AI 147

Marketing AI Webinar Metrics Paid Search Agency Content 147

Sprout Social

JULY 25, 2023

How do you ensure your social media reporting is contextual to your organization’s overall objectives? And how do you show the true impact of your metrics with effective data storytelling for executive buy-in? Why use Google Analytics for social media measurement?

Marketing Analytics Tools 140

Marketing Analytics Tools Social Media Top of Funnel Analytics 140

Martech

AUGUST 15, 2023

Sponsorship analytics platform Relo Metrics (formerly GumGum Sports ) will be adding viewership data from ad measurement company VideoAmp to deliver better measurement of brand exposure during live events. VideoAmp joins Set-Top Box and smart TV data, along with other data inputs, to measure audiences across platforms.

Paid Search Agency 97

Paid Search Agency Broadcasting Impressions Demographics 97

Oktopost

DECEMBER 19, 2023

We’re thrilled to announce the launch of our latest feature, X (Twitter) Threads, designed to make scheduling X Threads from the Oktopost platform easy and intuitive. Our X (Twitter) Threads is natively supported giving you the ability to create, publish, manage, and measure Threads all within one platform.

B2B Thought Leadership 69

B2B Thought Leadership Thought Leadership Work Management Twitter 69

Martech

APRIL 23, 2024

Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms. However, the downstream effects of increased data collection restrictions mean various metrics — like open rates and measurement methods used to benchmark success — are no longer reliable.

Top of Funnel 66

Top of Funnel Analytics De-duplication Work Management 66

Contently

MAY 2, 2023

Content marketing platforms like Contently offer a variety of tools and resources designed to streamline the content creation and distribution process, all while offering a Managing Editor to create the brief, manage the freelancers, and give the content a polish before it ever hits your desk.

Enterprise Management 108

Enterprise Management Marketing & Strategy Work Management Marketing Strategy 108

Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth. Which key goals will your marketing efforts affect?

Marketing Automation Services 108

Marketing Automation Services Work Management Lead Scoring Lead Ranking 108

Convince & Convert

JANUARY 31, 2024

But how do you manage all these tasks across multiple social media platforms without compromising your content quality, consistency, and sanity? These tips will help you streamline and harmonize your workflow and advance your goals. Which KPIs will I use to measure performance? I have the solution.

Social Media 129

Social Media Efficiency Work Management Marketing Management 129

Martech

MARCH 28, 2024

74% say that AI has positively impacted their ability to upsell or cross-sell. 43% found AI tools to be most impactful in marketing, helping with creating content (48%), data analytics and reporting (45%) and learning how to do things (45%). Measured has a new media measurement platform featuring AI and machine learning.

Marketing AI 58

Marketing AI Marketing Management Marketing Analytics Tools Eloqua 58

Martech

SEPTEMBER 14, 2023

The IAB introduced new guidelines to improve measurement across retail media networks (RMNs) this week. Nearly two-thirds of ad buyers (62%) cited the lack of measurement standards as a top challenge to continued growth, a new IAB study found. In-store measurement. Personalization and consumer insights. Guidelines.

Guidelines 125

Guidelines Advertising Agencies Media Paid Search Agency 125

ClearVoice

JANUARY 8, 2024

It delves into techniques for defining impactful goals that serve as a roadmap for a smooth journey toward growth. Clear goals , on the other hand, not only provide a sense of purpose but also serve as benchmarks for measuring progress and success. They’re specific, measurable, achievable, relevant, and time-bound (SMART).

Allocation 94

Allocation Planning Paid Search Agency Marketing Analytics Tools 94