Martech

AUGUST 31, 2023

Here are this week’s AI-powered marketing technology releases: OpenAI ‘s ChatGPT Enterprise is a business-grade AI chatbot that offers enterprise-grade security and privacy, unlimited higher-speed GPT-4 access, longer context windows and free credits to use the API. In your inbox. Business email address Subscribe Processing.

Enterprise Management 117

Enterprise Management Advertising Agencies API Multi-Channel 117

Top Rank Marketing

NOVEMBER 17, 2023

B2B Video Is Bringing in Customers [Report] 91 percent of B2B marketers have said that their organization has used video in marketing efforts, with 90 percent noting that video has helped increase traffic, while 71 percent of B2B brands have used videos created especially for social media, with 70 percent having utilized explainer videos — three of (..)

B2B Marketing 106

B2B Marketing Search Marketing B2B Google 106

Thinkers360

MARCH 31, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! Join us today !

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Marketing Insider Group

MARCH 13, 2023

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. But what exactly are the best content marketing practices?

Marketing Budget 227

Marketing Budget Work Management Marketing Management Marketing Budget Creation 227

Martech

FEBRUARY 8, 2024

More than a third of marketers (36%) say their company doesn’t have a “clear and actionable plan for AI integration into their marketing strategy,” according to a new report. On the plus side, 40% said they have “a clear plan and are executing it well.”

Marketing AI 93

Marketing AI Allocation Zoominfo ROAS 93

Zoominfo

FEBRUARY 17, 2023

This report looks at our environmental, social and governance responsibilities over the past year, along with our short- and long-term goals. We introduced a free-to-employees medical care plan to ensure every employee has coverage, and enhanced our medical plan options to continue to provide high-quality coverage.

Enterprise Management 130

Enterprise Management Work Management Zoominfo Marketing Management 130

Marketing Insider Group

MAY 31, 2023

But do you know how direct the relationship is between understanding your customers’ needs and maximizing the results of your marketing efforts? This allows you to identify gaps in the customer experience and opportunities for improvement, as well as develop targeted marketing strategies that resonate with your audience.

Enterprise Management 259

Enterprise Management B2B Marketing Tools Marketing Management 259

Thinkers360

MARCH 22, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! Join us today !

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Martech

APRIL 16, 2024

If you’re like most marketers, you’ve been hearing the term “real-time” a lot lately. And you’ve probably been wondering, what is real-time marketing? It can sound like marketers need to live in the world of the Oscar contender Everything Everywhere All at Once. What do marketers mean when they say “real-time”?

Enterprise Management 108

Enterprise Management Paid Search Agency Planning Marketing Management 108

SocialPilot

JANUARY 31, 2024

It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable. You should start by reading some impactful influencer marketing case studies.

Case Study 90

Case Study Case Studies Work Management Studies 90

Vision Edge Marketing

MARCH 21, 2023

In this episode we’ll explore seven success factors for scaling, with particular emphasis on planning, preparation, technology, guides and sherpas. And it can be particularly challenging because it often involves expanding into new markets, developing new products or services, and managing larger teams. The same applies to business.

Contingency Planning 159

Contingency Planning Work Management Marketing Management Business 159

Marketing Insider Group

FEBRUARY 6, 2023

As marketers we know the importance of planning, executing, and measuring the results of campaigns. Skate to where the puck is going, not to where it has been” may be a rather overused quote, but it’s very in true in marketing. We are in the era of digital-first marketing.

B2B Thought Leadership 230

B2B Thought Leadership Lead Ranking B2B Marketing Planning 230

Salesforce Marketing Cloud

APRIL 10, 2024

Unlock trapped data and deliver innovative customer experiences with AI Discover how to unlock your trapped data, deliver personalized customer experiences, and take full advantage of AI with Data Cloud and Salesforce Professional Services. That’s where the Signature Success Plan comes in. Get the guide 1.

Marketing AI 59

Marketing AI Lead Scoring Lead Ranking Marketing Management 59

Webbiquity

NOVEMBER 22, 2022

It’s been another “interesting” year for marketers. They’ve had to remain nimble and revise strategies and tactics as economic and market challenges evolve but don’t disappear. Have the tools in your marketing technology matrix kept up? Brand Monitoring and Social Listening. Ad Intelligence.

Marketing Management 148

Marketing Management Software Marketing Analytics Tools Business 148

chiefmartech

JANUARY 1, 2024

The Martech for 2024 report we published last month ( video presentation ) covered several of the major trends underway, such as aggregation and composability in stacks — especially in the data layer with cloud data warehouses, lakehouses, and lakes. But they also massively expanded the diversity and scope of marketing.

Aggregators 109

Aggregators Work Management Marketing Management Account Based Marketing 109

Martech

MAY 26, 2023

Oracle has removed social sharing and insights tool AddThis from its marketing cloud services. Customers who used AddThis widgets on their sites, enabling visitors to share content on social platforms, have seen the tools disappear with little warning. Oracle acquired AddThis in 2016. Why we care. What’s next.

Tools 106

Tools Custom Publishing Paid Search Agency Marketing Management 106

Marketing Insider Group

OCTOBER 16, 2023

The digital marketing world may continue to change, but one thing’s for sure: content remains king. In-depth content marketing research. That’s where content marketing research tools come into play, streamlining the processes and turning challenges into opportunities. And what sets great content apart from the rest?

Paid Content 258

Paid Content Budget Programs Research Marketing Analytics Tools 258

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency. Go Multichannel.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Webbiquity

FEBRUARY 23, 2021

As Synopsis reports : “The Internet, mobile, and the cloud are all enabling the rapid growth of data. By 2011 at the start of the cloud era this had increased 4x to 2 ZB. In the last 20 years, the way data is used has exploded, especially with the development and embrace of cloud computing. The Market. The Company.

Enterprise Management 316

Enterprise Management Work Management Marketing Management Budget Programs 316

Biznology

FEBRUARY 28, 2018

Marketing transformation. The most common is probably marketing transformation where marketers transition from traditional to digital tools and capabilities. Search, social, analytics, content, commerce, CRM, web, and mobile will all come into play. IT transformation. Operational tranformation.

Digital Transformation 173

Digital Transformation Marketing AI Enterprise Management Work Management 173

TrustRadius Marketing

OCTOBER 27, 2022

The tools we cover are: Adobe Experience Manager Braze Iterable Salesforce Salesforce Experience Cloud Salesforce Service Cloud SAP Service Cloud. These include: Apps Email Social media Live chat Webinars Websites. Compare conversion rates on your different channels to figure out the best way to use your marketing budget.

Enterprise Management 96

Enterprise Management Digital Asset Management Marketing Budget Marketing Automation Services 96

Zoominfo

FEBRUARY 28, 2018

1. Adoption of cloud-based CRM. Recently, however, there’s been a development in the CRM world that’s changing the B2B selling process: Cloud-based CRM platforms. For those who aren’t familiar with this technology—it’s exactly what it sounds like: Instead of living in on-site software systems, CRM data is now hosted on the cloud.

Work Management 225

Work Management B2B Marketing Management B2B Sales 225

Salesforce Marketing Cloud

MARCH 4, 2024

Here are the top three grantmaking tools to use in place of foundationConnect: Track, manage, and deliver funding programs — all in one place Nonprofit Cloud for Grantmaking is designed to maximize your impact. See if your organization qualifies for free or lower-cost options. Learn more 1.

Work Management 52

Work Management Marketing Management Best Practices Vendors 52

Salesforce Marketing Cloud

DECEMBER 5, 2023

You have managed systems rollouts and cloud migrations. NASA plans missions and steers rockets. As you start planning your own AI apps, think about building trust and ethics guardrails. Most data lake providers are in the cloud, which means you don’t have the upfront costs of setting up and maintaining your own.

Work Management 122

Work Management Marketing Management Ad Building Ethics 122

Content Standard

APRIL 16, 2024

With advertising costs continuing to rise, marketers are leaning again into SEO as a more sustainable and cost-effective solution to overshadow the competition, grow brand awareness, and feed the digital funnel. In fact, 90 percent of enterprise marketers reported SEO as a key focus in 2023 and beyond, according to BrightEdge.

Marketing AI 98

Marketing AI SEO Lead Scoring Lead Ranking 98

Martech

JUNE 22, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. Thirty-five percent of chief revenue officers plan to establish a generative AI operations team in their go-to-market organization by 2025, according to Gartner.

API 102

API Gartner Paid Search Agency PR 102

Salesforce Marketing Cloud

SEPTEMBER 23, 2021

As conditions continued to shift, the key was using our own technology, particularly Vaccine Cloud’s Dreampass, which has helped us more safely plan in-person experiences. We were already leveraging our technology throughout our own business, from customer service to marketing. Verifying vaccinations.

Planning 98

Planning Marketing Management Personalization Ethics 98

Thinkers360

APRIL 7, 2024

At a Glance Paul Mehraban, CEO and Founder, Mehraban Advisory Group, LLC Focus Areas : AI, Big Data, Cloud, Management. His specialties include Cloud ROI, Data Center Trends, AI Convergence, IoT, Big Data, Information Technology Maintenance and Management. Thinkers360: Tell us a bit about your background and areas of expertise.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Work Management Advertising Agencies 52

Litmus

APRIL 18, 2024

Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team. That’s why the MVP of any email marketing team is an integrated marketing tech stack.

Email Marketing 91

Email Marketing Marketing Automation Services Work Management Planning 91

Inbox Insight

NOVEMBER 1, 2021

Having access to the right market intelligence is essential for unlocking crucial information that will help you convert your target B2B buyers. Our first party research provides timely insights into the main obstacles faced by today’s in-market tech buyers.

Work Management 98

Work Management Marketing Management Template Marketing Automation Services 98

Sprout Social

APRIL 17, 2024

Chatbots are strategic assets that enhance your customer care and marketing strategies. We’ll also compare some of the leading platforms in the market so you’re equipped to select the best solution for optimizing your customer connections. But where do you start with building a chatbot? Table of contents: What is a chatbot builder?

Paid Search Agency 101

Paid Search Agency Marketing AI Work Management Marketing Management 101

Anteriad

MAY 31, 2023

Account-based marketing stands out among B2B strategies, and a lot has been written about the various ways it boosts buyer engagement. There’s a lot of buzz around account-based marketing (ABM). Tactic 1: Start with strategic ABM alignment This account-based marketing tactic focuses on strategic ABM alignment.

Account Based Marketing 88

Account Based Marketing Ideal Customer Profiles Tactics Planning 88

Martech

DECEMBER 9, 2022

The Salesforce World Tour is not something new, but it’s less familiar than Dreamforce, of course, and arguably Salesforce Connections, the annual conference with a focus on marketing and commerce. These were people who would go online, send emails, check out social, but they weren’t clicking the buy line.

Trends 112

Trends eCommerce Mobile Marketing Terms and Conditions 112

Thinkers360

APRIL 20, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in community with over 100M followers on social media combined! Join us today ! Ken Ip Score: 31.42

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Contently

MARCH 13, 2020

I’ve ping-ponged between troubling coronavirus headlines and my typical work as head of marketing for a tech company. My conversations with customers and marketing friends ultimately turn to how the pandemic is changing their focus at work. Marketers need to hold themselves to a higher standard than before.

Planning 210

Planning Paid Search Agency Thought Leadership Lead Ranking 210

Martech

MARCH 28, 2024

Is your marketing team tired of hearing about AI? Marketing teams now find themselves surrounded by AI. There are now countless AI-powered tools available for marketers to help boost productivity, automate manual tasks, analyze data and more. To some extent, we all are. It’s part of the hype cycle of any new technology.

Marketing AI 128

Marketing AI Work Management Marketing Management Examples 128

Thinkers360

MARCH 15, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! Join us today !

B2B Thought Leadership 63

B2B Thought Leadership Thought Leadership Work Management Digital Transformation 63