B2B Marketing Traction

JANUARY 10, 2013

I think this is a great tool to use as you plan or review your B2B marketing. One great example is the Inbound Marketing Strategy infographic published recently by Slingshot SEO (see below – included with the authors’ permission).

Planning 100

Planning Inbound Marketing Marketing Plans Paid Search Agency 100

B2B Marketing Traction

NOVEMBER 6, 2012

It’s marketing planning time again, and I’m seeing that many businesses and organizations have “SEO” in their plan, but not “content.” Create some strategic messages with value-add links for the social media channels you are on. If you don’t have a content strategy, New Incite can help.

Planning 100

Planning Marketing Plans SEO Marketing & Strategy 100

B2B Marketing Traction

JANUARY 7, 2010

I like working from a one-page marketing plan for my clients and for my own business, whether or not we have a multi-page written plan as well. One Page Marketing Plan. I usually reserve a cell at the top of the Excel spreadsheet to enter in the business goals that the plan supports. Do you use it?

Planning 100

Planning Marketing Plans Trade Show Paid Search Agency 100

B2B Marketing Traction

MARCH 1, 2010

I attended the Association for Strategic Planning ‘s annual conference in Pasadena, California on February 22-24, 2010. I got value from great networking, exhibits on strategic planning tools, methodologies and materials, author book-signings, workshops and breakout sessions. Strategic planning has a “first mile problem.”

Planning 100

Planning Urgency Marketing Television marketing Conference 100

B2B Marketing Traction

FEBRUARY 3, 2011

Review and planning helps ski racers avoid mistakes that lead to crashes on the race course (coded as DNF for “Did Not Finish”) – or, perhaps worse, finishing last (coded DFL for… … well, I’ll let you decode that acronym!). The same is true for your marketing.

Planning 100

Planning Course Tactics Marketing Plans 100

B2B Marketing Traction

NOVEMBER 18, 2009

One of the most fun aspects of marketing planning can be brainstorming. Open a discussion of what went right in last year’s marketing plan. Once you analyze the new ideas, cost out new tactics and integrate them into your new marketing plan, share the plan with the brainstorming participants. Invite the right people.

Planning 100

Planning Marketing Plans Advertising Agencies Tactics 100

B2B Marketing Traction

DECEMBER 28, 2009

If you haven’t yet done your marketing plan for 2010, don’t panic. If you have already done your plan, check it against some of our marketing planning success tips below. Marketing Plan Success Tips. Marketing plans don’t need to be elaborate. When do you plan for a new year? Track results.

Planning 100

Planning Marketing Plans Tactics Marketing Prospects 100

B2B Marketing Traction

NOVEMBER 18, 2009

New Incite is available as an outsource resource to manage and direct B2B marketing planning, project implementation, and results tracking. B2B Marketing Plans. Association for Strategic Planning. B2B CMO for Hire Services. B2B Inbound Marketing System Design. B2B Marketing Research and Analysis. B2B Marketing Execution.

Planning 100

Planning Marketing Plans CMO Marketing Management 100

B2B Marketing Traction

OCTOBER 6, 2011

It’s important to look before you leap, and have a clear understanding of your customers and your industry when you plan your marketing. This is critical to successful marketing planning. Are you thinking of implementing the newest marketing tactics, such as social media, in your next marketing campaign?

Planning 100

Planning Marketing Plans Ideal Customer Profiles Linkedin 100

B2B Marketing Traction

FEBRUARY 25, 2010

Dave Logan, Co-Founder/Senior Partner of Culture Sync, Professor at the Marshall School of Business at USC, and C0-Author of the book Tribal Leadership , presented the opening keynote at the Association for Strategic Planning annual conference in Pasadena, California. I’ll be sharing more in the next week.

Planning 100

Planning Marketing & Strategy Cable Conference 100

B2B Marketing Traction

JANUARY 12, 2010

Critical elements of the one-page marketing plan: Vision, Mission and Goals. Before planning, you should know what your company does (mission), where you want it to be in the next three to five years (vision), and how you are going to get there (goals). SMART Goals. Customer Segments or Personas.

Planning 100

Planning Marketing Plans Paid Search Agency Tactics 100

B2B Marketing Traction

MAY 3, 2011

So, for both start-ups and established companies, when that new product idea is just a glimmer in your eye or a vague concept in your head, don’t forget to plan ahead and invest in time to build relationships in the industries appropriate for your new product, and leverage social media to do so.

Social Networks 100

Social Networks Planning Product Social Media 100

B2B Marketing Traction

JULY 2, 2009

The page you requested could not be found. Here are some options: If you got here by typing a URL, please make sure the spelling, capitalization, and punctuation are correct, then try loading the URL again. If you got here by clicking a link on a NewIncite.com page, please send us an email telling us how you reached this page.

Planning 100

Planning Newsletter Internet Marketing Consulting 100

B2B Marketing Traction

MAY 3, 2011

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Social Networks 100

Social Networks Product 100

B2B Marketing Traction

JULY 1, 2015

If you haven’t quite gotten to the marketing you planned earlier in the year, it’s not too late. Don’t give up if you haven’t executed your marketing plan. Do a quick review of what you planned before. If you don’t have a plan, ask yourself these questions. Marketing can be challenging.

Planning 100

Planning B2B Marketing B2B Buyer Personas 100

B2B Marketing Traction

OCTOBER 28, 2014

In one client situation, we delivered a marketing plan with a detailed competitive analysis for a fragmented segment of the travel and entertainment industry on September 12, 2001: the day after 9-11! Contact New Incite today to start your competitive analysis and marketing plan. Photo on Flickr by Stefano Chiarelli.

Analysis 100

Analysis B2B Marketing Planning B2B 100

B2B Marketing Traction

FEBRUARY 19, 2015

As with all marketing, before jumping in to create a new Twitter chat, it’s important to strategize and plan it first! Here are things to consider when planning your Twitter chat. Plan Ahead for Consistency. I hope this helps you create a strategic plan for your Twitter chat. Know Your Twitter Chat Audience.

Twitter 100

Twitter Web 2.0 Planning Social Media 100

B2B Marketing Traction

NOVEMBER 19, 2014

Do you need help analyzing your competition and putting together a strategic and tactical marketing plan that will win market share? Marketing Planning b2b digital marketing plan research results' Contact New Incite today. Photo from Flickr by James Cridland. Some Rights Reserved.

Analysis 100

Analysis Verticals Planning Customer Surveys 100

B2B Marketing Traction

MAY 1, 2013

Read more in my previous post, Why Product Launch Plans Need to Include Social Networking. In a Sales & Marketing Management article 5 Steps to the Most Influential Customer Communications , author Michael Cannon points out that typical product launch plans fail to answer the question of why prospective customer should buy.

Planning 100

Planning Product Buyer Personas Campaigns 100

B2B Marketing Traction

MAY 29, 2013

It means that I bring a plan and careful consideration to the table – I’m not just resting on 30 years of marketing experience and winging it. We provide strategic analysis, planning, and ongoing execution and results tracking. Marketing Planning Role of the CMO analysis b2b marketing plans results'

Consulting 100

Consulting B2B Marketing Planning B2B 100

B2B Marketing Traction

DECEMBER 16, 2014

You have a business that sells to other businesses, so you plan to keep your marketing business-like. We offer planning, analysis and marketing implementation to increase marketing results and business revenues for our clients. Marketing Planning b2b marketing results' You have a great product or service. Some Rights Reserved.

B2B Marketing 100

B2B Marketing Peer-to-peer Planning B2B 100

B2B Marketing Traction

FEBRUARY 17, 2015

Write a web site update plan. The template is the outward-appearing skin and behind-the-scenes dashboard that supports the planned features and look and feel that you specify in the website plan. Approve the web site update plan and template. Web Site Projects content marketing outsource plans SEO website'

Marketing Websites 100

Marketing Websites Work Management Marketing Management Template 100

B2B Marketing Traction

OCTOBER 18, 2012

67% of the companies surveyed use temps and contractors, 71% use a mix of outsource and full-time staff, and 21% plan to increase outsourcing. A plan is more important than ever. A plan is more important than ever. If you are going to outsource marketing staff, you need a plan or roadmap, to keep everyone on the same page.

Contingency Planning 100

Contingency Planning Planning Marketing Management Marketing & Strategy 100

B2B Marketing Traction

MARCH 12, 2013

You should be working from a marketing plan, and then once you have the plan and are actively implementing it, you should conduct regular marketing meetings. In other words, don’t get sidetracked with topics that don’t tie back to your business or strategic plan. Run your marketing like your business.

Planning 100

Planning Effectiveness Work Management Marketing Plans 100

B2B Marketing Traction

OCTOBER 8, 2012

.* As a marketing consultant, I believe the first step to answering the question about the right mix of outsource and full-time marketing staff is to create a comprehensive marketing plan. The marketing plan should include estimates of resources required to accomplish each marketing activity. Please comment below.

Planning 100

Planning Work Management Marketing Management Consulting 100

B2B Marketing Traction

MAY 25, 2012

Before you start, invest in research and analysis, a written strategic social media plan, and creation of a systematic approach. Then, execute your social media plan with diligence. Create a Strategic Social Media Plan. Follow your plan and be diligent about frequency of messaging. Execute with Diligence.

Social Media 100

Social Media Media Planning Media Plans 100

B2B Marketing Traction

AUGUST 19, 2011

It got me thinking about the importance of strategic planning and tactical goal setting in marketing – even for what seem to be the easiest tactics. If you fail to plan, you plan to fail. Read my previous post, Is Your Marketing Plan SMART? , for more on this. How many blog posts will you write each week?

Social Media 100

Social Media Media Gartner Planning 100

B2B Marketing Traction

APRIL 1, 2013

A written marketing plan, detailed timelines, and calendared activities will help keep this person on track. If the bright-shiny-object marketer is leading your marketing team, allow their new ideas to flourish, but help them stick to the marketing plan that you all agreed to. How do you manage the bright-shiny-object marketer?

Work Management 100

Work Management Planning Marketing Management Paid Search Agency 100

B2B Marketing Traction

DECEMBER 10, 2014

Marketing Planning analysis b2b customer marketing plans results' We’ve created better messaging and marketing for hundreds of B2B businesses to drive more results and revenue. Photo on Flickr by Ryan Weisgerber. Some Rights Reserved.

Tactics 100

Tactics B2B Marketing Planning B2B 100

B2B Marketing Traction

SEPTEMBER 21, 2012

Create a strategic plan for marketing your product or service. Create a tactical marketing plan to create awareness and generate leads. Your Outsource CMO can identify the right tactics that fit your budget, your market and your industry and write a plan that makes it easy for you, your staff, and your marketing vendors to execute.

Startups 100

Startups CMO Paid Search Agency Marketing Management 100

B2B Marketing Traction

DECEMBER 4, 2013

No matter what you do, you must be strategic and have a plan to build and maintain a strong brand online. inbound marketing Role of the CMO b2b marketing plans' We provide consulting and implementation services to get you up and running with your online marketing, as well as results reporting to track progress.

B2B Marketing 100

B2B Marketing Planning Branding Brand Identity 100

B2B Marketing Traction

FEBRUARY 27, 2015

In reporting the results, the CMI focused on the fact that less than half of the respondents had a written content marketing plan, content marketing is on the rise and most content marketers don’t track its ROI very well, among other factoids. The need to plan strategically and document your plan is nothing new.

Tactics 100

Tactics B2B Marketing Effectiveness Planning 100

B2B Marketing Traction

APRIL 12, 2013

New Incite provides marketing strategic planning and implementation for businesses that want to grow faster. Marketing Soapbox b2b content marketing plans SEO' Contact Jennifer Beever of New Incite today to find out how our services can drive revenue and growth at your company.

Tactics 100

Tactics Paid Search Agency SEO PPC 100

B2B Marketing Traction

MARCH 13, 2015

If you need help planning your marketing strategy and tactics and/or executing the marketing tactics, contact New Incite today. Marketing Soapbox consultant marketing plans results strategy' You’ll end up getting better results from your marketing and maybe even save money. Photo on Flickr by losmininos. Some Rights Reserved.

Consulting 100

Consulting Planning Marketing Proposals Cost per Acquisition 100

B2B Marketing Traction

MARCH 20, 2015

Create a written marketing plan before you start. With a written marketing plan you can make sure that everyone in your company is on the same page. With the written plan, you’ll know what you’re going to spend. You’ll be able to share the plan with the right vendors. Contact New Incite today.

Analysis 100

Analysis Tactics B2B Marketing Planning 100

B2B Marketing Traction

APRIL 2, 2012

So, you need to plan enough time to write quality content. And, if you need help planning or setting up your blog or want to hire a blog ghost writer, please contact me, Jennifer Beever, at New Incite for more information. Note that when I wrote the question above, I specifically used the words “ quality blog post.”

Blogger 100

Blogger Planning Custom Publishing Efficiency 100

B2B Marketing Traction

NOVEMBER 28, 2012

A recent study by MarketingProfs and the Content Marketing Institute shows that over half (54%) of B2B marketers plan to spend more on content marketing in 2013 than in previous years. Why Your Marketing Plan Needs A Content Strategy, Not Just SEO. If you want help coming up with a marketing content strategy, contact me today.

Spending 100

Spending B2B Marketing Planning Content Marketing 100