The Point
OCTOBER 10, 2013
His point (crudely distilled) is that while most of us believe that customers are buying our products and services, in fact what they’re really buying is more immediate and personal. In many circumstances, however, personal value may be the differentiator, and even a primary factor, in the final selection process. Far from it.
The Point
DECEMBER 5, 2023
I wrote recently on this blog about a general, prescribed approach to the use of purchased lists that leans heavily on personalized sales outreach, paid social ads, display advertising, and content syndication , with bulk sends only as a last resort. (As Basic, token-based personalization (e.g. “Hi
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The Point
APRIL 19, 2023
By looking at how a company presents itself, their employees and other digital “breadcrumbs,” you can start to understand a company’s personality and how it will behave. Each individual exegraphic is composed of different attributes that can determine if a company is a good fit for the products or services you offer. They’re important.
The Point
JUNE 30, 2017
ABM has different metrics (“leads” as such don’t really enter into the conversation), requires a different creative approach that is specific to companies, personas, even individuals, and demands highly personalized, relevant content. Instead, let’s call such programs “target account campaigns.”
The Point
JANUARY 19, 2021
B2B doesn’t have to be boring – more brands will adopt personalization and playfulness to connect with buyers.” – Sandi, Group Account Director. “I Tactically, this will mean deeper audience segmentation (and more data), improved creative, and personalized content that maps better to buyer and customer interests.”
The Point
DECEMBER 13, 2019
– Gina Miller, Vice President Client Services & Technology. My personal demand gen predictions? Next year I see the lines between sales and marketing continuing to blur. Marketers are already responsible for more of the lead lifecycle than ever – from initial lead response to pipeline acceleration.
The Point
JANUARY 23, 2018
Technology changes rapidly, and tech companies often have windows of opportunity to realize revenue from products or services before they become obsolete. Such a strategy requires: * Casting a wider net to include those prospects who meet your demographic criteria (right person at right company) but who may not be in active purchase mode.
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