Navigate the Channel

MAY 24, 2023

Launching a new product—even a well-researched B2B product—has grown more complex in large part because the responsibilities attributed public relations have evolved and technology has advanced. (We Gone are the days when a well-written news release, one article in a trade publication and few social posts did the deal.

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

ClearVoice

MAY 12, 2020

Whether it is the Public Relations, Marketing & Communications, Digital and Social, Human Resources, Hiring Managers, Legal, etc., viral tweet, natural disaster, company-wide lockdown, security breach). The media relations element of public relations is a highly valued skill in crisis management.

Contingency Planning 85

Contingency Planning Work Management Marketing & Strategy Business 85

Eric Mower + Associates

JANUARY 3, 2019

You need to be ready to provide frequent press updates in person and in writing; for instance, “It’s 2 p.m. Incendiary headlines spurred a hashtag, #BoycottMGM, that went viral. No matter the validity of the legal strategy, MGM failed to anticipate the fallout in the court of public opinion.

Press 62

Press Viral Marketing Public Relations Landing Pages 62

The Effective Marketer

JANUARY 13, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Aberdeen Shows How to Do Email Marketing Right The new research report from Aberdeen Group “ Email Marketing: Customers Take it Personally ” has some very interesting insights. The lesson? United States License.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

The Effective Marketer

FEBRUARY 22, 2011

To make it easier for everyone I’ve compiled the suggestions from the group into an easy-to-read list (sorted alphabetically). An Excel file is available at the end of the post with all this info. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Planning 100

Planning Work Management Marketing Management Marketing Automation Services 100

markempa

SEPTEMBER 4, 2007

Some of the other topics include: New B-to-B Search Marketing; Maximizing White Papers, Ezines Webinars & Podcasts; Marketing to Fortune 500; Video, Viral & Web 2.0 I’ll be speaking on “Blogging, Podcasting, Speaking Gigs, & Book Authorship: How to Generate Leads and Measure ROI as an Authority.” I hope you can make it.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

markempa

JUNE 8, 2007

I just interviewed David Meerman Scott author the new book, The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly. David also writes the Web Ink Now blog and has been named to the MarketingSherpa Viral Marketing Hall of Fame for the past two years in a row.

PR 120

PR Rules Lead Generation B2B Thought Leadership 120

The Effective Marketer

SEPTEMBER 29, 2010

Success can be based on a number of different factors and it also varies based on who you talk to, after all, we all have different objectives (personal and professional). If you answered “it depends&# , then you’re thinking smart. Now let’s go one step further. United States License.

Marketing Budget 100

Marketing Budget Work Management Marketing Automation Services Marketing Management 100

markempa

AUGUST 22, 2007

August 22, 2007 | Permalink TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Off topic: Response to meme - 8 Random Things About Me : Comments Off topic: Response to meme - 8 Random Things About Me Ardath Albee, over at Marketing Interactions , tagged me for a meme "8 random things about me.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Thought Leadership 120

The Effective Marketer

FEBRUARY 7, 2011

I personally think these numbers are high, but it depends heavily on the webinar platform you’re using. According to the survey webcasts have a $22.60 cost per registrant for those with an average of 441 registrants and $39 per participant if the average is 256 participants. United States License.

Webinar Metrics 100

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads 100

The Effective Marketer

APRIL 9, 2009

The site not only lists top executives based on approval ratings but also shows you reviews that give you some more specifics of the person, the company, and what it feels like working there. If you want to see how you (or your new boss) stack against top technology CEO’s, check out Glassdoor.com for an interesting ranking.

Lead Scoring 100

Lead Scoring Lead Ranking Work Management Marketing Budget Creation 100

ClearVoice

FEBRUARY 21, 2019

For those writers who have expanded their skill set beyond journalism and quick, viral news wins, many have found SEO writing to be a lucrative endeavor. Nikki Parker , the Senior Vice President of 5W Public Relations predicts SEO content will only become longer and longer, requiring SEO writers to set aside hours to finish their work.

SEO 93

SEO Paid Search Agency Storytelling Keywords 93

The Effective Marketer

OCTOBER 14, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Networker’s Dream Ever been in a situation where you are trying to get a hold of someone or get introduced to another person but just can’t figure out how? This is the reality for most salespeople.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Budget Creation Marketing Management 100

B2B Memes

NOVEMBER 29, 2011

In more than 20 years as a B2B editor, I worked frequently with both public relations and marketing people. For both areas, content is power on the social web and to the extent we can create it and move it virally through a network, we will be successful. For me, a journalist, this came as a jolt.

Content 100

Content PR Social Media Ethics 100

The Effective Marketer

MAY 18, 2010

Hiring marketing people is tough enough as it is, one has to understand the type of person they need for each specific position. When hiring someone for a marketing position , it’s important to know these different types exist. Who do I want to work with? Passionate Marketers. From interns to the VP. United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

Sprout Social

JULY 30, 2019

For a post with a high reach count and high engagement rate, it’ll likely mean that the content went viral via Retweets and Shares. The analytics we can’t see from the public view would include clicks to expand the Tweet, Quote-Retweets and profile visits. However, even from what we can see publicly, this is a wildly successful Tweet.

Social Media 106

Social Media Media Budget Programs Response Rate 106

Dahle Communication

MARCH 23, 2010

Sadly, Tiger's representatives were adhering to the old-school philosophy of public relations: that they can control the message. Back in the day before social media and websites like TMZ.com , public relations was all about controlling the message. If you are unfamiliar with that type of logic let me explain.

Digg 65

Digg Public Relations PR Viral Marketing 65

Hinge Marketing

OCTOBER 17, 2019

In 2018, Martin Sorrell, CEO of WPP, the world’s largest advertising and PR firm, resigned amid allegations of personal misconduct. I’d like to offer a personal example negative earned media that had a direct influence on me as a job candidate. . Or maybe you could produce a viral video. Metro Area. So it pays to be prepared.

Work Management 48

Work Management Marketing Management Service Media 48

The Effective Marketer

NOVEMBER 4, 2009

The chart above shows in a funny way that you sometimes feel more productive when you are checking email, and that you may turn to it if you get bored, and from personal experience I have felt the same way. Have you ever tried simply not checking email ? Think back to your daily activities. When are you usually checking email?

Product 100

Product Work Management Marketing Budget Creation Marketing Automation Services 100

Marketing Craftmanship

AUGUST 7, 2011

Complaint websites such as Yelp , Glassdoor and Ripoff Report – that empower actual and imaginary customers or employees to anonymously post their accurate or bogus comments online – have created new brand-related challenges and opportunities for their corporate targets.

Brand Identity 100

Brand Identity Branding Viral Marketing Opinions 100

The Effective Marketer

MAY 3, 2011

While personalities play a role, I think corporate policies and the marketing leadership play a big role in shaping up how marketing technology is brought into the company. Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments. United States License.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

The Effective Marketer

MAY 9, 2011

So while adding another person to your marketing budget may seem tricky at first, maybe you don’t have to hire an additional person (although for larger organizations that should definitely be the case). Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

JUNE 21, 2009

For those that already use social media sites personally and just want to take it to the next level and include their business in the social media space, the presentation is a starting point, but it only tells you some of the basics. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Convince & Convert

AUGUST 18, 2010

How can we make a viral video that gets thousands of views? Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective. What’s the best way to get the most possible Facebook “likes&# and Twitter followers? Everyone, ultimately, is as ‘bad’ as each other when it comes to SM.

PR 161

PR Social Media Paid Content Media 161

The Effective Marketer

JANUARY 18, 2009

My suggestion if you want to get some interesting tidbits on the impact of having a positive attitude in your life (both professionally and personally) is to read “ The Little Gold Book of Yes! ”, by Jeffrey Gitomer (see link in my ‘books’ page). But let’s not digress. Problem solving, however necessary, does not produce results.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

The Effective Marketer

JUNE 13, 2009

It is a free week long online training program featuring some great speakers on topic such as blogging, SEO, viral marketing, email marketing, lead nurturing… all the tools online marketers need to know. If you ask for an e-mail address and one person signs up, give the same thing away totally free and 100 people will sign up.

Work Management 100

Work Management Marketing Automation Services Budget Programs Marketing Management 100

The Effective Marketer

FEBRUARY 16, 2009

This knowledge can come up in several different ways, such as a compilation of the survey results, a more personalized benchmark of your questions versus the survey population, a whitepaper about the subject at hand, and many others. Few people do it this way because it takes time and money. United States License.

Customer Surveys 100

Customer Surveys Marketing Automation Services Work Management Marketing Management 100

Marketing Craftmanship

APRIL 19, 2011

Reporters Have Personal Agendas – Failure to recognize that reporters have opinions, prejudices, deadlines, career aspirations, overbearing bosses and overdue credit card bills often results in coverage that’s a big disappointment to those being written about. They’re simply competing for eyeballs.

PR 100

PR Ad brokers Opinions Ethics 100

The Effective Marketer

JANUARY 13, 2009

Drucker advises us to use the following when determining the responsibility for each task laid out in the plan: The name of the person responsible for the task The deadline (when does it need to get done?) Make each person responsible and accountable but also give them the freedom to decide the best course of action in certain situations.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

MAY 25, 2009

All the great presentation techniques they teach when you have to deliver a presentation in person will most likely not work. but this person can also interject during the presentation to create a dialog. So get over it and start thinking about connecting with your audience. United States License.

Webinar Metrics 100

Webinar Metrics Planning Work Management Effectiveness 100

The Effective Marketer

JANUARY 25, 2009

Shouldn’t [name of person] also participate in this meeting? But regardless of the type of meeting you will have, my personal experience is that you need at least the following: An agenda : prepared and distributed prior to the meeting. Why are all these people in this meeting? Why are we meeting? What are we trying to accomplish?

Planning 100

Planning Work Management Effectiveness Marketing Management 100

The Effective Marketer

FEBRUARY 15, 2009

His controversial post caused quite a stir whith some people taking it personal, others agreeing with him and even others that were lost completely as to what the message he was trying to say was. Why do I care? The simple fact that it worked for him doesn’t prove that it will work for everyone. United States License.

Work Management 100

Work Management Marketing Budget Marketing Automation Services Marketing Management 100

The Effective Marketer

JANUARY 3, 2009

Not only that, but choosing the right tools is but a small part of the marketer’s job, especially if such person is in management or supervises people. The effective marketer, therefore, uses the tools at his or her disposal in the wisest way possible. United States License.

Planning 100

Planning Effectiveness Work Management Marketing Management 100

Biznology

JANUARY 17, 2012

Being beautiful, friendly, clever, generous, and charming is no longer good enough when you’re not just competing with the student body for Prom King and Queen, you’re now competing with potentially every other beautiful, friendly, clever, generous, and charming person on planet earth.

Social Media 80

Social Media Social Marketing Media Long Tail Marketing 80

Content Standard

MAY 12, 2015

Not only can these platforms influence change on a global scale, they can also be used for smaller, more personal stories. Even with plenty of cautionary tales about individuals using social media to shame companies, not all social media interactions turn into public relations maelstroms. Turning the Tables.

Social Media 40

Social Media Media Opinions Twitter 40

The Effective Marketer

APRIL 6, 2009

Another person is now sitting on that same chair, trying to do his best, just like you did. Now more than ever you have to ensure your resume is results-oriented, and that during the interview your answers touch upon results you achieved. Check out a recent post on Marketing Today website about it. How do you keep yourself ahead?

Planning 100

Planning Work Management Marketing Management Trade Show 100

Online Marketing Institute

JUNE 15, 2009

For example, we get pitches from PR firms about major brands running new viral or social media campaigns. Don’t use traditional media relations tactics with bloggers, but rather, make an effort to connect with them individually. Sandwich that summary with a personalized message and you may just get somewhere.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40