Paul Gillin

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Waiving Speaking Fee for Book Buyers

Paul Gillin

So if you’d like to have myself or Paul present on B2B social media at your company or conference, we’ll present and autograph your 200 copies in person. If you’re interested in having me present, please check my online calendar first. Note that I will be unavailable for personal reasons (expecting twins any day now!)

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IBMer: ‘Social Selling’ Is a Sales Process in Itself

Paul Gillin

In a presentation to the SugarCRM SugarCon conference in San Francisco earlier this week, Gary Burnette, vice president of sales transformation at IBM, told how the implementation team at IBM succeeded in making social selling a coveted goal rather than another set of rules and reports. View more presentations from SugarCRM.

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Live Blog: 3M Unites Global Workforce With Technology

Paul Gillin

3M’s track record of innovation is legendary, but globalization has presented new challenges. “We’re These questions were all answered in minutes, said Michael Lynch (right), Manager of IT Advanced Personal & Workgroup Solutions. People have gravitated to Socialcast “because of the speed and light touch.”.

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Surprising Security Gaps at Star-Studded D.C. Gala

Paul Gillin

To enter the area where the media organizations were holding their parties, I simply presented the printout to the security personnel. I was within five feet of Thomson Reuters CEO James Smith and Washington Post CEO Katharine Weymouth, as well as numerous show business celebrities, television personalities and business executives.

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Skepticism on Gallup’s Gloomy Social Media Assessment

Paul Gillin

This distinction is important, and here’s where the report presents a bit of a contradiction. If you ask the average person to define “social media,” you’ll get a wide variety of answers. In fact, the social media section of the report focuses almost entirely on how brands communicate with customers.

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Facebook Can Work for B2B Marketers, But You Gotta Know the Rules

Paul Gillin

This is an under-utilized tool that enables companies to present an HTML page as their default front door. Use welcome pages to present an attractive and exciting introduction to your company. Salesforce also post lots of photos of people, which reinforces the image that this is a company with a personal touch.

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Direct Marketing Doesn’t Have to Suck

Paul Gillin

Last week I got two letters in the mail that appeared to be personally addressed to me in a feminine hand (right). My presentation to this week’s DMA conference is below. View more presentations from Paul Gillin. Both turned out to be promotions for companies exhibiting at the conference.