KoMarketing Associates

APRIL 23, 2019

A B2B social media audit is an overall view into the analytics, performance, behavior, and schedule of your organization’s social media activities. It’s important for B2B organizations to stay active and engaged on social media. Below are 10 questions that should be asked during a B2B social media audit.

Paid Content 141

Paid Content Social Media Media B2B 141

Hubspot

DECEMBER 21, 2020

To help with writer's block, we've put together 10 copywriting templates you might use for any of your marketing efforts, including blogging, social media, email marketing, and even internal memos. 10 Copywriting Templates to Use in Marketing. Featured Resource: 15 Email Templates for Marketing and Sales.

Copywriting 101

Copywriting Template Work Management Marketing Management 101

Sprout Social

JANUARY 19, 2022

We’ll help you lay the groundwork for a smooth product launch using the power of social media to inform every step. Dive deeper below, then download our product launch checklist template to ensure you’re ready to say, “We have lift-off.”. And the best way we know how to research an audience is through social listening.

Social Media 136

Social Media Product Media Work Management 136

Content Marketing Institute

JANUARY 24, 2019

However, advancing technology is creating ample ways for brands – regardless of the size of their teams – to reach and grow their audiences on social media. Let’s look at how four social media management tech tools give huge benefits and growth potential in an oversaturated tech space. says @AliceOh_.

Social Media 101

Social Media Tools Media Buyer Personas 101

Convince & Convert

SEPTEMBER 11, 2015

A dramatic number of consumers have come to expect an executive presence on social media, particularly Twitter, as a means of accessing brands 24/7/365. For marketers, this means it’s time to drag your CEOs into Twitter Town, if they aren’t already there. Why Twitter is a Good Start for Socializing Executives.

Loyalty 164

Loyalty Twitter Branding Brand Identity 164

SmartBug Media

APRIL 6, 2023

If you're a marketing professional, you've probably heard the term "buyer persona" more times than you can count. Buyer personas are an essential part of a successful marketing strategy because not only do they define precisely whom you’re trying to reach, but they also inform so many aspects of your business.

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

Pam Didner

MARCH 17, 2021

Here is a quick template that you can use to create a summary of requests and gap. Many marketers tend to look for a standard template and copy the template as it is. It’s OK to look for templates, but I’d recommend that you modify the templates to fit your needs. Content Marketing strategy. Target personas.

Template 97

Template Top of Funnel Planning Enterprise Management 97

Zoominfo

DECEMBER 4, 2019

In today’s candidate-driven landscape, it’s no longer sufficient to go through the motions of a one-size-fits-all recruiting strategy — particularly when it comes to social recruiting. Social media has transformed the recruiting industry, as more than 91% of employers use social media to hire talent today ( source ).

High Quality Lead 221

High Quality Lead Outreach Zoominfo Social Media 221

ClearVoice

APRIL 11, 2019

A B2B buyer persona represents your ideal client decision-maker. When developing your buyer persona, address all the issues and aspects that may have an impact on how, when, and why the person will buy. Personas are marketing code for “knowing your audience.” Personas are marketing code for “knowing your audience.”

Buyer Personas 75

Buyer Personas Template Enterprise Management Work Management 75

KoMarketing Associates

APRIL 30, 2019

While your team may have all types of strategies in place to carry out marketing messages, without B2B buyer personas, you could be missing the mark when it comes to getting your efforts consumed by target audiences. In this post, we will cover the following key steps: Identify the Need for B2B Buyer Personas. Gather the Data.

Buyer Personas 125

Buyer Personas Top of Funnel B2B Digital Marketing Funnels 125

Scoop.it

DECEMBER 29, 2022

This example is an interesting blog post on insightful SaaS marketing strategy. The answers to these questions give you a picture of your buyer persona and keywords they would probably use to search for solutions. Post Consistently on Social Media. A social media calendar or schedule will help keep you on track.

Top of Funnel 83

Top of Funnel Digital Marketing Funnels Advertising Funnels Content 83

Sprout Social

JUNE 20, 2016

Do your social media profiles scream promotion, promotion, promotion? If so, you could be missing out on the true personal branding power that social media holds. At its best, social media will allow you and your business to be seen and heard as an expert in your field. What Is Personal Branding?

Social Media 83

Social Media Personalization Branding Brand Identity 83

Marketing 261

DECEMBER 28, 2020

With this realization, my design brief template was born. The design brief template I share below will help overcome any communication barriers. The design brief template I share below will help overcome any communication barriers. A creative design brief template is a simple yet effective tool in any brand’s arsenal.

Template 62

Template Design Creativity Deliverability 62

Valasys

SEPTEMBER 26, 2019

When it comes to social media marketing, marketers need to define social media KPIs to quantify their marketing endeavors. How to define social media KPIs is a question on the mind of every marketer today. The Important Social Media KPIs for YouTube.

Social Media 49

Social Media Media Youtube Multi-Channel 49

Sharpspring

FEBRUARY 3, 2022

The phrase “marketing plan” can mean many things, from your social media/ad campaign schedule to your lead nurture pipeline to your overall strategic goals. Ideally, you’ll bring all these tactics together in a cohesive strategy. However, most marketing plans have 9 key sections that will guide your strategy.

Planning 100

Planning Marketing Plans Marketing Budget Creation Paid Search Agency 100

Zoominfo

DECEMBER 4, 2019

In today’s candidate-driven landscape, it’s no longer sufficient to go through the motions of a one-size-fits-all recruiting strategy — particularly when it comes to social recruiting. Social media has transformed the recruiting industry, as more than 91% of employers use social media to hire talent today ( source ).

High Quality Lead 100

High Quality Lead Outreach Social Media Linkedin 100

ConvertKit

JUNE 4, 2021

What does count is: Your social media presence. 3 simple strategies to launch and sell books without an author platform. Growing your social media following might feel like you’re moving slower than a snail, but that doesn’t mean you can’t access a large audience while waiting for your platform to grow.

Ad Building 88

Ad Building Webinar Metrics Marketing & Strategy Landing Pages 88

Optinmonster

APRIL 11, 2024

Do you want to get more email leads from your social media platforms? Want to know how to convert your social media following into potential leads? Social media is a great tool to attract an online following. In this post, I’ll share 9 ways that you can use social media to grow your email list.

Social Media 93

Social Media Media Ideal Customer Profiles Lock-In 93

Hubspot

MAY 26, 2016

The social landscape today looks a lot different than it did last year. As soon as your figure out a successful strategy on one channel, another one shows up and begins to demand your attention. At HubSpot, we've developed a series of questions to help folks determine if it's really time to create a new social media account.

Social Media 56

Social Media Media Paid Social Agency Network Marketing 56

Sprout Social

DECEMBER 29, 2022

Their values are clear across their social channels. For example, their “Worn Wear” campaign on Twitter highlights sustainable fashion that is meant to last. Their Twitter profile proudly displays #BlackLivesMatter. Social media is a great way to build and maintain loyalty. Maintaining customer loyalty.

Word of Mouth 90

Word of Mouth Work Management Social Media Marketing Management 90

Sprout Social

OCTOBER 25, 2022

Jokes aside, your brand awareness strategy will set the tone for a person’s entire experience with your brand. As your brand awareness strategy matures, you’ll soon find that the most effective awareness drivers don’t come from your official brand channels: they come from your fans. Give your social presence some personality.

Branding 131

Branding Brand Identity Marketing & Strategy Eye-Tracking 131

Adobe Experience Cloud Blog

JANUARY 15, 2020

These testimonials should be posted on your website and used in social media campaigns as well. Engaging customers on social media once they leave your store or buy your product online, to keep your product on their minds and have them come back next time. LinkedIn offers 80% of social media B2B leads , for example.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Sprout Social

FEBRUARY 20, 2020

As more businesses realize the power and advantages that come from social listening, they’re beginning to incorporate it into their org-wide strategies. Follow these six steps and this cheatsheet to build a listening strategy that positions you as a competitive, in-touch, holistic and data-driven business. . Event monitoring.

Work Management 119

Work Management Marketing & Strategy Marketing Management Demographics 119

Hubspot

MAY 25, 2016

One of the most daunting things about social media advertising is the fact that you are dropping cold hard cash on your campaigns. Before launching your ad campaigns, align your marketing objectives with your advertising strategy. Twitter’s ad platform is not as advanced as Facebook.

Paid Content 73

Paid Content Cost Per Click Social Media Top of Funnel 73

SocialPilot

JANUARY 26, 2024

From nailing those email subject lines to writing social media posts that pop, these AI prompt examples can come in handy in all scenarios. This list of AI prompt examples covers a wide range of marketing roles and tasks, helping marketers leverage AI to generate social media copies, campaign planning, and more.

Examples 78

Examples ROI Planning Work Management 78

Hubspot

OCTOBER 27, 2016

It's no mystery that social media is a crucial part of any marketing strategy -- regardless of industry, company size, product, or service. Back in the day, I had to make the case for some businesses to even have a social media presence in the first place. 9 Questions About Planning and Scheduling Social Media.

Social Media 28

Social Media Planning Media Buyer Personas 28

Pam Didner

SEPTEMBER 16, 2020

Social Media. Media Planning. Are you managing social media channels? Social Media. In the B2B world, sales see social media as the top of the funnel. Many salespeople see social media as time-consuming work that doesn’t get results in the short-term. Event Marketing.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Only B2B

MARCH 23, 2022

Performing in-depth research, constructing ideal customer profiles (ICPs) and buyer personas (BPs), hand-picking leads, creating personalized content for a multichannel outreach, calling, emailing, tracking various KPIs, performing analysis, and finally starting all over again are all part of the B2B outbound lead generation process.

Sales Management 118

Sales Management B2B Sales Ideal Customer Profiles Top of Funnel 118

Hubspot

AUGUST 7, 2018

Internet marketing leverages digital channels, including email, social media, websites, and search engines, to reach your ideal audience. But with all the gimmicks and tricks, it can be difficult to distinguish short-term wins from effective long-term strategies, which is why we’ve created an ultimate guide.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Optinmonster

JUNE 22, 2021

Engage your audience on social media. To get started, you can pick from any of OptinMonster’s 50+ pre-built templates. OptinMonster has a 4th of July template that’s ready to go out of the box: With this template, you’ll have a headstart in your campaign design. Target the right people.

Promotion 69

Promotion Landing Pages Template Budget Programs 69

KoMarketing Associates

DECEMBER 14, 2015

Because a component of your B2B marketing strategy certainly needs to focus on leveraging the experience gained executing tactics and campaigns that worked well. Modify your e-mail templates to fit your content. Wisestamp is a customized signature for e-mail and social media marketing. SOCIAL MEDIA MARKETING.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

Content Marketing Institute

FEBRUARY 14, 2018

When it comes to promoting this vast variety of library activities and resources on social media, the Public Library of Cincinnati and Hamilton County has experimented with content for each platform, from Instagram to Pinterest to Snapchat, setting goals for each one and choosing to focus on those that prove to be most effective. @webmastergirl ?@CincyLibrary

Content 104

Content Paid Search Agency Social Media Communities 104

Hubspot

MARCH 6, 2017

In this post, we'll help you build and optimize your marketing strategy using inbound marketing, setting you up to attract new clients and ultimately grow your business. Why do I need social media accounts? Social media accounts. SEO strategy usually consists of a few things. What is blogging? Email tool.

Small Business Marketing 101

Small Business Marketing CMS Development Advertising Agencies Paid Search Agency 101

Marketing Insider Group

AUGUST 24, 2015

Whether you are new to content marketing or not, developing a successful content marketing strategy can be very challenging and time-consuming. Give a high-level walk-through on your strategy. Develop buyer personas and align content around these audience segments. Where do you start? What is the desired outcome or action?

Planning 100

Planning Marketing Plans Content Marketing Buyer Personas 100

Valasys

MARCH 27, 2023

Since there is no one-size-fits-all strategy, sales teams need to be better equipped with the information, resources, and support to enable them to build more solid, lucrative business relationships with their clients. Playbooks, sales templates, CRM programs, and other things fall under this.

Tools 52

Tools Work Management Marketing Management Paid Search Agency 52

Ontraport

APRIL 14, 2021

The Exposure sub-stage is geared towards people who have never heard of your brand before, and it’s all about using organic traffic from social media and article mentions, media placements and backlinks to create brand awareness. The key to making this strategy work lies in the gated content you offer.

Paid Content 105

Paid Content Branding Brand Identity Lead Ranking 105

Zoominfo

SEPTEMBER 3, 2018

Let’s look at some examples: Surveys for better buyer personas: To create accurate buyer personas you must gather demographic, technographic, and firmographic data to better understand why customers make purchase decisions. Get as specific as possible to create realistic and accurate buyer personas. You guessed it—surveys.

Customer Surveys 133

Customer Surveys Business Webinar Metrics Buyer Personas 133