Tony Zambito

MAY 7, 2021

Marketing and Sales Leaders Can Increase Their Value Through In-House Buyer Insights and Buyer Persona Development Capabilities. Since the origins of the buyer persona concept in 2001, buyers and their buying behaviors have always been in a constant state of change. Because buyers will have moved on.

Buyer Personas 220

Buyer Personas Allocation Paid Search Agency Advertising Agencies 220

Tony Zambito

APRIL 30, 2021

Marketing and Sales Leaders Must Build Core Competency of Understanding Buyer Persona Goals. When it comes to buyer goals, organizations today will need to get more specific about encoding understanding of buyer persona goals into their marketing and sales capabilities. . Three Competencies To Develop.

Buyer Personas 176

Buyer Personas B2B Sales Organic Leads Profiling 176

Tony Zambito

JANUARY 18, 2022

To Accelerate Growth in Uncertain Times, Leaders Need Insights on How Buyers’ Goals are Changing. For decades, business leaders have relied on data from sales and marketing to get a read on what buyers prefer and need. Tracking sales opportunities and struggling to identify marketing returns. Growth in market share.

Buyer Personas 209

Buyer Personas Psychographics Customer Satisfaction Correlation 209

The Forward Observer

JANUARY 12, 2024

Create Strong Messaging Fuel User Growth Accelerate Revenue With this step-by-step guide, tech startup leaders have an exact roadmap to develop positioning, product messaging, and content that converts. Standout Startup offers an essential marketing toolkit to help you stand out from the competition.

Startups 161

Startups Top of Funnel Marketing & Strategy Paid Search Agency 161

Marketing Insider Group

FEBRUARY 13, 2023

We’ve witnessed a convergence which has defined a set of competencies that all B2B marketers and organizations seeking to be leaders must now invest in. The research shows that among organizations with active ABM programs, more than one-fourth (28 percent) of the total marketing budget is dedicated to ABM (more for leaders).

Account Based Marketing 200

Account Based Marketing Advertising Benchmark ABM B2B Thought Leadership 200

Marketing Insider Group

FEBRUARY 6, 2023

For those who are not hockey fans – Wayne is the all-time leader in NHL scoring and owner of 61 records, most will probably never be broken, and is called by many the greatest hockey player of all time. “You Marketing must lead CX and the customer journey like never before, in full partnership with sales.

B2B Thought Leadership 230

B2B Thought Leadership Lead Ranking B2B Marketing Planning 230

Tony Zambito

MAY 24, 2021

Buyer Trust Is Elusive For Most Marketing And Sales Teams Unless They Can Balance Empathy And Humility. Marketing and sales traditionally believe that the path to building buyer trust is by providing answers. In fact, each prime their channels with marketing content or sales guides at the ready with an answer. Why Humility?

Ad Building 303

Ad Building Buyer Personas Trust Marketing B2B Sales 303

Marketing Insider Group

MAY 15, 2023

By understanding what makes your specific products or services unique, you can better develop a strategy that communicates and connects with your target audience. Here are some key aspects you need to identify to develop an effect B2B digital marketing strategy : Demographics. Buyer Personas. Social Media.

B2B Marketing 310

B2B Marketing B2B Buyer Personas Mobile Advertising 310

Tony Zambito

MAY 29, 2021

Marketing and Sales Leaders Will Need To Activate Critical Buyer Insights To Meet New Buyer Behaviors in a New Era for B2B. Getting your hands on critical buyer insights that show how to gain the attention of buyers remains the most significant challenge facing B2B leaders. Resulting in ineffective buyer personas.

Top of Funnel 162

Top of Funnel Buyer Personas B2B Buyer's Journey 162

Tony Zambito

MAY 19, 2021

Marketing and Sales Leaders Can Leverage Buyer Insights To Create Rewarding Digital Buying Experiences For Buyers. It is assumptions about the buying journey, I believe, that lead to a number of issues causing angst to sales and marketing leaders. Not that this type of outcome was ever in question. To name a few.

Differentiation 244

Differentiation Top of Funnel Buy Buyer Personas 244

Tony Zambito

JANUARY 26, 2022

Over the course of many years and just a few years as well, business leaders and organizations can develop preconceived notions about buyers and customers. To business leaders, it creates an air of unpredictability. One way is to utilize a key aspect of buyer insights and buyer persona research that is qualitative in nature.

Buyer Personas 221

Buyer Personas Business Startups Validation 221

Tony Zambito

JANUARY 21, 2022

Business leaders must aspire for human-centered insights, not just intelligence. Many businesses today, in their marketing and sales operations, have an insatiable thirst for data and intelligence about their buyers and customers. What business leaders today need to be on guard for is this. It is expensive.

Marketing AI 204

Marketing AI Buyer Personas Marketing & Strategy Act-On 204

Tony Zambito

MAY 21, 2021

Gaining Buyers’ Attention Remains Number One Challenge For Marketing And Sales Leaders. We adapted by finding new ways to work, wearing protective masks, and developing new routine social behaviors. It is issue number one for many marketing and sales leaders. . To concentrate. But a new reality will emerge.

Buyer Personas 197

Buyer Personas Intent Signal B2B Sales Interactive Marketing 197

Tony Zambito

NOVEMBER 1, 2020

Here is a brief window into what this sounds like: “There is no question that I’d rather not have to jump on a call with a sales rep if I didn’t have to. Revenue and sales leaders will need to adapt to an accelerated rate of change in buying behaviors. Becoming leaders of buying and not just sellers.

Buy 309

Buy B2B Buyer Personas Buyer's Journey 309

Tony Zambito

JANUARY 13, 2022

The 20th Anniversary of Buyer Personas Survey To Help Determine Usefulness. The year 2021 marked the 20 th Anniversary of the concept of Buyer Persona being founded. The world is a completely different one than existed in 2001 when buyer personas were first introduced. It is hard to believe. What do we wish to know?

Buyer Personas 195

Buyer Personas Customer Surveys Advertising Agencies Paid Search Agency 195

Act-On

SEPTEMBER 25, 2023

Marketing and sales teams are famously frenemies. Sales and marketing alignment is no small task, but it’s not a mystery. Sales only cares about hitting targets, by any means necessary.”). Sales and marketing alignment isn’t easy, but it’s one of the most efficient ways to improve your business.

Work Management 147

Work Management Planning Marketing Management Paid Search Agency 147

Zoominfo

MARCH 5, 2021

How to Develop a Content Marketing Strategy. Or will you create in-depth content to build your credibility as a thought-leader in your industry? Most likely, you’ll do a combination of content based on your most pressing marketing needs (like filling your sales pipeline with quality leads). Create Your Buyer Personas.

Marketing & Strategy 257

Marketing & Strategy Marketing Strategy Content Marketing Planning 257

Tony Zambito

JANUARY 20, 2022

The ability to distill insights into meaningful strategies and interactions with buyers and customers is what most leaders and organizations find challenging. . In a recent coaching conversation, I talked with an executive who invested a substantial amount in buyer personas. The third leg is that of the buyer persona itself.

Buyer Personas 147

Buyer Personas Press Advertising Mediums Customer Surveys 147

Zoominfo

MARCH 9, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Demand Gen = Sales + Marketing. Demand generation is a joint effort between a business’s marketing and sales organizations.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Tony Zambito

MAY 26, 2021

Marketing And Sales Teams Should First Align With An Important Buyer Mindset Before Jumping In Helping Buyers To Buy. Sales development and training organizations use this phrase as well. Especially as an idea to examine in buyer persona development. A mindset with end results favorable to marketing and sales.

Buy 196

Buy Buyer Personas B2B Sales Gartner 196

ANNUITAS

NOVEMBER 22, 2023

What does this repositioning mean, and what are some of the product developments Drift is delivering to support this repositioning? This could make Drift a ‘must have’ element of the technology stack required to support a mature, multi-channel, perpetual Growth Engine — both pre- and post-sale.

Ideal Customer Profiles 130

Ideal Customer Profiles Positioning Marketing Analytics Tools Lead Ranking 130

Tony Zambito

APRIL 28, 2021

Plans for complete digital sales transformation are accelerated. Since the pandemic began in March of 2020, we have seen the scales tipped heavily towards how to re-orient sales towards virtual selling and to create more interactive content. What Marketing And Sales Leaders Can Do. If only you were “motivated” more.

Buyer Personas 208

Buyer Personas Planning Interactive Marketing Network Marketing 208

Marketing Insider Group

NOVEMBER 18, 2020

Develop Strategic Marketing Objectives. Develop and Invest in Marketing ROI Metrics. Align and Build Ongoing Partnerships with Sales. With this information, you can develop a brand strategy and messaging platform that intelligently markets the characteristics that make your brand different and better from the rest.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Marketing Insider Group

MAY 18, 2020

You cannot call yourself a “thought leader.” And that comes from developing content that answers the questions your audience is asking. Your personal brand can considered a thought leader, and your subject matter experts can be as well. The true leader relies on the insights and experience of others.

Thought Leadership 355

Thought Leadership B2B Thought Leadership Research Practices 355

Vision Edge Marketing

DECEMBER 7, 2021

Imagine you are sitting at your desk, searching for a new website developer. Once these elements are solid you can better communicate your requirements to your chosen website development services firm. define your website content around your customer personas. define your website content around your customer personas.

Design 214

Design Work Management Marketing Management Planning 214

Tiecas

APRIL 23, 2024

To thrive, these companies must consistently attract qualified leads to fuel their sales pipelines. However, this sales-driven environment presents unique challenges for industrial and manufacturing marketers. For more on these challenges, see my earlier blog post, “Industrial Lead Generation for Sales – It’s Complicated!”

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 52

Webbiquity

NOVEMBER 18, 2021

Today’s B2B buyers are time-strapped and overwhelmed with information, making sales harder than ever. Being able to communicate with the correct context and timing is essential as a sales representative. Triggers provide an excellent view into how a company is changing, allowing your sales team to see future possibilities.

Ideal Customer Profiles 253

Ideal Customer Profiles B2B Sales Marketing Automation Services Work Management 253

Tony Zambito

APRIL 20, 2021

This year, in July, will mark the 20th Anniversary of the origins of the Buyer Persona concept. Making the founding goal-directed methods of buyer persona research more critical than ever. For over 20 years, as the founder and innovator of the buyer persona concept, I’ve advocated for achieving a deeper understanding of buyers.

Buyer Personas 130

Buyer Personas Communities Organic Leads Research 130

ANNUITAS

NOVEMBER 29, 2023

This issue is particularly acute with ‘founding CEOs,’ who often have been so product development focused and who have had little exposure to or experience with customer journey or integrated go-to-market. Over the past five years, CMOs have lost ground as digital transformation leaders.

CMO 147

CMO Positioning Marketing Analytics Tools Peer-to-peer 147

Tony Zambito

MAY 17, 2021

Marketing and Sales Leaders Must Adapt To A New Era For B2B To Succeed With ABM And ABX. All parts of good buyer persona development needed for ABM. You can be assured that buyers are developing new attitudes, perceptions, beliefs, norms, and emotions coming out of the pandemic. Can address their issues.

Account Based Marketing 224

Account Based Marketing ABM Buyer Personas Intent Signal 224

Zoominfo

JUNE 14, 2022

Billions of dollars have been invested in software promising to transform how sales and marketing teams reach new audiences. Sales and marketing tech stacks have swollen, with dozens of conflicting tools promising greater efficiency, accelerated growth, and higher revenue. But it doesn’t have to be this way.

Marketing Analytics Tools 130

Marketing Analytics Tools Work Management Marketing Management Ideal Customer Profiles 130

Contently

JANUARY 26, 2023

We’ll walk through examples from organizations like Google, FedEx, Cigna, and more and break down the steps you can take to develop a thought leadership program of your own. Thought leadership is about establishing yourself and your organization as an industry leader. What is thought leadership? There are differences, however.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Trade Press Services

MARCH 4, 2024

Whether your goal is to acquire leads, boost sales, or increase conversions, content is vital to moving people through the buyer’s journey. The type and the timing of content delivery matters, especially when marketers leverage it to move a prospect through the sales process. This is a key attribute of any thought leader.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Marketing Insider Group

MAY 1, 2023

Sometimes you can find the threads of a story (aka a narrative) in the messaging your product marketing team developed. Here is another example from the world of blockchain: Prompted by the financial crisis of 2008, an anonymous developer (hero) seeks an alternative (journey) to traditional finance (enemy). Employee buy-in.

Content Marketing 257

Content Marketing Planning Paid Search Agency Content 257

Cintell

DECEMBER 20, 2019

To produce your most engaging content, you must develop an intimate understanding of your audience. And this is why buyer personas are so important. Sure, you’ve heard of buyer personas before, but this blog post isn’t about a step-by-step process to build yours. Personas and States of Being.

Buyer Personas 177

Buyer Personas Video Marketing Work Management Marketing Management 177

Vision Edge Marketing

OCTOBER 3, 2023

The Goal of the Hunt: Better Customer Acquisition & Customer Retention In the world of treasure hunting, business leaders become adventurers, with the first goal being to discover the hidden treasures of customer acquisition. Similarly, companies need to define their target audience, map the customer journey, and create customer personas.

Acquisitions 205

Acquisitions Lead Ranking Loyalty Lead Scoring 205

Oktopost

FEBRUARY 2, 2022

Watch the recording: Want to hear more from renowned marketing leaders on data storytelling? It’s no wonder with a marketing leader like Jen, SmartBug Media® was recently named Hubspot’s 2021 Partner of the Year !! Catch all episodes here. Episode Summary. Meet Jen Spencer. Jen is CEO and a Forbes Council Member. Stay in the Loop.

Storytelling 150

Storytelling Demand Generation Agencies Advertising Agencies Transparency 150