Buzz Marketing for Technology

JUNE 27, 2008

eLearning 2.0 eLearning, Learning Design, eLearning Standards, Knowledge Management, Active Learning, Blended Learning, Web 2.0, Labels: start page eLearning 2.0 skip to main | skip to sidebar. Technologies and Concepts. Microcontent, Social Software. Thursday, June 5, 2008. multichannel environment Netvibes Pageflakes.

Web 2.0 100

Web 2.0 Organization Long Tail Marketing Webcast 100

Smashmouth Marketing

JUNE 30, 2009

Or to see the shift from "Web 2.0" He had read an article about how the campaign was based on three simple tenants: Simplicity, Consistency and Relevance. I started exploring how the same three guidelines can be applied to marketing, especially as it pertains to demand generation. Don't overwhelm a blog topic. Keep it simple.

Relevance 100

Relevance Cold Calling Demand B2B Marketing 100

Smashmouth Marketing

JUNE 26, 2009

Or to see the shift from "Web 2.0" He had read an article about how the campaign was based on three simple tenants: Simplicity, Consistency and Relevance. I started exploring how the same three guidelines can be applied to marketing, especially as it pertains to demand generation. Don't overwhelm a blog topic. Keep it simple.

Relevance 100

Relevance Demand B2B Marketing Cold Calling 100

WebMarketCentral

JUNE 26, 2007

Based on two months of testing across a half-dozen B2B websites and blogs, these Web 2.0 Overall, Web 2.0 sites didn't drive a large amount of direct traffic (depending on the B2B site, Web 2.0 The percentages shown below are the proportion of total Web 2.0 social bookmarking sites. MyWeb 2.4%

Web 2.0 20

Web 2.0 Tagging Digg B2B Thought Leadership 20

The Point

DECEMBER 17, 2010

Most B2B companies will readily acknowledge how much the Web has transformed the way they market their product or service, most visibly in the form of vehicles like search, content marketing, social media, and lead management. How has the Web impacted B2B companies? (KS) The proliferation of Web 2.0 Fast forward to today.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B 100

WebMarketCentral

MAY 10, 2007

BeeTooBee Social tagging site for peer-submitted marketing knowledge. Their terms of use also explicitly states, "You may not use Wink to sell a product or service, or to increase traffic to your Web site for commercial reasons." My test of general-purpose Web 2.0 Previous articles in this series: Web 2.0

Web 2.0 20

Web 2.0 Tagging Peer-to-peer RSS 20

Marketing Insider Group

DECEMBER 9, 2010

Sometimes the question comes from sincerely curious colleagues and peers who also want to grow their connections and interact with our increasingly social world… Other times it comes with that oh-so-subtle implication that I’m a slacker spending my day on Facebook, status updating about the loud talkers and bad dressers in the office.

Peer-to-peer 100

Peer-to-peer B2B Thought Leadership Paid Search Agency Social Media 100

Marketing Insider Group

JULY 15, 2010

People respect their peers first and foremost and the results of the event exemplified this point: high conversion rates from our email promotions, 55% attendee rate, and people stayed for the entire event — very little drop-off. I concluded with a discussion of the tactics to consider in future demand generation efforts.

Lead Generation 100

Lead Generation Budget Programs Work Management Lead Scoring 100

The Effective Marketer

AUGUST 14, 2009

You can follow any responses to this entry through the RSS 2.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Are You Paid Enough? Happy salary negotiation!

Customer Surveys 100

Customer Surveys Work Management Marketing Budget Creation Marketing Automation Services 100

Anything Goes Marketing

JUNE 24, 2007

How does this relate to driving web traffic? Gaming - The Online Community of Youth Besides Facebook, MySpace and other web 2.0 Gaming - The Online Community of Youth Besides Facebook, MySpace and other web 2.0 As a side note I equate gaming with gambling as they both can be costly and are ridiculously addictive.

Communities 100

Communities Traffic Peer-to-peer Effectiveness 100

Buzz Marketing for Technology

JUNE 27, 2008

Carr argues that, for most people, the Web is becoming the primary channel through which information is absorbed and processed. Network Online with Your KM Peers. My mind now expects to take in information the way the Net distributes it: in a swiftly moving stream of particles. By Carla ODell on June 18, 2008. Comments (0).

Enterprise Management 100

Enterprise Management Work Management Web 2.0 Peer-to-peer 100

Marketing Insider Group

DECEMBER 14, 2010

It wasn’t inspired by anything other than the main challenges of my peers across the diverse world of corporate B2B Marketing. And fields overflowing with the weeds of bad ideas grown from the seeds of false assumptions… A couple of months ago I experimented with a blog rant on Whatever Happened To Marketing Strategy.

Business 100

Business Peer-to-peer Web 2.0 Customer Satisfaction 100

B2B Marketing Traction

JANUARY 4, 2013

Social media is supposed to be an authentic and transparent online conversation with your peers – not a marketing ploy or a way to pull one over on your prospects. Now that social media is used by more businesses, it’s become clear that there is a right (and wrong) way to use it. What are the keys to success in social media?

Social Networks 100

Social Networks Organization Peer-to-peer Curation 100

Buzz Marketing for Technology

OCTOBER 4, 2008

The Power of Blogging ISNT Just in Reading Them. RANT ALERT! ) In a few weeks were going to be looking at blogs in the Work Literacy course. As we think about that module and the fact that for most people, their primary interaction with blogs is to read them, Im growing impatient with this idea from a learning perspective.

Web 2.0 100

Web 2.0 Ning Wiki Blogger 100

Marketing Insider Group

MAY 5, 2010

I realize my first blog posts are a bit self-indulgent but since I am only talking to myself and a few friends, I hope you will allow me these few introspections until I grow my followers and hopefully start to dispense pearls of wisdom that become widely shared across the web. We all have a brand and need to channel our inner Brian Solis.

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

Marketing Insider Group

MAY 5, 2010

I realize my first blog posts are a bit self-indulgent but since I am only talking to myself and a few friends, I hope you will allow me these few introspections until I grow my followers and hopefully start to dispense pearls of wisdom that become widely shared across the web. We all have a brand and need to channel our inner Brian Solis.

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

Customer Experience Matrix

MARCH 22, 2010

Summary: ClickSquared is marketing services agency that, unlike most of its peers, has built its own marketing automation system. The main advantage is tight integration of database build, campaign management and message delivery. Since then it has added email and other services through acquisitions and internal expansion.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Multi-Channel 120

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Buzz Marketing for Technology

JUNE 27, 2008

See for yourself how affordable and easy it is to use: - Take a tour! 5 Keys to Effective Knowledge Transfer for Nonprofits. Effective communication â?? and more precisely, the effective transfer or exchange of knowledge â?? is vital to any nonprofit organization. It lies at the root of everything a nonprofit does â??

Web 2.0 100

Web 2.0 Effectiveness RSS Work Management 100

B2B Marketing Traction

NOVEMBER 18, 2011

I suggest that what applied to tech companies back in the nineties (the buyers are in control; sell by peer referrals), is true for most industries now because of the disruptive technology of searching and buying online. (See Now , when you know your new corporate strategy is going in a certain direction. your market personas. Engage them.

Social Media 100

Social Media Peer-to-peer Media Cross-Selling 100

Industrial Marketing Today

JULY 29, 2010

The majority of Chief Marketing Officers (CMOs) consider customer engagement as their top priority according to a recent study done by Forbes Insights and George P. Marketers are getting in their own way when it comes to drafting their engagement strategies. Just 59% of companies now measure customer engagement; 36% do not.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

B2B Marketing Traction

JUNE 15, 2011

Executive and managers are asking questions of their peers about which products and services they prefer in LinkedIn Groups and the Questions and Answers feature. Adoption of LinkedIn is increasing by B2B professionals in corporations and organizations. Have a strategy and a plan for your use of LinkedIn. Understand the conversation.

B2B Sales 100

B2B Sales Linkedin Peer-to-peer Work Management 100

Smashmouth Marketing

MAY 1, 2009

So how very appropriate is it that he is the passionate host of the upcoming Sales 2.0 Below are a few questions for Gerhard on the topic: Mike : Given the economy, some people instinctively think "cut budgets", but I think it was Forrester at the last Sales 2.0 Mike : Sales 2.0 is called Sales 2.0 Gerhard : Sales 2.0

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Marketing Insider Group

MAY 3, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy May 4, 2010 7 Subscribe Why am I in Marketing? So here I will describe why I am in Marketing. To introduce myself.

Planning 100

Planning Paid Search Agency Customer Satisfaction Enterprise Management 100

Marketing Insider Group

MAY 3, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy May 4, 2010 7 Subscribe Why am I in Marketing? So here I will describe why I am in Marketing. To introduce myself.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Customer Satisfaction 100

Smashmouth Marketing

MAY 3, 2009

So how very appropriate is it that he is the passionate host of the upcoming Sales 2.0 Below are a few questions for Gerhard on the topic: Mike : Given the economy, some people instinctively think "cut budgets", but I think it was Forrester at the last Sales 2.0 Mike : Sales 2.0 is called Sales 2.0 Gerhard : Sales 2.0

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Marketing Insider Group

DECEMBER 16, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role? They are fully entrenched in social media.

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Marketing Insider Group

DECEMBER 16, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role? They are fully entrenched in social media.

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Industrial Marketing Today

AUGUST 20, 2010

Sure, they are human beings like the rest of us but they have very different emotional triggers and needs when it comes to making work-related decisions. I should know — I am an engineer too. So I’m not only familiar with an industrial marketer’s target audience, I am the audience or at least a member of it. Engineers are creatures of habit.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

The Effective Marketer

MARCH 12, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Better Time Management with Smart Calendars Use your calendar to your advantage Using calendar the smart way I’ve noticed throughout the years that if something is not on my task list it won’t get done.

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

Buzz Marketing for Technology

JUNE 27, 2008

Knowledge Worker 2.0 - Power to the people. entreprise 2.0. Web 2.0 @ Work. Enterprise 2.0. Collaboration Tools and Web 2.0. I Am Knowledge Worker 2.0. Slide 1: Knowledge Worker 2.0 All Comments (9). Comments on Slide 1. Favorites (150) -->. Add a comment. « « Prev. Defamatory.

Enterprise Management 100

Enterprise Management Long Tail Marketing Web 2.0 Work Management 100

WebMarketCentral

DECEMBER 20, 2007

Following up on its first study on the value of Web 2.0 Discussion groups and peer-to-peer networks were the most frequently used types of social media, followed closely by social networks (e.g. Again, the ITtoobox/PJA report on social media use by B2B IT buyers is available here. ** technorati tags: Web 2.0

Social Media 20

Social Media Web 2.0 Peer-to-peer Wiki 20

Marketing Insider Group

MAY 12, 2010

In this article I will argue for the importance of and the 5 steps to create marketing ROI through demand generation. Social media is hot mainly because it is new news to lots of folks in marketing and across our organizations that “the customer is indeed in charge”. Customers decide when and how to engage with us in the buying journey.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Buzz Marketing for Technology

OCTOBER 30, 2008

Highlights of a Panel at the Media Convergence Forum featuring: Jeff Hayzlett – Chief Business Development Officer, Eastman Kodak Russ Klein – President Global Marketing Strategy, Burger King Nicholas Utton – CMO, E-Trade Financial Role of the CMO faces evolution and reinvention unlike any of the peers of the CMO.

CMO 100

CMO Narrowcasting Peer-to-peer CPA 100

Hubspot

APRIL 17, 2014

4) Classroom 2.0. 4) Classroom 2.0. This blog is focused on bringing social media and web 2.0 Each blog is scored on four components: Social Reach : The combined social shares on Twitter, LinkedIn, and Facebook of the ten most recent posts, as well as the blog''s main domain. 1) Inside Higher Ed. 2) The Learning Network.

Education 28

Education Peer-to-peer Web 2.0 Case Studies 28

Industrial Marketing Today

JULY 23, 2010

Today, technical buyers and engineers expect suppliers to have a substantial online presence with a website packed with relevant content in a variety of formats and easily searchable. Unless your website shows up in the initial phases, you are probably not going to be considered in the next step, which is the comparison stage.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60