Savanta
JANUARY 25, 2017
41% of B2B buyers who are unhappy with customer service will proactively spread negative word-of-mouth about the offending supplier amongst colleagues and peers. Indeed, 52% of B2B buyers dislike suppliers who use telemarketing to target them and 35% dislike those who reach out directly through social media. Click to enlarge.
KoMarketing Associates
APRIL 19, 2017
percent of marketers say they are “very effective” at demonstrating the value of their marketing efforts to their peers. A survey conducted by B2B Marketing and The Telemarketing Company in 2016 found that most B2B marketers (59 percent) are “significantly” pressured to generate additional leads by upper management.
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Savanta
FEBRUARY 24, 2015
At a micro-level it gives you a sense of how your approach to marketing compares to that of your peers. What percentage of their budget is allocated to different marketing channels, e.g. PR, telemarketing? At a macro-level this gives a measure of our industry’s health and reveals key trends. In essence the Barometer has two goals.
Webbiquity
DECEMBER 3, 2013
That said, it can nevertheless be helpful to know how one’s competitors and peers in other industries are planning to split up their marketing dollars for the coming year. Direct mail and telemarketing also permit careful targeting. Among the key findings: Digital budgets are growing. One-to-one tactics are holding steady.
Webbiquity
DECEMBER 3, 2013
That said, it can nevertheless be helpful to know how one’s competitors and peers in other industries are planning to split up their marketing dollars for the coming year. Direct mail and telemarketing also permit careful targeting. Among the key findings: Digital budgets are growing. One-to-one tactics are holding steady.
Biznology
FEBRUARY 17, 2014
Email and telephones are great peer-to-peer tools, excellent for targeted messaging with people you already know. However, unless your are a spammer or a telemarketer, you don’t email or call people you don’t know. Previous entries in this series: 1. Your choice of social platform does matter ; 2.
Content4Demand
MARCH 19, 2019
Do you know which channels have delivered the most success for your peers and competitors this year? But here’s something else that may be surprising: Write-in responses included telemarketing, direct mail and word-of-mouth referrals. Are you confident in which content works best for each stage of your marketing funnel?
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