The Point
OCTOBER 7, 2014
Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. However, it also drives much higher conversion rates (up to 7x, in our experience) compared to Twitter and Facebook.
The Point
SEPTEMBER 11, 2017
What we see is actually an image of the offer, but rather than use some boring white paper cover, Salesforce created a desktop vignette that represents various elements of the “guide” being consumed – on a tablet, a clipboard, and a smartphone (the video at upper right).
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The Point
JUNE 24, 2010
So you just launched a new white paper. For example, at right is a landing page we created for a new white paper published by a client, Navicure. A basic tweet in support of the white paper would read: New white paper: how to choose the right medical claims clearinghouse – [URL]. Try factoids.
The Point
SEPTEMBER 23, 2015
That’s why it’s important to offer as many subscription options as possible, including RSS, Email, Twitter, Facebook, LinkedIn, and aggregation services like Flipboard. As in: “For a more detailed discussion of [Topic A], download our free white paper on [Insert Title Here].” Sell subscription options prominently.
The Point
JUNE 8, 2016
Paid Social Media – all three leading B2B social media channels (LinkedIn, Twitter, Facebook) offer variations on “custom audience” programs that enable you to upload lists of customers, prospects, or target accounts and deliver ads exclusively to that audience, or so-called “lookalike” prospects that meet the same criteria.
The Point
JUNE 27, 2012
And they can be a refreshing change in what otherwise might be a steady stream of white paper offers and Webinar invites. Especially in the context of lead nurturing , the more ways a prospective customer is connected to your company – by email, Facebook, Twitter, LinkedIn, Pinterest, Google+, etc. Drive subscriptions.
The Point
MARCH 29, 2012
Just be sure to offer the reader as many subscription options as possible, and at a minimum: Email, RSS, and Twitter. One of the most effective ways to generate blog leads is to feature downloadable content – white papers, case studies, analyst reports – in your sidebar, and gate that content behind registration forms.
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