ViewPoint

JUNE 6, 2013

B2B Trade Show Marketing Circa 2013: Everything is the Same, Everything is Different. According to a study from the Chief Marketing Officer Council, 9 out of 10 B2B buyers ranked online content as having at least a moderate effect on their choice of vendors. Via BtoBMagazine.

B2B Marketing 120

B2B Marketing PointClear B2B Trade Show 120

Zoominfo

JANUARY 29, 2018

From event planning to trade show design, there’s a little something for everyone. 5 Reasons to Send Employees to Trade Shows and Conferences. 6 Ways to Stand Out in a Trade Show Exhibit Hall. When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show.

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

Golden Spiral

JANUARY 27, 2022

Enter the vendor. Our team member, Irma Davila, visited a trade show experience created by Sendoso , a third-party gift and corporate specialties delivery service. Watch for opportunities to assert your expertise: You discover your target’s company will be attending a trade show for the first time.

Account Based Marketing 62

Account Based Marketing Effectiveness Planning ABM 62

ViewPoint

JULY 16, 2013

According to recent research, B2B companies are using multiple lead generation tactics including, email marketing, search engine optimization, teleprospecting, inbound marketing, direct mail and trade shows. Remember that high-quality persuasive content is not your corporate brochure or a sales pitch, thinly disguised as a white paper.

Lead Generation 120

Lead Generation Sales Qualified Leads High Quality Lead Budget Programs 120

ViewPoint

JANUARY 26, 2012

On your home page—and elsewhere throughout your site—add a compelling offer, such as a downloadable case study or white paper, linked to a registration form. Supplement your registration efforts with technology from vendors like NetFactor and Demandbase. Business marketers spend an average of 18.6%

B to B 120

B to B netFactor Media SEM 120

KoMarketing Associates

OCTOBER 5, 2017

With hundreds of trade shows, conferences, and meet-ups happening every year, events tend to “die” once they are over. Consider offering an exclusive white paper with industry findings, a free extensive e-book, or useful templates they can use over and over again.

Work Management 138

Work Management B2B Marketing Marketing Management B2B 138

Hinge Marketing

MARCH 26, 2020

Many traditional, “tried-and-true” marketing techniques (think sponsorships, face-to-face networking events, print advertising, trade shows) no longer generate sufficient results to sustain a growing practice. While the paper survey isn’t quite dead, most surveys today are conducted online. White Papers. Flow Content.

Marketing Budget 121

Marketing Budget Work Management Marketing Management Webinar Metrics 121

Marketing Insider Group

AUGUST 3, 2015

ad size, commercial length, trade show booth size, etc.). The type of information that is most helpful at this stage is vendor-neutral information that helps identify problems or symptoms. They are starting to compile a list of available vendors and products within their solution strategy.

Lead Generation 100

Lead Generation Top of Funnel Work Management Marketing Management 100

Biznology

JUNE 26, 2015

I’m bothered by much of what I read and hear today when marketing people and agencies pontificate about B2B in presentations, webinars, white papers, and even blogs like Biznology. Request our 15 page white paper titled B2B Profiling, Targeting & Segmentation to learn more about segmentation for B2B).

Work Management 80

Work Management Marketing Management B2B Marketing Trends 80

Sales Engine

JANUARY 25, 2016

And it was Marketing's job to create awareness with one-to-many mediums like trade shows and advertising. Maybe you’ve produced a white paper or two and generated some good leads, sustaining marketing success in this world requires reimagining how to play the game. But the time that they’re actually in the market is shorter.

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Sales Qualified Leads 120

Webbiquity

FEBRUARY 16, 2016

Live events (conferences, trade shows and forums) remain the top lead generation source for B2B marketers. White paper and eBook downloads are the top producers of B2B leads, cited by 59% of marketers. Between 28% and 35% percent of B2B leads come from marketing, while 45% to 52% on average are generated by sales teams.

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Contently

SEPTEMBER 10, 2020

They’ve been promised from damn near every tech vendor in one of those horrifying Scott Brinker Lumascapes that “this is going to be the data that unlocks everything for you.” We can’t do trade shows, can’t do in person events. Do you see that accelerating? Last question—the hot seat question.

Work Management 114

Work Management Marketing Management Brand Identity Branding 114

B2B Marketing Traction

JANUARY 7, 2010

These might include trade show marketing, web site updates, creating brochures and white papers, sending out press releases, holding webinars, etc. Next I add a column for who will do the work, either an employee of the company or an outsource vendor. I list the marketing tasks to be done in a left side column.

Planning 100

Planning Marketing Plans Trade Show Paid Search Agency 100

ViewPoint

JUNE 28, 2012

He adds that the major factor is the new buyer—empowered and smarter, in ways, than IT vendors—coming into provider organizations through a variety of digital and social pathways. Rich also notes challenges from “this stinky permanent recession that’s putting margin pressure on so many vendors.”

Marketing Automation Services 120

Marketing Automation Services Planning Allocation CMO 120

Customer Experience Matrix

JUNE 3, 2009

The vendor plans to refine this approach by letting users prioritize the campaigns so the most important messages are sent first. See my recent white paper Restoring the Balance for more on this.) . - Serena is now running into conflicts when a given prospect is in more than one marketing campaign.

Work Management 120

Work Management Marketing Automation Services Marketing Management Demand Generation Agencies 120

Webbiquity

FEBRUARY 14, 2010

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. They apply technology to a difficult process.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Chris Koch

JANUARY 15, 2010

During one of the first few days I went to work at CIO magazine in 1995, I had what we called a “vendor visit”—one of many I would have in the coming years. But the vendors had little need to engage with CIOs at that kind of level. And the guy that showed up to see me that day was a representation of the times.

Social Media 100

Social Media Work Management Marketing Management Marketing Automation Services 100

markempa

SEPTEMBER 9, 2013

We have all downloaded a white paper or attended a webinar. Now imagine after having done so, the vendor tries to call you. How to Use Lead Scoring to Drive the Highest Return on Your Trade Show Investment. Think back on that experience. You go through a series of decisions, which we call “ micro-yeses.”.

Lead Gen 120

Lead Gen Lead Ranking Lead Scoring Sales Qualified Leads 120

The Effective Marketer

NOVEMBER 29, 2010

So write “objective -> action -> budget&# down on paper, in big letters and stick it to your corkboard or use a post-it and glue it to your computer monitor. The “let’s copy last year’s budget” mentality is prevalent in many organizations because is the easy way out of a not so glamorous function. United States License.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

SalesIntel

DECEMBER 6, 2021

Marketing Content (eBook, White Paper, Webinar). Attend a Trade Show as Your Guest. Actually, that’s one of the reasons I got in touch with you because a lot of folks who are working with a publicly-traded data vendor right now were not too happy leading into their contract renewal. Join a Peer Roundtable.

Top of Funnel 52

Top of Funnel Ad Building Work Management Peer-to-peer 52

The Effective Marketer

APRIL 29, 2009

An interesting way of looking at it is by making a grid on a sheet of paper or using a spreadsheet comparing your needs versus the features required. Sample requirements grid for webinar platform selection Why list technical support and online training? I hope these simple tips will help you with your webinar initiative!

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

The Effective Marketer

SEPTEMBER 27, 2010

Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. How can we improve this process? The answer may lie in a tool most people already have… MS PowerPoint! United States License.

Planning 100

Planning Work Management Effectiveness Marketing Budget Creation 100

The Effective Marketer

MAY 29, 2009

Initially I got the paper version of WSJ and later was an avid reader of WSJ.com. They can’t fight it for long, especially if other papers start using the Kindle and other ebook devices to try to gain subscribers. Why not use it to increase even more the membership base? Amazon should stop being shady not allowing EPub.

Planning 100

Planning Work Management Effectiveness Marketing Management 100

Belkins

SEPTEMBER 20, 2019

Fact: There is a growing tendency with B2B buyers and the way they choose vendors. The survey shows that 54% of B2B buyers check social media to learn about the vendor, their service, and the product. We arrange meetings at trade shows. Nowadays, they do it in a digital way. What does it mean for you?

B2B Marketing 40

B2B Marketing Top of Funnel Planning B2B 40

Adobe Experience Cloud Blog

FEBRUARY 15, 2012

An industry analyst report, a technical white paper, and a short customer case study are enough to build out a lead nurturing campaign. An investment into a webinar and complementary white paper would give you the opportunity to promote the live event and promote the archived event for months after. The vendors ran out of food.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Paid Search Agency 48

Adobe Experience Cloud Blog

FEBRUARY 2, 2012

Instead, you must have a mix of programs from webinars to direct mail to trade shows to display advertising to ensure you reach everyone in your target market while making maximum use of resources. I also share the results with vendors so they know how we performed. What do you think?

Budget Programs 48

Budget Programs Enterprise Management Work Management Marketing Management 48

The ROI Guy

SEPTEMBER 17, 2010

The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. For example, the typical B2B prospect receives an average of 20.3 These three issues are having a measurable impact on marketing.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

The Effective Marketer

MARCH 22, 2012

Stage 3: Vendor Selection. There are two steps for that: Classify by content type (white papers, brochures, testimonials, videos, case studies, etc.). According to SiriusDecisions, buyers go through three stages and six steps during their buying process. Stage 1: Education. Loosening the status quo. Committing to change. Content Audit.

Demand Generation 100

Demand Generation Lead Ranking Demand Marketing Qualified Leads 100

Online Marketing Institute

JULY 31, 2012

White Papers. We have integrated some of our other social vendors like Gigya into Sitecatalyst so that we can look at our shares, likes, tweets, pins, social logins, comments, etc., The breakdown: “This is a new vendor for us. Vendor. -->. ); MAG Radar END-->. Paper Merchants. Fashion Shows. Trade Show.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Webbiquity

SEPTEMBER 25, 2018

Whatever types of content you’re producing—white papers, ebooks, infographics, videos, research reports—all of these can be featured in or promoted through a blog post. Finally, according to Jon Lombardo of LinkedIn, 83% of B2B buyers say that “thought leadership” increases their trust in B2B vendors.

Work Management 252

Work Management B2B Marketing Marketing Management B2B Thought Leadership 252

Webbiquity

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Most outbound marketing spend is on telemarketing, followed by direct mail and trade shows. 9 out of 10 B2B buyers say when they are ready to make a purchase, they will find a vendor.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

markempa

JUNE 8, 2005

You’ll evolve from a vendor that is simply selling products and services to being an expert that is selling value. When I visited their so called “thought leader” section, it contained just a few ‘white papers’ which required user registration to download. This is especially important in generating postitive word of mouth (WOM) too.

Lead Generation 120

Lead Generation Budget Programs Word of Mouth B2B Thought Leadership 120

thePoint

MAY 25, 2018

Customer-facing marketing content – brochures, white papers, position papers, presentations, etc. trade shows, media campaigns, web site visitors that fill out a form, paid search, local education events, or webinars). You would end up with a mix of trade shows, media campaigns, and programmatic options to capture leads.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

Online Marketing Institute

NOVEMBER 28, 2012

White Papers. Fashion Shows. Trade Show. Consumer Media. Design & Production. Digital Editions. eMedia & Technology. Lead Generation. M&A and Finance. Sales & Marketing. --> Bloggers. --> Resources. Video Center. ENews Sign-Up. --> Magazine. Browse Issues. Subscribe Now. Marketing/Comm/PR. Production/Manuf. Operations.

B to B 40

B to B Paid Content Social Media CMS Development 40

Martech

JANUARY 20, 2022

In addition, 1-to-1 meetings arranged between vendors and participants may be offered as a component of virtual events or may be the entirety of the programming. The motivation for attending trade shows may be principally commercial, e.g. attendees go to buy things for their stores and businesses.

Digital Asset Management 141

Digital Asset Management Work Management Marketing Management Planning 141

The Effective Marketer

MARCH 12, 2009

Yes, I may remember the task from time to time and I write it down in a yellow sticky note, but getting it into my task list (be it in Outlook where I centralize everything, or in a paper notebook that I used back in the day) triggers some type of psychological commitment that is not the case otherwise. United States License.

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

Sales Engine

AUGUST 23, 2016

They develop white papers, email campaigns, go to trade shows, and —well, you know, execute on lots of projects. For example, if you’re attending a trade show, you start with: Booking the space, ordering your swag, designing the booth, booking hotels, etc. For sales, knocking on doors isn’t really an option.

Top of Funnel 120

Top of Funnel Process B2B Thought Leadership Work Management 120