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The 6 Fundamentals of an SEO Link Building Strategy

Top Rank Marketing

One of the big reasons why Google revolutionized search engines when it launched in 1998 was its PageRank algorithm , which rewarded pages based on how many other websites were linking to them. Meanwhile, a link from a highly relevant site like a software review service might prove highly valuable.

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Off-Page SEO: What It Is & Why You Need It [+a Helpful Checklist]

Hubspot

That's because Google is built on PageRank, an algorithm that looks at a page's backlinks for quantity and quality. When you share content on social media and direct traffic to your website, it shows Google that you're gaining traffic from diverse sources and must have interesting high-quality content. Image Source.

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You’re doing SEO wrong: it’s all about authority

Biznology

For example, I wrote the following in 2010: PageRank is designed to ensure that the most relevant, authoritative sites are listed at the top of search results. The problem with the earlier SEO theory is it presents SEO as a shortcut to traffic. Domain authority is not a new concept, it’s been a staple of good SEO for a long time.

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Topical SEO: 7 Advanced Concepts of Link Relevance & Google Rankings

Moz

This is the popularity part of Google’s algorithm, described in the original PageRank patent. In the beginning, there was the original PageRank patent , which changed the way search engines worked. Topic-sensitive PageRank. Despite rumors to the contrary, PageRank is very much alive and well at Google. Anchor text.

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Do Social Signals Drive SEO?

Convince & Convert

All the social media sites NoFollow such links, which acts as an instruction to the search engines to not pass PageRank through those links. Social Media Driving Links : Here is a guest post that was done by a software development company called Softserve: As you can see, it received some social shares. So Does This Really Drive SEO?

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Your competitors are doing SEO

Biznology

In the past, the combined authority of each page of each site would be its Google PageRank. Today, without a reliable PageRank, other sites, including Moz, have created their own ranking systems, including MozRank. Driving Search Traffic to Your Company’s Website. They won’t stear you wrong.

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Google “mobilegeddon” starts today — are you prepared?

Biznology

If your site isn’t mobile-native today, April 21, 2015, you might lose a little under 50% of all of your search traffic. Google Search Change Could Cause ‘Mobilegeddon'': Websites which look bad on mobile phones will drop down Google’s search rankings from today – cutting off a major traffic source.

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