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The 6 Fundamentals of an SEO Link Building Strategy

Top Rank Marketing

One of the big reasons why Google revolutionized search engines when it launched in 1998 was its PageRank algorithm , which rewarded pages based on how many other websites were linking to them. It’s little wonder that link building has been a crucial element of SEO ever since. Why is link building valuable for SEO?

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Link Velocity: How to Use Link Velocity to Your Advantage in SEO

seo.co

Link velocity refers to the number of backlinks pointing to a single URL, measured over time. As search engines and other crawling software become more sophisticated, they can find and index links faster than ever before. Link velocity is the term given to describe this phenomenon. Linking Out.

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Off-Page SEO: What It Is & Why You Need It [+a Helpful Checklist]

Hubspot

Link building, for instance – an effective off-page SEO strategy – is one of the top ranking factors. That's because Google is built on PageRank, an algorithm that looks at a page's backlinks for quantity and quality. Link Building. Links from other sites on the web server as votes of confidence in your domain.

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Expired Domains: How To Find (And Use) Expired Domains For SEO

seo.co

The domain may have existing links (and perhaps traffic) that you might be able to leverage by: Setting up a new site and a new business with this domain. If the website isn’t in business anymore or the domain gets canceled, you can buy the domain and also acquire its links. perform outreach link building.

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Topical SEO: 7 Advanced Concepts of Link Relevance & Google Rankings

Moz

This is the popularity part of Google’s algorithm, described in the original PageRank patent. But Google doesn’t stop at using links for popularity. They’ve invented a number of clever ways to use links to determine relevance and authority — i.e. what is this page about and is it a trusted answer for the user’s search query?

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The Four Rhinos of Bad SEO Tactics: What Has to Go for Good

ClearVoice

Lazy link building. Based in the United Kingdom, Dan McCarthy is the co-founder of Zeno Assessment Software and CEO of Verax Consulting. McCarthy has almost 20 years of experience building, merging and improving the processes behind IT organizations and has a firm understanding of what’s behind the curtain.

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An Introduction to Black Hat SEO

Hubspot

Here’s an example of keyword stuffing for a website selling outbound marketing software: “We are in the business of selling outbound marketing software. Outbound marketing software is what we sell. If you are thinking of getting outbound marketing software get in touch with one of our outbound marketing software consultants.”.

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