SocialPilot

MARCH 12, 2024

It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg. Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Marketing leaders are 1.5

Paid Content 84

Paid Content Campaigns Examples Advertising Agencies 84

Brandpoint

JUNE 9, 2021

Now having created MAT Releases for clients for more than 14 years, I’ve seen them evolve to become a more powerful controlled media tactic than ever before. But just as newspapers and the PR industry have changed over the last few decades, the MAT release has changed, too. Have some important research to share? Be a sleuth.

Media 122

Media PR Paid Search Agency Distribution 122

TrustRadius Marketing

APRIL 13, 2022

The ace in the hole for many small business owners could be social media marketing. We’re going to explore some of the most asked questions about social media marketing and its costs. What is Social Media Marketing? Click here to explore all social media marketing tools.

Paid Content 52

Paid Content Social Media Pricing Price 52

KoMarketing Associates

OCTOBER 4, 2016

KoMarketing has been writing about the value of content marketing for years. In CMI/MarketingProf’s latest B2B Content Marketing Report , 89 percent of B2B marketers surveyed indicated that they are currently using content marketing tactics. B2B Content Marketing & SEO.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

Inbox Insight

MARCH 2, 2022

What do our first party research insights reveal about the state of the B2B marketing strategy on both sides of the Atlantic? While multi channel marketing is no new phenomenon, the art of building scalable, effective and cost efficient multi channel strategies can differ enormously from business to business – and country!

Multi-Channel 98

Multi-Channel Paid Content Advertising Channels B2B Marketing 98

SmartBug Media

MAY 9, 2024

Let’s get into how you can formulate your plan by leveraging the art of pre-trade show planning in your marketing efforts. This allows marketing and sales teams to decide if the ROI of that specific show is worth the investment. It allows you to personalize the sales and marketing experience, meaning you’re more likely to secure sales.

Trade Show 59

Trade Show Planning ROI Sales Qualified Leads 59

The Marketing Blender

OCTOBER 1, 2022

Your guide to building a marketing budget template. Looking to create a new marketing budget template for your business? Although a marketing budget template can take some time and thought to build, it’s not as difficult as you may think it is. Here are some tips on how to build a marketing budget template for your business.

Marketing Budget 98

Marketing Budget Marketing Budget Creation Budget Programs Template 98

seo.co

JANUARY 29, 2021

Outsourcing your blogger outreach service can also help you collaborate with the right influencer, improve brand visibility and achieve high-authority mentions. . Not all blogger outreach is helpful. The Good: The Pros of Guest Blogger Outreach Services . The Good: The Pros of Guest Blogger Outreach Services .

Blogger 72

Blogger Outreach Service Advertising Agencies 72

Webbiquity

FEBRUARY 27, 2018

For B2C marketers, Pinterest (#6 overall) is probably the next most interesting site. And what does that mean for marketers? Here are four recommendations based on a dozen social networking stats and facts from recent research, customarily curated with a little alliteration. The Marketing Scope ). Marketing Profs).

Social Networks 296

Social Networks Stats Network Marketing Linkedin 296

Biznology

JANUARY 9, 2014

Do you think a solid content marketing strategy exempts your brand from needing to do outreach? Check out these 25 awesome outreach tools for your smash business strategy. We’re living in an era of content saturation. Traditional PR just isn’t as effective as it used to be. BuzzStream. Blogger LinkUp.

Outreach 80

Outreach Paid Content Tools Enterprise Management 80

Content Standard

MAY 28, 2021

Colleen Brooks, Director of Digital Marketing at Verizon Business Group, spoke with Skyword’s Senior Vice President of Strategy, Dan Baptiste, about how the Verizon team has built an organization-wide content strategy and implemented a research-driven top-of-funnel approach that keeps their audience engaged early and often in the sales funnel.

Top of Funnel 132

Top of Funnel Organization Marketing & Strategy Digital Marketing Funnels 132

Biznology

NOVEMBER 8, 2012

Among other things, I argued for the importance of developing a corporate keyword database for digital marketers. Keyword collaboration isn’t just important for digital marketing. Brand marketers need the right keywords to do a better job naming products and writing messaging guides. But that’s extremely unlikely.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. From meals and research to customer advisory boards and in-person event studios, these presenters have a lot of good ideas.

Marketing Budget Creation 106

Marketing Budget Creation Paid Content Marketing Budget Budget Programs 106

KoMarketing Associates

DECEMBER 30, 2013

Our continued client success allowed us to undertake new initiatives in the Asian market, specifically through Baidu search engine advertising. Today, we’re providing internet marketing solutions across the United States, Europe, and Asia, and we’re hoping to expand our presence in the new year.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

Optinmonster

MAY 11, 2023

If you look at content marketing statistics , you’ll see that content marketing increases engagement and generates leads. But what is content marketing? Content marketing is the creation and distribution of online material like videos, blog posts, podcasts, social media posts, and more.

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Onalytica B2B

DECEMBER 14, 2017

It requires a PR culture of building 1-to-1 relationships with a marketing activation of scaling engagement with a 1-to-many model. An added challenge is that there’s no one size fits all approach. Always-on community social outreach. This includes topical content and general content too to build rapport.

Ad Exchange 233

Ad Exchange Work Management B2B Thought Leadership Marketing Management 233

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. How can we convince our clients that we’re good at social media?

PR 161

PR Social Media Paid Content Media 161

Webbiquity

APRIL 5, 2010

Interactive PR, sometimes called social PR, is a combination of search-optimizing press releases, creating social media releases through tools like PitchEngine , blogger outreach and the use of social media to promote company news and announcements. Blogger Outreach. Interactive PR Resources.

PR 100

PR Blogger Outreach Best Practices 100

SmartBug Media

FEBRUARY 4, 2020

SEO share of voice is analysis that shows which websites rank most frequently for a given set of keywords or topics in organic search. This type of exercise helps website owners better understand competitive pressures in search engines as well as identify link building, content creation, and social media opportunities.

SEO 96

SEO SERP Domain Analysis 96

Atomic Reach

JANUARY 3, 2019

Considering how ad-heavy our world is today, it is likely that you have. It is also very likely that an ad alone is not going to engage you enough to purchase the item or service. This is where content marketing comes into play. For the foreseeable future, content will remain as king. Through j effbullas.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Webbiquity

MARCH 3, 2017

As people increasingly rely on their mobile phones, mobile searches have now overtaken desktop searches. Ideally, you’d like your website to be right at the top of the first page of Google, especially on mobile as these searches are typically less for general research and more to meet immediate needs. Comment spam.

Link Building 100

Link Building SEO Ad Building Advertising Agencies 100

seo.co

MAY 2, 2021

The number of quality backlinks a website has a massive impact on its ranking in Google search. This makes link building essential on your to-do list when optimizing your site for search result dominance. Google organic search is responsible for 59.2% Ahrefs is a favorite of marketers and tops the list of link-building tools.

Budget Programs 98

Budget Programs Link Building Software Lead Scoring 98

Biznology

JULY 26, 2016

Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast, For Immediate Release. It must have gone well because I was back on a panel of PR professionals yesterday , joining Shel, Zeno Group EVP Frank Eliason , and Cision SVP Heidi Sullivan. Is it earned or paid media?

PR 80

PR Web 2.0 Blogger Public Relations 80

Sharpspring

JANUARY 19, 2022

There followed a series of updates, manual penalties and ever-changing rules in Google’s efforts to regulate the link building market. Link building remains the most important (and the most challenging) search engine optimization tactic. If you are doing a PR campaign, do it for publicity, not for links. That’s generally fine.”.

Ad Building 109

Ad Building Link Building Guidelines Blogger 109

accelerate agency

FEBRUARY 17, 2023

Any marketing campaign should start with a solid plan that sets out what you’re aiming to achieve, how you’re going to do it, the deadline for doing it, and how you’ll measure its success. SaaS marketing is no exception. Skip ahead, if you like: What is a SaaS marketing plan?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

Any marketing campaign should start with a solid plan that sets out what you’re aiming to achieve, how you’re going to do it, the deadline for doing it, and how you’ll measure its success. SaaS marketing is no exception. Skip ahead, if you like: What is a SaaS marketing plan?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

Any marketing campaign should start with a solid plan that sets out what you’re aiming to achieve, how you’re going to do it, the deadline for doing it, and how you’ll measure its success. SaaS marketing is no exception. Skip ahead, if you like: What is a SaaS marketing plan?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

Content4Demand

MAY 8, 2020

B2B influencer marketing content can deliver 11x higher ROI than traditional forms of digital marketing , according to TapInfluence. But I’d argue that it isn’t enough to just have great content. Both assets have garnered stellar results in email, social and paid search campaigns.

Paid Search Agency 54

Paid Search Agency Planning B2B Thought Leadership Marketing Management 54

Content Marketing Institute

SEPTEMBER 26, 2018

Editor’s note: This article is the follow-up to an August post about 25 frequently asked questions about content marketing. Do you get asked tough, or even easy, questions about content marketing by your executives or clients? Bethany Chambers , North Coast Media . 4), complement to paid advertising (no.

FAQ 96

FAQ Paid Search Agency Content Marketing Work Management 96

Bluetext

FEBRUARY 9, 2018

We’ve been writing about the value of metrics-driven PR to drive revenue and lead generation for brands in order to tie media coverage directly to results for our clients. We call it metrics-driven PR. That way, there’s not extra budget needed for the research. Is it topical?

PR 20

PR Research Budget Programs Thought Leadership 20

ClearVoice

JUNE 22, 2021

But no matter your thoughts on the topic, when done right, building backlinks can drastically improve your search engine rankings. Links are beneficial for everyone, from freelance writers to content marketers. Highlight what you’ve written previously by including links to past content. Do your research first.

Work Management 106

Work Management Marketing Management Link Building Ideal Customer Profiles 106

Hubspot

AUGUST 13, 2014

To read more content like this, subscribe to Insiders. Some people think content promotion isn’t complicated. It’s just making sure content is optimized for the search engines, sent to an appropriate email list, and then broadcast it socially, right? The Tactics of Content Promotion. Content Coverage.

Paid Content 28

Paid Content Promotion Advertorials Advertising Agencies 28

Webbiquity

OCTOBER 4, 2022

Here’s an example of one possible (and common) scenario to show how the application of the five whys might play out in digital marketing. There could be any number of reasons, from finance or investment decisions to competitive developments or changes in the market. Broadcast media. Sales-generated leads. Outbound calling.

Paid Content 327

Paid Content Paid Search Agency Advertising Agencies Planning 327

Lake One

MARCH 24, 2020

As the modern economy evolves – manufacturers and industrial firms may find themselves wondering how to get more sales opportunities in a quickly changing sales and marketing environment. Industrial Lead Generation with Account Based Marketing. Centralize Marketing if you Sell Through Distributors. It serves two purposes.

Lead Generation 45

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 45

Sword and the Script | B2B

JULY 18, 2023

There’s been no shortage of surveys and stats in B2B marketing; here’s a look at some of the more interesting ones from the first six months of 2023 Apart from this blog, I produce a separate monthly email newsletter that curates articles and blog posts across marketing communications. ” Read more on Marketing Dive 2. .

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

NuSpark Consulting

NOVEMBER 19, 2012

Content Marketing is now at the forefront of SEO; more so than ever. So here is a list of significant issues to keep in mind with regard to today’s (and tomorrow’s) search engine optimization tactics (forget what you think, or go ahead and debate me!). It’s more than SEO, it’s old-school PR. Linkworthy Content.

SEO 100

SEO Planning Blogger Content Marketing 100

Brandpoint

NOVEMBER 28, 2018

PESO is a media model strategy that stands for Paid, Earned, Shared and Owned media. Over a decade ago media channels used to be thought of in siloed ways: Paid media was the primary focus of advertising. Earned media was the primary focus of PR. Owned Media. What is owned media?

Paid Content 118

Paid Content Lead Ranking PR Media 118