Martech

JULY 5, 2023

Agile marketing is all about change, but how do we balance agility and chaos? Let’s explore three components of the Agile Marketing Navigator framework the Guidepoint, Blueprint and Marketing Backlog — and where frequent change is acceptable and what areas to keep change to a minimum. Get MarTech!

Planning 94

Planning Paid Search Agency Work Management Rules 94

Marketing Insider Group

JULY 21, 2020

If you’re just starting out on your Agile journey and coming up against terminology that seems unfamiliar – look no further! Adaptability is the ability of a marketing team to pivot or adjust to changes in the market, feedback from their customers, the competitive landscape, and data from their own campaigns. Chickens vs Pigs.

Planning 206

Planning Work Management Marketing Management Allocation 206

Hive9

JANUARY 6, 2020

In the marketing world, the same can be said for deciding to adopt an entirely new approach for your team. For instance, agile marketing - becoming more popular in the B2B community in particular - can’t be implemented by waving a magic wand and assuming everyone is on board with the concept.

Planning 147

Planning Work Management Webinar Metrics Training 147

Martech

JANUARY 30, 2023

“Agile marketing transformations are not going well. We needed something built by marketers, for marketers, in a language that makes sense to marketers.” That’s what agile marketing coach and regular MarTech contributor Stacey Ackerman told me back in May 2022. Download the free ebook here.

Planning 108

Planning Marketing Management Paid Search Agency Communities 108

Zoominfo

JULY 26, 2018

In an effort to meet those changing needs, marketers are ditching traditional marketing initiatives in favor of a more adaptive approach to marketing– also known as agile marketing. If you’re unfamiliar with agile marketing, it’s time to get on board. What is agile marketing?

Planning 178

Planning Zoominfo Work Management Marketing & Strategy 178

Martech

OCTOBER 27, 2022

We recently introduced you to the Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. The Marketing Owner on the team is responsible for managing Stakeholder relations.

Planning 100

Planning Work Management Paid Search Agency Marketing Management 100

Martech

SEPTEMBER 9, 2022

We recently introduced you to the Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. In recent articles we covered the Collaborative Planning Workshop and the Launch Cycle.

Planning 101

Planning Advertising Agencies Work Management Marketing Management 101

Martech

JANUARY 12, 2022

For the past few weeks, we’ve been sharing chapters from MarTech’s Guide to agile marketing for teams, a comprehensive e-book that takes a look at how teams can best execute in an agile marketing playbook. That’s why we’ve created this quick guide to key terms in agile marketing.

Planning 114

Planning Digital Asset Management Work Management Marketing Management 114

Martech

MAY 16, 2023

There’s a big misconception, especially in marketing, that agile is a new practice for the team. Some think that if the team gets trained on agile marketing , they can work differently, with new meetings and tools,and reap the benefits of agility: speed-to-market, customer-centricity and team satisfaction, just to name a few.

Planning 95

Planning Practices Work Management Marketing Management 95

The Forward Observer

MARCH 8, 2024

Organic Social Media: How to Build Flourishing Online Communities by Jenny Li Fowler About the Book Organizations and institutions focused on community building have a built-in group of ambassadors who embrace their message and vision. With this book, social media managers will future-proof the online presence of any organization.

Social Media 156

Social Media Resource Management Organization Social Marketing 156

Martech

FEBRUARY 18, 2022

It’s easy to get into the weeds when it comes to agile marketing. After, the practice itself is all about breaking goals, projects and marketing tasks into smaller blocks in order to more efficiently deliver what your team is charged with. Get the daily newsletter digital marketers rely on. Processing.Please wait.

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Planning Work Management Newsletter Organic Leads 102

KoMarketing Associates

FEBRUARY 13, 2017

A number of companies are turning to agile marketing strategies to resonate with their customers and drive results, according to new research. The “Future of Marketing” report from Forbes Insights and Aprimo found that 29 percent of respondents “strongly agree” that their companies fully embrace marketing agility.

Planning 121

Planning Marketing Report Marketing & Strategy Marketing Strategy 121

Martech

MARCH 28, 2022

For years marketers have been scrambling to produce more content, leads and events. The teams that really nail agile marketing do less work with more focus on outcomes. When numbers are soft, it’s natural for panic to set in and to respond with the need for more marketing. Processing.Please wait.

Planning 107

Planning Work Management Paid Search Agency Lead Scoring 107

Martech

SEPTEMBER 30, 2022

We recently introduced you to the Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. A Scrum Master owns the agile process on a team. That’s where the Agile Champion comes in.

Planning 90

Planning Work Management Marketing Management Paid Search Agency 90

SmartBug Media

DECEMBER 2, 2020

Now, as the world is rushing into remote work, it’s the perfect time to harness the power of agile marketing and use it to prepare crisp, effective, and fully remote quarterly planning sessions. How Does Agile Marketing Facilitate Smooth Remote Planning? Not sure where to start? The advantage?

Planning 95

Planning Paid Search Agency Marketing & Strategy Advertising Agencies 95

Martech

OCTOBER 13, 2022

We recently introduced you to the Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. This is one that’s unique to marketing and you won’t hear this term in other agile frameworks.

Planning 90

Planning Practices Work Management Paid Search Agency 90

Marketing Insider Group

APRIL 26, 2021

The challenges we are facing have changed how we communicate with consumers and market our products and services. The importance of marketing has increased for most businesses. Marketers are more optimistic than ever before. More marketers are beginning to implement AI and machine learning. Make Short-Term Plans.

Organization 344

Organization Planning Marketing Budget Terms and Conditions 344

Litmus

NOVEMBER 11, 2021

It’s no secret how transformative Agile can be to a marketing department’s process. According to AgileSherpas’ 4th Annual Agile Marketing Report , in 2021, the Agile adoption rate has reached 51% among marketers. What is Agile marketing? Data-driven marketing. Mindset shift.

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Planning Work Management Marketing Management Paid Search Agency 78

Martech

OCTOBER 7, 2021

Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. For various reasons, marketing is an ideal use case even for these tools.

Planning 129

Planning Work Management Digital Asset Management Resource Management 129

Martech

DECEMBER 6, 2021

The following is a selection from the e-book “MarTech’s agile marketing for teams.” Once your team has gotten down the basics of working in agile marketing and can deliver work in short, iterative cycles, feedback is key. Read next: Why collaboration and teamwork are essential in agile marketing.

Planning 110

Planning Paid Search Agency Work Management Ad Building 110

Martech

FEBRUARY 25, 2022

With the knowledge I’ve gained by implementing agile marketing in several teams over the last decade, I’ve encountered some common obstacles that make it challenging to implement. Agile marketing is more than just a process, so aligning leaders on the mindset shift that needs to happen will be critical to your success.

Planning 100

Planning Work Management Paid Search Agency Marketing Management 100

Vision Edge Marketing

SEPTEMBER 20, 2018

If you’re like many of our customers, right now you are somewhere in the midst of your planning cycle, working with your partners in Sales, Finance, Product, and IT as you crystallize your Marketing plan. Focus on 5 Areas for Your Planning Session. Organize a Stand-out Marketing Planning Session.

Planning 179

Planning Marketing Plans Organization Paid Search Agency 179

Martech

JUNE 9, 2022

We recently introduced you to Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article, A new way to navigate agile marketing. The Collaborative Planning Workshop is the first step in your agile marketing journey.

Planning 91

Planning Work Management Validation Paid Search Agency 91

Martech

MARCH 15, 2022

The following is a selection from the e-book “MarTech’s agile marketing for leaders.” To lead an agile marketing organization, you must take a value-based approach. The agile leadership values below will help you understand your role in an agile marketing organization.

Planning 86

Planning Work Management Lead Scoring Lead Ranking 86

Bluetext

JUNE 13, 2024

The ability to pivot quickly in response to market changes, emerging trends, and evolving customer demands can make all the difference in achieving high returns on investment. At Bluetext, we have seen firsthand how agile marketing can transform portfolio companies and enhance overall performance.

Planning 26

Planning Marketing & Strategy Marketing Strategy Allocation 26

Vision Edge Marketing

SEPTEMBER 12, 2023

[link] Business leaders must continuously engage in strategic planning to steer their organizations toward growth and success, especially when facing a dynamic and unpredictable environment. In this episode of What’s Your Edge , we’ll explore 12 ways you can de-risk your strategic planning and execution.

Planning 225

Planning SWOT Allocation Contingency Planning 225

Martech

DECEMBER 2, 2021

We recently updated the Agile Marketing Manifesto Values & Principles guide, which can drive an organization towards agility and serve as a basis for how we as agile marketers work. Read next: Introducing MarTech’s agile marketing for teams e-book. Agile marketing isn’t enough.

Planning 97

Planning Transparency Opinions Paid Search Agency 97

Hubspot

MAY 25, 2021

Agile marketing is a strategic approach that focuses on quickly executing projects by working in short sprints. It makes room for marketers to shift their focus, adapt to customer needs, and change priorities alongside expectations. With Agile, what once took months to deliver can take weeks. What is Agile Marketing?

Planning 99

Planning Examples Work Management Paid Search Agency 99

BrandMaker Blog

FEBRUARY 22, 2022

Marketing planning is hard. There’s not one correct way to do it, but marketing leaders are tasked with figuring out which marketing efforts work best for their organization. That’s why we’ve connected with some of our customers across industries to get the lowdown on some of their best planning strategies.

Planning 69

Planning Marketing Plans Marketing & Strategy Analytics 69

Marketing Insider Group

AUGUST 4, 2020

All versions of the cycle of experimentation and improvement are based on a scientific method that was first introduced in the work of Francis Bacon, which he explained as “hypothesis–experiment–evaluation” or, in simpler terms, “plan–do–check.”. What is PDCA (Plan Do Check Act)? What is PDCA (Plan Do Check Act)?

Planning 345

Planning Lead Ranking Work Management Marketing Qualified Leads 345

Martech

JUNE 23, 2022

The whole premise of agile marketing is exactly that: To be agile in our delivery of marketing assets, campaigns, educational content and product launches. The traditional annual marketing plan is a waterfall approach that does not support fast experiments. Catch up on the Agile Marketing Navigator series!

Planning 89

Planning Marketing Plans Process SWOT 89

Martech

NOVEMBER 3, 2023

Many enterprises are now doing annual planning for 2024. For marketing departments, it can be a challenging time. How can we make a plan that’s firm enough to serve as the foundation for an annual budget and flexible enough to adapt to unexpected market changes?

Planning 111

Planning Process Enterprise Management Lead Scoring 111

Top Rank Marketing

NOVEMBER 20, 2023

Creating and managing a carefully planned B2B marketing approach is crucial for businesses aiming to achieve continuous expansion in a fiercely competitive digital marketing environment. In this guide, we will go over a step-by-step process for how to develop a B2B marketing strategy.

Planning 124

Planning Allocation Process B2B Marketing 124

Vision Edge Marketing

MAY 3, 2022

When you focus on a specific, targetable sub segment of a broader market, with its own unique demands and preferences, you are entering the realm of niches. It is also an excellent way to stay out of the fray if you’re fighting for business in a market cluttered with competitors. Top 5 Benefits of Entering a Niche Market.

Organization 226

Organization Marketing Strategy Marketing & Strategy Work Management 226

Vision Edge Marketing

JANUARY 24, 2023

Yes, I Want My Growth Idea First, let’s address the required elements of best-in-class growth plans. Note: Even if you can answer “yes” to the questions below (very few companies can), by reading further you may learn new best practices to build an even better growth plan. Is it fully aligned with your strategy and your business goals?

Planning 212

Planning Peer-to-peer Contingency Planning Business 212