Salesforce Marketing Cloud

JANUARY 17, 2024

If you’re looking for new ways to connect with your peers, the Salesforce Service Trailblazer Community is a great place to start. It’s a collaborative hub for innovation and continuous learning — a place where your peers can connect, share insights, and stay up-to-date on the latest customer service trends. The answer is yes!

Work Management 132

Work Management Peer-to-peer Service Communities 132

Integrated B2B

NOVEMBER 25, 2019

There’s a seat for everyone at the Thought Leadership table, says Morten Floee Knudsen, Thought Leadership Content Manager at global engineering company FLSmidth. In a highly competitive market with discerning buyers, thought leadership is an important tool in the B2B marcomms toolset. Be curious.

Thought Leadership 52

Thought Leadership B2B Thought Leadership Peer-to-peer Top of Funnel 52

Marketing Insider Group

JULY 20, 2021

They have trouble reaching an organic audience with an authentic tone by doing what they’ve always been doing. Consumer mistrust limits organic reach. In the era of social media, individuals increasingly trust the opinions of their online peers more than those that come from large corporation s. What does this mean?

Distribution 350

Distribution Tips Peer-to-peer Marketing & Strategy 350

Webbiquity

JUNE 20, 2023

Potential customers naturally want to hear about other people’s experiences before they invest in anything; seeing and hearing their peers attest to the effectiveness of your offerings builds trust in your brand. Video marketing has become a vital and productive tool for businesses in almost every sector.

Webinar Metrics 306

Webinar Metrics Demand Work Management Video Marketing 306

Vision Edge Marketing

JANUARY 24, 2023

The seven beliefs and behaviors that growth leaders share,” revealed the following results: Growth leaders across the C-suite are 70 percent more likely than peers to have growth as their top priority. Growth is going to be challenging according to the recent Business Roundtable survey. And does having one make a difference?

Planning 211

Planning Peer-to-peer Contingency Planning Business 211

Heinz Marketing

FEBRUARY 1, 2024

For Business Leaders: Business leaders gain insights into their leadership approaches, understanding their impact on team dynamics and overall company culture. Reflection of the past is a key piece to how we look at and shape the future. Here are five key advantages of effective reflection.

Peer-to-peer 109

Peer-to-peer Business Thought Leadership Planning 109

Marketing Insider Group

SEPTEMBER 9, 2020

Use the right marketing metrics to gather insights to maximize your marketing efforts, align with your organization’s business goals, and improve overall performance. You also grow organic traffic, which is free. Leaders are looking beyond engagement numbers and qualified leads. How much is marketing contributing to revenue?

Cost per Lead 259

Cost per Lead ROMI CPL Churn Rate 259

Scoop.it

FEBRUARY 22, 2024

It’s an opportunity to showcase your organization’s values, culture, and employee experience far and wide – on your own terms. A little recognition goes a long way, especially for minority groups within your organization. But with so much competition and noise out there, it takes work to stand out.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Seismic

JANUARY 18, 2024

We look forward to sharing best practices and thought leadership that will help you develop your plans now, for 2024 and beyond. While their enablement efforts are unique, both organizations clearly understand the importance of change management in ensuring a thorough, scalable, and successful roll-out of Seismic.

Enterprise Management 111

Enterprise Management Work Management Marketing Management Practices 111

Contently

OCTOBER 11, 2022

Creative teams, made up of copywriters, graphic artists, videographers, web designers, and more, are usually under the brand function of enterprise organizations. Since 56% of Chief Content Officers have been appointed since 2016 , the hierarchy within each organization might look different. The reward? The first is their budget.

Peer-to-peer 163

Peer-to-peer Budget Programs Content Class 163

Conductor

MARCH 8, 2022

Andrea’s dedicated SEO efforts have led to impressive increases in organic website traffic for Socratik’s clients. While SEO has long been male-dominated , many of the leading voices driving innovation and inspiring others within the industry are women. Who are the top women in SEO? 10 Women driving innovation in SEO.

SEO 105

SEO Organization Demand Generation Agencies Paid Search Agency 105

Thinkers360

APRIL 7, 2024

Thought Leader and Influencer Interview Thinkers360 thought leader interviews profile prominent members of the Thinkers360 community who embody the power of ideas in their work. With a passion for nurturing leadership talent, I serve as a beacon of inspiration and guidance for aspiring leaders.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Work Management Advertising Agencies 52

Vision Edge Marketing

AUGUST 17, 2021

Patterns generally involve repetitive action, a task or behavior that we engage in frequently, often without giving it much thought. Recognizing and rectifying ineffective patterns falls squarely on the shoulders of the leadership team. Winning at a triathlon if you don’t know how to ride a bike or swim is quite a challenge.

Contingency Planning 246

Contingency Planning Peer-to-peer Business Planning 246

Hinge Marketing

MAY 22, 2023

For over a decade, the Association for Accounting Marketing (AAM) has partnered with Hinge to research, analyze and provide the valuable insights accounting marketers and executive leadership teams need to develop high-performing marketing programs. The High Growth firms are growing over 5 times faster than their Low Growth peers.

Marketing Budget 111

Marketing Budget Budget Programs Marketing Budget Creation Allocation 111

Webbiquity

DECEMBER 6, 2022

How your social media marketing budget stacks up to your peers and competitors? You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? What the biggest missed opportunity is for B2B marketers? Affiliate sales support independent publishing.

Social Media 236

Social Media Allocation Social Marketing B2B Marketing 236

Onalytica B2B

NOVEMBER 15, 2018

The concept of your employees being influencers may sound odd to some. When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. Employees don’t quite fit this definition.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Biznology

OCTOBER 14, 2020

They could simply tweet out their thoughts on the movie and that could be good enough to convince you. They could simply tweet out their thoughts on the movie and that could be good enough to convince you. That’s how person-to-person influence works, that’s how thought leadership works, and it’s why employee influence is so powerful.

Peer-to-peer 195

Peer-to-peer Advertising Agencies Social Media Thought Leadership 195

Marketing Insider Group

MARCH 18, 2020

When it comes to employee advocacy, we tend to start with its benefits in aligning employees to communicate with people outside your company, however, it also strengthens the connections between peers and coworkers inside your company. Start with Your Employee Activation Goals.

Effectiveness 232

Effectiveness Peer-to-peer Guidelines Thought Leadership 232

Televerde

APRIL 24, 2024

On Thursday, May 23, The Boy Scouts of America Silicon Valley Monterey Bay Council is hosting their annual Community Leadership Breakfast. It’s an inspiring morning in support of an excellent organization, and this year, the keynote speaker will be business magnate and BSA CEO, Roger Krone. Explain everything.

Peer-to-peer 98

Peer-to-peer Business Ethics Communities 98

Hinge Marketing

NOVEMBER 3, 2022

The 2022 study is organized around four questions that examine the key moments in a consulting services buyer’s journey. Buyers who benefit from the work of their firms are now more comfortable sharing their satisfaction with peers and colleagues. The second version was released in 2018, followed by the 3rd edition in 2020.

Consulting 151

Consulting Research Peer-to-peer Case Studies 151

B2B Marketing Exchange

JANUARY 12, 2024

Establishing relationships with peers, mentors, and industry influencers not only enhances your knowledge but also opens doors to new opportunities and collaborations. Showcase Your Thought Leadership Position yourself as a thought leader in the B2B marketing sphere.

B2B Marketing 52

B2B Marketing B2B Thought Leadership Peer-to-peer B2B 52

Rev

SEPTEMBER 20, 2023

He’s led teams at Pluralsight, Hopin, InsideSales and Divvy, and serves as an advisor to several other organizations. Trust is shifting from brands to peers. There’s a loss of trust in companies and marketing in general,” Manuel says, “and buyers are much more shifting to trusting their peers.” So much info, so much noise.

Demand 60

Demand Peer-to-peer Work Management Marketing Management 60

Marketing Insider Group

NOVEMBER 16, 2021

And then COVID-19 came along and threw a monkey wrench into those plans, as it did for virtually every other marketing organization on the planet. ITSMA was recently acquired by Momentum , a research and marketing consultancy organization focused on Account-based Marketing (ABM).

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Oktopost

FEBRUARY 24, 2022

In fact, according to LinkedIn , 78% of social sellers regularly outsell their peers who don’t use social media in their sales processes. Users are also ranked in their industry as well as their personal network, giving them a better idea of how they compare to their peers. Jump to a Section. What Is Social Selling?

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

Oktopost

OCTOBER 26, 2023

Consequently, the fear of non-compliance and the potential repercussions has led to a certain reluctance among financial institutions to fully leverage the power of employee advocacy. 4 Steps to Developing Your Employee Advocacy Strategy Overcoming Regulatory Hurdles with Oktopost Summing It Up Why Launch an Employee Advocacy Program?

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125

EveryoneSocial

OCTOBER 25, 2023

But did you know that leadership not posting on social and engaging with employees, customers, and prospects online can actually hurt the company? But while 84% of executives think that customers highly trust their organizations, only 23% of customers say the same. No pressure, right? Here’s where to start.

Paid Search Agency 66

Paid Search Agency Companies Peer-to-peer Thought Leadership 66

Hinge Marketing

FEBRUARY 25, 2022

Despite these difficulties, some government contracting firms managed to achieve unprecedented levels of growth and profitability, even as their no growth peers struggled to stay above water. In Figure 1, we see that high growth government contracting firms grew about two and a half times faster than their average growth peers.

Marketing Budget 91

Marketing Budget Studies Peer-to-peer Work Management 91

Pam Didner

JANUARY 5, 2020

One of the primary reasons people attend conferences is to meet like-minded people and industry peers. Therefore, attending marketing conferences can put you directly in front of established marketing thought leaders, cutting edge data, tools and techniques. Feb 24-26, 2020 | Scottsdale, AZ | Website. Engage Marketing Conference.

Conference 105

Conference Marketing AI Peer-to-peer B2B Marketing 105

Litmus

JULY 28, 2022

This October 25th-26th, you’ll get inspired by email thought leaders through live and on-demand sessions. Drumroll please: We’re thrilled to announce our keynote speakers for Litmus Live 2022— the premier email marketing event for email pros, by email pros. Morgan Matthews – Head of People and Finance. The best part? Morgan Matthews.

Peer-to-peer 79

Peer-to-peer Thought Leadership Co-Registration Creativity 79

Sword and the Script | B2B

AUGUST 15, 2023

Observation: These steps reinforce what B2B marketing and sales organizations should already know. If you aren’t managing your social channels effectively, including sharing your content organically, you are missing a way buyer say they are discovering products they need.

Marketing Management 75

Marketing Management Vendors Studies Top of Funnel 75

Hinge Marketing

NOVEMBER 9, 2022

As the world emerges from the most acute phases of a global pandemic, economic and geopolitical turmoil cloud the future. During long periods of uncertainty business and government leaders are looking for insights that will help them make decisions with greater certainty and speed. But there is an upside. About the Research.

Research 112

Research Peer-to-peer Case Studies Thought Leadership 112

Hinge Marketing

MARCH 14, 2023

We call these organizations “High Growth Firms.” In the figure below, we see that High Growth consulting firms grew four times faster than their Average Growth peers. The figure below shows that High Growth Firms are over 3X more likely to have gone through digital transformation than their No Growth peers.

Consulting 66

Consulting Peer-to-peer Marketing Budget Digital Transformation 66

Salesforce Marketing Cloud

MAY 16, 2022

Hybrid work has existed long enough, and in large enough numbers, that researchers have identified why some organizations are more successful with it than others. According to ATD, the vast majority of organizations use chat and screen sharing apps, but only 25% use knowledge management tools. Pre-pandemic, only 8% of the 60 million U.S

Peer-to-peer 98

Peer-to-peer Thought Leadership Training Customer Satisfaction 98

Trade Press Services

JANUARY 2, 2024

For organizations to grow, it is essential that they embrace innovation and adaptability. LinkedIn has solidified itself as the leading site for business professionals and organizations to communicate. As we close the book on 2023, it’s an ideal time to reflect on what we learned, experienced and observed last year.

Marketing AI 52

Marketing AI B2B Thought Leadership Enterprise Management Thought Leadership 52

Zoominfo

JULY 25, 2022

Key experiences, like joining an organization, and peak moments in the first few days and weeks almost wholly define how new hires view the organization. A global pandemic of such magnitude brought along with it a fear of the unknown. Businesses have made headway against some of the most daunting aspects of working remotely.

Work Management 130

Work Management Peer-to-peer Lead Ranking Word of Mouth 130

Convince & Convert

FEBRUARY 5, 2018

They are doing this to reach new audiences, extend the reach of organic content in social and humanize their brand. They are authentic, and they are trusted by their peers. Credible research and data validate the proposition that mobilizing employees as media is a good thing: Peer recommendations drive business value.

Social Media 145

Social Media Social Marketing Marketing & Strategy Peer-to-peer 145

Marketing Insider Group

MAY 26, 2020

Along with the 5-day summit, registrants will also get post-event networking opportunities, peer groups, strategy sessions and a roadmap to help them execute on the ideas they liked from the summit. Below is a sneak preview of some of our marketing experts’ thoughts. Could this be why I’m hearing about 50-80%+ sales and revenue drops?

Webinar Metrics 239

Webinar Metrics Peer-to-peer Co-Registration Paid Search Agency 239